Latest Pardot Podcast Episodes
119 Sati Hillyer of OneMob
CRM Talk - May 17, 2024 21:53 - 34 minutes ★★★★★ - 14 ratingsSteve and Sam talk to Sati Hillyer, founder, and CEO of OneMob, about his journey from starting the AppExchange at Salesforce to developing and advancing his company's video platform for sellers over an almost ten-year period. With a OneMob microsite, sellers can provide context, content, and ...
118 Always Be Video Closing
CRM Talk - March 09, 2024 02:35 - 32 minutes ★★★★★ - 14 ratingsSam and Steve are joined by Jon Richards of Evolve Video Marketing. We discuss today's buyer, using video in the sales process, how digital sales rooms work, and getting salespeople to adopt tools like OneMob.
117 Ross Simmonds of Foundation Marketing
CRM Talk - February 15, 2024 21:10 - 41 minutes ★★★★★ - 14 ratingsSteve and Sam interview Ross Simmonds, the leading authority on content distribution and using AI in marketing.
116 Quote-to-Crypto
CRM Talk - January 31, 2024 20:50 - 31 minutes ★★★★★ - 14 ratingsSteve and Sam discuss quote-to-cash (Q2C) solutions that enable sales teams to quickly generate quotes and receive more orders. They cover use cases for field and desk-based sales, components like CPQ and eSignature integrations, rule-based guidance, and vendor solutions from Conga to MobileForc...
115 Your Perfect AI Self
CRM Talk - December 14, 2023 01:18 - 32 minutes ★★★★★ - 14 ratingsAI-generated summary In this episode, Sam and Steve discuss the benefits of podcasting for marketing versus blogging, based on data showing more people per podcast than per blog. It then covers a survey showing that most marketers are using at least some AI to generate blog content, with the r...
114 Is SEO Dead?
CRM Talk - October 10, 2023 22:59 - 29 minutes ★★★★★ - 14 ratingsSteve and Sam talk about the state of SEO in the context of CRM and leads.
113 CRM AI Use Cases
CRM Talk - April 12, 2023 23:15 - 31 minutes ★★★★★ - 14 ratingsSam and Steve discuss CRM AI use cases for sales, marketing, customer service, customization & configuration, data migration & integration, analytics, and automations.
112 Dumbed Down By AI
CRM Talk - February 25, 2023 00:23 - 37 minutes ★★★★★ - 14 ratingsSam & Steve forget how to think on their own, Enterprise AI megatrends, using ChatGPT for CRM test cases and test data
111 Generative CRM & Marketing
CRM Talk - January 13, 2023 22:54 - 34 minutes ★★★★★ - 14 ratingsTech layoffs, low-code development, ChatGPT in marketing, social media marketing
110 How Low Can You Code?
CRM Talk - April 18, 2022 20:27 - 30 minutes ★★★★★ - 14 ratingsCRM and CRM-related news & information for April 2022.
109 Scott Eller of Neuraswitch
CRM Talk - January 22, 2022 23:59 - 31 minutes ★★★★★ - 14 ratingsSteve and Sam talk to Scott Eller, Chief Relationship Officer & Co-founder of Neuraswitch about transcription, redaction, and sentiment analysis.
108 Skynet Marketing
CRM Talk - December 23, 2021 23:21 - 33 minutes ★★★★★ - 14 ratingsA rundown of current marketing & sales AIs.
107 Mathematical CRM Failure
CRM Talk - November 08, 2021 02:58 - 39 minutes ★★★★★ - 14 ratingsSam and Steve talk about enforcing security for remote work, COVID's effect on shared workspaces, hindsight 2020 COVID predictions, Creatio's unique approach to a virtual conference, Sam's mathematical mindset around phased implementation, Salesforce sunsetting the Legacy Workflow Builder, the u...
106 Kevin Snow of Time On Target
CRM Talk - September 30, 2021 22:33 - 32 minutes ★★★★★ - 14 ratingsSteve and Sam interview Kevin Snow, CEO of Time on Target, sales expert, and technology geek, about CRM implementation challenges, introverted salespeople, accurate sales forecasting, and more. #InternationalPodcastDay
105 Andy Zambito of Creatio
CRM Talk - July 30, 2021 15:34 - 29 minutes ★★★★★ - 14 ratingsAndy Zambito, Chief Sales Officer, Americas at Creatio, joins Sam & Steve to talk about process management, CRM, digital transformation, low-code, tailored experiences, differentiation, speed of change, speed of operations, and more.
104 Listmania Part Deux
CRM Talk - June 23, 2021 13:37 - 28 minutes ★★★★★ - 14 ratings10 questions you should ask when looking at integrating your CRM, 5 reasons a spreadsheet is not a database, 8 plugins to use with your new Wordpress site (relating to Google's new page experience standard)
103 Are You Listicling?
CRM Talk - May 06, 2021 23:37 - 30 minutes ★★★★★ - 14 ratingsSam and Steve verbally expand on several of their respective listicles. Source posts are: 10 Questions you Must Ask When Selecting a CRM 5 Levels of CRM Requirements 8 Website Issues That May be Costing You Sales Leads
102 Jeffrey Russo of HubSpot
CRM Talk - April 14, 2021 01:26 - 28 minutes ★★★★★ - 14 ratingsAn interview with Jeffrey Russo, Director of Product, Sales Hub Go-to-Market at HubSpot. HubSpot's evolution from a marketing system to broader front office solution, focusing on the needs of the user experience, streamlining the quote-to-cash process, moving up market, getting "technical debt" ...
Build a local SEO strategy across the United States without any physical locations - Interview with GreenPal co-founder Bryan Clayton
Your Perfect Marketing Strategy - April 07, 2021 13:00 - 39 minutesIf you’ve ever wondered how an organization that services the country can dominate with local SEO, without having offices in every city or region, dive into this episode. I dug deep with Bryan Clayton on what he did to make GreenPal successful with local SEO. YourGreenPal.com is “the Uber for la...
101 CRM Millions and Billions
CRM Talk - March 12, 2021 02:32 - 29 minutes ★★★★★ - 14 ratingsCreatio raises $68 million, HubSpot goes enterprise, Sugar's HD-CX, AWS and AI, Salesforce eyes $50 billion in five years. Creatio's first ever funding announcement video Rich Green's Deep Learning & Time video
How Tauro Capital Advisors Helps Entrepreneurs Buy Their Office Space For Long-Term Asset Building
Your Perfect Marketing Strategy - February 24, 2021 17:00 - 34 minutesHave you ever considered buying your office space? As an entrepreneur, one of your largest expenses, next to payroll, is likely your office. In this interview with LA-based Tauro Capital Advisors Senior Director Anthony Johnson and Associate Directors Jennifer Santoso and Avi Youshaei, I asked t...
100 VAXRM
CRM Talk - January 29, 2021 05:00 - 32 minutes ★★★★★ - 14 ratingsSalesforce's Vaccine Cloud, Sam's vaccine shot scheduling nightmare, Sam's joint webinar with Creatio, CRM 3.0, how low code/no code has altered roles in CRM deployment & management, field service, ABM, video selling, video training, CRM best practice videos, de-densifying your slide decks, HubS...
Manufacturing and selling supplements profitably on Facebook Ads with serial successful entrepreneur Kevin Urrutia
Your Perfect Marketing Strategy - January 06, 2021 17:00 - 47 minutesHave you ever wanted a business that has near-limitless scaling potential? A business that is not bogged down by the unpredictable nature of human capital? Do you want to help people AND make a lot of money? If that’s you, then listen in as I drill Kevin Urrutia to spill his secrets to creati...
099 Slackquisition
CRM Talk - December 21, 2020 23:13 - 33 minutes ★★★★★ - 14 ratingsSalesforce's acquisition of Slack (and Acumen), SugarCRM acquires its largest partner W-Systems, CRM vendors & leads, getting found for CRM searches, Creatio's 24 hour event, low-code solutions, BA to developer ratios, Facebook acquires Kustomer, visual development tools & whether they are neces...
Deep Funnel Marketing with Facebook Ads expert Bob Regnerus
Your Perfect Marketing Strategy - December 09, 2020 17:00 - 55 minutesThe Ultimate Guide to Facebook Ads author Bob Regnerus joins the podcast to dive deep and get dirty on Facebook Ads. We talk at depth about Eugene Schwartz’s levels of market sophistication, and how you can build a deep funnel for your audience. If you want to give the right message to the ri...
098 Wistia Adds Audio
CRM Talk - December 07, 2020 16:05 - 15 minutes ★★★★★ - 14 ratingsAn interview with Josh Johnson, senior product manager at Wistia, about Wistia's new audio hosting platform for marketers. Learn more about the audio offering. Chris Lavigne's excellent post and video about how to build a Soapbox Station for video recording.
How to leverage content to drive qualified leads to your website with SEO expert Frank Olivo
Your Perfect Marketing Strategy - November 11, 2020 17:00 - 38 minutesMost marketers and business owners don’t know the few queries their prospects search on Google. By understanding these queries and ensuring they pass a quick grunt test, it’s possible to rank in the top few positions on Google and grab that qualified traffic quickly. SEO expert and owner of S...
097 David Campbell of SugarCRM
CRM Talk - October 23, 2020 12:56 - 37 minutes ★★★★★ - 14 ratingsDavid Campbell, Vice President of Product Marketing at SugarCRM, joins Sam & Steve to discuss sales, marketing, customer support, data, AI and the customer experience.
Social Listening with Twitter to Get Into your Prospect’s Mind and Solve Their Problem (B2B prospecting)
Your Perfect Marketing Strategy - October 14, 2020 16:00 - 47 minutesRobert Collier said “Always enter the conversation already occurring in the prospect's mind.” With most outbound marketing and sales approaches, you’re simply shooting a shotgun and hoping to hit something. It’s usual (even good!) to have a 1-2% reply rate from cold email. But what if you could ...
Facebook Ads expert Rory Stern shares how to stay compliant and within Facebook’s terms while scaling to thousands of dollars a day in ad spend!
Your Perfect Marketing Strategy - October 07, 2020 16:00 - 49 minutesIf you want to scale your Facebook Ads campaign past $1k/day in spend, you must know EXACTLY what Facebook wants. In this conversation, I grill Facebook Ads expert and agency owner Rory Stern on what he and his team do to keep their clients online. As you know, Facebook can shut down your ad acc...
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