Latest Luxury marketing Podcast Episodes
The Realities of Working in a Balanced Market
Estate of Mind — The Art of Selling Luxury Real Estate - April 05, 2024 16:03 - 34 minutesTopics Discussed: Overview of Luxury Real Estate Market Transition from Seller's Market to Balanced/Buyer-Oriented Market Importance of Grasping Local Market Conditions Hyper-local Information, Price Bands, Neighborhood Dynamics Evolving Buyer Preferences: Experience-based Properties, Lifes...
Navigating the Challenges of Operating in a Sellers Market
Estate of Mind — The Art of Selling Luxury Real Estate - March 08, 2024 12:00 - 37 minutesMore about Jim: Jim began building luxury spec homes in 1974. He later became a founding partner in a boutique brokerage in Danville. In 2005 Jim and his wife, Ann Marie Nugent, joined forces and formed The Bay Area Team. They are now part of the national powerhouse real estate brokerage, Compa...
2023 Luxury Real Estate Market Review
Estate of Mind — The Art of Selling Luxury Real Estate - February 07, 2024 12:00 - 37 minutesMore about Deborah: Deborah is a seasoned marketing consultant with over 30 years of experience and over the past two decades, Deborah has dedicated her expertise to consulting in the real estate industry, specializing in strategic marketing for the luxury market. Her extensive knowledge and in...
How Lifestyle Shapes Purchase Decisions in Luxury Real Estate
Estate of Mind — The Art of Selling Luxury Real Estate - January 10, 2024 12:00 - 40 minutesThe hosts expand the chat to cover the bigger picture of the home experience, stressing the links between neighborhoods and communities. They dig into the trend of people moving for a specific lifestyle and explore cool neighborhoods on the rise, giving you a taste of modern urban living. Switc...
From Challenge to Closing: Strategies for Hard-to-Sell Luxury Homes
Estate of Mind — The Art of Selling Luxury Real Estate - December 06, 2023 12:00 - 42 minutesFrom navigating steep driveways to addressing ongoing construction concerns, Simms and Miller provide practical guidance on turning challenges into opportunities. They also dispel common misconceptions surrounding stucco homes and emphasize the importance of understanding market-specific prefere...
Holiday Season in the Real Estate Industry: Insights and Strategies for Success
Estate of Mind — The Art of Selling Luxury Real Estate - November 08, 2023 12:00 - 40 minutesFrom the alluring charm of Halloween showings to the dynamic evolution of neighborhoods shaped by shifting demographics, we embark on an exploration where holiday decorations wield the power to transform neighborhood perceptions. Explore the delicate art of balancing festive decor with cultural ...
Digital Advancements in Luxury Real Estate: Past, Present, Future
Estate of Mind — The Art of Selling Luxury Real Estate - October 04, 2023 11:00 - 43 minutesThe episode underscores the importance of continuous education, staying updated on market trends, and building relationships with colleagues from diverse backgrounds. It emphasizes the role of the advisor in the real estate industry, emphasizing that accurate insight and guidance are in high dem...
Creative Ideas for Client Gift-Giving and Appreciation in Luxury Real Estate
Estate of Mind — The Art of Selling Luxury Real Estate - September 06, 2023 11:00 - 36 minutesRather than simply accepting gift-giving as routine, Tami and Jack challenge the status quo, urging for a shift toward more personalized and heartfelt gestures. Discover with them a range of innovative approaches, from customized gifts that reflect each client's unique tastes to crafting inclus...
The Importance of Networking Outside of Your Market Area for Luxury Real Estate Success
Estate of Mind — The Art of Selling Luxury Real Estate - August 02, 2023 12:00 - 33 minutesDiscover a wealth of noteworthy real estate conferences and events worth attending, such as NAR, Inman, and luxury-specific events. The hosts passionately emphasize the value of networking and gaining invaluable educational insights. Experience the excitement of attending prominent trade shows a...
Types of Home Inspections: Key Factors for Success in Luxury Real Estate Transactions
Estate of Mind — The Art of Selling Luxury Real Estate - July 05, 2023 11:00 - 39 minutesMAIN IDEA #1: All About Inspections Radon Inspections 4-Point Inspections Termite Inspections Specialized Inspections Soil and Perc Site Tests Fireplace Testing and Maintenance Water and Irrigation Wine Storage Whole Home Automation MAIN IDEA #2: Best Marketing Materials Digital Media...
Breaking into the Luxury Home Market: Strategies and Tips for New and Established Agents
Estate of Mind — The Art of Selling Luxury Real Estate - June 07, 2023 11:00 - 36 minutesMAIN IDEA #1: Break into the Luxury Market Strategies Mentoring experience Networking and referrals Creating a brand and persona MAIN IDEA #2: Style and Inspiration Best publications Importance of construction and interior design Topics and Questions You’ll Uncover During this Episode: ...
The Importance of Luxury Outdoor Space in Today's Luxury Real Estate Market
Estate of Mind — The Art of Selling Luxury Real Estate - May 03, 2023 11:00 - 35 minutesTopics and Questions You’ll Uncover During this Episode: Which outdoor kitchen trends are driving luxury home sales in 2023? What outdoor features do luxury buyers want the most? What does selling a lifestyle really mean? Is it possible to maximize outdoor space in an urban area? Resources ...
The Art of Pricing Luxury Properties
Estate of Mind — The Art of Selling Luxury Real Estate - April 05, 2023 10:00 - 44 minutesTopics and Questions You’ll Uncover During this Episode: How can you correctly price the unique features of a luxury home? What features do luxury buyers want the most? What challenges can make pricing a luxury home complicated? What are some of the most outrageous amenities only found in a...
Design Trends That Will Impact the Luxury Home Market in 2023
Estate of Mind — The Art of Selling Luxury Real Estate - March 01, 2023 11:00 - 41 minutesEmerging Design Trends and the Changing Priorities of Affluent Homeowners: Over the last few years, a stark minimalism characterized by bland color schemes seemed to dominate design trends throughout real estate. A lot of these design choices seemed to correlate with the pandemic and a more ste...
How to Properly Qualify Buyer Prospects in Luxury Real Estate
Estate of Mind — The Art of Selling Luxury Real Estate - February 01, 2023 11:00 - 36 minutesWhy is Qualifying Buyers So Important? When it comes to negotiating sales in luxury real estate, one of the more important steps is ensuring that the buyer has the funds necessary to complete the transaction. While many real estate professionals feel bringing up the topic of assets is a bit tab...
How to Find Opportunities in a Changing Luxury Real Estate Market
Estate of Mind — The Art of Selling Luxury Real Estate - January 04, 2023 12:00 - 33 minutesThe State of the Luxury Real Estate Market Heading into 2023: Understanding the current state of the luxury market is absolutely key for being able to effectively work within that market. Taking things a step further, being able to convey what those changes mean and how they impact luxury buyer...
Marketing Blueprint Series: Valuable Resources for Luxury Professionals with Jamie Huggins
Estate of Mind — The Art of Selling Luxury Real Estate - December 14, 2022 11:00 - 33 minutesAlways Take Advantage of the Resources Around You: To help you advance your career in luxury real estate, it’s imperative that you never stop learning and adapting to market conditions. When it comes to business planning and marketing strategy, particularly in an industry like real estate where...
Marketing Blueprint Series: How to Market Luxury Real Estate Listings (Part 2) with Tanya Starkel
Estate of Mind — The Art of Selling Luxury Real Estate - November 16, 2022 11:00 - 30 minutesThe Art of Storytelling in Luxury Real Estate: As price points increase and properties become more unique, the marketing process becomes more sophisticated and typically requires a higher degree of skill and more thorough planning. One of the overarching skills involved at this level centers ar...
Marketing Blueprint Series: How to Market Luxury Real Estate Listings (Part 1) with Tami Simms
Estate of Mind — The Art of Selling Luxury Real Estate - November 02, 2022 10:30 - 46 minutesThe “Tami” Framework for Marketing a Luxury Property: Once you’ve earned an entry-to-midpoint luxury real estate listing in your market, what’s your next step? Before you start any marketing campaign, you should keep in mind three basic principles that will help guide you down the most effectiv...
Marketing Blueprint Series: How to Effectively Negotiate in Luxury Real Estate (Part 2) with Kofi Nartey
Estate of Mind — The Art of Selling Luxury Real Estate - October 19, 2022 10:00 - 31 minutesBreaking Down Negotiation in Luxury Real Estate: When we think of negotiation, it’s often synonymous with some sort of conflict that is being worked through. For example, your seller wants a certain price for their property, and the buyer doesn’t want to pay that price. This scenario can certai...
Marketing Blueprint Series: How to Effectively Negotiate in Luxury Real Estate (Part 1) with Steve Yastrow
Estate of Mind — The Art of Selling Luxury Real Estate - October 05, 2022 10:30 - 36 minutesBeing a Real Estate Professional Is All about Building Relationships: As a luxury real estate professional, constant communication and negotiation are two parts of your day-to-day interactions that are incredibly important. To become both a more effective communicator and negotiator, it’s impor...
Marketing Blueprint Series: Winning Luxury Real Estate Listings (Part 2) with Michael Morrison
Estate of Mind — The Art of Selling Luxury Real Estate - September 21, 2022 10:00 - 37 minutesThe Importance of Properly Preparing for Luxury Real Estate Listing Appointments: What does your preparation process look like when you’re about to conduct a marketing consultation? When it comes to luxury real estate, the time and effort you put into preparing are key to securing the listing ...
Marketing Blueprint Series: Winning Luxury Real Estate Listings (Part 1) with Sherri Anne Green
Estate of Mind — The Art of Selling Luxury Real Estate - September 07, 2022 10:00 - 36 minutesUsing Data to Display Your Expertise as a Luxury Real Estate Professional: How are you currently using your Luxury Market Report? Are you using it to provide your sphere of influence insight into the latest market trends that directly impact them? If not, you’re missing out on a prime opportuni...
Marketing Blueprint Series: Growing Your Real Estate Sphere of Influence (Part 2) with Yali Alpizar
Estate of Mind — The Art of Selling Luxury Real Estate - August 17, 2022 10:00 - 33 minutesNetworking Both Locally and Globally to Build Your Sphere of Influence: When it comes to networking as a luxury real estate professional, you should always come to your contacts with something useful in order to help establish yourself as their trusted advisor. Becoming a trusted advisor is the...
Marketing Blueprint Series: Growing Your Real Estate Sphere of Influence (Part 1) with Julie Faupel
Estate of Mind — The Art of Selling Luxury Real Estate - August 03, 2022 10:00 - 36 minutesPositioning Yourself as a Thought Leader in Luxury Real Estate: Building connections in luxury real estate is a huge component of finding future success within the industry. The network you build, otherwise known as your sphere of influence, is not only the foundation of your referral base, but...
Marketing Blueprint Series: Building Your Luxury Real Estate Brand (Part 2) with Ricardo Rodriguez
Estate of Mind — The Art of Selling Luxury Real Estate - July 20, 2022 10:00 - 35 minutesBuilding Your Brand Images Independently from Your Brokerage’s Brand Image: When it comes to effectively positioning yourself as a luxury real estate professional, your brand image and the reputation you build are incredibly important. And while your brokerage may enjoy a certain type of reputa...
Marketing Blueprint Series: Building Your Luxury Real Estate Brand (Part 1) with Malte Kramer
Estate of Mind — The Art of Selling Luxury Real Estate - July 06, 2022 10:00 - 34 minutesBuilding Your Personal Brand Will Help You Grow Your Business: Do you consistently work on strengthening your personal brand as a luxury real estate professional? It’s important to remember that your personal branding is different from the branding associated with your brokerage. While the two ...
Marketing Blueprint Takeover: Adopting a Luxury Mindset in Real Estate (Part 2) with Claudia Powell
Estate of Mind — The Art of Selling Luxury Real Estate - June 15, 2022 10:00 - 39 minutesWhy Delivering the Highest Level of Service is Always Key: When it comes to working with luxury real estate clients, there can sometimes be a disconnect in terms of the quality of service provided versus the expectations from the client. The best way to avoid this disconnect? Always strive to d...
Marketing Blueprint Takeover: Adopting a Luxury Mindset in Real Estate (Part 1) with Maria Babaev
Estate of Mind — The Art of Selling Luxury Real Estate - June 01, 2022 10:00 - 37 minutesDifferentiating Oneself is Key in Luxury Real Estate: Capitalizing on your past experiences and current skill set is a great way to set yourself apart from every other real estate professional in your market. One huge differentiator that you can leverage to stand out even more? Continually educ...
Out-of-Market Luxury Purchases Part Two: The Importance of Local Real Estate Referrals with Tami Simms
Estate of Mind — The Art of Selling Luxury Real Estate - May 18, 2022 10:00 - 36 minutesBeing Authentic is the Best Approach When It Comes to Working with the Upper Tier: Authenticity builds trust in luxury real estate. In order to start building a strong foundation of trust amongst clients, you have to ensure that they recognize it is your intention to help them every step of the...