Latest Precursa Podcast Episodes
It Will Take Longer Than You Think (And That's OK)
Precursa: The Startup Journey with Host Cynthia Del'Aria - July 09, 2021 09:00 - 51 minutesIn this episode, we look at the delays that Precursa is experiencing and talk about how to reframe delays and setbacks to be opportunities in the growth of your startup. We also dig a little more into the pro forma, the sensitivity analysis, and total addressable market... And Precursa g...
Send Me An Angel (Investor) and Show Me the (Grant) Money
Precursa: The Startup Journey with Host Cynthia Del'Aria - July 02, 2021 09:00 - 45 minutesFiguring out all of the startup investment options can be a game of alphabet soup, and understanding when one option is available to you and right for you can be daunting. In this episode, we break down what types of investments exist out there, common vehicles for those investments, and...
Keep Your Eye on (All The) Balls
Precursa: The Startup Journey with Host Cynthia Del'Aria - June 25, 2021 09:00 - 53 minutesAs a startup founder, at least for a while, you're "The One". You'll be keeping your finger on the pulse of everything related to your company, and likely also DOING the actual stuff that needs to get done. In this episode, we talk about what that really means to you and look at strategi...
Startup Investment: Who are your "Friends and Family" (and do they have to be rich)?
Precursa: The Startup Journey with Host Cynthia Del'Aria - June 18, 2021 09:00 - 37 minutesThe terms "friends and family investors" and "friends and family round" get thrown around a LOT when you're an early stage startup. Which may leave you wondering if you're disadvantaged in raising money because Scrooge McDuck isn't your uncle. In this episode, we talk about what "friends...
Reframe Pitching, Celebrate Everything, and Find Your Purpose
Precursa: The Startup Journey with Host Cynthia Del'Aria - June 11, 2021 09:00 - 48 minutesPitching tends to be labeled "difficult", and we as founders usually even lament doing it at all. But what if our frame for what it means is wrong? What if what we call "pitching" isn't actually pitching at all? In this episode, we explore a reframe for pitching that will restore your po...
Entrepreneurship is not for the faint of heart...
Precursa: The Startup Journey with Host Cynthia Del'Aria - June 04, 2021 09:00 - 45 minutesIn this episode, we get real, raw, and revealing about the emotional journey of the startup entrepreneur. As we've been on this ride, so much has shifted, sometimes in a very short period of time, and the emotional and mental impacts of those (very normal) shifts can't be underestimated....
Founders Session: Putting the "Fun" Back in Fundraising
Precursa: The Startup Journey with Host Cynthia Del'Aria - May 28, 2021 09:00 - 50 minutesIt's another founders session episode where all three of us get together to talk about what it's like building a startup real time. We've hit some snags with our fundraising, and in this episode we're talking about all the options, how we're approaching them, and providing our best wisdo...
What's in a (Brand) Name?
Precursa: The Startup Journey with Host Cynthia Del'Aria - May 21, 2021 09:00 - 42 minutesBranding, naming, content strategy, marketing, advertising... What's a startupper to do? In this episode, we discuss how Precursa got it's (rather wonderful) name, how the brand was designed, and how we are building a plan to get that name and brand out to the masses. See Privacy Policy...
Removing Bias and the Founder Ego
Precursa: The Startup Journey with Host Cynthia Del'Aria - May 14, 2021 09:00 - 36 minutesWhy should you even worry about removing your bias when talking to target end users as part of customer validation? And how do you do that effectively and still get the answers you need? We talk about bias, talking to people, and analysis of the resulting data in this episode, as well as...
Pre-Launch and Fantasies and "Easy" Money, Oh My!
Precursa: The Startup Journey with Host Cynthia Del'Aria - May 07, 2021 09:00 - 38 minutesIn this episode, we talk about the launch of our website, how we figured out an ad strategy to get traction pre-launch, and what it really looks like trying to raise money for a new startup. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.c...
Founders Session: Getting Together
Precursa: The Startup Journey with Host Cynthia Del'Aria - April 29, 2021 09:04 - 48 minutesThis episode brings together all three Precursa founders to talk about who we are, how everyone got on board, what our vision is, and how we work together. We also wax soporific on "unicorns" and women in tech and entrepreneurship. See Privacy Policy at https://art19.com/privacy and Cal...
Problem Validation and the "Stealth Mode" Myth
Precursa: The Startup Journey with Host Cynthia Del'Aria - April 29, 2021 09:03 - 37 minutesUnderstanding the problem you're solving in the way that your customers perceive is the key to product-market fit and will make or break your company. Playing too close to the vest, or succumbing to the "Stealth Mode" myth can be a death nell. In this episode, we talk about how much we a...
Defining the Problem and Who Has It
Precursa: The Startup Journey with Host Cynthia Del'Aria - April 29, 2021 09:02 - 23 minutesBefore we started writing code or building a "thing", we talked to people. A LOT of people. The goal of those conversations was to understand everything we could about how our target audience experienced the problem we were solving and learning what we didn't know we didn't know about th...
Diary of a Tech Startup: How We Got Here
Precursa: The Startup Journey with Host Cynthia Del'Aria - April 29, 2021 09:00 - 42 minutesPrecursa is a platform designer for entrepreneurs with a tech idea to turn that idea into a viable business with a plan for launch and execution. In this episode, we discuss how we got to where we are at the start of this podcast, which will chronicle the journey and show how we use the ...
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