Latest Leadmagnets Podcast Episodes
235 - The Content Marketing Tools We're Loving in 2024
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - May 06, 2024 21:00 - 29 minutes ★★★★★ - 12 ratingsIt’s our Annual Content Marketing Tools Episode! In today’s show, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools they are loving right now! Listen to This Episode to Hear More About: -> The tool that’s recently added a bunch of AI functionality that you want ...
234 - How to Determine the Right Ad Budget When Getting Started With Paid Traffic with Stacey Hughes
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - April 22, 2024 21:00 - 39 minutes ★★★★★ - 12 ratingsIn this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic. Listen to This Episode to Hear More About: -> Why paid ads are just one piece of the marketing pu...
233 – How Your Business Model Impacts Your Marketing and the Money You Make
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - April 08, 2024 21:00 - 45 minutes ★★★★★ - 12 ratingsIn this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you. Plus, we’re looking at the direct impact your business model has on your marketing choices. When you get those choices wrong, it can be challenging to reac...
232 - How to Monetise Your Podcast Even if You Don’t Have a Huge Audience - with Omar Zenhom
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - March 25, 2024 20:00 - 1 hour ★★★★★ - 12 ratingsWhether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively suc...
231 - Navigating The Biggest Change in 20 Years with Cheryl Rerick
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - March 11, 2024 22:00 - 53 minutes ★★★★★ - 12 ratingsBIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deli...
230 - The 3-Word Mantra For Marketing Breakthroughs
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - February 26, 2024 20:00 - 30 minutes ★★★★★ - 12 ratingsIn today’s show, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes,...
229 - Own Your Niche
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - February 12, 2024 20:00 - 37 minutes ★★★★★ - 12 ratingsYour niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.” But it’s not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we’re seeing a lot in the content marketing of small busi...
228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - January 29, 2024 20:00 - 57 minutes ★★★★★ - 12 ratingsOne tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option. If you’re not currently offering a VIP option, this can be a real game changer! And if you ARE already givi...
227 - Content Marketing: Is 10X Easier than 2X?
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - January 15, 2024 20:00 - 47 minutes ★★★★★ - 12 ratingsOver the years there’s been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. ...
226 - Best Books for Content Marketers – 2024 Edition
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - January 01, 2024 20:00 - 42 minutes ★★★★★ - 12 ratingsIt’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and huge...
225 - How We Produce This Podcast
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - December 18, 2023 20:00 - 1 hour ★★★★★ - 12 ratingsWell, it’s episode 225 and we figured it was about time we shared how we produce this podcast! Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curt...
224 - Exploding Mountains! (When To Stop Offering a Product or Service)
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - December 04, 2023 20:00 - 1 hour ★★★★★ - 12 ratingsThis episode is all about Exploding Mountains. Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!). Listen to this episode to hear more about: -> Wha...
223 - Going from Reactive to Proactive Marketing
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - November 20, 2023 20:00 - 56 minutes ★★★★★ - 12 ratingsProactive marketing involves anticipating future trends, your customer needs, and market changes and strategically planning your marketing in advance so you can achieve the goals you really want to achieve. Whereas reactive marketing can mean you never really get to your goals because that’s n...
222 - The Power of an MVP
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - October 30, 2023 20:00 - 31 minutes ★★★★★ - 12 ratingsMVP stands for Minimum Viable Product and it’s all about getting to market with the bare essentials of your product or program and testing the idea is actually what the market wants, BEFORE you over invest and create the entire fully fleshed out bells and whistles version of the product. Once yo...
221 - 3 Easy Marketing Systems That Can Save You HOURS Every Week!
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - October 09, 2023 20:00 - 48 minutes ★★★★★ - 12 ratingsThis episode is all about how you can get literally HOURS back each week by adopting some simple but powerful marketing systems. Your hosts Suzi Dafnis and Michelle Falzon share 3 marketing systems that are do-able and don’t need a lot of tech AND can save you from doing a bunch of stuff you d...
220 - Repurposing: Strategies for Sustainable Content Marketing
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - September 18, 2023 21:00 - 1 hour ★★★★★ - 12 ratingsIn this episode we’re talking about something that’s a bit of content marketing “chestnut” – there was a time whenever you saw a content marketer on a speaker lineup, they talked about this… but, while we’ve touched on it in numerous ways, and we’ve done a couple of interviews with people who ar...
219 - How To Get More Referrals
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - August 28, 2023 21:00 - 57 minutes ★★★★★ - 12 ratingsWe’re covering a topic that can make a massive difference to your results… and that’s getting more referrals. And while we all love a good referral, in many businesses, it tends to be something that happens organically. In this episode, your hosts Suzi Dafnis and Michelle Falzon cover 6 spec...
218 - Imperfection is Beautiful: Our Top 6 Tips For Overcoming Perfectionism
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - August 07, 2023 21:00 - 54 minutes ★★★★★ - 12 ratingsStriving for perfection is often what keeps us from launching our new product, sending that email, putting ourselves out there for that opportunity, reaching out to that amazing strategic partner, putting our hand up for that media opportunity, opening that new store, or any other great thing th...
217 – Grow Your Audience & Boost Your Authority By Publishing a Report
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - July 24, 2023 21:00 - 37 minutes ★★★★★ - 12 ratingsThere’s a strategy we have long loved and wanted to cover on the show… and that strategy is all about how you can boost your authority, grow your audience and own the space by publishing a report. Now, what do we mean by a report… Well, the dictionary defines a report as: An account given of...
216 – Easy Steps for Optimising Your Online Sales Process
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - July 10, 2023 21:00 - 52 minutes ★★★★★ - 12 ratingsYour Sales Funnel is a process or series of steps for taking someone from not knowing about you or your offer to actually buying the specific product or service you want to sell. And we’re seeing a LOT of obsession about this BEFORE people launch their Sales Funnels, but then they launch and t...
215 - Unlocking the Benefits of Low-Cost Workshops
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - June 26, 2023 21:00 - 40 minutes ★★★★★ - 12 ratingsNot getting the results from webinars like you used to? Have you ever considered offering a low-priced workshop into the mix as a way to attract BUYERS right from the start of your sales process and open the door on your higher priced services, courses or products? In this episode, your hosts,...
214 - The Hybrid Expert Revolution - With Ryan Levesque
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - June 08, 2023 21:00 - 50 minutes ★★★★★ - 12 ratingsImagine being able to go from “Tired & Trapped” with your marketing and business model, to achieving “Freedom & Flexibility” where you are able to unhook your income from your time and make more by doing less – sound like a pipe dream? If you’re a coach, consultant, course creator or other typ...
213 - The 11 Content Marketing Tools We’re Loving in 2023
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - May 29, 2023 21:00 - 1 hour ★★★★★ - 12 ratingsGet the low-down on the Content Marketing Tools We’re Loving in 2023! These are tools that are helping us be more productive, more creative, more efficient and there are so many exciting things happening right now in terms of new tech! In this episode, your hosts, Suzi Dafnis and Michelle Fa...
212 - Your Content Marketing Questions Answered
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - May 15, 2023 21:00 - 57 minutes ★★★★★ - 12 ratingsIt’s Q&A Time! In this episode, your hosts, Suzi Dafnis and Michelle Falzon, have are answering recent listener questions! We absolutely LOVE it when you ask questions and if you have something you’d like us to cover on a future show, go over to our Facebook Page and let us know! Listen to...
211 - Boosting High-Ticket Sales With Application Calls
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - May 01, 2023 21:00 - 52 minutes ★★★★★ - 12 ratingsApplications work great for high ticket products and services because higher dollar sales typically require a bit more 1:1 connection and more personalized, high touch support in order for people to feel ready and confident to move forward and make the purchase. In this episode, your hosts, Su...
210 - Retention Strategies for Membership & Recurring Revenue Businesses
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - April 17, 2023 21:00 - 55 minutes ★★★★★ - 12 ratingsWe know many of our listeners have some form of recurring revenue in their business model – whether that’s a membership site sharing information, or a repeatable service, a high dollar coaching program, or even a retainer arrangement – these are all recurring revenue models and you want to RETAI...
209 - How to Convert Survey Responses into Copy That Attracts & Converts Your Ideal Customers
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - April 03, 2023 21:00 - 59 minutes ★★★★★ - 12 ratingsAnyone who’s listened to this show for a while will know what big fans we are of both DOING customer surveys and gathering customer language. It’s one of the best ways you can deeply understand your market… and ALSO create powerful marketing language. So we thought it was high time we did an e...
208 - The "Money Part" of Marketing - Mindset, Pricing and Investing For Business Growth
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - March 20, 2023 20:00 - 1 hour ★★★★★ - 12 ratingsIn this episode, your hosts, Suzi Dafnis and Michelle Falzon, are shaking things up and for the first time ever, are interviewing not one, but THREE guests as they talk about their breakthroughs when it comes to the MONEY part of Marketing! This is a topic we’ve touched on at different times o...
207 - How AI Is Changing The Marketing Game for Small Business Owners
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - March 13, 2023 20:00 - 1 hour ★★★★★ - 12 ratingsAI is here to stay and it’s changing the marketing game for small business owners. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, deliver their first AI-related show (it won’t be the last!). They discuss the importance of crafting great prompts to get the best out of AI and sh...
206 - The 16 Essential Elements of a High-Converting Sales Page
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - March 06, 2023 20:00 - 1 hour ★★★★★ - 12 ratingsToday, we’re talking about the elements of a successful sales page. A sales page is a web page where you’re… selling something! And while that might seem obvious, there is definitely a science and an ART to creating a high converting sales page. In this episode, your hosts, Suzi Dafnis and...
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