Latest Marketingcloud Podcast Episodes
Huber Engineering's Most Innovative Campaigns
Level Up: A Marketing Podcast - May 04, 2023 04:01 - 37 minutes ★★★★★ - 14 ratingsEnsuring your marketing strategy is innovative can feel overwhelming as it can take a massive amount of creativity and problem-solving. But innovations can be small and build on top of each other to craft truly innovative and unique customer experiences. In this Level Up episode, our special gu...
The Psychology of Why We Buy
Level Up: A Marketing Podcast - April 20, 2023 04:01 - 43 minutes ★★★★★ - 14 ratingsCustomers are constantly bombarded with ads and offerings every day, encouraging them to continually buy new products and services. But with so much noise in today's market, how can marketers and sales team increase their understanding of what encourages a customer to make a purchase? In this L...
Top 5 Tips to Getting Ahead of Evolving Customer Expectations
Level Up: A Marketing Podcast - April 06, 2023 04:00 - 41 minutes ★★★★★ - 14 ratingsAs technology has continued to rapidly evolve and enable high-quality experiences, we’ve seen the demand for dynamic customer experiences grow. Still, many marketing teams find themselves using outdated technology and processes that are hindering them from providing more personalized experiences...
Addressing Common Cliches of Digital Transformation
Level Up: A Marketing Podcast - March 23, 2023 14:30 - 42 minutes ★★★★★ - 14 ratingsDigital transformation: it’s a movement that businesses in every industry have been told they need to undergo. But what does it actually mean for you and your marketing team? In this episode of Level Up, the podcast for marketers by marketers created by Lev that distills best practices and str...
What's In and Out in 2023
Level Up: A Marketing Podcast - March 10, 2023 18:42 - 29 minutes ★★★★★ - 14 ratingsWith changes in consumer preferences, constrained budgets, and a potentially rocky economy, marketers have a lot of challenges to consider and overcome. In this episode of Level Up, the podcast focused on helping marketers 1-UP their strategy and grow personally and professionally, Laura and Jor...
Introducing Our Level Up Hosts
Level Up: A Marketing Podcast - February 23, 2023 05:01 - 24 minutes ★★★★★ - 14 ratingsIt’s time to level up with Lev's new podcast for marketers by marketers that distills best practices and strategies focused on helping you continue to grow personally and professionally. For those of you who’ve been subscribing to us since the very beginning of our In the Clouds podcast, you ...
Client Spotlight: Wild Birds Unlimited 🐦🦉🦚
Level Up: A Marketing Podcast - July 29, 2022 17:17 - 36 minutes ★★★★★ - 14 ratingsIn this episode, hosts Bobby and Cole are joined by Bo Lowery -- Vice President of Marketing at Wild Birds Unlimited. Wild Birds Unlimited (WBU) is a 41 year old brand with more than 350 retail locations around the U.S. and Canada, with the goal of helping you find joy in your environment by inv...
Ultraviolet Keynote: The Future of Marketing with Crystal Washington
Level Up: A Marketing Podcast - July 15, 2022 13:55 - 59 minutes ★★★★★ - 14 ratingsLev expert and SVP, Strategy Ryan McCambridge joins Crystal Washington for a deep dive into the future of marketing. As a technology strategist, certified futurist, and author of “One Tech Action and The Social Media Why,” Crystal shares her unique perspective about what marketers might expect t...
Ultraviolet Keynote: Embracing Accountability a Conversation with Kara Swisher
Level Up: A Marketing Podcast - July 01, 2022 13:00 - 1 hour ★★★★★ - 14 ratingsKara Swisher, a contributing writer to the New York Times Opinion section and podcast host for Sway and Pivot, is described as Silicon Valley's "most powerful tech journalist.” Holly Enneking, Vice President of Marketing at Lev, leads a conversation with Kara about accountability -- both for Big...
Ultraviolet Keynote: The State of Marketing with Bobby Jania
Level Up: A Marketing Podcast - June 17, 2022 14:39 - 55 minutes ★★★★★ - 14 ratingsBobby Jania, SVP, Marketing at Salesforce, is joined by Abbey Sullivan, VP, Client Success at Lev, to discuss the current state of marketing in today’s technology-driven landscape. From data-driven marketing, to the value of video, and the new work-from-anywhere remote culture, they cover everyt...
Saved by the Bell x Marketing Cloud
Level Up: A Marketing Podcast - May 13, 2022 14:33 - 42 minutes ★★★★★ - 14 ratingsWhat do Marketing Cloud and Saved by the Bell have in common? It turns out, a lot more than you think. In this very special episode of In the Clouds, hosts Bobby and Cole along with special guest Brianne Mullally, do a deep dive on the beloved 90s show Saved by the Bell and what similarities it ...
Ask A Marketing Cloud Expert
Level Up: A Marketing Podcast - April 29, 2022 15:23 - 28 minutes ★★★★★ - 14 ratingsYou’ve got burning Salesforce Marketing Cloud Questions, and our hosts have answers. This episode is a recording of a live Ultraviolet session where our hosts Bobby Tichy and Cole Fisher, are joined by Salesforce Consultant Stephen Mansfield to answer attendees' technical questions about anythin...
A Conversation with Fox's VP of Marketing Technology Kevin Cuxil
Level Up: A Marketing Podcast - March 11, 2022 14:52 - 31 minutes ★★★★★ - 14 ratingsKevin Cuxil joins hosts Bobby and Cole to discuss innovations in marketing technology at Fox Corporation. Topics include Kevin's role as VP of Marketing Technology, having an internal data science team that leverages data science tools outside the organization, and discussions about some of Kevi...
Marketing Cloud: Spring 2022 Release Updates
Level Up: A Marketing Podcast - February 18, 2022 14:51 - 20 minutes ★★★★★ - 14 ratingsHosts Bobby and Cole, and special guest Nick, break down the highlights from Salesforce's Spring 2022 Marketing Cloud updates, which include: Datorama Reports: New Fields (Measurements and Dimensions) Real-time Behavioral Engagement for Mobile Apps Salesforce CDP and App Exchange: Partner Ap...
Cognitive Marketing Series: Heuristics and Biases Part 1
Level Up: A Marketing Podcast - February 04, 2022 16:13 - 38 minutes ★★★★★ - 14 ratingsIn the first episode of a miniseries on heuristics and biases, Bobby and Cole frame what heuristics and biases are and why marketers should care, as well as discuss some of the potential problems that arise when relying on other decision-making shortcuts.
Cognitive Marketing Series: Prospect Theory and Endowment Effect
Level Up: A Marketing Podcast - January 21, 2022 21:07 - 40 minutes ★★★★★ - 14 ratingsIn latest episode of the Cognitive Marketing Series, hosts Bobby and Cole discuss prospect theory and endowment effect. They discuss what they are and how they can be applied to everyday life and marketing. Check out the resources below to learn more about the value function, and also Lev's Ultr...
The Best of Completely Unrelated 2021
Level Up: A Marketing Podcast - December 20, 2021 13:30 - 29 minutes ★★★★★ - 14 ratingsThe best of Completely Unrelated is back for the second year in a row! We have put together a compilation of the best moments from the "Completely Unrelated" segment (the portion of the podcast where hosts Bobby and Cole talk about things that are ... completely unrelated). Highlights include: ...
Talking Text With Attentive
Level Up: A Marketing Podcast - November 05, 2021 18:29 - 37 minutes ★★★★★ - 14 ratingsAllison Kelly, VP of Partnerships from Attentive join hosts Bobby and Cole to talk all things text, and how Attentive is leading the way in SMS marketing innovations. Attentive helps brands create meaningful interaction through personalized text messaging. They discuss how texting has evolved, i...
Inside Lev's Marketing Tech Stack with Holly Enneking
Level Up: A Marketing Podcast - October 22, 2021 14:07 - 31 minutes ★★★★★ - 14 ratingsHolly Enneking, Vice President of Marketing at Lev joins hosts Bobby and Cole to discuss Lev's Marketing Tech stack. She walks through Lev's go-to-market strategy, reveals what marketing tools Lev uses, and discusses the challenges of running a small, but mighty marketing team. Halloween Bonus 🎃...
CDPs With Martin Kihn
Level Up: A Marketing Podcast - October 08, 2021 16:38 - 37 minutes ★★★★★ - 14 ratingsMarty Kihn joins hosts Bobby and Cole to share his expertise on all things CDPs. Marty is the author of the book, "Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement,” and SVP Strategy, Marketing Cloud at Salesforce. They discuss what a CDP is (what it shoul...
Cognitive Marketing Series: Paradox of Choice
Level Up: A Marketing Podcast - September 27, 2021 21:40 - 39 minutes ★★★★★ - 14 ratingsIn this episode of the Cognitive Marketing Series, hosts Bobby and Cole discuss the paradox of choice -- the fear of making the wrong choice, when there are too many options presented. They discuss why the paradox of choice happens and how it applies to marketers -- from developing a preference ...
Cognitive Marketing Series: The Law of Least Effort
Level Up: A Marketing Podcast - August 06, 2021 19:23 - 34 minutes ★★★★★ - 14 ratingsThe Cognitive Marketing Series will take a look at the psychology of marketing, and examine why people make the decisions they do and how marketers can be more efficient and effective at achieving their desired outcomes. Hosts Bobby and Cole will take listeners for a ride "In the Cognitive Cloud...
How Bynder Creates Better Digital Experiences for Marketers
Level Up: A Marketing Podcast - August 02, 2021 17:13 - 24 minutes ★★★★★ - 14 ratingsIn this episode hosts Bobby and Cole discuss all things digital asset management with Brad Kofoed, Senior Vice President, Global Alliances & Channels at Bynder. Bynder is the global leader in digital asset management (DAM), providing the most powerful and scalable SaaS solution for brand managem...
Marketing Cloud: June 2021 Release Updates
Level Up: A Marketing Podcast - July 23, 2021 16:23 - 14 minutes ★★★★★ - 14 ratingsHosts Bobby and Cole are joined by guest Nick Burggraf to breakdown the highlights from Salesforce's June 2021 Marketing Cloud updates. They discuss: Salesforce CDP Enhancements Datorama Updates Advertising Studio Enhancements Einstein for Marketing Enhancements
Apple's Mail Privacy Protection: What You Need to Know
Level Up: A Marketing Podcast - July 16, 2021 14:51 - 29 minutes ★★★★★ - 14 ratingsIn this episode, hosts Bobby and Cole dive into everything marketers need to know around Apple's iOS 15 update and the Mail Privacy Protection that is coming later this year. They share an overview of the feature, what it really means for marketers, and what marketers can do to ensure it doesn't...
Ultraviolet Keynote Sessions: Martin Kihn
Level Up: A Marketing Podcast - June 14, 2021 13:56 - 51 minutes ★★★★★ - 14 ratingsThis is the fourth episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. In this keynote, In the Clouds host and RVP, Sales at Lev Bobby Tichy chats with Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce ...
Ultraviolet Keynote Sessions: Angela Duckworth
Level Up: A Marketing Podcast - June 04, 2021 15:46 - 49 minutes ★★★★★ - 14 ratingsThis is the third episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. In this keynote Lev's VP of Marketing Holly Enneking chats with Angela Duckworth. Angela is a psychologist and best-selling author of the b...
Ultraviolet Keynote Sessions: Desirée Rogers
Level Up: A Marketing Podcast - May 28, 2021 13:40 - 59 minutes ★★★★★ - 14 ratingsThis is the second episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. In this keynote Lev's Rachel Gilliam talks to Desirée Rogers. Desirée is the first black CEO and Co-Owner of Black Opal Beauty, former CEO...
Ultraviolet Keynote Sessions: Scott Dorsey
Level Up: A Marketing Podcast - May 21, 2021 12:58 - 52 minutes ★★★★★ - 14 ratingsThis is the first episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. This keynote features Lev's CEO Michael Burton and co-founder of ExactTarget and High Alpha Managing Partner Scott Dorsey. Scott talks abou...
Innovation Series: GolfNow
Level Up: A Marketing Podcast - May 11, 2021 18:08 - 30 minutes ★★★★★ - 14 ratingsThis is the sixth episode of the Innovation Series -- where we highlight marketing experts to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby and Cole talk to Nicole Roach who leads customer growth and engagement strategy for GolfNow (a part of NBC Sport...
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