Prove It! Podcast: Communicating in the Digital Age: Knowing Your Audience & the Benefits of a Communications Audit With Paul Koulogeorge
Prove It! The Proof in Marketing Podcast
English - March 01, 2019 03:03 - 13 minutes - 19.6 MB - ★★★★★ - 2 ratingsBusiness communicationsaudits corporatecommunications crisiscommunications marketing marketingcommunications publicrelations websitedesign Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Prove It! Podcast: Purpose-Driven Businesses With Kelly Stewart
This 10-minute episode is the first in a three-part series about communicating in the digital age. This one is about really knowing your audience, which is the first part of any marketing or communications plan. It does a deep-ish dive into the benefits of a communications audit before taking that first step. The second part is about communicating with millennials and other niche groups, and the third episode is focused on incorporating social media into your marketing efforts.
Paul Koulogeorge is the VP of Marketing, Advertising, and Public Relations for the Goddard Systems (GSI), a franchisor of over 500 Goddard Schools across the country.
In this 10-minute episode, you’ll learn about:
Why understanding your audiences, and the nuances inherent in that knowledge, are crucial before your build your marketing plan. How conducting a communications audit can benefit the organization and its audiences. How Goddard incorporates franchisee and employee feedback into their operations.