Latest Inbound2grow Podcast Episodes
Episode 130: Why is an Inbound Operating System Important?
Inbound2Grow - December 28, 2018 05:00 - 21 minutes ★★★★★ - 7 ratingsAn inbound operating system consists of all of the systems, programs, and tools your company uses every day. An inbound operating system keeps everyone in the organization on the same page and working toward the same mission. [4:50] Question: Why is an Inbound Operating System Important? An ...
Episode 131: 2018 Highlights
Inbound2Grow - December 27, 2018 16:30 - 24 minutes ★★★★★ - 7 ratingsThis is it, the last episode of Inbound2Grow. It’s been a great year, and we want to thank everyone who has listened to, reviewed, read, or otherwise enjoyed the show. Inbound2Grow allowed us to explore the concepts we laid out in Inbound Organization, but we feel like we’ve covered the bases an...
Episode 129: What do Inbound and Technology Have to do with One Another?
Inbound2Grow - December 14, 2018 05:00 - 22 minutes ★★★★★ - 7 ratingsEvery company, regardless of what they sell, is impacted by technology. From the technology you use internally to track sales to the chatbot your clients use to talk to you, technology has the potential to create a superior, remarkable, and memorable customer experience. [1:29] Question: What ...
Episode 128: What is an Inbound Back Office and Why Does it Matter?
Inbound2Grow - December 07, 2018 05:00 - 23 minutes ★★★★★ - 7 ratingsVery few companies think about how their accounting, finance, or legal departments impact their customer's success. But if you’ve ever had a bad experience wading through a 20-page legal document or spent hours on hold trying to correct a bill, you know that those interactions impact how you fee...
Episode 127: What is an Inbound Ecosystem?
Inbound2Grow - November 30, 2018 05:00 - 24 minutes ★★★★★ - 7 ratingsEcosystems are easy to overlook. Most often the business of running a business, building and maintaining a thriving company culture, and building an inbound organization take center stage. But whether you know it or not, you’re already in an ecosystem. All of the people and companies you work wi...
Episode 126: Sales Fails
Inbound2Grow - November 16, 2018 14:04 - 22 minutes ★★★★★ - 7 ratingsIf you’ve ever connected with someone on LinkedIn or got a new follower on Twitter and then immediately got a direct message asking you to check out their product/service, set up a call, or any other pitch you’ve experienced a sales fail. [0:35] Todd’s Rant Too often modern salespeople utili...
Episode 125: What is the Biggest Issue Facing Marketing and Sales People Today? with Jill Konrath
Inbound2Grow - November 09, 2018 05:00 - 22 minutes ★★★★★ - 7 ratingsThis week we sit down with our friend Jill Konrath to talk about the biggest issue facing sales and marketing people today. Everyone Jill talks to is overwhelmed. Everyone is too busy and feels like they aren’t getting enough done. And in today's business world everyone is also expected to alw...
Episode 124: What is Unique about Inbound Customer Service and Success?
Inbound2Grow - November 02, 2018 04:00 - 19 minutes ★★★★★ - 7 ratingsInbound customer service is more than reactive platitudes. Customer service used to be customers calling in and spending hours on the phone waiting to tell every person they talked to the same information in the hopes that someone could fix the problem. Customers still have problems, of course, ...
Episode 123: What is a Code Funnel?
Inbound2Grow - October 26, 2018 04:00 - 20 minutes ★★★★★ - 7 ratingsIn the old days, we create qualified leads by offering up lots of content. Our prospects found our content, filled out a form, downloaded the content, and then we reached out to them. This strategy still works, but over the last few years, we realized that what people like more than free content...
Episode 122: What Does Being Customer-Centric Mean?
Inbound2Grow - October 19, 2018 04:00 - 19 minutes ★★★★★ - 7 ratingsEveryone says they are customer-centric, but, like most things, being customer-centric is more difficult than just saying it. Further, what passed for customer-centric five years ago doesn’t cut it today. Today’s modern buyers expect more from the companies they work with and buy from. For a com...
Episode 121: Why Marketing is more important than Sales in 2018
Inbound2Grow - October 12, 2018 04:00 - 19 minutes ★★★★★ - 7 ratingsBack in the day, in the 90’s, selling used to be boots on the ground, go out, and educate clients and prospects face to face. You would take them lunch or snacks and hope they wanted to sit down with you. Marketing wasn’t involved with demand generation or awareness; their role was more about su...
Episode 120: What do You do if Your Leadership Doesn’t Buy into Inbound?
Inbound2Grow - October 05, 2018 04:00 - 22 minutes ★★★★★ - 7 ratingsFor all of the companies out there dedicated to being inbound organizations and helping their customers succeed, there are ten more who aren’t. It is not uncommon for inbound to enter an organization through the marketing or sales department first. This means that often the first hurdle to becom...
Episode 119: What are the Potholes to Becoming an Inbound Organization?
Inbound2Grow - September 28, 2018 04:00 - 21 minutes ★★★★★ - 7 ratingsAt the beginning of every organization's journey to becoming an inbound organization, there are inevitable potholes in the road. The good news is that these potholes are completely normal and can be overcome. Potholes to becoming an inbound organization can look like strategy mistakes, content p...
Episode 118: What is an Inbound Content Strategy?
Inbound2Grow - September 21, 2018 04:00 - 20 minutes ★★★★★ - 7 ratingsAn inbound content strategy is so much more than just churning out feature or product-based copy and sticking it on your website. An inbound content strategy understands and accommodates your personas and every stage of the buyer journey. Great content speaks directly to your prospects, answerin...
Episode 118: What is an Inbound Content Strategy?
Inbound2Grow - September 21, 2018 04:00 - 20 minutes ★★★★★ - 7 ratingsAn inbound content strategy is so much more than just churning out feature or product-based copy and sticking it on your website. An inbound content strategy understands and accommodates your personas and every stage of the buyer journey. Great content speaks directly to your prospects, answerin...
Episode 117: Live From INBOUND 2018!
Inbound2Grow - September 14, 2018 04:00 - 47 minutes ★★★★★ - 7 ratingsThis episode of Inbound2Grow was recorded last week at INBOUND 2018! Recorded live in-front of INBOUND 2018 attendees, we interviewed two leaders of the inbound revolution, Eric Keiles and Jill Konrath! These two leaders have been practicing inbound as a methodology and a mindset since before ...
Episode 116: Is Inbound Still a Good Investment?
Inbound2Grow - September 07, 2018 04:00 - 20 minutes ★★★★★ - 7 ratingsInspired by Mark Schaefer’s assertion that inbound costs increase over time, in this episode we unpack that idea and discuss the need for adaptation and adoption of inbound as a mindset rather than a methodology. Show Notes [1:50] Question: Is Inbound Still a Good Investment? The idea beh...
Episode 115: What is an Inbound Engagement Strategy?
Inbound2Grow - August 31, 2018 04:00 - 21 minutes ★★★★★ - 7 ratingsA large part of being inbound is creating and maintaining engagement with your prospects and customers. From first contact with a prospect all the way through the buyer journey, engagement is how you stay connected to your prospects and deliver the information and, most importantly, the help the...
Episode 114: What is an Inbound Persona Strategy?
Inbound2Grow - August 24, 2018 04:00 - 18 minutes ★★★★★ - 7 ratingsPersonas are one of the fundamentals of inbound, shaping not only your marketing and sales efforts but all levels of your company. So, what is a persona? Personas are semi-fictional representations of your ideal customer based on actual data and some speculation about things like demographics, b...
Episode 113: What is an Inbound Strategy?
Inbound2Grow - August 17, 2018 04:00 - 19 minutes ★★★★★ - 7 ratingsStrategies are high-level plans for achieving specific objectives. Strategies guide your efforts, and inbound strategies are no different from any other strategy in this regard. Where an inbound strategy differs from other strategies is that inbound strategies are more than just a guide, they ar...
Episode 112: NPS - What is It and When to Use It
Inbound2Grow - August 10, 2018 04:00 - 19 minutes ★★★★★ - 7 ratingsEveryone thinks they have great customer service, but can you prove it? A ten-minute-long customer survey might suggest that the survey takers are satisfied, but who is most likely to actually give you ten minutes of their time to fill out a survey? If you’re only talking to and hearing from goo...
Episode 111: What is an Inbound Operating System?
Inbound2Grow - August 03, 2018 04:00 - 21 minutes ★★★★★ - 7 ratingsBeing an inbound organization is more than just creating an inbound culture or an MSPOT or a mission. Day in and day out the operation of the organization requires everyone to be working toward common, inbound goals. An inbound operating system maintains accountability and keeps everyone on the ...
Episode 110: Inbound Decision Making
Inbound2Grow - July 27, 2018 04:00 - 18 minutes ★★★★★ - 7 ratingsHow do you make decisions in your organization? Inbound organizations make decisions with what is best for the entire organization in mind. Decision making within inbound organizations is also not confined to the upper echelons of leadership and management. Rather, an inbound organization levera...
Episode 109: Putting People First
Inbound2Grow - July 20, 2018 04:00 - 17 minutes ★★★★★ - 7 ratingsYour employees, prospects, and customers are all people. Every person your company interacts with, regardless of the type of interaction, wants to be treated like a human being. Inbound organizations understand this and put people first. Show Notes [0:47] Question: Why Should Companies Put P...
Episode 108: Why Inbound Organizations Use Transparency to Build Trust
Inbound2Grow - July 13, 2018 04:00 - 20 minutes ★★★★★ - 7 ratingsIn this episode, Dan and Todd talk about how transparency builds trust. From the steps leadership can take to be more transparent to tools organizations can leverage, this episode is all about building and keeping trust. Show Notes [3:35] Question: Why is Transparency so Important to Buildin...
Episode 107: What are the benefits of inbound recruiting and how do you do it?
Inbound2Grow - July 06, 2018 04:00 - 18 minutes ★★★★★ - 7 ratingsOur buyers aren’t the only ones who have been fundamentally altered by the internet; employees have new expectations for their employers, and they are going about finding their next job in a drastically different way than they did 30 years ago. Inbound recruiting is a powerful tool for helping c...
Episode 107: What are the benefits of inbound recruiting and how do you do it?
Inbound2Grow - July 06, 2018 04:00 - 18 minutes ★★★★★ - 7 ratingsOur buyers aren’t the only ones who have been fundamentally altered by the internet; employees have new expectations for their employers, and they are going about finding their next job in a drastically different way than they did 30 years ago. Inbound recruiting is a powerful tool for helping c...
Episode 106: What is a Culture Code?
Inbound2Grow - June 29, 2018 04:00 - 18 minutes ★★★★★ - 7 ratingsCompanies create culture either intentionally or unwittingly. Creating a culture code allows you to take an active role in purposefully and mindfully creating your culture. Your culture code signals, both internally and externally, the values and beliefs your company is committed to. So, what is...
Episode 105: The Critical Connection Between Company Culture & Marketing Execution
Inbound2Grow - June 25, 2018 12:35 - 16 minutes ★★★★★ - 7 ratingsIn this episode, Dan and Todd explore how an authentic, inbound company culture fosters and allows employees to provide excellent customer experiences. While there are no shortcuts for creating a company culture, your company culture is an essential part of delivering the best customer experienc...
Episode 104: What is an MSPOT and Why It’s Important
Inbound2Grow - June 15, 2018 04:03 - 17 minutes ★★★★★ - 7 ratingsLet’s talk about the world of MSPOTs! What is an MSPOT, who needs one, why would you need one, and who creates it? In this episode, Dan and Todd break down the ins and the outs of MSPOTs and challenge you to start creating your own organizational MSPOT. Show Notes [1:06] Question: Why is an ...
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