Latest Kirimasters Podcast Episodes
Retail Media’s Great Defrag with Mike Balabanov from Criteo
Ecommerce Braintrust - June 04, 2024 05:26 - 30 minutes ★★★★★ - 24 ratingsWelcome to another episode of The Ecommerce Braintrust podcast! Today, we dive into the evolving landscape of retail media with our special guests, Mike Balabanov, VP of Agency Development at Criteo, and Damiano Ciarrocchi, Senior Retail Media Manager at Acadia. Our host Julie Spear leads an ...
The Interplay Between Brand and Ecommerce: Lessons From Alicia Ponzani With Premier Nutrition - Episode 343
Ecommerce Braintrust - May 28, 2024 07:06 - 26 minutes ★★★★★ - 24 ratingsWelcome to another episode of The Ecommerce Braintrust podcast! In this episode, our host Julie Spear is chatting with Alicia Ponzani, E-commerce Manager at Premier Nutrition. Alicia is here to share her valuable insights on how she transferred her skills from the brand side to e-commerce, th...
Escape from Retail Island with Jared Belsky - Episode 342
Ecommerce Braintrust - May 21, 2024 11:57 - 20 minutes ★★★★★ - 24 ratings🎙️Interview with CEO of Acadia, Jared Belsky Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. Today we’re joined by Acadia’s CEO, Jared Belsky! This episode is all about the concept of "retail island”- a meta...
Looking Forward to Prime Day [Part II] with João Couceiro da Costa - Episode 341
Ecommerce Braintrust - May 14, 2024 10:15 - 20 minutes ★★★★★ - 24 ratings🎙️Interview with Acadia Project Manager, João Couceiro da Costa Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. Today, we're diving into the intricacies of Prime Day 2024 with our expert guest, João Couceiro ...
Looking Forward to Prime Day [Part I] with Dusan Tepavac - Episode 340
Ecommerce Braintrust - May 07, 2024 11:20 - 26 minutes ★★★★★ - 24 ratingsInterview with Dusan Tepavac Amazon Advertising Expert and Retail Media Specialist at Acadia Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. With Prime Day just around the corner, we decided to dive into the ...
Expanding Your Amazon Business Internationally With Gary Hammerschlag - Episode 339
Ecommerce Braintrust - April 29, 2024 15:39 - 19 minutes ★★★★★ - 24 ratingsIn this episode of the Ecommerce Braintrust, Julie Spear, Head of Retail Marketplaces Services at Acadia, is joined by, Gary Hammerschlag, an account management team lead at Acadia, who shares his expert insights on the framework for evaluating potential markets, the process involved, and strate...
Direct Fulfillment for Vendors - Is It Right for You? With Julian Pereira - Episode 338
Ecommerce Braintrust - April 23, 2024 15:53 - 22 minutes ★★★★★ - 24 ratingsIn this episode of the Ecommerce Braintrust, Julie Spear, Head of Retail Marketplaces Services at Acadia, is joined by Julien Pereira, Account Manager at Acadia and a former Amazon vendor and program manager with extensive experience in direct fulfillment operations. In this episode, they discus...
Mastering Ulta Ad Platforms: Inside Tips from Damiano Ciarrocchi - Episode 337
Ecommerce Braintrust - April 16, 2024 17:59 - 24 minutes ★★★★★ - 24 ratingsIn this episode of the Ecommerce Brain Trust, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Damiano Ciarrocchi, the Senior Retail Media Manager at Acadia and Head of the Retail Media Network Innovation team. They discuss the ins and outs of Ulta's retail media platform and wha...
New Amazon Marketing Cloud Capabilities with Ross Walker - Episode 336
Ecommerce Braintrust - April 09, 2024 16:28 - 24 minutes ★★★★★ - 24 ratingsIn this episode of the Ecommerce Brain Trust, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Ross Walker, Retail Team Lead, discuss the latest developments in Amazon's marketing cloud (AMC), focusing on advanced integrations of new data sources, paid features, audience insights...
Unveiling the PB Five Star Pickleball Brand: An Interview with Angela Caltagirone - Episode 335
Ecommerce Braintrust - April 02, 2024 17:44 - 16 minutes ★★★★★ - 24 ratingsIn this episode of The Ecommerce Braintrust, Kiri Masters sits down with Angela Caltagirone, the Chief Digital Marketing Officer of PB5 Star, a brand in the pickleball category. They discuss the official launch of PB5 Star at the Etail West conference in Palm Springs, the demographics of pickleb...
The Modern Premium Beauty Brand Playbook - How AJ Patel Uses Data to Grow U Beauty - Episode 334
Ecommerce Braintrust - March 26, 2024 18:00 - 28 minutes ★★★★★ - 24 ratingsIn this episode, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Jordan Ripley, Director of Operations at Acadia, are joined by AJ Patel, VP of Global Growth at U Beauty. They delve into the world of e-commerce, discussing topics such as the transition from analytics to e-comm...
FBA Fee Changes Aftermath - How Can Brands Utilize Amazon Programs to Recover Profit Margins with Armin Alispahic - Episode 333
Ecommerce Braintrust - March 19, 2024 18:37 - 29 minutes ★★★★★ - 24 ratingsIn this episode, Julie Spear, Head of Retail Marketplaces Services at Acadia, and guest Armin Alispahic, Retail Team Lead at Acadia. Julie and Armin dive into the tidal shifts occurring within Amazon operations and fulfillment and how these changes are impacting the 3P model. They explore the co...
How Pharmacopia Leverages Brand Awareness as a Hotel Amenity Product to Sell More on Amazon With Andreliz Bautista McGlade and Lisa Levin - Episode 332
Ecommerce Braintrust - March 12, 2024 16:51 - 21 minutes ★★★★★ - 24 ratingsIn today’s episode, hosts Kiri Masters and Julie Spear are joined by Lisa Levin, and Andreliz Bautista McGlade from the personal care brand Pharmacopia. They delve into the history of the brand, its unique journey from natural grocery stores to exclusive hotel amenities, and its recent foray int...
5X-Ing Amazon Sales With a Brand Re-Launch: Ash McMullen From Advantice Health - Episode 331
Ecommerce Braintrust - March 05, 2024 20:05 - 31 minutes ★★★★★ - 24 ratingsIn this episode, host Kiri Masters interviews Ash McMullen, the e-commerce lead at Advantice Health, the company that manufactures the brands Amlactin, Kerasal, and more. Ash recently presented a case study about Advantice’s portfolio brand “Triple Paste” at eTail West in Palm Springs, sharin...
Equipping the next generation of eCommerce professionals - Nicole Hatley, Skechers
Ecommerce Braintrust - February 27, 2024 19:00 - 7 minutes ★★★★★ - 24 ratingsIn this episode of the e-commerce brain trust podcast, Kiri Masters, head of Retail Media Strategy at Acadia, interviews Nicole Hatley, Global Content Strategy Manager for Skechers, at the Etail West conference in Palm Springs. Nicole discusses her role in managing Skechers' content across all e...
Downsides of Working With a Reseller to Sell Your Products on Amazon with Julie Spear - Episode 329
Ecommerce Braintrust - February 20, 2024 19:32 - 29 minutes ★★★★★ - 24 ratingsIn today’s episode, Kiri Masters is joined by Julie Spear, the Head of Retail Services at Acadia. Kiri Masters and Julie Spear explore the downsides of Amazon resellers, and dissect the reseller model's challenges, discussing control and costs, and why it may not suit your brand. Key Highlig...
Downsides of working with a reseller to sell your products on Amazon - Episode 329
Ecommerce Braintrust - February 20, 2024 15:09 - 28 minutes ★★★★★ - 24 ratingsIn this podcast episode, the hosts Kiri Masters and Julie Spear examine the pros and cons of working with a reseller to sell a brand's products on Amazon (compared with the managing processes internally or working with an agency). Resellers offer expertise navigating Amazon's complexities and ...
How to run a perfect RFP process and find the agency of your dreams - Episode 328
Ecommerce Braintrust - February 13, 2024 19:10 - 29 minutes ★★★★★ - 24 ratingsKiri Masters and Julie Spear dive deep into the world of Requests for Proposals (RFPs) from the vantage point of agency partnerships. For brands, the RFP process is infrequent, but it is a decision that may have a profound impact on their business. But for agencies like Acadia, its a proc...
Testing a New Retail Media Network: How to Know You’re Ready with Julie Spear and Ross Walker - Episode 327
Ecommerce Braintrust - February 06, 2024 16:10 - 32 minutes ★★★★★ - 24 ratingsIn today’s episode, Kiri Masters is joined by Julie Spear, the Head of Retail Services at Acadia, and Ross Walker, Senior Paid Media Manager. Today, they are diving deep into the world of retail media networks. They’re tackling the big questions about brand expansion into new retail media netw...
How Brands Define Content Effectiveness With Lauren Livak and Mike Black - Episode 326
Ecommerce Braintrust - January 30, 2024 16:56 - 37 minutes ★★★★★ - 24 ratingsIn this episode of The Ecommerce Braintrust, Kiri Masters is joined by Lauren Livak, lead at the Digital Shelf Institute, and Mike Black, the Chief Marketing Officer (CMO) of Profitero, a global commerce acceleration company. In this podcast, they’re discussing the new Digital Shelf Institute an...
Unpacking the Digital Shelf with Kiri Masters and Tom Spaven: The Walmart Marketplace Copy and Paste is a Waste - Episode 325
Ecommerce Braintrust - January 23, 2024 18:27 - 58 minutes ★★★★★ - 24 ratingsIn this episode of The Ecommerce Braintrust, Kiri Masters shares a special replay from "Unpacking the Digital Shelf" webinar, presented by our friends over at the Digital Shelf Institute, Peter Crosby and Lauren Livak. They are discussing ‘The Walmart Marketplace: Copy and Paste is a Waste!" ...
Replay Of The Most Popular Episode Of 2023: Dr. Squatch: The DTC Brand That’s Dominating Amazon - With Jamie Roller, Associate Director of Growth Channels at Dr. Squatch - Episode 324
Ecommerce Braintrust - January 16, 2024 18:19 - 26 minutes ★★★★★ - 24 ratingsIn today’s episode, Kiri speaks with Jamie Roller, Associate Director of Growth Channels at Dr. Squatch. They speak about growth through the DTC channel, the channels Dr. Squatch is selling on, Amazon DSP, retail media networks, and more. Make sure you tune in to find out more! Jamie is the ...
Double Your Industry Connections and Success in 2024: Insider Tips to Dominate Retail Conferences - Episode 323
Ecommerce Braintrust - January 09, 2024 19:00 - 33 minutes ★★★★★ - 24 ratingsIn this episode of The Ecommerce Braintrust, Kiri Masters, Head of Retail Marketplace Strategy at Acadia, dives deep into the nuances of navigating industry conferences and events with expert precision. Kiri delivers an insightful look into maximizing the value of attending conferences, based on...
Choose Your Partner With Care: 4 Retail Marketplace Management Options to Consider With Acadia CEO Jared Belsky - Episode 322
Ecommerce Braintrust - January 02, 2024 14:35 - 24 minutes ★★★★★ - 24 ratingsIn this podcast episode, Kiri speaks with Acadia's co-founder and CEO Jared Belsky. They discuss the various options available to brand-side marketers and sales leaders for retail marketplace management. They delve into the pros and cons of four options, including in-house investment, agency sup...
Major Changes Coming to FBA Fees in 2024 - What You Should Know with Armin Alispahic - Episode 321
Ecommerce Braintrust - December 19, 2023 18:21 - 26 minutes ★★★★★ - 24 ratingsIn this episode of "The Ecommerce Braintrust" podcast, Kiri Masters and guest Armin Alispahic delve into the major changes coming to FBA fees in 2024. They discuss the intricacies of these changes and explore how they will impact sellers on Amazon's platform. Armin is a Retail Team Lead at Aca...
Deep Dive into Kroger Precision Marketing Platform with Damiano Ciarrocchi - Episode 320
Ecommerce Braintrust - December 12, 2023 17:22 - 21 minutes ★★★★★ - 24 ratingsIn this episode of The Ecommerce Braintrust, Kiri Masters, Head of Retail Marketplace Strategy at Acadia, and Damiano Ciarrocchi, Retail Media Manager at Acadia, talk about the newly launched Kroger precision marketing retail media network (KPM). They delve into the unique features and capabi...
How Nature's Way Battles Random Factory Brands on Amazon with Tsege Gebreyohannes - Episode 319
Ecommerce Braintrust - December 05, 2023 17:41 - 26 minutes ★★★★★ - 24 ratingsIn this episode of The Ecommerce Braintrust, Kiri Masters is joined by Tsege Gebreyohannes, Sr. Manager of Digital & Experience from Nature's Way Canada. They talk about how Nature’s Way battles random factory brands on Amazon. Tsege shares her experience of noticing the emergence of factory dir...
Black Friday/Cyber Monday on Amazon: Trends, Performance, and Outlook with Emily Peterson and Damiano Ciarrocchi - Episode 318
Ecommerce Braintrust - November 29, 2023 18:25 - 20 minutes ★★★★★ - 24 ratingsIn this episode of The Ecommerce Braintrust, Kiri Masters is joined by Emily Peterson, Team Lead at Acadia, and Damiano Ciarrocchi, head of Retail Strategy at Acadia. Kiri, Emily, and Damiano share insights on the trends and performance of the Black Friday/Cyber Monday event this year, including...
Black Friday/Cyber Monday Teaser
Ecommerce Braintrust - November 28, 2023 17:34 - 1 minute ★★★★★ - 24 ratingsIn today's short episode announcement, Kiri Masters informs the listeners that this week's episode, covering the recap of Black Friday, Cyber Monday, and the entire November holiday selling season, will be available on Wednesday, November 29. Considering the 24-hour timeframe needed for episo...
Ecommerce Predictions for 2024 With Russ Dieringer - Episode 317
Ecommerce Braintrust - November 21, 2023 19:27 - 47 minutes ★★★★★ - 24 ratingsOnce again, Kiri speaks with Russ Dieringer, founder of Stratably, a company dedicated to elevating the digital IQ of leading consumer brands. Just like last year, Kiri and Russ share their predictions in ecommerce, for 2024. Make sure you tune in to find out more! Russ Dieringer is the foun...
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