Latest On-page seo Podcast Episodes
Knowledge Graph Success Metrics | Cameron Gibbs | #TwSEOs 102
Democratizing SEO Podcast - April 15, 2024 11:00 - 51 minutesCameron Gibbs is an Ontologist and a Knowledge Graph Engineer. He joins me to discuss on this episode of Talks with SEOs (#TwSEOs) to have a conversation about the success metrics Knowledge Engineers consider when engineering. A knowledge graph helps with the organisation of data, making it sim...
How SEOs Can Better Work with Google Search | Paulo Andraus | #TwSEOs 101
Democratizing SEO Podcast - April 08, 2024 11:00 - 49 minutesPaulo Andraus is a Lead Tech SEO Manager with over 15 years experience. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss How SEOs Can Better Work with Google Search. Paulo and I discuss the evolving landscape of SEO and its relationship with Google. A common mistake some SEOs...
Knowledge Graph Insights From an Engineer | Valerio Cocchi | #TwSEOs 100
Democratizing SEO Podcast - April 02, 2024 11:00 - 48 minutesDelve into the realm of knowledge graphs, reasoning, and semantic search with a Knowledge Graph Engineer, Valerio Cocchi. We explore the intricacies of semantic search and the hurdles in implementing it effectively. Machines have impressive data processing capabilities. However, there is still ...
Creating a Wikipedia Page for Your Brand | Robin FitzClemen | #TwSEOs 99
Democratizing SEO Podcast - March 11, 2024 12:00 - 56 minutesRobin FitzClemen is a Wikipedia Strategist at Beutler Ink. Joe joins me on this episode of Talks with SEOs (#TwSEOs) to discuss Creating a Wikipedia Page for Your Brand. Wikipedia is an encyclopaedia. When used by marketers (SEOs), there is a tendency to attempt to use it as a marketing platfor...
Designing a Search Engine Today | Matthias Sesboüé | #TwSEOs 98
Democratizing SEO Podcast - March 04, 2024 12:00 - 57 minutesMatthias Sesboüé is a 3rd year PhD Student who's designing a Knowledge Graph based search engine for traceparts.com. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss what it'll look like to design a search engine today. Google's web index is powerful. Google's web index is hu...
The Role of Knowledge Graphs for FAIR DTs | Alan Morrison | #TwSEOs 97
Democratizing SEO Podcast - February 26, 2024 12:00 - 52 minutesAlan Morrison is a Freelance Advisor, Writer, Speaker and Podcaster. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the role of knowledge graphs for FAIR DTs. Organising the world's information is FAIR. It requires a Digital Twin (DT) of the real world. An SEO could conside...
Tech Giants: Knowing Users. Knowing Entities. | Thomas Mitrevski | #TwSEOs 96
Democratizing SEO Podcast - February 19, 2024 12:00 - 51 minutesThomas Mitrevski is the Senior Consultant at Enterprise Knowledge. He joins me on this episode of Talks with SEOs (#TwSEOs) where we talk about the influence tech giants have on search. Tech giants have big bets on their search systems. They all build their knowledge graphs to meet and exceed t...
Core Concepts of Knowledge Graphs | Veronika Heimsbakk | #TwSEOs 95
Democratizing SEO Podcast - February 12, 2024 12:00 - 48 minutesVeronika Heimsbakk is the Knowledge Graph Lead at Capgemini. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the Core Concepts of Knowledge Graphs. Interest in Knowledge Graphs is getting stronger. This is bound to increase as AI develops outside of marketing and into every...
Beyond Online Signals | Bryan Eisenberg | #TwSEOs 94
Democratizing SEO Podcast - February 05, 2024 12:00 - 47 minutesBryan Eisenberg is a Speaker, Author, Online Marketing Pioneer. He joins me on this episode of Talks with SEOs (#TwSEOs). The ranking signals Google considers are well publicised. These tend to be online signals. Google's goals are to replicate what's happening in the real world. If this is th...
The Church, The State and The North Star | Jon Birchall | #TwSEOs 93
Democratizing SEO Podcast - January 29, 2024 12:00 - 46 minutesJon Birchall is Director of Editorial Strategy at LADbible Group. He joins me on this episode of Talks with SEOs (#TwSEOs) to have a conversation about The Church, The State and The North Star. The commercial and content arms of media businesses can, should, must evolve into a more collaborativ...
Search Engines of Tomorrow | Pedro Dias | #TwSEOs 92
Democratizing SEO Podcast - January 22, 2024 12:00 - 57 minutesPedro Dias is an SEO Consultant, ex-Googler and Founder of Visively. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss Search Engines of Tomorrow. The one thing search engines, social media platforms and AI chatbots have in common is the user. They acquire the same users. They...
Knowledge Graphs: An Introduction | Vaishali Raghvani | #TwSEOs 91
Democratizing SEO Podcast - January 15, 2024 12:00 - 44 minutesVaishali Raghvani is an Associate Knowledge Engineer at Beamery. She joins me to share some insights into Knowledge Graphs. From Google to TikTok, all platforms with a user-base have some sort of knowledge graph technology in place. If big tech brands all seek to acquire, serve and keep their ...
Why Businesses Build Their Knowledge Graphs | Ravi Bajracharya | #TwSEOs 90
Democratizing SEO Podcast - January 08, 2024 12:00 - 52 minutesRavi Bajracharya is a Knowledge Graph Engineer at Datum.bio. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss why businesses build their knowledge graphs. In a world where users spend more time searching on the websites of brands they love, the need to satisfy their que...
Crafting Brand Narratives: From Vision to Impact | Deevo Tindall | #TwSEOs 89
Democratizing SEO Podcast - December 18, 2023 12:00 - 54 minutesDeevo Tindall is the CEO (Chief Experience Officer) at Fusion Creative Branding. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss branding and search. Why does Google favour popular brands in their organic search results? Perhaps they consider the emotional connection b...
What Growing Brands Should Know About Link Building | Dave Schneider | #TwSEOs 88
Democratizing SEO Podcast - December 11, 2023 12:00 - 48 minutesDave Schneider is the CEO at Shortlist. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss what growing brands should know about link building. When growing brands are seeking to take control of their link building, what are the fundamental things they should consider to ...
Why SEO? | Celeste Gonzalez | #TwSEOs 87
Democratizing SEO Podcast - December 04, 2023 12:00 - 56 minutesCeleste Gonzalez is an SEO Strategist at RicketyRoo. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss why she chose SEO as her digital marketing channel. Why do you do SEO? For some, SEO is simply a job they do - and this is perfectly fine. For many SEOs, there is a deeper ...
Search Quality Insights From an ex-Googler | Kaspar Szymanski | #TwSEOs 86
Democratizing SEO Podcast - November 27, 2023 12:00 - 52 minutesKaspar Szymanski is an SEO Consultant and Co-Founder of SearchBrothers, as well as an ex-Googler. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss search quality. When it comes to search results, users expect relevance and accuracy. They want the search engine to unders...
Scaling Up SEO in the Legal Space | Kerstin Reichert | #TwSEOs 85
Democratizing SEO Podcast - November 20, 2023 12:00 - 53 minutesKerstin Reichert is the Head of Marketing at SeedLegals. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss scaling up SEO in the legal space. It takes more than SEOs to make SEO a success. Client-side SEOs know this very well, indeed. Client-side SEOs in the legal and f...
Keyword Research for News Publishers | Barry Adams | #TwSEOs 84
Democratizing SEO Podcast - November 13, 2023 12:00 - 53 minutesBarry Adams is an independent SEO Consultant for news publishers. He is the Founder of Polemic Digital, a specialist SEO consultancy for news publishers. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss keyword research for news publishers. News publishing is fast-paced...
Navigating Pain-Points When SEOing, Client-Side | Matt Hunt | #TwSEOs 83
Democratizing SEO Podcast - November 06, 2023 12:00 - 49 minutesMatt Hunt is a Freelance SEO Consultant. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the pain-points SEOs have to navigate when they're client-side. Client-side SEO is very different to agency-side SEO. Client-side, you're marketing for the business, with SEO. Agen...
The Reality of Marketing with SEO | Gus Pelogia | #TwSEOs 82
Democratizing SEO Podcast - October 30, 2023 12:00 - 51 minutesGus Pelogia is the SEO Product Manager at Indeed. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the reality of marketing with SEO. How valuable is an SEO strategy when it will not be executed? The end-goal of SEO isn't to do 'good SEO'. It's to improve a business's ...
Technical Challenges Communicated to Business Leaders | Chris Spann | #TwSEOs 81
Democratizing SEO Podcast - October 23, 2023 11:00 - 48 minutesChris Spann is the Senior Technical SEO at Lumar (formerly Deepcrawl). He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss communicating technical challenges to business leadership. SEOs have a habit of 'speaking SEO' to business leadership. The result of this is an unwill...
What's the Value of Rankings These Days? | David Iwanow | #TwSEOs 80
Democratizing SEO Podcast - October 16, 2023 11:00 - 54 minutesDavid Iwanow is an SEO professional of 17+ years. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the value of rankings. Over the years, we've seen major changes in rankings. Universal results, Position-0, Knowledge Panels, all changed the way rankings are valued. So...
Growing Your Brand's Organic Search Demand | Emily Wassell | #TwSEOs 79
Democratizing SEO Podcast - October 09, 2023 11:00 - 51 minutesEmily Wassell is the Head of SEO at tmwi. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss growing your brand's organic search demand. Organic Search is acquisition-based. However, it doesn't have to be used only as a reactive channel. The better you have SEO integrated wit...
Going Freelance | Matt Jones | #TwSEOs 78
Democratizing SEO Podcast - October 02, 2023 11:00 - 50 minutesMatt Jones is a Freelance Technical SEO Consultant. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss his new venture into freelancing. As an SEO who's worked both client-and-agency-side, Matt recently decided to be a freelance SEO. We talk about why he made this decisio...
An SEO's Influence, In-House | Sophie Brannon | #TwSEOs 77
Democratizing SEO Podcast - September 25, 2023 11:00 - 50 minutesSophie Brannon is the Director of SEO at RushOrderTees. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss an SEO's influence, in-house. It takes more than SEOs to make SEO a success. When you're an in-house SEO, you get to see, first-hand, why this is a true statement. ...
What Influences Journalists to Cover a Story | Jane Hunt | #TwSEOs 76
Democratizing SEO Podcast - September 18, 2023 11:00 - 48 minutesJane Hunt is the Founder & CEO of JBH, a Digital PR and SEO agency for consumer brands. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss what influences journalists to cover a story. Journalists are interested in stories. Brands, SEOs and PRs are interested in pitching...
Generative AI's Impact on Product Pages | Neha Khanna | #TwSEOs 75
Democratizing SEO Podcast - September 11, 2023 11:00 - 52 minutesNeha Khanna is a Technical Product Manager at Wayfair. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the ways Google generative AI might impact product pages. Generative AI is set to be a new reality in search. Organic rankings may be all universal. The way natural ...
Google Search & Answer Engines | Sara Moccand-Sayegh | #TwSEOs 74
Democratizing SEO Podcast - September 04, 2023 11:00 - 48 minutesSara Moccand-Sayegh is an SEO Specialist at Liip. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss Google's search and answer engines. As SEOs, we've seen rapid changes in search in the first half of 2023. We've seen a glimpse of Google's search and answer engines. Whe...
My SEO Journey So Far | Alicia Gilbert | #TwSEOs 73
Democratizing SEO Podcast - August 29, 2023 11:00 - 55 minutesAlicia Gilbert is an SEO Director at TrendyMinds. She joins me on this episode of Talks with SEOs (#TwSEOs) where we talk about her SEO journey to date. As a self-taught SEO, who owns and runs a niche website (Soberish), Alicia decided to pursue a full time career as an SEO professional. Alicia...
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