Life Sciences Leadership With Jasmeet Sawhney
30 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 8 ratingsDriving commercial success in the life sciences industry can be as rewarding as it is complex, but it does not have to be complicated. Join Axtria’s Jasmeet Sawhney as he sparks discussion with highly acclaimed life sciences leaders on various industry trends and topics - from sales and marketing, to data, artificial intelligence, and everything in-between. Together, you will delve deep into the world of life sciences product commercialization and uncover effective strategies, innovations, and future trends.
Whether you are transforming your commercial success strategy or just craving dynamic discussion, this is the podcast for you.
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Episodes
Software-Driven Transformation of Promotional Measurement, Planning, and Activation
March 03, 2024 08:00 - 18 minutes - 26 MBLife science organizations must evolve and adapt for future success. Today, Sameer Sardana, Leader of Product Development at Axtria, discusses transforming operational methodologies within life sciences. He delves into the agencies responsible for promotional planning, measurement, and activation, stressing the significance of accurate analysis measurement. Sameer also discusses how MLOps (Machine Learning Operations) workstreams and technologies empower stakeholders and marketers to make...
Building a Commercial Function for Emerging Pharma: Challenges & Learnings
February 07, 2024 08:00 - 20 minutes - 28.1 MBMatt Bachman is in charge of the Commercial Operations for Milestone Pharmaceutical company, a biotech company launching a novel treatment for patients with PSVT. Jasmeet and Matt discuss the intricacies of building a commercial function for an emerging pharma company, with Matt highlighting distinctions between working in a large pharmaceutical company versus a smaller one. They also delve into crucial factors influencing decision-making for the future, with a particular emphasis on the for...
Real-World Data in Clinical Trials: Overcoming Challenges to Realize Value
January 10, 2024 08:00 - 21 minutes - 21.8 MBSunil Agarwal is the Principal and Head of Clinical Excellence Practice at Axtria. He leads digital transformation and improvement programs for top pharma companies. Jasmeet and Sunil discuss how patients can be served better by including real-world data in clinical trials and research. Real-world data is not a replacement for traditional trials, but it is helping drive the future evolution and innovation in our industry. The goal is to save lives and provide better patient outcomes. Don’t m...
Capitalizing on the Journey of Data to Drive Efficient Business Insights
November 01, 2023 07:30 - 24 minutes - 33.6 MBAshish Thakur, a strategy and technology executive at Axtria, joins the podcast this week. Ashish has a proven track record of fostering business growth through insightful data utilization for his clients. We'll dive into the concept he terms the "Journey of Data" and use real-life examples to illustrate how this approach can effectively transform struggling businesses into thriving ones. Furthermore, we'll delve into the signal-to-noise ratio, discerning the value of data and distinguishing...
The Evolution of Insights & Analytics: How to Seize the Moment and Embrace AI
October 12, 2023 07:00 - 43 minutes - 39.5 MBIn this episode, we are delighted to have Arvind Balasundaram as our guest, who serves as the head of the Commercial Insights & Analytics (I&A) division at Regeneron, a pioneering biotechnology firm renowned for its groundbreaking medical innovations. Our conversation centers around data, analytics, and artificial intelligence (AI)'s pivotal role in the Life Sciences industry. Arvind shares his insights on the three significant shifts currently unfolding in the realm of data and analytics, a...
The Evolution of Data Science and the Watershed Moment for the Life Sciences Industry
July 05, 2023 07:00 - 28 minutes - 26.4 MBIt is crucial for life science businesses to keep up with the fast changing technology in their space. Shikha Singhal, the Head of Data Science practice at Axtria joins us to discuss how the shift in technology is impacting life sciences and why data science is suddenly rising to the attention of so many people currently. She discusses the challenges that customers are facing and how companies should build the capabilities to handle the challenges. Tune in today to learn where companies are ...
An Ecosystem to Get Patient Engagement Right and Enable an “Everything Patient” Mindset
May 19, 2023 13:29 - 26 minutes - 24.6 MBPatient experience and engagement is so vital to their health success. Vishal Singal, a Principal at Axtria, highlights why patient engagement is so critical and what aspects need to be implemented for patients to feel like they are in charge of their health and medical decisions. He is helping pharma companies drive patient engagement by focusing on patient preferences and goals, the limits or tools set in the ecosystem that develops trust and transparency with the patients, integrated expe...
The Evolution of Marketing Mix Modeling and Preparing for the Future
April 13, 2023 15:14 - 16 minutes - 22.8 MBThe evolution of marketing mix modeling is changing how companies do business. Not only is it affecting how analysts and business users relate to the marketing mix, but it is also creating a large shift regarding budgeting. Dr. Rosenwein, the Director of Advanced Analytics & Data Science at Bayer, joins us to discuss what he is seeing with the evolution of marketing mix modeling and how to prepare for the future. He talks about what we have seen so far in the marketing mix evolution and what...
Thriving in the Experience Economy and Managing the Generational Diversity
August 31, 2022 07:00 - 25 minutes - 23.1 MBIn today’s episode we are joined by Terry Coutsolioutsos, Senior Vice President of Sales Operations, Marketing, and Communications at Siemens Healthineers. We discuss how the “experience economy” has become so critical for business, yet the life sciences industry still struggles to meet the needs of both their customers and employees. Tune in to learn how these companies can use data and analytics, and the right mindset, to adapt quickly. IN THIS EPISODE: [2:50] Why has the “expe...
Post-COVID Mindset — How the Modern Field Force Operations Must Evolve
July 27, 2022 07:00 - 16 minutes - 15.5 MBIn today’s episode, we are joined by Mehmet Bozbay, Head of Field Deployment, Incentives & Analytics at Astellas Pharma US. We discuss the evolution of the field force and how it plays into the success of sales reps. Mehmet talks about the shift seen since the pandemic and what areas need enhancing to create the proper execution and effectiveness for success. He talks about how the role of sales reps is evolving and where customers are expecting more. Tune in to learn how healthcare provider...
The Key Drivers Paving the Future of the Medical Device Industry
June 15, 2022 07:00 - 19 minutes - 18.2 MBIn this episode, we are joined by Parimal Shah, the General Manager of Ultrasound Radiology at Siemens Healthineers. Parimal is a recognized transformational MedTech leader who focuses on clinicians and patients. We discuss the changes in the MedTech industry over the last twenty-five years, the key challenges that the industry is facing right now, and the interrelationship between customer relationships and product experience. Tune in to learn more about the current status of leadership in ...
How Technology and Retail Are Driving Forward the Care Everywhere Paradigm
May 18, 2022 07:00 - 20 minutes - 18.7 MBIn this episode, we talk with Ravi Kuppuraj, a digital health innovator and entrepreneur with over 25 years of healthcare experience and leadership. As we discuss the rapidly increasing role of technology and retail companies in the healthcare space and the current challenges and opportunities in the digital healthcare space. Tune in to learn more about the Care Everywhere Paradigm, what the Care Everywhere experience looks like for a consumer, and the challenges of adapting the paradigm. ...
How Life Sciences Leaders and Teams Must Evolve to Build a Data-Driven Organization
April 06, 2022 07:00 - 30 minutes - 27.7 MBIn this episode, we are joined by Bharti Rai, an accomplished and versatile leader with 25 years of experience in healthcare and Big 4 management consulting. She has been at the forefront of strategy, business, and digital transformations to champion data-driven decision-making and customer-centricity with a dynamic and collaborative leadership style. We discuss the biggest challenges for pharma and life sciences companies during commercial transformation and the consequences for companies w...
How Life Sciences Companies Can Enable Experiences to Meet Expectations of the Connected Consumer
March 02, 2022 08:00 - 20 minutes - 36.9 MBIn this episode of the Life Sciences Leadership Podcast, Rita Sharma, General Manager and Vice President of International Growth for Healthcare and Life Sciences at Salesforce, talks about how life sciences companies can enable experiences to meet the expectations of connected consumers. We dive into how the life sciences industry is changing and evolving — from the focus on healthcare providers to the shift on the end consumer and the role of the COVID pandemic in bringing about this ...
App vs. Pill – Will digital therapeutics transform how we treat medical conditions?
February 02, 2022 08:30 - 22 minutes - 20.8 MBIn this episode, Ivan Pandiyan, Vice President of Global R&D at Natus Medical Incorporated, joins us to discuss the evolution of digital therapeutics in contrast to traditional therapeutics. First, we talk about how digital therapy is being used to diagnose and treat diseases and the role of a biomarker in identifying a specific disease. Then we look at the role of the Food and Drug Administration (FDA) enabling the environment for research and development of digital therapeutics as an alte...
Using AI and Software to Accelerate Discovery, Diagnosis, and Treatment of Rare Disease Patients
January 12, 2022 08:00 - 18 minutes - 16.8 MBVikram Batra is a senior leader in Axtria’s Decision Science practice. In this podcast, we discuss how AI and software is accelerating discovery, diagnosis and treatment of rare diseases. We understand how the industry is shifting towards rare diseases, the challenges and how pharma leaders deal with them. Vikram then discusses the role of AI/ML in helping to solve patient diagnosis and the value it brings to the stakeholders. Tune in as we speak about the importance of pharma leaders inves...
Sales Rep 3.0 & How Pharma Must Prepare For This Future Role
December 15, 2021 09:00 - 18 minutes - 17 MBChris Gish has over 30 years of experience in the biopharmaceutical industry in sales and commercial leadership roles. He describes sales rep 3.0, how the customer and industry play a role in its evolution, and the skills and competencies needed to become a sales rep 3.0. We discuss technology, alignment, what pharma organizations would need to do to enable this new role, and the barriers preventing the set-up of the sales 3.0 ecosystem. Tune in as we chat about the importance of the sales r...
Rare Diseases: A Pharma Leader's Personal Journey of Hope and Motivation to Make a Difference
December 01, 2021 08:00 - 27 minutes - 25.2 MBCharlie is a Principal at Axtria with over thirty years of experience in health care, financial services, and management consulting. He takes us through his personal journey and his experiences with rare diseases, how they impacted the individuals around him. Tune in as he explains why they are elusive, why diagnosis for these diseases is difficult, and the symptom surfing phenomena that occurs with the onset of these elusive diseases. He explains what the pharma industry must do to better d...
The Importance of Finding the Right Patients for the Specialty Therapy Market
November 17, 2021 09:00 - 18 minutes - 16.6 MBRandy Risser is a Principal at Axtria with over twenty years of consulting and client service experience. He explains why drug manufacturers are finding patients and why it has become so essential and dives into the issues pharma companies will face regarding product commercialization. Tune in as we talk about the foundational elements that executives can put in place to meet customer needs and the requirements related to data and analytics to help manufacturers find the right patients. ...
Why Pharma's Commercial Strategy Must Center Around the Customer Experience
November 03, 2021 07:00 - 18 minutes - 16.8 MBAmanjeet Saluja is a Principal at Axtria with over 22 years of experience across analytics and management consulting. First, Aman speaks about why customer experience has become such a hot topic in the pharma industry. He defines what customer experience means within the context of pharma. If pharma executives invest in improving the customer experience, they can expect massive growth; Aman explains how. Tune in as we talk about the proper sequence of steps pharma executives must take to pla...
From Labs to Board Rooms: A CEO’s Unique Journey to Better Patients' Lives
October 20, 2021 07:00 - 23 minutes - 21.7 MBIn this episode, Cheryl Blanchard, President and Chief Executive Officer of Anika Therapeutics, joins us to discuss her unique journey to bettering patients’ lives. First, Cheryl talks about how Anika Therapeutics has transformed over the past few years, and how technology has played a massive role in Anika’s transformation as a business. Every company has its own value system and culture; Cheryl explains how she merged different cultures into one coherent team. Tune in as we chat about the ...
The Future of Analytics in Life Sciences and the Critical Role of Software
October 11, 2021 17:39 - 26 minutes - 21.4 MBKedar Naphade, Ph.D., leads Axtria's Decision Science practice and brings over 20 years of analytics, consulting, and leadership experience. First, Kedar talks about the strategic challenges life sciences organizations face specific to patient care. Then, he delves deep into how organizations must leverage data and analytics in the future to compete as the roles of software, artificial intelligence (AI), and automation expand in the life sciences industry. Tune in as Kedar shares how he inno...
Preparing for the Customer Segment of One and the Future of Pharma Sales and Marketing
September 08, 2021 07:00 - 28 minutes - 52 MBKevin Brode brings 30 years of leadership and sales experience as a principal at Axtria. First, Kevin dives deep into how segment-of-one marketing helps pharma customers target clients smarter by providing individuals with customized solutions and therapies. Kevin also gives his thoughts on how pharma sales and marketing functions will evolve soon and why pharma leaders need to rethink their sales and marketing tactics. Tune in as Kevin reveals how executives can start enabling segment-of-on...
Pharma's Future Field Force & Leadership's Role in Enabling the Transformation
August 25, 2021 07:00 - 17 minutes - 31.7 MBAs pharma reps' roles evolve, one pattern is evident: the traditional reach and frequency-based approaches are no longer adequate for pharma selling. Join Axtria's Vandana Singh as she explains how the pandemic has accelerated innovation in the pharma industry and why many more roles require increased coordination. Tune in as we talk about what the field rep of the future will look like, how pharma leadership needs to enable a field force of the future, and why organizations need to reevalua...
Patient Centricity in Pharma: Selling Pills Versus Selling Health
August 04, 2021 07:00 - 18 minutes - 33.8 MBPharmaceutical companies rely on meeting the needs of their patients. If there are no patients, then there would be no industry. However, the pharma industry has an interesting dynamic. The consumer of the product is different from the decision-maker of who is using the product. The patient is the consumer of the product, the prescriber will decide on the product, and the insurance company will pay for the product. Devesh Verma, Ph.D., joins the podcast to explain why the industry needs ...
The Role of Marketing Data Hubs in the Omnichannel Transformation
July 21, 2021 07:00 - 18 minutes - 33.8 MBLearn from Axtria’s Philip Daniels as he explains marketing data hubs (MDHs) – the central hub around which marketing and omnichannel execution revolves. First, Phillip explains why MDHs are so critical to supporting coordinated marketing operations and analytics. Then, he delves deep into how MDHs differ from traditional data warehouses and customer data platforms. Later, Phillip reveals the first steps a leader should take when building a marketing data hub and explains Axtria’s unique met...
Specialty Pharmacy Data: A Billion-Dollar Question
July 07, 2021 07:00 - 23 minutes - 42.8 MBMany pharmaceutical companies are investing in specialty pharmacy data for its unique advantages. Specialty pharmacy data provides valuable insights that drive patient engagement – a key aspect of brand success. However, challenges exist for pharma companies to acquire and operationalize this data. Join Uday Shah, Principal of Decision Science at Axtria, as he answers the “billion-dollar question” - why is data so important in the life sciences industry? Data enables manufacturers to reach t...
Understanding Disruptions and Innovations in the Pharma Commercial Model Design
June 23, 2021 07:00 - 24 minutes - 45.7 MBMany forces are driving the disruption for our pharma and life science companies. Join Jeff Tomlinson, Principal at Axtria, as he describes the factors drive the evolution of the pharma commercial model. First, Jeff shares how COVID-19 has accelerated many forces that our industry was already facing. Later, Jeff explains how companies are focusing on customer insight and data interoperability analytics with artificial intelligence (AI), machine learning (ML), and value-based outcomes. Tune...
Understanding Life Sciences Companies' Biggest Advantage in 2025
June 09, 2021 07:01 - 23 minutes - 45 MBOver the past two decades, digitization, technology, and software have contributed to the life sciences industry's rapid disruption. However, this was just the beginning of pharma's data and software-led transformation. Hear Jassi Chadha, President, and CEO of Axtria, explain how data, artificial intelligence (AI), and software will become the industry's primary disruption drivers as data variety, volume, and velocity continue growing. Whether companies succeed in 2025 and beyond will depend...
About The Life Sciences Leadership Podcast
June 02, 2021 17:56 - 32 seconds - 2.93 MBDriving commercial success in the life sciences industry can be as rewarding as it is complex, but it does not have to be complicated. Join Axtria’s Jasmeet Sawhney as he sparks discussion with highly acclaimed life sciences leaders on various industry trends and topics - from sales and marketing, to data, artificial intelligence, and everything in-between. Together, you will delve deep into the world of life sciences product commercialization and uncover effective strategies, innovations, a...