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102 Jeffrey Russo of HubSpot
CRM Talk
English - April 14, 2021 01:26 - 28 minutes - 39.4 MB - ★★★★★ - 14 ratingsTech News News Business salesforce sugarcrm zoho creatio crm hubspot marketo microsoft pardot Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 101 CRM Millions and Billions
Next Episode: 103 Are You Listicling?
An interview with Jeffrey Russo, Director of Product, Sales Hub Go-to-Market at HubSpot. HubSpot's evolution from a marketing system to broader front office solution, focusing on the needs of the user experience, streamlining the quote-to-cash process, moving up market, getting "technical debt" that exists within organizations out of the way of the customer experience, applying functionality such as automations across different departments and use cases, HubSpot's durable partner channel, Conversation Intelligence, sales coaching based on transcripts, applying machine learning to transcripts, honoring two party states & countries, HubSpot's advantage for applying revenue attribution to marketing efforts.