Latest Martialartsfacebookads Podcast Episodes
Why I Replaced Taekwondo with Empower Kickboxing™
The Truth About the Martial Arts Business with John Graden - January 27, 2021 00:32 - 30 minutesAfter nearly two decades of teaching traditional taekwondo, Guevara realized that what he was teaching was not providing the benefits he wanted for his students. He replaced his curriculum with Empower Kickboxing™ and did not lose a single student. Guevara has reduced the number of classes ...
22. Your Choice. Kung Fu or Hustle Drugs?
The Truth About the Martial Arts Business with John Graden - December 21, 2020 17:28 - 24 minutesImagine being so desperate to escape the drug-infested inner-city of Baltimore, that you make up Kung Fu moves, string them together and then climb on a bus and travel around the country to compete in karate tournaments. That's exactly what Willie "The Bam" Johnson did as a teenager. Eventuall...
21. The Truth About Martial Arts in the Inner-City
The Truth About the Martial Arts Business with John Graden - December 08, 2020 18:17 - 36 minutesIn the ultimate “fake it till you make it” scenario, podcast guest Willie Johnson was so desperate to escape Baltimore’s inner-city that he actually made up his own kung fu techniques to compete against black belts in martial arts tournaments. His dream was to become a karate champion and ge...
20. The Smoke and Mirrors of Martial Arts
The Truth About the Martial Arts Business with John Graden - October 26, 2020 13:49 - 24 minutesIn the episode, the truth about the martial arts business is that not only is it easy for instructors to fall into these drastic mistakes of the past, but that it’s almost expected. Listen in and I’ll share with you the generational pitfalls that are rarely shared or spoken about because they’ve...
19. How Mark Moore Grew a 425 Student Martial Arts School While Teaching Just 2 Classes a Night
The Truth About the Martial Arts Business with John Graden - September 27, 2020 20:23 - 32 minutesThis week, the truth about the martial arts business is that in order to grow your school in the season of COVID, you have to learn how to meet students and potential students where they are at rather than leading them down tired, out-dated training methods. Our guest today is Mark Moore. His ...
How Mark Moore Grew a 425 Student School While Teaching Just 2 Classes a Night
The Truth About the Martial Arts Business with John Graden - September 27, 2020 20:23 - 32 minutesThis week, the truth about the martial arts is that in order to grow your school in the season of COVID, you have to learn how to meet students and potential students where they are at rather than leading them down tired, out-dated training methods. Our guest today is Mark Moore. His school in...
18. What Every Martial Arts Instructor MUST Know About the Law of Self-Defense.
The Truth About the Martial Arts Business with John Graden - September 10, 2020 17:15 - 25 minutesThis week, The Truth About the Martial Arts Business explores a deadly serious topic that every martial arts school instructor needs to understand and teach. As a martial artist, you train in self-defense to protect yourself and your loved ones, but what really happens in the court system when...
17. How to Build a 6-Figure Self-Defense Business
The Truth About the Martial Arts Business with John Graden - August 20, 2020 17:12 - 37 minutesJoe Robaina is a veteran martial artist with a wide range of skills and talent. But for the last few years, he has excelled in the self-defense business. Joe shares some strategies that have helped him to build a successful self-defense business. During that process, he has discovered some rea...
16. Master the Art of Tongue Fu with Sam Horn
The Truth About the Martial Arts Business with John Graden - July 26, 2020 16:09 - 42 minutesThe Truth About the Martial Arts Business episode 16 guest Sam Horn is the author of Tongue Fu. Like Verbal-Defense, Tongue Fu teaches how to verbally handle, defuse, deflect, disarm, and/or align with someone who is attacking you verbally. Tongue Fu is IDEAL for martial arts instructors, pare...
15. 7 Biggest Tax Deductions for Martial Arts Schools
The Truth About the Martial Arts Business with John Graden - July 15, 2020 17:24 - 19 minutesThe Trump Tax Act may benefit your martial arts school in several ways. Here are 7 major ways that self-employed martial arts instructors and school owners can slash their taxes and keep more of their hard-earned money to put in the bank each year. The new act offers more tax deductions for ma...
15. 7 Biggest Tax Deductions for Martial Arts Businesses and Schools
The Truth About the Martial Arts Business with John Graden - July 15, 2020 17:24 - 19 minutesThe Trump Tax Act may benefit your martial arts school in several ways. Here are 7 major ways that self-employed martial arts instructors and school owners can slash their taxes and keep more of their hard-earned money to put in the bank each year. The new act offers more tax deductions for ma...
14. 10 Important Questions About Your Martial Arts Curriculum
The Truth About the Martial Arts Business with John Graden - June 30, 2020 18:26 - 21 minutesIn this podcast, I go solo with a harsh look at what martial arts schools are teaching and how to lead your students into the future by discarding the smoke and mirrors of the traditional curriculum. A good master instructor avoids teaching these contradictions.
10 Important Questions About Your Martial Arts Curriculum
The Truth About the Martial Arts Business with John Graden - June 30, 2020 18:26 - 21 minutesIn this podcast, I go solo with a harsh look at what martial arts schools are teaching and how to lead your students into the future by discarding the smoke and mirrors of the traditional curriculum. A good master instructor avoids teaching these contradictions.
14. 10 Important Questions About Your Martial Arts School Curriculum
The Truth About the Martial Arts Business with John Graden - June 30, 2020 18:26 - 21 minutesIn this podcast, I go solo with a harsh look at what martial arts schools are teaching and how to lead your students into the future by discarding the smoke and mirrors of the traditional curriculum. A good master instructor avoids teaching these contradictions.
13. Bernard Kerik 911 Interview by John Graden
The Truth About the Martial Arts Business with John Graden - June 16, 2020 20:00 - 13 minutesIn this 13th episode, The Truth About the Martial Arts Business is that martial arts schools have to be responsible and careful of the intentions of their students. Hi, I’m John Graden, we are in the middle of a massive disruption of law and order. Gun sales are through the roof, and Google se...
Bernard Kerik 911 Interview by John Graden
The Truth About the Martial Arts Business with John Graden - June 16, 2020 20:00 - 13 minutesIn this 13th episode, The Truth About the Martial Arts Business is that martial arts schools have to be responsible and careful of the intentions of their students. Hi, I’m John Graden, we are in the middle of a massive disruption of law and order. Gun sales are through the roof, and Google se...
12. How to Teach Self-Defense Like a Professional
The Truth About the Martial Arts Business with John Graden - June 09, 2020 20:33 - 32 minutesThis week the truth about the martial arts business is that if you advertise and teach self-defense in your martial arts school, you better know what you're talking about. One steps, basics, and kata are NOT self-defense. They are stylized, formal representations, they are not directly applic...
11. A Plan to Reopen Your Martial Arts School
The Truth About the Martial Arts Business with John Graden - May 13, 2020 19:03 - 17 minutesWhat martial arts schools are going to survive in your area? You can be sure, not all of them. 1. What’s going to drive that? Supply and demand. 2. There will be fewer schools to choose from. Make sure you ARE one of them. 3. There will be less demand for traditional training. Make sure yo...
10. Do Martial Arts Really Work for Law Enforcement?
The Truth About the Martial Arts Business with John Graden - April 29, 2020 14:29 - 23 minutesHow would your martial arts skills work for you as a maximum-security prison guard, street cop, or county sheriff? Joe Lewis black belt Chris Sutton has trained in nearly a dozen different martial arts styles and he also held each one of those jobs. His first fight with an inmate was over a si...
Do Martial Arts Really Work for Law Enforcement?
The Truth About the Martial Arts Business with John Graden - April 29, 2020 14:29 - 23 minutesHow would your martial arts skills work for you as a maximum-security prison guard, street cop, or county sheriff? Joe Lewis black belt Chris Sutton has trained in nearly a dozen different martial arts styles and he also held each one of those jobs. His first fight with an inmate was over a si...
9. The Mike Anderson Story Part 1
The Truth About the Martial Arts Business with John Graden - April 20, 2020 19:16 - 23 minutesMike Anderson is one of the most unheralded pioneers of sport karate and kickboxing around the world. In 1973, he forever changed the sport of point karate by being the first promoter to require competitors to wear safety gear. In 1974, he created the professional karate association (PKA) an...
The Mike Anderson Story Part 1
The Truth About the Martial Arts Business with John Graden - April 20, 2020 19:16 - 23 minutesMike Anderson is one of the most unheralded pioneers of sport karate and kickboxing around the world. In 1973, he forever changed the sport of point karate by being the first promoter to require competitors to wear safety gear. In 1974, he created the professional karate association (PKA) an...
8. How to Plan and Run a Successful Martial Arts Summer Camp
The Truth About the Martial Arts Business with John Graden - April 14, 2020 18:46 - 39 minutesIf the COVID-19 shut down ends in time for martial arts schools to run summer camps, here is a podcast that will help you to plan, promote, and profit from a successful martial arts summer camp. This interview was conducted in Jim King's school in Altamonte Springs, FL. There is some backgroun...
7. What Qualifies an Instructor to Teach Self-Defense?
The Truth About the Martial Arts Business with John Graden - April 07, 2020 17:17 - 23 minutesImagine if you are on national TV with millions of people watching. The reporter says, "Our next guest says he is a self-defense expert." He turns to you and asks, "What qualifies you as a self-defense instructor. I mean, this is a serious subject. Why should we listen to you?" What would yo...
5. Brian Tracy: Why Curriculum is Critical to the Sales Process
The Truth About the Martial Arts Business with John Graden - March 30, 2020 04:01 - 18 minutesOur guest today is one my mentors and the mentor to thousands, Mr Brian Tracy. Brian is not only one of the world's leading motivational speaker and sales coach, he is a black belt and a contributing author to the MATA Instructor Certification program at MATACertification.com After the intervi...
6. Brian Tracy: Why Curriculum is Critical to the Martial Arts School Sales Process
The Truth About the Martial Arts Business with John Graden - March 30, 2020 04:01 - 18 minutesOur guest today is one my mentors and the mentor to thousands, Mr Brian Tracy. Brian is not only one of the world's leading motivational speaker and sales coach, he is a black belt and a contributing author to the MATA Instructor Certification program at MATACertification.com After the intervi...
6. Brian Tracy: Why Curriculum is Critical to the Sales Process
The Truth About the Martial Arts Business with John Graden - March 30, 2020 04:01 - 18 minutesOur guest today is one my mentors and the mentor to thousands, Mr Brian Tracy. Brian is not only one of the world's leading motivational speaker and sales coach, he is a black belt and a contributing author to the MATA Instructor Certification program at MATACertification.com After the intervi...
5. The Coronavirus and Your Rent
The Truth About the Martial Arts Business with John Graden - March 25, 2020 13:45 - 36 minutes005: With the coronavirus pandemic blanketing the world, many martial arts school owners can’t conduct group classes for at least the next month or two. This creates beehive of complexity and questions. Our guest, The Lease Coach, gives us the answers.
5. The Coronavirus and Your Martial Arts School Rent
The Truth About the Martial Arts Business with John Graden - March 25, 2020 13:45 - 36 minutes005: With the coronavirus pandemic blanketing the world, many martial arts school owners can’t conduct group classes for at least the next month or two. This creates beehive of complexity and questions. Our guest, The Lease Coach, gives us the answers.
6. The Coronavirus and Your Rent
The Truth About the Martial Arts Business with John Graden - March 25, 2020 13:45 - 36 minutes005: With the coronavirus pandemic blanketing the world, many martial arts school owners can’t conduct group classes for at least the next month or two. This creates beehive of complexity and questions. Our guest, The Lease Coach, gives us the answers.
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