Latest Marketingdigital Podcast Episodes
Prove It! Podcast: Compelling Subject Lines Sell! With Michelle Vroom
Prove It! The Proof in Marketing Podcast - August 26, 2019 05:21 - 13 minutes ★★★★★ - 2 ratingsHaving something worth saying in an email is important, but if no one opens it, it’s useless. What makes people opt to open – or delete an email? It’s the question we posted in this episode to Michelle Vroom of Vroom Communications. Her subject lines get us in the gut every time we see the...
Prove It! Podcast: Making Messages Resonate with Karen Friedman
Prove It! The Proof in Marketing Podcast - August 10, 2019 02:50 - 11 minutes ★★★★★ - 2 ratingsWhat a great episode for the times we’re living in! Karen Friedman, CEO of Karen Friedman Enterprises,” talk about how to make complicated messages resonate. As a former reporter for 6ABC in Philadelphia, and numerous places before that, Karen’s a whiz at taking a confusing story and getti...
Prove It! Podcast: Unusual Marketing & Advertising Ideas with Greg Star
Prove It! The Proof in Marketing Podcast - July 22, 2019 19:21 - 12 minutes ★★★★★ - 2 ratingsThe world is changing, and so is how we should be thinking about advertising and marketing. Greg Star is the epitome of “thinking outside the box!” His company, Carvertise, has harnessed the power of the gig economy and has the proof to match his bit idea. Hear how he started the company a...
Prove It! Podcast: Part 3 of 3: How Vendor-Agnostic Content Keeps You Top of Mind With Brynne Tillman
Prove It! The Proof in Marketing Podcast - July 07, 2019 18:50 - 12 minutes ★★★★★ - 2 ratingsIn the third of our three episodes about using LinkedIn, Brynne Tillman, CEO of Social Sales Link, talks about what she’s termed “vendor agnostic content,” which connects perfectly to her first episode on changing your profile from a resume to a resource. Vendor-agnostic content is where s...
Prove It! Podcast: Part 2 of 3: Leveraging Your LinkedIn Contacts With Brynne Tilman
Prove It! The Proof in Marketing Podcast - June 24, 2019 04:49 - 12 minutes ★★★★★ - 2 ratingsLinkedIn is a social channel with more opportunity than most users can imagine. In these second of three episodes with LinkedIn expert Brynne Tillman, you’ll hear about new ways to leverage your LinkedIn contacts. Among the insights Brynne shares are who to connect with and why, how to fin...
Prove It! Podcast: Part 1 of 3: Changing Your LinkedIn Profile from a Resume to a Resource With Brynne Tilman
Prove It! The Proof in Marketing Podcast - June 05, 2019 04:20 - 13 minutes ★★★★★ - 2 ratingsThe topic of “LinkedIn” can be a podcast in and of itself (and I believe it is!), but we’re doing a deep-ish dive into the social tool in a three-part series with Brynne Tillman of Social Sales Link. This episode is about changing your LinkedIn profile from a resume to a resource, and Bryn...
Prove It! Podcast: You Never Have a Second Chance to Make a First Impression With Shelly O'Donovan
Prove It! The Proof in Marketing Podcast - May 28, 2019 19:56 - 12 minutes ★★★★★ - 2 ratingsHave you ever considered the importance of your non-verbal communication? How’s your handshake? Do you make eye contact consistently? How do you use your cell phone in a meeting? Shelly O’Donovan, founder of Authentic Influence Group, shares insights on the importance of “presence” and mak...
Prove It! Podcast: Nuances of Marketing a Destination With Ed Harris
Prove It! The Proof in Marketing Podcast - May 09, 2019 03:04 - 14 minutes ★★★★★ - 2 ratingsWith a background in marketing consumer products from some of the most well-known brands in the country, Ed now serves as the Chief Marketing Officer for the Valley Forge Tourism & Convention Board. It was quite a switch leaving the world Under Armour and Timberlands to marketing a destination a...
Prove It! Podcast: The Importance of Relationships in Media Relations With Alissa Kaplan Michaels
Prove It! The Proof in Marketing Podcast - April 22, 2019 18:22 - 14 minutes ★★★★★ - 2 ratingsAlissa Kaplan Michaels is a top-notch media pitcher. Have a story – a good story – you need pitched to national publication or media outlet? She’s your gal. On this episode, Alissa shares the secrets of why relationships matter when it comes to calling a reporter. In ten-minutes, she tells...
Prove It! Podcast: Marketing Challenges for Non-Profits With Matt Hugg
Prove It! The Proof in Marketing Podcast - April 04, 2019 17:06 - 15 minutes ★★★★★ - 2 ratingsMatt Hugg knows marketing and Matt Hugg knows non-profits, and the combination of that expertise has brought him to where he is today, sharing all of the knowledge with that community at his site. In addition to the robust library of resources on his site, he’s also the author of The Guide to No...
Prove It! Podcast: Communicating in the Digital Age: Effectively Incorporating Social Media in Your Marketing With Paul Koulogeorge
Prove It! The Proof in Marketing Podcast - March 15, 2019 01:00 - 13 minutes ★★★★★ - 2 ratingsThis is the third of a three-part series about communicating in the digital age. The first was about using a communications audit to better understand your audiences. The second focused on how to communicate differently with different generations, and this one is about how to incorporate all tha...
Prove It! Podcast: Communicating in the Digital Age: Communicating with Millennials, Gen X, or Whatever We’re Up To! With With Paul Koulogeorge
Prove It! The Proof in Marketing Podcast - March 08, 2019 02:24 - 11 minutes ★★★★★ - 2 ratingsThis episode is the second in a three-part series about communicating in the digital age. The first was about using a communications audit to better understand your audiences. This one is about how we slice and dice different generations and the need to communicate with them in different ways. T...
Prove It! Podcast: Communicating in the Digital Age: Knowing Your Audience & the Benefits of a Communications Audit With Paul Koulogeorge
Prove It! The Proof in Marketing Podcast - March 01, 2019 03:03 - 13 minutes ★★★★★ - 2 ratingsThis 10-minute episode is the first in a three-part series about communicating in the digital age. This one is about really knowing your audience, which is the first part of any marketing or communications plan. It does a deep-ish dive into the benefits of a communications audit before taking th...
Prove It! Podcast: Purpose-Driven Businesses With Kelly Stewart
Prove It! The Proof in Marketing Podcast - February 14, 2019 05:50 - 13 minutes ★★★★★ - 2 ratingsYou might be wondering why a podcast about marketing has an episode about purpose-driven businesses. There’s magic to why we should, as business-owners, do things to be intentionally good, not just for our customers, but for our vendors and our employees, too. Hear why today, being a purpose-d...
Prove It! Podcast: Is it time? Coaching, Mentoring, & Advising With Eileen Wainwright
Prove It! The Proof in Marketing Podcast - February 01, 2019 04:09 - 17 minutes ★★★★★ - 2 ratingsDo any of your colleagues work with a business coach or an advisor? Do you really understand the value a coach can bring to your business or organization? This episode is for anyone who is thinking about possibly exploring the world of coaching – from the user’s perspective. Eileen Wainwri...
Prove It! Podcast:: The ABC’s of Facebook Ads (Part 3 of 3) With Angela Pointon
Prove It! The Proof in Marketing Podcast - January 18, 2019 03:42 - 13 minutes ★★★★★ - 2 ratingsThis is the third episode in a three-part series on Facebook ads. Episode 107 was a basic overview of Facebook ads, Episode 108 focused on List Building with Facebook ads, and this episode deals with targeting using both Facebook and Instagram ads. Our guest for all three episodes ha...
Prove It! Podcast:: The ABC’s of Facebook Ads (Part 2 of 3) With Angela Pointon
Prove It! The Proof in Marketing Podcast - January 10, 2019 20:34 - 12 minutes ★★★★★ - 2 ratingsThis episode is part two in a three-part series on Facebook ads. In episode 107, we did a high-level overview of Facebook ads, and on this episode, we dig into List Building with Facebook Ads. The third in the series will be about targeting with both Facebook and Instagram ads. Angela Poin...
Prove It! Podcast:: The ABC’s of Facebook Ads (Part 1 of 3) With Angela Pointon
Prove It! The Proof in Marketing Podcast - December 31, 2018 02:38 - 11 minutes ★★★★★ - 2 ratingsAh, Facebook ads! So much to know and so little time! Because there is so darn much to know, we’re doing a three-part series with Angela Pointon of Hand Select Your Clients, a firm that works with business owners to generate leads, plan content, and create inbound marketing campaigns. She knows ...
Prove It! Podcast: How “Google it!” Changed Marketing With Jamie Gosweiler
Prove It! The Proof in Marketing Podcast - December 15, 2018 00:50 - 11 minutes ★★★★★ - 2 ratingsJamie Gosweiler, an expert in online marketing, joins us as we dip into the world of digital marketing and its subset, inbound marketing. On this episode we discuss -- The definition of inbound marketing and how it related to the larger world of digital marketing The meteoric rise in interes...
Prove It! Podcast: So You Want to Start a Podcast?!?
Prove It! The Proof in Marketing Podcast - December 07, 2018 05:15 - 11 minutes ★★★★★ - 2 ratingsPodcasts are hot! Everyone and their mother seem to be getting in on the act – and I’m no exception. Podcasts are a great way to share thoughts, cross market with guests, and add content to your website to generate more traffic. Listen to Toby Lyles on this episode. He is the owner twentyf...
Prove It! Podcast: Paying it Forward: Why Giving Back Matters
Prove It! The Proof in Marketing Podcast - November 21, 2018 02:21 - 12 minutes ★★★★★ - 2 ratingsThis episode is a little different, because it’s not about marketing communications tools, Google Ad Words, or anything that you might think of as being strictly business-related. But it really is. Larry Altman, a seasoned executive from both the non-profit and for-profit world, shar...
Prove It! Podcast: “Say Cheese!” It’s Your Headshot! with Patrick Snook
Prove It! The Proof in Marketing Podcast - November 08, 2018 03:29 - 17 minutes ★★★★★ - 2 ratingsPatrick Snook, our resident Brit, is the expert on this episode. His work speaks for itself, yet you’ll hear directly from him – in his own gentle way – how he puts his subjects at ease. Hiring the right photographer for your head shots – or any corporate work – involves a lot of good chemistry....
Prove It! Podcast: Opening the Faucet with Google AdWords
Prove It! The Proof in Marketing Podcast - October 26, 2018 13:21 - 16 minutes ★★★★★ - 2 ratingsIf you want to start learning about Google Ad Words, this is the episode is for you. We talk with Niki Fielding, Founder and President of Digital Brand Consulting (DBE), a Google Premier Partner. (She knows her stuff!) Give us ten minutes and you’ll…. Learn about Google AdWords and how ...
Prove It! Podcast: Getting to Know You: The Importance of Personas with Kerry Trueman
Prove It! The Proof in Marketing Podcast - October 13, 2018 04:13 - 11 minutes ★★★★★ - 2 ratingsIf you haven’t heard the term “personas” thrown around, you might want to listen to this episode. Personas are what we’re developing today to really target very specific customer traits. Kerry Trueman, of Albert Communications and Anara Design, talks about the ins and outs of the development of ...
Bad Social Media Advice
Online Marketing Magic - October 10, 2018 15:40 - 11 minutesIn this episode, I give you 4 Do's and Don't's for Social Media - so you don't feel too overwhelmed with all of the advice that's out there! We are here to take away the fear of digital marketing - and to break it down into easy-to-understand lessons - in plain English! Find us on: Twitter...
Prove It! Podcast: Online, Very Cool Marketing Tools with Jamie Gosweiler
Prove It! The Proof in Marketing Podcast - September 28, 2018 05:44 - 10 minutes ★★★★★ - 2 ratingsJamie Gosweiler know a lot about really cool online marketing tools any business can use. There are so many out there – from the HubSpot and Emma’s of the world to Canva and Doodle and more. Listen to this episode and you’ll discover – Online marketing tools to use for your business or organi...
Making Live Video Valuable For Your Business
Online Marketing Magic - September 07, 2018 13:03 - 18 minutesDo you use video? In this episode, I'll show you why you really should! Get a pen and paper, because there's plenty to take on board! We are here to take away the fear of digital marketing - and to break it down into easy-to-understand lessons - in plain English! Find us on: Twitter - http...
Prove It! Podcast: Everything I Ever Learned About Podcasts, I Learned from Beth!
Prove It! The Proof in Marketing Podcast - August 20, 2018 16:20 - 13 minutes ★★★★★ - 2 ratingsThis episode of “Prove it” is with Beth Brodovsky of Iris Creative. It was because of a breakfast with Beth that I first got intererted in podcasts. She was an avid listener and decided to start one on her own. Her enthusiasm is contagious, so these ten minutes will be well spent. Yo...
Prove It! Podcast: Designing Ads For Sponsorships With Rebecca Carino
Prove It! The Proof in Marketing Podcast - August 15, 2018 22:06 - 10 minutes ★★★★★ - 2 ratingsThis episode of “Prove It!” is with Rebecca Carino, Art Director of Albert Communications. Rebecca talks about the process of designing an ad, how to tackle ads for multiple audiences, and gives an example of work she’s done that made a difference.
Prove It! Podcast: Welcome to Prove It!
Prove It! The Proof in Marketing Podcast - August 07, 2018 15:23 - 4 minutes ★★★★★ - 2 ratingsThis episode introduces listeners to "Prove it," a ten-minute podcast for impatient business owners and overwhelmed marketers. Guests will discuss trends in marketing communications – and then challenged with proving that it actually works!
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