Women in Product Marketing
57 episodes - English - Latest episode: 3 days ago - ★★★★★ - 31 ratingsWe explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.
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Episodes
Atlassian Head of Lifecycle Marketing, Portfolio, Ashley Faus on Product Launches
April 23, 2024 10:00 - 46 minutes - 42.7 MBQuestions covered in this episode: 0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 3:47 What is your role like at Atlassian? 8:03 How do you actually adapt messages for the right audience using different assets and channels. What's your approach? 14:11 You have mentioned publicly that you focus more on this playground mindset versus the funnel mindset. What is this all about? 22:55 How s...
Senior Director of Product Marketing, Alexandra Gutow on Messaging
April 16, 2024 10:00 - 30 minutes - 28.2 MBQuestions covered in this episode: 1:023 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 4:45 What is your role like at Snowflake? 8:09 Could share some examples of messaging frameworks that you think are best in class, or how do you think about that? 12:37 When you are creating messaging, do you create persona based messaging or vertical based messaging or an all up? Or how are you kind of th...
Author of Obviously Awesome and Sales Pitch, April Dunford on Product Positioning
April 09, 2024 10:00 - 42 minutes - 38.6 MBQuestions covered in this episode: 0:42 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 6:42 How does it look like being the CEO and founder of a consulting business? 16:05 Can you please tell us more about your article ‘primer on positioning’ and your book ‘Obviously Awesome’? 25:44 Can you talk a little bit about how that influenced your second book on the sales pitch, which is more about, y...
Nextdoor Head of SMB Marketing, Brianne Shally on Influencing the Product Roadmap and Consumer Product Marketing
June 20, 2023 10:00 - 36 minutes - 33 MBQuestions covered in this episode: 1:26 Opening Question (Can you share a time when you failed at something and learned?) 5:16 What is your role like and what Nextdooris all about? 11:20 What is tactically that source of truth as you get data from various sources and how do you connect it all with the inputs that you're getting? 13:35 What is the way that you bring voice of customer to life at the organizations that you work for? 16:21: What kind of impact does having a st...
New Relic Vice President of Product Marketing, Pallavi Vanacharla on Building High Performing Teams
June 13, 2023 10:00 - 28 minutes - 26.3 MBQuestions covered in this episode: 2:01 Opening Question (Can you share a time when you failed at something and learned?) 5:58 What is your role like as a VP of Product Marketing at New Relic? 7:44 Can you tell us a little bit about what's core to differentiated positioning for you and what your process is like? 12:18 Can you share a little bit more about how you build high performing teams? 16:46: How do you hire great PMM talent? 20:51: What tools should product marketin...
Wiz Senior Director of Product Marketing, Jiong Liu on Messaging
June 06, 2023 10:00 - 34 minutes - 31.4 MBQuestions covered in this episode: 1:52 Opening Question (Can you share a time when you failed at something and learned?) 6:02 What is your role like as a Senior Director of Product Marketing at Wiz? 13:05 Can you share your experience as a online poker player? 16:43 Do you have anything to share about what you've learned about your first year as a working mom? 21:07: Do you have a messaging template that you like to use? 24:03 How do you, and at what stages do you test your ...
Eventbrite VP, Global Head of Product and Customer Marketing, Jameelah Calhoun on Establishing Product Marketing
May 30, 2023 10:00 - 47 minutes - 43.3 MBQuestions covered in this episode: 2:02 Opening Question (Can you share a time when you failed at something and learned?) 5:02 What is your role like as a VP, Global Head of Product and Customer Marketing at Eventbrite? 10:42 Could you maybe share a little bit about how you go from conception to launch of a product? 17:51 How would you say that for a new product for which you are trying to establish product market fit dippers then adding new features to a new product? 20:30...
Attentive Director of Product Marketing, Candice Sparks on Product Launches & Stakeholder Management
May 23, 2023 10:00 - 33 minutes - 31.1 MBQuestions covered in this episode: 1:38 - Opening Question (Can you share a time when you failed at something and what did you learn?) 5:32 - What is your role like as a Director of Product Marketing at Attentive? 10:07 - What has helped you be the most successful when you are that first product marketing hire? 12:37 - What about red flags when you decide not to be the first product marketer for a company that is eager to hire you? 14:16 - What are you doing in the first 90 ...
OkCupid Director of Product Marketing, Jane Reynolds on Product Marketing Skills
May 16, 2023 10:20 - 32 minutes - 29.7 MBQuestions covered in this episode: 1:32 Opening question: can you share a time when you failed at something and what did you learn from that experience? 4:19 What is your role like as Director of Product Marketing at OkCupid? 8:27 Can you give a few examples of how you've used data to influence future product development? 12:04 Messaging and positioning - how has customization become such an integral part of your career? 14:25 Do you have automatic settings for a lot of th...
Jasper VP of Marketing, Meghan Keaney Anderson on GenAI
May 09, 2023 10:00 - 40 minutes - 37.2 MBQuestions covered in this episode: 1:54 Opening Question (Can you share a time when you failed at something and you have learned?) 5:18 What is your role like as a VP of Product and Industry Marketing at Jasper? 9:15 Is GenAI a huge product marketing fit already? 13:01 How do you think GenAI will change what product marketing does? 18:13 Tell us how you went from more product marketing management level to VP of product marketing at HubSpot? 21:32 How did you make the jump f...
Indeed Director of Product Marketing, Sherrie Nguyen on Customer Research
May 02, 2023 10:00 - 35 minutes - 32.3 MBQuestions covered in this episode: 1:36 - Opening Question (Can you share a time when you failed at something and what did you learn?) 5:14 - What is your role like as a Director of Product Marketing at Indeed? 6:44 - How can Indeed help a candidate stand out while looking for jobs? 9:52 - Understanding of the cover letter. 11:27 - How do you approach building and scaling the PMM team? 15:38 - How do you manage parenthood and a full-time job? 22:24 - How do you get buy-in ...
Demandbase VP Product and Industry Marketing, Jackie Palmer on Pricing & Packaging
April 25, 2023 10:00 - 32 minutes - 29.5 MB1:37 Opening Question (Can you share a time when you failed at something either personally or professionally?) 4:44 What is your role like as a VP of Product and Industry Marketing at Demand Base? 5:58 How you made the transition from PM to PMM? 11:52 PLG Process using The Price Estimator. 12:39 What are some of the top methods that you have for conducting effective competitive research 16:27 What are some of the best practices when you're implementing a price increase rollout?...
LIVE with Product Marketing Experts, Rebecca Geraghty & Kerensa Hogan
April 18, 2023 10:00 - 40 minutes - 37.3 MBQuestions covered in this episode: 00:34 Opening Question (What inspires you?) 1:20 What is your role like? 3:12 How did you become a PMM? 6:21 What are your thoughts on quiet quitting? 12:11 What is the hardest thing in moving from IC to manager? 16:44 When you were in IC, what did you learn that actually helped you become a manager? 19:46 What do you look for in recruiting? 24:55 Do you have anything tactical that you do to help you hire someone? 28:01 What about team...
Twilio Sr. Director Product Marketing, Vanessa Thompson on Market Research & Sales Enablement
April 11, 2023 10:00 - 35 minutes - 32.4 MBQuestions covered in this episode: 1:28 Opening Question 4:51 What is PMM and your role like as a Sr. Director at Twilio? 7:08 How did you make the jump from IDC to Twilio? What has your transition from being an analyst to product marketer looked like? 9:27 Myth busters of PMM 12:39 What are some of the top methods that you have for conducting effective competitive research 14:41 How do you present market and buyer insights to product before the product development stage? 19:03 H...
Shopify’s VP Global Head of Product Marketing, Desiree Motamedi on Multi Year Product Launches
October 25, 2022 10:00 - 33 minutes - 30.8 MB“I am a big believer that receiving any kind of feedback which I always ask of my team as well as my managers and working on it is the best for you to be the person that you are today.” - Desiree Motamedi In this week’s episode, Mary sits down with Desiree Motamedi, Shopify’s VP Global Head of PMM. Desiree is a “get things done” type leader who values building strong, long lasting relationships and trust amongst her team. In this interview Desiree shares her thoughts on domain expe...
Hubspot’s VP of Product & Solutions Marketing, Vidya Drego on Product Marketing Career Path
October 18, 2022 10:00 - 35 minutes - 32.6 MB“I have always been attracted to opportunities where there is a challenge and an opportunity to learn something.” - Vidya Drego In this week’s episode Mary sits down with Vidya Drego, who leads Product & Solutions Marketing at Hubspot to discuss her career path and how she landed in the product marketing space. Tune in to hear some amazing tips on how to prepare for a PMM interview and break into the industry. You’ll also hear Vidya advocate for the benefit of becoming confident in...
Loom’s Director of Product Marketing & Lifecycle Marketing, Julia Szatar on Messaging + Product Launches
October 11, 2022 10:00 - 34 minutes - 31.2 MB“The details of how you got to where you got or where you're going is less important than having conviction in yourself and understanding your strengths and weaknesses.” - Julia Szatar In this week’s episode Mary sits down with Julia Szatar, who leads Product Marketing at Loom to discuss Messaging & Product Launches. Tune in to hear Julia’s perspective on how to test your messaging, balance the art and the science at play, and utilize a tiering system to help distinguish between di...
Intercom’s Director of Product Marketing - Support and Platform, Jasmine Jaume on Stakeholder Management + Establishing Product Marketing
October 04, 2022 10:00 - 32 minutes - 30.2 MBIn this week’s episode, Mary sits down with Jasmine Jaume, Intercom’s Director of PMM. Jasmine shares her insights on stakeholder management and how to build trust and nurture relationships with the product team and other product stakeholders. They also discuss the recent re-brand that Jasmine was a vital part of, and the difference between messaging, positioning, and copywriting. This is one of Jasmine’s specialties, as she’s had experience both establishing and re-establishing the...
Instacart’s Senior Director of Product Marketing, Jasmine Anderson Taylor on Consumer Product Marketing
September 27, 2022 10:00 - 27 minutes - 25.7 MB“We're the voice of the product to the customer, but our product voice should be manifested through our brand voice” - Jasmine Anderson Taylor In this week’s episode Mary sits down with Jasmine Anderson Taylor, who leads PMM at Instacart, to discuss all things related to B2C. They focus the conversation around the ideal quantities for B2C marketers to have, the role that brand plays in product marketing and what that partnership looks like, as well as what your 30/60/90 entails at...
Momentive.ai’s VP of Product Marketing, Priya Gill on Messaging
September 20, 2022 10:00 - 36 minutes - 33.3 MB“The messaging framework always starts with understanding: Who is it that we’re targeting? What is it that they care about? What are the key messages that are going to resonate with that audience?” - Priya Gill In this week’s episode Mary and Priya are doing a deep dive on messaging. Join the conversation as they discuss Priya’s transition into product marketing, how she’s learned to be more strategic vs. tactical, and the core areas to focus on when creating impactful messagi...
Asana’s Head of Product Marketing, Growth and Scale, Victoria Chin on Product Launches
September 13, 2022 10:00 - 31 minutes - 28.6 MB“Cultivating strong relationships and not being afraid to ask for help has been important in terms of growing my career.” - Victoria Chin In this week’s episode Mary sits down with Victoria Chin, who leads Product Marketing at Asana, to discuss product launches. They discuss common mistakes to avoid, making decisions around channels and metrics, and how product strategy paves the way for great launches. Check out Victoria's AMAs on Sharebird. Connect with Victoria on LinkedIn. Qu...
Gusto’s Head of Product Marketing, Core Product, Leah Brite on B2B Product Marketing KPI’s + Stakeholder Management
September 06, 2022 10:00 - 35 minutes - 33 MB“Do not be shy about being curious - if something is not obvious, ask the question.” - Leah Brite In this week’s episode Mary sits down with Leah Brite, who leads PMM at Gusto. Tune in to hear Leah’s perspective on being a woman in the tech industry, how she organizes her team based on the audiences they serve, and the importance of bringing your whole self to work and embracing the broad experience and unique perspectives that each team member and customer brings to the table. In ...
Microsoft’s Director, Alina Fu on Stakeholder Management
August 30, 2022 10:00 - 33 minutes - 30.8 MB“It’s not only about what you can get out of the experience but how can you help mentor or coach along the way” - Alina Fu Alina Fu, a boomerang product marketing leader at Microsoft, shares advice on kicking off your career and what you should be thinking about, as well as discusses her recent AMA on Stakeholder Management. Her and Mary’s conversation is centered around tools to drive alignment cross-functionally on a global team in a remote working environment and the necessary ...
Grammarly’s Global Head of Product Marketing, Natala Menezes on Product Launches + Influencing the Product Roadmap
August 23, 2022 10:00 - 32 minutes - 30.2 MB“Show up, be awesome, and speak in the language of your customers” - Natala Menezes Natala Menezes, an inspiring product marketing leader at Grammarly, shares her insights on the steps to develop and execute a successful product launch, red flags to watch out for along the way, and how PMMs can be more involved in the product life cycle. Tune in to hear Natala and Mary discuss how to manage the partnership with the product team as well as add value and support. Check out Natala's...
Zero to One Product Marketing and PLG with Claire Maynard, Head of Product Marketing, New Products & Solutions at Atlassian
February 01, 2022 11:00 - 34 minutes - 31.5 MBClaire is an avid golfer and PMM leader with a background in psychology who enjoys and specializes in zero to one product marketing and product led growth (PLG). She excels in the development and innovation of existing products as well as building new products to serve current and new customers. She and Mary discuss the art and science of the PMM craft, combining the psychology of habit forming with messaging, marketing, design, etc. Tune in to hear the framework for developing new ...
Understanding Your Buyer & Leveraging Your Strengths with Alysia Eve, Director of Product Marketing at Citrix
January 25, 2022 11:00 - 36 minutes - 33.2 MBAlysia is a seasoned PMM leader and podcast host of the Women on Work show. In this interview she and Mary discuss end-to-end, full stack marketing and product launches. Alysia shares advice on how to better understand your buyer and identify your strengths to be a better leader. In this interview you’ll hear advice for your first product launch, and how to leverage your strengths to enable new opportunities. Check out Women on Work podcast. Connect with Alysia on LinkedIn. Join Al...
Building Allies and Confidence with Meg Murphy, Chief Marketing Officer, IBM Systems & Partner Ecosystem at IBM
January 18, 2022 11:00 - 45 minutes - 41.3 MBMeg is a proud single mother and marketing leader fighting and advocating for women in the tech world. In this interview her and Mary discuss how the pandemic has impacted working women and our roles as business leaders and caretakers. Another key focus of this interview is how to scale your company quickly and articulate what you do better than competitors prioritizing business impact. Tune in to hear how to become a leader of your subject matter, find both male and female allies, ...
Bringing New Product Lines to Market with Jenna Crane, Director of Product Marketing at Klaviyo
January 11, 2022 11:00 - 40 minutes - 37.3 MBJenna began her career in journalism and now leads the PMM team at Klaviyo. Her and Mary discuss strategizing and bringing new product lines to market, one of Jenna’s specialties. She is passionate and skilled at bringing new product lines to the market and especially enjoys storytelling. In this interview you’ll hear advice on evaluating the success of a product launch, recognizing the evolution of your product line and company narrative, how to structure your team and champion you...
Breaking Into PMM with Ashley Guerra, Product Marketing Manager at SecureLink
January 04, 2022 11:00 - 35 minutes - 32.2 MBIt’s always fun to get a fresh perspective on the PMM career from someone who is new to the space. This week we’re chatting with Ashley, a newcomer to the PMM craft who was recently nominated for the PMM Newcomer of the Year award! Tune in to hear her journey and how she’s leaned into her past experiences to get to where she is today. With her eyes set on a future CMO role, she explains that it’s all about putting yourself out there, being willing to bet on yourself, and being comfo...
Bringing Your Product Launches to Life with Christy Roach, Head of End-User Marketing at Airtable
December 21, 2021 11:00 - 45 minutes - 41.3 MBChristy joins us this week to discuss a recent big product launch that her and her team did on her birthday! Tune in to hear why she recommends/ doesn’t recommend doing this and how her product launch came to life. Her and Mary debrief the product launch together and identify key components that make every launch successful (ie. troubleshooting what doesn’t go according to planned, the benefit of discovering issues in advance prior to the launch day, and how to prep and make sure yo...
Championing Women in the PMM Craft with Susan “Spark” Park, Head of Product Marketing, VR Work Experiences, OCULUS at Meta (formerly Facebook)
December 14, 2021 11:00 - 46 minutes - 42.4 MBSusan, aka Spark, joins us in this week’s episode sharing her journey into her current role, working on virtual reality work experiences. She has had a marathon career that has not come without sacrifice and hard work. In this interview Mary and Spark discuss the core PMM principles that have helped her and her team become successful across product marketing and launching products. They also discuss what it’s like to be female in a male dominated space, the importance of future pro...
Driving the Financials of the Business with Agustina Sacerdote, Global Head of PMM and Content Marketing, TIDAL at Square
December 07, 2021 11:00 - 39 minutes - 36.3 MB“Great marketing as a whole is just really understanding the human side of things.” - Agustina Sacerdote Agustina, a recent mom and PMM leader, talks about how work has become more human and the value of integrating our personal and professional lives. Her and Mary also discuss various topics from what it’s like to work in a start-up environment, how to invent the PMM function at an organization and figure out what to build next, how to position your product and understand your cu...
Gamifying Your PMM Career with Amy Guenel, Vice President, Product Marketing at Tremor Video
November 30, 2021 11:00 - 38 minutes - 35.4 MBAs an avid gamer and marketing expert, Amy has risen the ranks to become vice president and prominent leader in the PMM community. Tune in to hear her background and experience, the tools and skill sets she considers necessary to excel in your career, how she navigates and builds relationships with product management, and takes on the research and discovery phase. She also shares how she keeps a pulse on the market and advice on how you and your team can best compile your MRD. Conn...
What it Takes to Become a VP with Kimberly Kaminski, Global VP of Marketing at Amplitude
November 23, 2021 11:00 - 41 minutes - 38 MBWhat does it take to be a successful marketer and achieve a VP role? In this week’s interview we are joined by Kimberly, who was recently promoted to vice president at a fast growing company. Mary and Kimberly discuss what steps she took leading up to this opportunity, how she’s approaching her 30/60/90 day plan, and how curiosity and an eagerness to learn have aided in the acceleration of her career. They also discuss how to scale your team – one of Kimberly's specialties. Book...
Starting and Building Your Product Marketing Team with Katharine Gregorio, Senior Director of PMM at Adobe Creative Cloud
November 16, 2021 11:00 - 30 minutes - 27.9 MBWelcome back to the Women in Product Marketing podcast. In this week’s interview Katharine and Mary discuss how Katharine got good at building and starting PMM teams. This is a skill that Katharine has honed over time - you won’t want to miss her invaluable advice and how she encourages a “learn it all” attitude vs a “know it all”. Other topics of conversation that Mary and Katharine discuss are inbound marketing, what to look for when evaluating a new role, how to orientate yours...
Bonus Episode - Sharebird Hosts Kick Off Season 3 of WPM
November 09, 2021 14:07 - 11 minutes - 10.8 MBWelcome to season 3 of the Women in Product Marketing podcast. We cannot wait for you to hear from all of our superstar guests. While you wait for the new season to begin next week, join the conversation as Mary meets up with two fellow Sharebird hosts, JD Prater and Jeffrey Vocell. In this episode, they share advice for those trying to establish the function of product marketing at their business whether it's brand new or something you're trying to evolve. JD is the host of the Th...
Platform Product Marketing with Splunk's Area VP, Head of Platform and Industry Marketing, Seema Haji
July 27, 2021 13:00 - 30 minutes - 28.2 MBConnect with Seema on LinkedIn. Join Seema on Sharebird.
Business Acumen Meets Storytelling with Qualtrics's Head of Global Product Marketing, Liz Tassey
July 20, 2021 10:00 - 32 minutes - 29.9 MBConnect with Liz on LinkedIn. Join Liz on Sharebird.
Pivoting in the Pandemic with TripActions' Vice President, Product Marketing, Priya Patel
July 13, 2021 10:00 - 33 minutes - 30.4 MBConnect with Priya on LinkedIn. Join Priya on Sharebird.
PMM Philosophy with Lenovo's Director of Infrastructure Services, Marketing and Portfolio Management, Div Manickam
July 06, 2021 13:00 - 39 minutes - 36.2 MBConnect with Div on LinkedIn. Join Div on Sharebird.
Getting Started in PMM with LinkedIn's Associate Product Marketing Manager, Kelly Farrell
June 29, 2021 10:00 - 36 minutes - 33.5 MBConnect with Kelly on LinkedIn. Join Kelly on Sharebird.
Leading B2B & B2C with CloudBlue's Global Head of Product and Growth Marketing, Sara Rosso
June 22, 2021 13:00 - 31 minutes - 28.9 MBConnect with Sara on LinkedIn. Join Sara on Sharebird.
Full Stack Product Marketing with Upwork’s Head of Product Marketing, Liza Sperling
June 15, 2021 14:39 - 38 minutes - 35 MBConnect with Liza on LinkedIn. Join Liza on Sharebird
Switching Between Marketing & PMM with Front's Head of Product Marketing, Christiana Rattazzi
June 08, 2021 13:00 - 37 minutes - 34.4 MBConnect with Christiana on LinkedIn. Join Christiana on Sharebird.
Pricing, Parenting, and Everything in Between with Zuora’s Senior Director of Product Marketing Strategy, Natalie Louie
June 01, 2021 13:00 - 33 minutes - 30.9 MBConnect with Natalie on LinkedIn. Join Natalie on Sharebird.
Taking the Leap into PMM with SurveyMonkey’s Director of Product Marketing, Morgan Molnar
May 25, 2021 13:00 - 38 minutes - 35.5 MBConnect with Morgan on LinkedIn. Join Morgan and thousands of other PMM's on Sharebird.
Promotion to VP with Zendesk's VP Product Marketing, Lisa Kant
February 16, 2021 11:00 - 42 minutes - 38.7 MBConnect with Lisa on LinkedIn. Join Lisa on Sharebird. Book Recommendations: Range by David Epstein and Making Movies by Sydney Lumet What is something you’ve learned lately? Can you tell us about your role, company, and team? Can you tell us a bit about the journey to PMM? Looking back, is there anything that you would have done differently? Can you tell us a bit about stepping into this new VP role - that you stepped into during the pandemic? What are some things you did ...
PMM Meets Non-Profits with Twilio's Director of Brand and Product Marketing, Diana Smith
February 09, 2021 11:00 - 34 minutes - 31.5 MBConnect with Diana on LinkedIn or Twitter Join Diana on Sharebird Where Mary Volunteers: Next Door Solutions Top 100 PMA List Check out Diana's episode on the Product Marketing Experts Podcast hosted by Marcus Andrews. Career Opportunities at Twilio.org What’s something you’ve learned lately? Provide a short description of your company, team and role? Product Marketing for a non-profit arm sounds amazing. How is it different than the for-profit side? How do you categorize wh...
PMM to CMO with Drift's Chief Marketing Officer, Tricia Gellman
February 02, 2021 11:00 - 35 minutes - 32.9 MBConnect with Tricia on LinkedIn. Business Insider story: https://www.businessinsider.com/drift-cmo-tricia-gellman-motherhood-infertility-ivf-loss-career-2020-10 Newsletter: The Path to CMO 3.0 https://www.drift.com/insider/learn/newsletters/chief-marketing-officer/ Podcast: CMO Conversations https://cmopodcast.drift.com/public/13/CMO-Conversations-29272 What have you learned lately? Let’s talk about your role at Drift! I’d love to hear more about your path. What was it that ...
Growing Your Dream PMM Career with Uber's Global Head of Product Marketing, Laura Jones
January 26, 2021 14:00 - 40 minutes - 37.1 MBConnect with Laura on LinkedIn. Join Laura on Sharebird. Laura's book recos: Sprint by Jake Knapp or anything written by David & Tom Kelley. What is something you’ve learned lately? Can you tell us about your role, company, and team? Can you tell us about starting out as a Sr. PMM, and getting to where you are today. You also do a lot of startup advising, what’s that like? How are early stage companies different than the bigger companies? Let’s talk about your superpower- d...