Estate of Mind — The Art of Selling Luxury Real Estate
73 episodes - English - Latest episode: 24 days ago -Welcome to Estate of Mind, a podcast series all about motivating, inspiring, and educating you in the art of selling luxury real estate.
All real estate professionals, no matter how experienced, face challenges working in the upper tier. That's where The Institute for Luxury Home Marketing comes in. Our goal is to share the knowledge and experience of our guests, successful real estate professionals, coaches, Institute trainers, and other real estate experts working with high-net-worth individuals in the world of luxury real estate.
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Episodes
The Realities of Working in a Balanced Market
April 05, 2024 16:03 - 34 minutes - 31.9 MBTopics Discussed: Overview of Luxury Real Estate Market Transition from Seller's Market to Balanced/Buyer-Oriented Market Importance of Grasping Local Market Conditions Hyper-local Information, Price Bands, Neighborhood Dynamics Evolving Buyer Preferences: Experience-based Properties, Lifestyle Amenities Managing Market Shifts and Buyer/Seller Expectations Key Points: Jack discusses Nashville's luxury market, where despite ample inventory and sales, the market remains balanced. Evol...
Navigating the Challenges of Operating in a Sellers Market
March 08, 2024 12:00 - 37 minutes - 34.5 MBMore about Jim: Jim began building luxury spec homes in 1974. He later became a founding partner in a boutique brokerage in Danville. In 2005 Jim and his wife, Ann Marie Nugent, joined forces and formed The Bay Area Team. They are now part of the national powerhouse real estate brokerage, Compass. Jim specializes in luxury sales and is the go-to expert on equestrian and country properties. His experience even spans across borders, representing upscale properties throughout Europe, Latin Ame...
2023 Luxury Real Estate Market Review
February 07, 2024 12:00 - 37 minutes - 34.7 MBMore about Deborah: Deborah is a seasoned marketing consultant with over 30 years of experience and over the past two decades, Deborah has dedicated her expertise to consulting in the real estate industry, specializing in strategic marketing for the luxury market. Her extensive knowledge and insights have been honed through a decade-long collaboration with The Institute for Luxury Home Marketing, where she is instrumental in conceptualizing, researching data, preparing, and analyzing market...
How Lifestyle Shapes Purchase Decisions in Luxury Real Estate
January 10, 2024 12:00 - 40 minutes - 37.9 MBThe hosts expand the chat to cover the bigger picture of the home experience, stressing the links between neighborhoods and communities. They dig into the trend of people moving for a specific lifestyle and explore cool neighborhoods on the rise, giving you a taste of modern urban living. Switching gears, the hosts spill the beans on targeting the right crowd and using out-of-the-box marketing tricks. They underline the allure of walkable neighborhoods and how close things are can reel in s...
From Challenge to Closing: Strategies for Hard-to-Sell Luxury Homes
December 06, 2023 12:00 - 42 minutes - 39.4 MBFrom navigating steep driveways to addressing ongoing construction concerns, Simms and Miller provide practical guidance on turning challenges into opportunities. They also dispel common misconceptions surrounding stucco homes and emphasize the importance of understanding market-specific preferences. Join the hosts as they delve into the art of seeking feedback from colleagues, identifying buyer requirements, and providing thorough disclosures – essential elements for navigating the ever-ch...
Holiday Season in the Real Estate Industry: Insights and Strategies for Success
November 08, 2023 12:00 - 40 minutes - 37 MBFrom the alluring charm of Halloween showings to the dynamic evolution of neighborhoods shaped by shifting demographics, we embark on an exploration where holiday decorations wield the power to transform neighborhood perceptions. Explore the delicate art of balancing festive decor with cultural sensitivity and unlock a treasury of strategies for fostering client connections during the holiday season – from personalized Thanksgiving cards to the enchantment of Santa events. Our hosts delve d...
Digital Advancements in Luxury Real Estate: Past, Present, Future
October 04, 2023 11:00 - 43 minutes - 39.6 MBThe episode underscores the importance of continuous education, staying updated on market trends, and building relationships with colleagues from diverse backgrounds. It emphasizes the role of the advisor in the real estate industry, emphasizing that accurate insight and guidance are in high demand. The discussion also touches on challenges like buyer representation and commission structures, stressing the need to educate the public about the value of buyer agency. Networking and mentorship...
Creative Ideas for Client Gift-Giving and Appreciation in Luxury Real Estate
September 06, 2023 11:00 - 36 minutes - 33.4 MBRather than simply accepting gift-giving as routine, Tami and Jack challenge the status quo, urging for a shift toward more personalized and heartfelt gestures. Discover with them a range of innovative approaches, from customized gifts that reflect each client's unique tastes to crafting inclusive holiday marketing campaigns that foster a sense of belonging. They also delve into the world of themed events and exclusive outings, unveiling strategies to create unforgettable experiences that l...
The Importance of Networking Outside of Your Market Area for Luxury Real Estate Success
August 02, 2023 12:00 - 33 minutes - 30.5 MBDiscover a wealth of noteworthy real estate conferences and events worth attending, such as NAR, Inman, and luxury-specific events. The hosts passionately emphasize the value of networking and gaining invaluable educational insights. Experience the excitement of attending prominent trade shows and specialized conferences like Leaders in Luxury and the Luxury Portfolio Conference. However, effective networking goes beyond the mere exchange of business cards. Explore the art of speed networki...
Types of Home Inspections: Key Factors for Success in Luxury Real Estate Transactions
July 05, 2023 11:00 - 39 minutes - 36.4 MBMAIN IDEA #1: All About Inspections Radon Inspections 4-Point Inspections Termite Inspections Specialized Inspections Soil and Perc Site Tests Fireplace Testing and Maintenance Water and Irrigation Wine Storage Whole Home Automation MAIN IDEA #2: Best Marketing Materials Digital Media Shift to TikTok and other video platforms Topics Covered and Questions You’ll Uncover During this Episode: Home inspections & common types Radon inspections & concerns Varying inspections by reg...
Breaking into the Luxury Home Market: Strategies and Tips for New and Established Agents
June 07, 2023 11:00 - 36 minutes - 33.3 MBMAIN IDEA #1: Break into the Luxury Market Strategies Mentoring experience Networking and referrals Creating a brand and persona MAIN IDEA #2: Style and Inspiration Best publications Importance of construction and interior design Topics and Questions You’ll Uncover During this Episode: What are some strategies you can do to break into the real estate industry? How important is mentoring experience? How can agents learn more about interior and exterior design? How can you network ...
The Importance of Luxury Outdoor Space in Today's Luxury Real Estate Market
May 03, 2023 11:00 - 35 minutes - 33 MBTopics and Questions You’ll Uncover During this Episode: Which outdoor kitchen trends are driving luxury home sales in 2023? What outdoor features do luxury buyers want the most? What does selling a lifestyle really mean? Is it possible to maximize outdoor space in an urban area? Resources Mentioned within Episode: The Institute for Luxury Home Marketing
The Art of Pricing Luxury Properties
April 05, 2023 10:00 - 44 minutes - 40.5 MBTopics and Questions You’ll Uncover During this Episode: How can you correctly price the unique features of a luxury home? What features do luxury buyers want the most? What challenges can make pricing a luxury home complicated? What are some of the most outrageous amenities only found in a luxury home? Resources Mentioned within Episode: The Institute for Luxury Home Marketing
Design Trends That Will Impact the Luxury Home Market in 2023
March 01, 2023 11:00 - 41 minutes - 37.8 MBEmerging Design Trends and the Changing Priorities of Affluent Homeowners: Over the last few years, a stark minimalism characterized by bland color schemes seemed to dominate design trends throughout real estate. A lot of these design choices seemed to correlate with the pandemic and a more sterile approach to living. In 2023 though, that’s all about to change. According to this year’s most popular design trends, warmer color palettes and textures are taking over. Accent walls are growing ...
How to Properly Qualify Buyer Prospects in Luxury Real Estate
February 01, 2023 11:00 - 36 minutes - 33.2 MBWhy is Qualifying Buyers So Important? When it comes to negotiating sales in luxury real estate, one of the more important steps is ensuring that the buyer has the funds necessary to complete the transaction. While many real estate professionals feel bringing up the topic of assets is a bit taboo, it’s actually incredibly important to properly qualify buyers in order to protect all parties involved. If you haven’t added it to your process already, asking for proof of funds should be standar...
How to Find Opportunities in a Changing Luxury Real Estate Market
January 04, 2023 12:00 - 33 minutes - 30.6 MBThe State of the Luxury Real Estate Market Heading into 2023: Understanding the current state of the luxury market is absolutely key for being able to effectively work within that market. Taking things a step further, being able to convey what those changes mean and how they impact luxury buyers and sellers is truly what will set you apart as a real estate professional. Communication, therefore, is a critical component that should always be given attention. Generally speaking, by focusing ...
Marketing Blueprint Series: Valuable Resources for Luxury Professionals with Jamie Huggins
December 14, 2022 11:00 - 33 minutes - 30.7 MBAlways Take Advantage of the Resources Around You: To help you advance your career in luxury real estate, it’s imperative that you never stop learning and adapting to market conditions. When it comes to business planning and marketing strategy, particularly in an industry like real estate where market conditions are always shifting, being able to quickly pivot is the key to continued success. Recognizing that change is a good thing is important, particularly for luxury real estate professio...
Marketing Blueprint Series: How to Market Luxury Real Estate Listings (Part 2) with Tanya Starkel
November 16, 2022 11:00 - 30 minutes - 28.4 MBThe Art of Storytelling in Luxury Real Estate: As price points increase and properties become more unique, the marketing process becomes more sophisticated and typically requires a higher degree of skill and more thorough planning. One of the overarching skills involved at this level centers around the concept of storytelling. Before you even begin to craft your property’s story, you need to make sure that the property is prepared for potential buyers. This involves hiring the right stagin...
Marketing Blueprint Series: How to Market Luxury Real Estate Listings (Part 1) with Tami Simms
November 02, 2022 10:30 - 46 minutes - 42.2 MBThe “Tami” Framework for Marketing a Luxury Property: Once you’ve earned an entry-to-midpoint luxury real estate listing in your market, what’s your next step? Before you start any marketing campaign, you should keep in mind three basic principles that will help guide you down the most effective path: 1.) Preparation: Remember, no marketing strategy can overcome commonly overlooked pitfalls like incorrect pricing or low-quality presentation materials 2.) Building the Story: Whether you’re...
Marketing Blueprint Series: How to Effectively Negotiate in Luxury Real Estate (Part 2) with Kofi Nartey
October 19, 2022 10:00 - 31 minutes - 29.4 MBBreaking Down Negotiation in Luxury Real Estate: When we think of negotiation, it’s often synonymous with some sort of conflict that is being worked through. For example, your seller wants a certain price for their property, and the buyer doesn’t want to pay that price. This scenario can certainly take on the appearance of a conflict, but it should instead be looked at as an opportunity for two parties to simply reach an agreement. A negative connotation doesn’t need to be present here, and...
Marketing Blueprint Series: How to Effectively Negotiate in Luxury Real Estate (Part 1) with Steve Yastrow
October 05, 2022 10:30 - 36 minutes - 33.5 MBBeing a Real Estate Professional Is All about Building Relationships: As a luxury real estate professional, constant communication and negotiation are two parts of your day-to-day interactions that are incredibly important. To become both a more effective communicator and negotiator, it’s important that you understand your client’s path to “yes” and the most effective way of leading them there. First, you need to figure out what’s happening. Specifically, you need to determine what your cl...
Marketing Blueprint Series: Winning Luxury Real Estate Listings (Part 2) with Michael Morrison
September 21, 2022 10:00 - 37 minutes - 34.7 MBThe Importance of Properly Preparing for Luxury Real Estate Listing Appointments: What does your preparation process look like when you’re about to conduct a marketing consultation? When it comes to luxury real estate, the time and effort you put into preparing are key to securing the listing and entering into a partnership with a new client. There are a variety of tools, such as the Online Wealth Lookup (OWL) tool and WealthEngine, that can help provide you with valuable insight you can u...
Marketing Blueprint Series: Winning Luxury Real Estate Listings (Part 1) with Sherri Anne Green
September 07, 2022 10:00 - 36 minutes - 33.6 MBUsing Data to Display Your Expertise as a Luxury Real Estate Professional: How are you currently using your Luxury Market Report? Are you using it to provide your sphere of influence insight into the latest market trends that directly impact them? If not, you’re missing out on a prime opportunity to cement yourself as a trusted advisor and create additional referral opportunities. The Luxury Market Report is one of the most valuable resources available for luxury real estate professionals,...
Marketing Blueprint Series: Growing Your Real Estate Sphere of Influence (Part 2) with Yali Alpizar
August 17, 2022 10:00 - 33 minutes - 30.5 MBNetworking Both Locally and Globally to Build Your Sphere of Influence: When it comes to networking as a luxury real estate professional, you should always come to your contacts with something useful in order to help establish yourself as their trusted advisor. Becoming a trusted advisor is the key to not only expanding your referral network, but for effectively building your sphere of influence as well. And in building a sphere of influence — especially composed of other professionals outs...
Marketing Blueprint Series: Growing Your Real Estate Sphere of Influence (Part 1) with Julie Faupel
August 03, 2022 10:00 - 36 minutes - 33.3 MBPositioning Yourself as a Thought Leader in Luxury Real Estate: Building connections in luxury real estate is a huge component of finding future success within the industry. The network you build, otherwise known as your sphere of influence, is not only the foundation of your referral base, but also the foundation of a successful professional career. To find true success though, you need to make a concerted effort to systematically build your sphere (as opposed to just unconsciously growing...
Marketing Blueprint Series: Building Your Luxury Real Estate Brand (Part 2) with Ricardo Rodriguez
July 20, 2022 10:00 - 35 minutes - 32.2 MBBuilding Your Brand Images Independently from Your Brokerage’s Brand Image: When it comes to effectively positioning yourself as a luxury real estate professional, your brand image and the reputation you build are incredibly important. And while your brokerage may enjoy a certain type of reputation amongst other professionals, your individual reputation is what’s going to impact whether or not potential clients want to partner with you in the future. Remember, though your brokerage will und...
Marketing Blueprint Series: Building Your Luxury Real Estate Brand (Part 1) with Malte Kramer
July 06, 2022 10:00 - 34 minutes - 31.6 MBBuilding Your Personal Brand Will Help You Grow Your Business: Do you consistently work on strengthening your personal brand as a luxury real estate professional? It’s important to remember that your personal branding is different from the branding associated with your brokerage. While the two may in fact be very similar, they aren’t exactly the same, and they don’t have the same impact on how your potential clients may perceive you. Your personal branding as a luxury real estate professio...
Marketing Blueprint Takeover: Adopting a Luxury Mindset in Real Estate (Part 2) with Claudia Powell
June 15, 2022 10:00 - 39 minutes - 36.4 MBWhy Delivering the Highest Level of Service is Always Key: When it comes to working with luxury real estate clients, there can sometimes be a disconnect in terms of the quality of service provided versus the expectations from the client. The best way to avoid this disconnect? Always strive to deliver the absolute highest level of service imaginable. Remember, just like in the world of luxury concierge services, the more details you take into account, the more likely you’ll be able to mitiga...
Marketing Blueprint Takeover: Adopting a Luxury Mindset in Real Estate (Part 1) with Maria Babaev
June 01, 2022 10:00 - 37 minutes - 34.6 MBDifferentiating Oneself is Key in Luxury Real Estate: Capitalizing on your past experiences and current skill set is a great way to set yourself apart from every other real estate professional in your market. One huge differentiator that you can leverage to stand out even more? Continually educating yourself. In fact, in order to fully adopt a luxury mindset, you need to constantly be learning how to be a better real estate professional, how to better serve your clients, and how to more ef...
Out-of-Market Luxury Purchases Part Two: The Importance of Local Real Estate Referrals with Tami Simms
May 18, 2022 10:00 - 36 minutes - 33.2 MBBeing Authentic is the Best Approach When It Comes to Working with the Upper Tier: Authenticity builds trust in luxury real estate. In order to start building a strong foundation of trust amongst clients, you have to ensure that they recognize it is your intention to help them every step of the way. Helping them is your top priority, and that doesn’t necessarily mean making a sale in order to do so. While building relationships is important, maintaining trust is key for a healthy referral ...
Out-of-Market Luxury Purchases Part One: The Importance of Real Estate Awareness Content with Andrew Hong
May 04, 2022 10:00 - 41 minutes - 38.3 MBOut-of-Market Luxury Purchases On the Rise: The general shift in mindset that’s taken place the last two years will have a lasting impact on the world of luxury real estate. With remote work now more commonplace, buyers are no longer confined to either their existing or nearby markets. Consequently, out-of-market purchases are now growing in popularity as well, especially as home buyers seek out second and third homes that will provide them with the flexibility to comfortably work from home...
Building Strong Referral Networks in Luxury Real Estate with Patrick Ryan
April 20, 2022 10:00 - 44 minutes - 40.8 MBNavigating the Ups and Downs of Luxury Real Estate: It’s no secret that the landscape of the real estate industry has changed over the last two years — especially when it comes to luxury properties. While adjusting to market conditions can be stressful at times, one way to mitigate this stress is to constantly work on expanding your sphere of influence and building out your referral pipeline. If the pandemic taught us anything, it’s that out-of-market buyers are now more willing to enter in...
What's Driving Luxury Real Estate in 2022 with Michael Altneu
March 23, 2022 10:00 - 32 minutes - 29.7 MBThe Next Normal and the Booming Luxury Real Estate Market: With consumer and purchasing behavior having shifted as a result of the pandemic, the way we value homes is forever changed. Where do we go from here though, and which factors do we need to keep in mind as we move into the next normal? If 2020 was the year of resilience, 2021 was the year of reconciliation — a return to our next normal that will not only be impacted by health, wellness, and safety, but also by an evolving sense of ...
Improve Your Targeting Strategies in Luxury Real Estate with David Collins
March 16, 2022 10:00 - 35 minutes - 32.5 MBSetting Yourself Up for Success in Spring: Do you know what one of the biggest concerns of sellers is these days? It’s not being able to get above listing price for their own home — it’s being able to find a new home once their home sells. To help curb this very valid concern, luxury real estate professionals need to get the process started as early as possible for their sellers. Rather than wait for your sellers to officially declare their intentions to sell, it’s important to anticipate t...
Keys to Building a Referral Driven Business with Alexander Brandau IV
March 02, 2022 11:00 - 51 minutes - 47.6 MBKnowing How to Balance Your Messaging Is Key: When it comes to marketing, knowing your audience is the first step in determining how you should approach your messaging. If you’re targeting a specific market, you need to make sure that your messaging plays off of the ideas that are important to the individuals in that specific area. Remember, if your messaging isn’t striking the right balance between self promotion and providing your audience with something of value that they care about, you...
Optimizing Your Digital Presence in Luxury Real Estate with Shayla Twit
February 16, 2022 11:00 - 41 minutes - 37.8 MBContinually Growing Your Luxury Database: The key to a healthy luxury database is constantly building up your referral network. Whether your referrals are coming from past clients, your digital web properties (such as your YouTube channel), or from other real estate professionals in your network, it’s important to look for referrals from a variety of places. And the key to maintaining your database? Reciprocating referrals. Remember, if you’re unwilling to refer business to others, there i...
Staging to Professionally Showcase Luxury Homes with Lori Pedersen and Nissan Michael
February 02, 2022 11:00 - 40 minutes - 37 MBWhy Addressing Every Square Inch of a Luxury Property is Important: In the world of luxury real estate, one of the most effective ways to set one property apart from the rest is to properly stage the home — and partnering together with an experienced luxury home stager is the key to professionally showcasing the property and unlocking the home’s true equity. When a home is professionally staged, items are not merely being arranged so that they’re pleasing to the eye. Rather, effectively st...
Turning Loyalty into Real Estate Referrals with Barry Kirk
January 19, 2022 11:00 - 37 minutes - 34.7 MBHow Different Generations Use Technology: When it comes to pointing out the differences between Millennials and Gen Z versus Gen X and Baby Boomers, technology is usually one of the biggest differentiators. Younger generations grew up with the technology we use today, or at least comparable, earlier versions of it. While it might take older generations a bit more time and effort to find and learn their way around new online communities, maneuverability is more or less second nature for Mill...
Creating Loyalty in Luxury Real Estate with Barry Kirk
January 05, 2022 11:00 - 41 minutes - 38.2 MBFour Different Types of Loyalty: Barry explains that there are four different types of loyalty that can be split into two different categories: transactional loyalty and relational loyalty. Within transactional loyalty, you’ll find two specific types of loyalty. Mercenary loyalty centers around the possibility of someone else being able to deliver a similar kind of transaction, and is based more on the end result itself than the service received. With inertia loyalty, clients tend to remain...
Building a Better Luxury Brokerage with Andrew Perrie
December 15, 2021 11:00 - 45 minutes - 41.3 MBHow Andrew Attracts Luxury Home Buyers in the Niagara-on-the-Lake Area: With Niagara-on-the-Lake being recognized as one of prettiest towns in the world, the demand for available inventory is always high. To attract the right buyer, Andrew explains that he wins his listing presentations by tapping into his existing network and database. In fact, 85% of his business comes from agent-to-agent referrals. Additionally, he also partners with over one hundred luxury real estate listing sites to h...
Lighting Up Luxury Homes with Lynne Stambouly
December 01, 2021 11:00 - 31 minutes - 29.1 MBWhere to Start with Lighting and What “Lit Correctly” and “Dim Correctly” Means: With lighting design, Lynne always starts with the lifestyle of the client, regardless of whether she’s starting from the ground-up or retrofitting an existing home. From her experience In Florida, Lynne often sees her clients replacing burnt out bulbs with light bulbs that are less than ideal. The rendering typically falls off over time, the dimming sometimes stops working, and Lynne is brought in to correct t...
Going Above and Beyond in Luxury Real Estate with John Simmons
November 17, 2021 11:00 - 36 minutes - 33.4 MBWhat C3 Stands For and John’s Marketing Vehicles: C3 stands for Character, Culture, and Commitment, which are the three things John Simmons and his partner, Jesse Laner, focus on. What makes C3 different from other agencies — and one of the reasons why John is able to so effectively get his company’s message out in a competitive environment — is the trust that he and his partner have earned throughout the Northern Colorado area. What to Keep Doing as a Real Estate Professional: When John ...
Executing an Authentic Digital Marketing Strategy in Luxury Real Estate with Andrew Hong
November 03, 2021 10:00 - 39 minutes - 36.5 MBTopics covered and questions you’ll uncover during this episode: Why “segmenting” your email list is key for sending the right marketing messages to the right people, creating a bespoke experience, and getting better results The importance of understanding technology’s role in facilitating the customer or client experience, and why it’s still essential to provide excellent face-to-face communication and service How to think about the content you create and share, and how to create content...
6 Habits of Successful Selling Conversations with Steve Yastrow
October 20, 2021 10:00 - 33 minutes - 30.7 MBTopics covered and questions you’ll uncover during this episode: When to use a sales script and when to improvise Why practicing Yastrow’s habit of “input over output” is key for closing more business deals and creating stronger client relationships How to create “conversational momentum” to keep your prospect focused only on you and your conversation, versus the handful of other people and tasks competing for their attention The different types of conversations that lead to creating an ...
Investing in Lasting Relationships with High-Net-Worth Individuals with Jack Miller
October 06, 2021 10:00 - 43 minutes - 39.6 MBTopics covered and questions you’ll uncover during this episode: Why getting outside of your market to network and train can benefit your luxury real estate practice and skill set The importance of designations and how they help distinguish you from the competition in a saturated market Why it’s helpful to mentor new luxury real estate professionals who are coming into the industry and how the mentor benefits as well How to be open to change in the industry, whether it’s buyer and seller...
The Do's and Don’ts of Luxury Real Estate Marketing with David Collins
September 15, 2021 10:00 - 28 minutes - 25.8 MBTopics covered and questions you’ll uncover during this episode: Why it pays to take your time bringing a home to market versus rushing to get it listed and sold How to overcome the “have you sold anything in this neighborhood?” question — even if you haven’t The importance of giving prospects branded, data-driven market information The reason you should stick with your branding, even if you’re ready for a change Why postcards aren’t helping your marketing strategy and what to use inste...
The Dos and Don’ts of Luxury Real Estate Marketing with David Collins
September 15, 2021 10:00 - 28 minutes - 25.8 MBTopics covered and questions you’ll uncover during this episode: Why it pays to take your time bringing a home to market versus rushing to get it listed and sold How to overcome the “have you sold anything in this neighborhood?” question — even if you haven’t The importance of giving prospects branded, data-driven market information The reason you should stick with your branding, even if you’re ready for a change Why postcards aren’t helping your marketing strategy and what to use inste...
Maximizing Your Marketing Strategy for a Changing Market with David Collins
September 01, 2021 10:00 - 25 minutes - 23.8 MBTopics covered and questions you’ll uncover during this episode: How to budget your marketing dollars when you're a new or seasoned luxury real estate professional They key to making clients feel like your services and marketing were worth every penny The biggest mistake luxury real estate professionals make when they’re busy Why lowering your marketing budget when business is slow can hinder long-term growth, and what to do instead The importance of the vocabulary you use around market...
Networking to Grow Your Luxury Real Estate Business with Liz Heinkel
August 18, 2021 10:00 - 26 minutes - 24.5 MBTopics covered and questions you’ll uncover during this episode: What to consider when choosing your first brokerage The importance of asking for help and mentorship when you’re first starting out or returning to luxury real estate after a hiatus Why joining local causes, groups, and community activities is still an essential part of networking, even if you have a strong digital marketing strategy How Liz continued to network during the pandemic via virtual “socials” through her local gr...
Luxury Real Estate Facts and Figures for 2021 with Deborah Worth
August 04, 2021 10:00 - 49 minutes - 45.1 MBTopics covered and questions you’ll uncover during this episode: An overview of how the luxury market has changed since the beginning of the pandemic Creative ways luxury real estate professionals and their buyers are managing low inventory levels What affluent clientele want now versus when the pandemic started How attached homes are becoming popular with younger clientele who want to get their foot in the door while others are looking at larger homes The importance of becoming a data ...