Latest Paywall Podcast Episodes
Achieving a 20% Conversion Rate: The Local Publisher’s Winning Formula
Paywall Podcast - Subscription strategies for news and magazine publishers - June 07, 2024 14:45 - 17 minutes ★★★★★ - 2 ratingsIn this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss effective paywall and subscription strategies for news and magazine publishers. The discussion highlights the importance of free registrations as a pathway to paid subscriptions, revealing a 20% c...
From YouTube Advertising to Boosting Paid Subscribers on Your Website: Strategies for Sustainable Growth
Paywall Podcast - Subscription strategies for news and magazine publishers - May 10, 2024 11:07 - 24 minutes ★★★★★ - 2 ratingsIn this episode of the Paywall Podcast, Pete and Tyler discuss a publisher's transition from relying solely on YouTube ad revenue to implementing reader revenue subscriptions on their website, intellamusica.com. The publisher, a musician and music instructor, noticed a decline in ad rev...
Maximizing Revenue and Reach: How KBIndependent Achieves Subscription Growth, Donations, and Free Content Distribution
Paywall Podcast - Subscription strategies for news and magazine publishers - April 08, 2024 16:20 - 17 minutes ★★★★★ - 2 ratingsIn this episode of the Paywall Podcast, Pete and Tyler discuss a unique nonprofit news subscription model implemented by Key Biz Camp. The model allows free access to content with a slight hurdle for readers and nudges them towards donations, emphasizing convenience and value in support...
Impact of accessibility laws on publishers websites and how to stay compliant
Paywall Podcast - Subscription strategies for news and magazine publishers - March 19, 2024 15:03 - 38 minutes ★★★★★ - 2 ratingsThis episode of the Paywall Podcast features a conversation about web accessibility with Bet Hannon, CEO and founder of AccessiCart. The discussion focuses on the definition of web accessibility, its importance, the legal implications, and the financial incentives. The conversation al...
Elevating Your Paywall Strategy: Essential Moves for 2024 and Beyond
Paywall Podcast - Subscription strategies for news and magazine publishers - February 13, 2024 20:19 - 37 minutes ★★★★★ - 2 ratingsPete and Tyler discuss what publishers should focus on in 2024 + current trends in the industry. Article Summary: In our latest episode of the Paywall Podcast, we delve into strategic priorities for publishers this year, navigating through the evolving digital landscape, the impact of...
Growing Paid Subscriptions with Facebook Ads: A Small Boats Magazine Case Study (part 3 of 3)
Paywall Podcast - Subscription strategies for news and magazine publishers - January 02, 2024 11:00 - 16 minutes ★★★★★ - 2 ratingsIn the final part of their promotion series, Pete and Tyler discuss how Small Boats Magazine is using Facebook ads to drive both paid and free subscriptions. Article Summary: In the 52nd episode of the Paywall Podcast, hosts discuss the potential of Facebook ads in driving paid subscr...
How to setup a successful holiday subscription promotion + results (Part 2 of 3)
Paywall Podcast - Subscription strategies for news and magazine publishers - December 14, 2023 10:30 - 20 minutes ★★★★★ - 2 ratingsPete and Tyler discuss how to set successful holiday promotions along with recent results from a publisher's Black Friday promotion.
10 Subscription Promotions That Work for Publishers (Part 1 of 3)
Paywall Podcast - Subscription strategies for news and magazine publishers - December 07, 2023 14:51 - 24 minutes ★★★★★ - 2 ratingsPete and Tyler discuss promotion strategies for publishers that actually work. Here are the key points they cover: Avoid Low-Value Promotions: Promoting subscriptions for a low price like one dollar undermines the perceived value of the content. It's better to avoid such steep discoun...
Special Episode: Publisher Mastermind | How To Setup Your Newsletters To Grow Paid Subscriptions
Paywall Podcast - Subscription strategies for news and magazine publishers - November 06, 2023 10:00 - 27 minutes ★★★★★ - 2 ratingsIn this special episode, Leaky Paywall hosts the second Publisher Mastermind live webinar where Pete discusses strategies for how to setup newsletters to grow paid subscriptions. What is Publisher Mastermind? Every month Leaky Paywall customers are invited to join our Publisher Master...
Unlocking Success: Salem Reporter’s 5-Month Journey to Audience and Revenue Growth
Paywall Podcast - Subscription strategies for news and magazine publishers - October 23, 2023 15:06 - 31 minutes ★★★★★ - 2 ratingsIn this episode of the Paywall podcast, we dive into a case study on Salem Reporter, a local news publisher that has seen significant success in growing their revenue and audience through a strategic approach. Here’s what we discussed: Background on Salem Reporter: Salem Reporter is a...
Special Episode: Publisher Mastermind | How To Convert Your Casual Readers Into Paid Subscribers
Paywall Podcast - Subscription strategies for news and magazine publishers - September 17, 2023 22:00 - 26 minutes ★★★★★ - 2 ratingsIn this special episode, Leaky Paywall hosts the first-ever Publisher Mastermind live webinar where Pete discusses strategies for converting casual readers into paid subscribers. What is Publisher Mastermind? Every month Leaky Paywall customers are invited to join our Publisher Master...
Add more value to your publication with subscriber only commenting
Paywall Podcast - Subscription strategies for news and magazine publishers - September 10, 2023 21:49 - 19 minutes ★★★★★ - 2 ratingsIn this episode, Pete and Tyler discuss subscriber-only commenting and how it can be a value add for paid subscribers.
Special Episode: Pete stops by the Powered By Coffee podcast to talk paywall monetization strategy
Paywall Podcast - Subscription strategies for news and magazine publishers - August 07, 2023 18:01 - 51 minutes ★★★★★ - 2 ratingsPete stops by the Powered By Coffee podcast to talk paywall monetization strategy. Here's an excerpt from Powered By Coffee: Discover the secrets of monetizing your readership and mastering paywall strategy with our special guest, Peter Ericson, founder and CEO of Zeen101, the maker o...
3 ways AI will shake up your reader revenue
Paywall Podcast - Subscription strategies for news and magazine publishers - July 05, 2023 23:09 - 27 minutes ★★★★★ - 2 ratingsIn this episode, Pete and Tyler discuss AI and how it relates to reader revenue for news and magazine publishers.
Special Episode: WordPress Publisher Sessions
Paywall Podcast - Subscription strategies for news and magazine publishers - June 14, 2023 10:00 - 1 hour ★★★★★ - 2 ratingsA repost of the third WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=cc1C-uFDKrw
How magazine publishers should approach reader revenue
Paywall Podcast - Subscription strategies for news and magazine publishers - June 07, 2023 10:00 - 30 minutes ★★★★★ - 2 ratingsIn this episode, Pete and Tyler discuss how magazine publishers can grow paid subscriptions and maintain digital ad revenue at the same time.
Special Episode: Subscription Strategies with Pete Ericson
Paywall Podcast - Subscription strategies for news and magazine publishers - May 16, 2023 15:44 - 56 minutes ★★★★★ - 2 ratingsA repost of the second WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=SC0wbYT2Xlo&t
How to convert more readers with targeted messaging
Paywall Podcast - Subscription strategies for news and magazine publishers - May 10, 2023 16:57 - 25 minutes ★★★★★ - 2 ratingsIn this episode, Pete and Tyler discuss how you can convert more paid readers with targeted messaging.
How to motivate your free registered reader to become a full paying subscriber with a drip email campaign
Paywall Podcast - Subscription strategies for news and magazine publishers - April 19, 2023 10:30 - 32 minutes ★★★★★ - 2 ratingsIn episode 40, Peter and Tyler discuss how drip campaigns can be used to help motivate free registered readers into loyal paying subscribers.
38 | Can a pay per article option actually boost subscriptions?
Paywall Podcast - Subscription strategies for news and magazine publishers - April 03, 2023 10:00 - 25 minutes ★★★★★ - 2 ratingsPeter and Tyler discuss how Intellimusica.com is using a pay per article option on their site.
39 | What percentage of your audience should be paid subscribers?
Paywall Podcast - Subscription strategies for news and magazine publishers - March 30, 2023 19:20 - 28 minutes ★★★★★ - 2 ratingsPete and Tyler discuss what percentage of your audience should be paid subscribers based on your market size.
37 | Is Your Free Registration Hurting Your Paid Subscriptions?
Paywall Podcast - Subscription strategies for news and magazine publishers - March 14, 2023 14:19 - 29 minutes ★★★★★ - 2 ratingsPeter and Tyler discuss free registrations and if they are hurting your paid subscriptions.
35 | It’s your subscriber. It’s time to control your data.
Paywall Podcast - Subscription strategies for news and magazine publishers - February 28, 2023 21:11 - 28 minutes ★★★★★ - 2 ratingsPete and Tyler discuss the importance of owning your subscriber data.
34 | Special Episode: WordPress Publisher Sessions
Paywall Podcast - Subscription strategies for news and magazine publishers - February 16, 2023 20:57 - 1 hour ★★★★★ - 2 ratingsA repost of the first WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=Ly9SVpMJwhM&ab_channel=WPPublisherSessions
33 | Subscriber Behavior: What insights do you need?
Paywall Podcast - Subscription strategies for news and magazine publishers - February 01, 2023 16:04 - 25 minutes ★★★★★ - 2 ratingsPete and Tyler discuss what kind of data you should be looking at to make informed decisions about your publication subscriptions.
32 | Predictions for 2023
Paywall Podcast - Subscription strategies for news and magazine publishers - January 18, 2023 14:20 - 28 minutes ★★★★★ - 2 ratingsIn today's episode Pete and Tyler discuss their 2023 predictions for publishers and digital subscriptions.
31 | How to easily produce a premium newsletter to your paid subscribers
Paywall Podcast - Subscription strategies for news and magazine publishers - December 05, 2022 16:57 - 24 minutes ★★★★★ - 2 ratingsCatch the video recording on YouTube.
30 | It’s time for your website to stop annoying your readers
Paywall Podcast - Subscription strategies for news and magazine publishers - November 28, 2022 19:08 - 23 minutes ★★★★★ - 2 ratingsPete and Tyler discuss 7 ways you can make your website less annoying and create a better reader experience.
29 | How your paywall helps you build relationships with your readers
Paywall Podcast - Subscription strategies for news and magazine publishers - November 17, 2022 11:00 - 24 minutes ★★★★★ - 2 ratingsIt might sound counterintuitive, but a paywall can be a helpful tool in building relationships with your readers.
28 | Will your paywall kill your website traffic? (and ad revenue)
Paywall Podcast - Subscription strategies for news and magazine publishers - November 03, 2022 16:48 - 33 minutes ★★★★★ - 2 ratingsAre you a publisher nervous about implementing a paywall? Today Pete and Tyler discuss what to expect with traffic and ad revenue when you turn on your paywall.
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