Latest Jasmeetsawhney Podcast Episodes
Software-Driven Transformation of Promotional Measurement, Planning, and Activation
Life Sciences Leadership With Jasmeet Sawhney - March 03, 2024 08:00 - 18 minutes ★★★★★ - 8 ratingsLife science organizations must evolve and adapt for future success. Today, Sameer Sardana, Leader of Product Development at Axtria, discusses transforming operational methodologies within life sciences. He delves into the agencies responsible for promotional planning, measurement, and activatio...
Building a Commercial Function for Emerging Pharma: Challenges & Learnings
Life Sciences Leadership With Jasmeet Sawhney - February 07, 2024 08:00 - 20 minutes ★★★★★ - 8 ratingsMatt Bachman is in charge of the Commercial Operations for Milestone Pharmaceutical company, a biotech company launching a novel treatment for patients with PSVT. Jasmeet and Matt discuss the intricacies of building a commercial function for an emerging pharma company, with Matt highlighting dis...
Real-World Data in Clinical Trials: Overcoming Challenges to Realize Value
Life Sciences Leadership With Jasmeet Sawhney - January 10, 2024 08:00 - 21 minutes ★★★★★ - 8 ratingsSunil Agarwal is the Principal and Head of Clinical Excellence Practice at Axtria. He leads digital transformation and improvement programs for top pharma companies. Jasmeet and Sunil discuss how patients can be served better by including real-world data in clinical trials and research. Real-wor...
Capitalizing on the Journey of Data to Drive Efficient Business Insights
Life Sciences Leadership With Jasmeet Sawhney - November 01, 2023 07:30 - 24 minutes ★★★★★ - 8 ratingsAshish Thakur, a strategy and technology executive at Axtria, joins the podcast this week. Ashish has a proven track record of fostering business growth through insightful data utilization for his clients. We'll dive into the concept he terms the "Journey of Data" and use real-life examples to i...
The Evolution of Insights & Analytics: How to Seize the Moment and Embrace AI
Life Sciences Leadership With Jasmeet Sawhney - October 12, 2023 07:00 - 43 minutes ★★★★★ - 8 ratingsIn this episode, we are delighted to have Arvind Balasundaram as our guest, who serves as the head of the Commercial Insights & Analytics (I&A) division at Regeneron, a pioneering biotechnology firm renowned for its groundbreaking medical innovations. Our conversation centers around data, analyt...
The Evolution of Data Science and the Watershed Moment for the Life Sciences Industry
Life Sciences Leadership With Jasmeet Sawhney - July 05, 2023 07:00 - 28 minutes ★★★★★ - 8 ratingsIt is crucial for life science businesses to keep up with the fast changing technology in their space. Shikha Singhal, the Head of Data Science practice at Axtria joins us to discuss how the shift in technology is impacting life sciences and why data science is suddenly rising to the attention o...
An Ecosystem to Get Patient Engagement Right and Enable an “Everything Patient” Mindset
Life Sciences Leadership With Jasmeet Sawhney - May 19, 2023 13:29 - 26 minutes ★★★★★ - 8 ratingsPatient experience and engagement is so vital to their health success. Vishal Singal, a Principal at Axtria, highlights why patient engagement is so critical and what aspects need to be implemented for patients to feel like they are in charge of their health and medical decisions. He is helping ...
The Evolution of Marketing Mix Modeling and Preparing for the Future
Life Sciences Leadership With Jasmeet Sawhney - April 13, 2023 15:14 - 16 minutes ★★★★★ - 8 ratingsThe evolution of marketing mix modeling is changing how companies do business. Not only is it affecting how analysts and business users relate to the marketing mix, but it is also creating a large shift regarding budgeting. Dr. Rosenwein, the Director of Advanced Analytics & Data Science at Baye...
Thriving in the Experience Economy and Managing the Generational Diversity
Life Sciences Leadership With Jasmeet Sawhney - August 31, 2022 07:00 - 25 minutes ★★★★★ - 8 ratingsIn today’s episode we are joined by Terry Coutsolioutsos, Senior Vice President of Sales Operations, Marketing, and Communications at Siemens Healthineers. We discuss how the “experience economy” has become so critical for business, yet the life sciences industry still struggles to meet the need...
Post-COVID Mindset — How the Modern Field Force Operations Must Evolve
Life Sciences Leadership With Jasmeet Sawhney - July 27, 2022 07:00 - 16 minutes ★★★★★ - 8 ratingsIn today’s episode, we are joined by Mehmet Bozbay, Head of Field Deployment, Incentives & Analytics at Astellas Pharma US. We discuss the evolution of the field force and how it plays into the success of sales reps. Mehmet talks about the shift seen since the pandemic and what areas need enhanc...
The Key Drivers Paving the Future of the Medical Device Industry
Life Sciences Leadership With Jasmeet Sawhney - June 15, 2022 07:00 - 19 minutes ★★★★★ - 8 ratingsIn this episode, we are joined by Parimal Shah, the General Manager of Ultrasound Radiology at Siemens Healthineers. Parimal is a recognized transformational MedTech leader who focuses on clinicians and patients. We discuss the changes in the MedTech industry over the last twenty-five years, the...
How Technology and Retail Are Driving Forward the Care Everywhere Paradigm
Life Sciences Leadership With Jasmeet Sawhney - May 18, 2022 07:00 - 20 minutes ★★★★★ - 8 ratingsIn this episode, we talk with Ravi Kuppuraj, a digital health innovator and entrepreneur with over 25 years of healthcare experience and leadership. As we discuss the rapidly increasing role of technology and retail companies in the healthcare space and the current challenges and opportunities i...
How Life Sciences Leaders and Teams Must Evolve to Build a Data-Driven Organization
Life Sciences Leadership With Jasmeet Sawhney - April 06, 2022 07:00 - 30 minutes ★★★★★ - 8 ratingsIn this episode, we are joined by Bharti Rai, an accomplished and versatile leader with 25 years of experience in healthcare and Big 4 management consulting. She has been at the forefront of strategy, business, and digital transformations to champion data-driven decision-making and customer-cent...
How Life Sciences Companies Can Enable Experiences to Meet Expectations of the Connected Consumer
Life Sciences Leadership With Jasmeet Sawhney - March 02, 2022 08:00 - 20 minutes ★★★★★ - 8 ratingsIn this episode of the Life Sciences Leadership Podcast, Rita Sharma, General Manager and Vice President of International Growth for Healthcare and Life Sciences at Salesforce, talks about how life sciences companies can enable experiences to meet the expectations of connected consumers. W...
App vs. Pill – Will digital therapeutics transform how we treat medical conditions?
Life Sciences Leadership With Jasmeet Sawhney - February 02, 2022 08:30 - 22 minutes ★★★★★ - 8 ratingsIn this episode, Ivan Pandiyan, Vice President of Global R&D at Natus Medical Incorporated, joins us to discuss the evolution of digital therapeutics in contrast to traditional therapeutics. First, we talk about how digital therapy is being used to diagnose and treat diseases and the role of a b...
Using AI and Software to Accelerate Discovery, Diagnosis, and Treatment of Rare Disease Patients
Life Sciences Leadership With Jasmeet Sawhney - January 12, 2022 08:00 - 18 minutes ★★★★★ - 8 ratingsVikram Batra is a senior leader in Axtria’s Decision Science practice. In this podcast, we discuss how AI and software is accelerating discovery, diagnosis and treatment of rare diseases. We understand how the industry is shifting towards rare diseases, the challenges and how pharma leaders deal...
Sales Rep 3.0 & How Pharma Must Prepare For This Future Role
Life Sciences Leadership With Jasmeet Sawhney - December 15, 2021 09:00 - 18 minutes ★★★★★ - 8 ratingsChris Gish has over 30 years of experience in the biopharmaceutical industry in sales and commercial leadership roles. He describes sales rep 3.0, how the customer and industry play a role in its evolution, and the skills and competencies needed to become a sales rep 3.0. We discuss technology, ...
Rare Diseases: A Pharma Leader's Personal Journey of Hope and Motivation to Make a Difference
Life Sciences Leadership With Jasmeet Sawhney - December 01, 2021 08:00 - 27 minutes ★★★★★ - 8 ratingsCharlie is a Principal at Axtria with over thirty years of experience in health care, financial services, and management consulting. He takes us through his personal journey and his experiences with rare diseases, how they impacted the individuals around him. Tune in as he explains why they are ...
The Importance of Finding the Right Patients for the Specialty Therapy Market
Life Sciences Leadership With Jasmeet Sawhney - November 17, 2021 09:00 - 18 minutes ★★★★★ - 8 ratingsRandy Risser is a Principal at Axtria with over twenty years of consulting and client service experience. He explains why drug manufacturers are finding patients and why it has become so essential and dives into the issues pharma companies will face regarding product commercialization. Tune in a...
Why Pharma's Commercial Strategy Must Center Around the Customer Experience
Life Sciences Leadership With Jasmeet Sawhney - November 03, 2021 07:00 - 18 minutes ★★★★★ - 8 ratingsAmanjeet Saluja is a Principal at Axtria with over 22 years of experience across analytics and management consulting. First, Aman speaks about why customer experience has become such a hot topic in the pharma industry. He defines what customer experience means within the context of pharma. If ph...
From Labs to Board Rooms: A CEO’s Unique Journey to Better Patients' Lives
Life Sciences Leadership With Jasmeet Sawhney - October 20, 2021 07:00 - 23 minutes ★★★★★ - 8 ratingsIn this episode, Cheryl Blanchard, President and Chief Executive Officer of Anika Therapeutics, joins us to discuss her unique journey to bettering patients’ lives. First, Cheryl talks about how Anika Therapeutics has transformed over the past few years, and how technology has played a massive r...
The Future of Analytics in Life Sciences and the Critical Role of Software
Life Sciences Leadership With Jasmeet Sawhney - October 11, 2021 17:39 - 26 minutes ★★★★★ - 8 ratingsKedar Naphade, Ph.D., leads Axtria's Decision Science practice and brings over 20 years of analytics, consulting, and leadership experience. First, Kedar talks about the strategic challenges life sciences organizations face specific to patient care. Then, he delves deep into how organizations mu...
Preparing for the Customer Segment of One and the Future of Pharma Sales and Marketing
Life Sciences Leadership With Jasmeet Sawhney - September 08, 2021 07:00 - 28 minutes ★★★★★ - 8 ratingsKevin Brode brings 30 years of leadership and sales experience as a principal at Axtria. First, Kevin dives deep into how segment-of-one marketing helps pharma customers target clients smarter by providing individuals with customized solutions and therapies. Kevin also gives his thoughts on how ...
Pharma's Future Field Force & Leadership's Role in Enabling the Transformation
Life Sciences Leadership With Jasmeet Sawhney - August 25, 2021 07:00 - 17 minutes ★★★★★ - 8 ratingsAs pharma reps' roles evolve, one pattern is evident: the traditional reach and frequency-based approaches are no longer adequate for pharma selling. Join Axtria's Vandana Singh as she explains how the pandemic has accelerated innovation in the pharma industry and why many more roles require inc...
Patient Centricity in Pharma: Selling Pills Versus Selling Health
Life Sciences Leadership With Jasmeet Sawhney - August 04, 2021 07:00 - 18 minutes ★★★★★ - 8 ratingsPharmaceutical companies rely on meeting the needs of their patients. If there are no patients, then there would be no industry. However, the pharma industry has an interesting dynamic. The consumer of the product is different from the decision-maker of who is using the product. The patient is t...
The Role of Marketing Data Hubs in the Omnichannel Transformation
Life Sciences Leadership With Jasmeet Sawhney - July 21, 2021 07:00 - 18 minutes ★★★★★ - 8 ratingsLearn from Axtria’s Philip Daniels as he explains marketing data hubs (MDHs) – the central hub around which marketing and omnichannel execution revolves. First, Phillip explains why MDHs are so critical to supporting coordinated marketing operations and analytics. Then, he delves deep into how M...
Specialty Pharmacy Data: A Billion-Dollar Question
Life Sciences Leadership With Jasmeet Sawhney - July 07, 2021 07:00 - 23 minutes ★★★★★ - 8 ratingsMany pharmaceutical companies are investing in specialty pharmacy data for its unique advantages. Specialty pharmacy data provides valuable insights that drive patient engagement – a key aspect of brand success. However, challenges exist for pharma companies to acquire and operationalize this da...
Understanding Disruptions and Innovations in the Pharma Commercial Model Design
Life Sciences Leadership With Jasmeet Sawhney - June 23, 2021 07:00 - 24 minutes ★★★★★ - 8 ratingsMany forces are driving the disruption for our pharma and life science companies. Join Jeff Tomlinson, Principal at Axtria, as he describes the factors drive the evolution of the pharma commercial model. First, Jeff shares how COVID-19 has accelerated many forces that our industry was already fa...
Understanding Life Sciences Companies' Biggest Advantage in 2025
Life Sciences Leadership With Jasmeet Sawhney - June 09, 2021 07:01 - 23 minutes ★★★★★ - 8 ratingsOver the past two decades, digitization, technology, and software have contributed to the life sciences industry's rapid disruption. However, this was just the beginning of pharma's data and software-led transformation. Hear Jassi Chadha, President, and CEO of Axtria, explain how data, artificia...
About The Life Sciences Leadership Podcast
Life Sciences Leadership With Jasmeet Sawhney - June 02, 2021 17:56 - 32 seconds ★★★★★ - 8 ratingsDriving commercial success in the life sciences industry can be as rewarding as it is complex, but it does not have to be complicated. Join Axtria’s Jasmeet Sawhney as he sparks discussion with highly acclaimed life sciences leaders on various industry trends and topics - from sales and marketin...
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