Latest How to sell your book Podcast Episodes
"Doing Marketing" Versus Building & Growing Your Brand
Book Marketing Tips and Author Success Podcast - June 09, 2023 07:00 - 22 minutesSend us a Text Message. It feels great to check marketing chores off your to-do list, but how do you know if what you're doing is really worth your time? Focused and strategic marketing isn't actually that hard. GASP! How can we say that? Because the education and research needed for strateg...
What We Really Think About Social Media Advertising
Book Marketing Tips and Author Success Podcast - June 02, 2023 07:00 - 13 minutesSend us a Text Message. Social media advertising is a staple in many authors' DIY marketing plans, but when is social media advertising not beneficial? And how do you really know if it's paying off? Our goal for this episode is to have an unfiltered and honest conversation about social media a...
Summer Promotion Ideas for Books Written for Kids and Teens
Book Marketing Tips and Author Success Podcast - May 26, 2023 07:00 - 19 minutesSend us a Text Message. Bonus hashtags below! Despite what the "vibe" might be out there these days, parents are still really committed to reducing screen time for their kids, especially over summer break! If you've written a book for independent readers, tweens, and even teens, this is your...
Using Book Awards and Contests to Maximize Your Exposure
Book Marketing Tips and Author Success Podcast - May 19, 2023 07:00 - 25 minutesSend us a Text Message. We love book contests, in fact, Penny has judged a few of them, including Writer's Digest and IBPA's Benjamin Franklin Awards! So this podcast is both a behind-the-scenes deep dive into book awards and contests, why you'd want to enter your book, and how to find the ri...
What is a Soft Launch Exactly & Should You Do One?
Book Marketing Tips and Author Success Podcast - May 12, 2023 07:00 - 9 minutesMost of us have heard the term 'soft launch' before, whether in the publishing industry or for another product or company launch. But what is a soft launch really? And how does it work in the publishing industry? Our goal for this episode is to chat about the origins of the soft launch, and w...
Let's Talk About Soft Launches & Whether They Really Work
Book Marketing Tips and Author Success Podcast - May 12, 2023 07:00 - 9 minutesSend us a Text Message. Most of us have heard the term 'soft launch' before, whether in the publishing industry or for another product or company launch. But what is a soft launch really? And how does it work in the publishing industry? Our goal for this episode is to chat about the origins ...
Book Distribution Finally Demystified
Book Marketing Tips and Author Success Podcast - May 05, 2023 07:00 - 16 minutesSend us a Text Message. There's a lot of confusion around book distribution, and the terminology can be really confusing. For example, what is distribution exactly, and how does it differ from digital distribution? Our goal for this episode is to go over the origin of distribution, what it ...
5 Reasons Your Amazon Ads Aren't Working
Book Marketing Tips and Author Success Podcast - April 28, 2023 19:00 - 20 minutesSend us a Text Message. Drum roll please! Penny has just finished updating How to Sell Books by the Truckload and it's the 10th edition! We're so excited (especially Penny, who was getting Amazon algorithm-fatigue)! Our goal for this episode is to celebrate the upcoming release by sharing som...
Things You Must Know How to Do As an Author
Book Marketing Tips and Author Success Podcast - April 21, 2023 19:00 - 16 minutesSend us a Text Message. We realize this industry is full of authors with a range of abilities. We don’t all have the same computer savvy, some of you may feel you’ve earned the right to not jump on every trend, and hell, maybe some of you just aren’t interested! We get that - but there are some...
Tips for Setting a Budget for Your Book Marketing
Book Marketing Tips and Author Success Podcast - April 14, 2023 20:00 - 14 minutesSend us a Text Message. We get it, it's hard to know what to spend on book marketing. So we thought it was a good time to talk about the elephant in the room: How much should you expect to spend on your book marketing? And the million-dollar question (pun intended): How much money does it tak...
How Much Should you Spend on Marketing Your Book?
Book Marketing Tips and Author Success Podcast - April 14, 2023 20:00 - 14 minutesWe get it, it's hard to know what you spend on book marketing. So we thought it was a good time to talk about the elephant in the room: How much should you expect to spend (and have to budget for) when it comes to book marketing? And, the million dollar question (pun intended): how much money do...
Book Formats: Understanding the Benefits of Each Option
Book Marketing Tips and Author Success Podcast - March 31, 2023 07:00 - 11 minutesSend us a Text Message. Book formats are often not talked about enough until it's too late, or more accurately, until the options and missed opportunities cause a lot of stress and anxiety. Too many authors actually end up limiting their sales potential by not fully understanding the benefits t...
Book Formats: Which Ones Are Right for You?
Book Marketing Tips and Author Success Podcast - March 31, 2023 07:00 - 11 minutesBook formats are often not talked about enough until it's too late, or more accurately, until the options and missed opportunities cause a lot of stress and anxiety. Too many authors actually end up limiting their sales potential by not fully understanding the benefits that come along with havin...
The Secrets to a Perfect Book Release
Book Marketing Tips and Author Success Podcast - March 24, 2023 07:00 - 23 minutesSend us a Text Message. Is there such a thing as the perfect book release? Actually yes, but it's not what you think! Too often authors get caught up in having ALL the pieces in place for a book release, but it's not about having everything ready on launch day, it's about having the right th...
Why Promoting Locally Can be a Goldmine
Book Marketing Tips and Author Success Podcast - March 17, 2023 07:00 - 18 minutesSend us a Text Message. We keep repeating ourselves because authors don't do it enough, but promoting locally is one of the best ways to start securing media opportunities, and your local exposure is one of the best tools for securing bigger, national-level features and other media. Our goal...
The Pitfalls of Soliciting Feedback from Friends and Social Media
Book Marketing Tips and Author Success Podcast - March 10, 2023 08:00 - 12 minutesSend us a Text Message. This episode was inspired by an author that came to us with a wonderful book (but terrible cover) saying, "This one won the Facebook poll I did." Getting advice from your personal network can be tricky, whether it's about your cover, your editing, your website - really ...
How to Follow the "Rules" for Success
Book Marketing Tips and Author Success Podcast - March 03, 2023 08:00 - 32 minutesSend us a Text Message. Today's podcast is about rules and yes, we know that sounds like a lot of buzzkill but trust us when we say: publishing rules matter and those who follow them, are always successful. That's not an overstatement! Our goal for this episode is to discuss the rules that a...
How to Sell Your Book at the Correct Price
Book Marketing Tips and Author Success Podcast - February 24, 2023 08:00 - 19 minutesSend us a Text Message. Pricing a book has always been a tricky concept, and we get it, finding the balance between making your book accessible while also making money can be challenging. Our goal for this episode is to tackle the hurdles a lot of authors end up facing, with everything from p...
How Artificial Intelligence is Changing Publishing
Book Marketing Tips and Author Success Podcast - February 17, 2023 08:00 - 16 minutesSend us a Text Message. If you've been on any publishing news sites, I'm sure you've heard about AI (artificial intelligence) and more specifically, ChatGPT. AI is really ramping up across all industries, including publishing. In this episode we're not only breaking down what AI is and how i...
Penny & Amy's Biggest Book Cover Pet Peeves
Book Marketing Tips and Author Success Podcast - February 09, 2023 08:00 - 7 minutesSend us a Text Message. We talk about book covers a lot, because they really are that important. Your book cover alone can keep a potential buyer interested long enough to read your description - or it can send them scrolling without a second glance - and you won't ever get that potential sal...
How to Sell More Copies of Your How-to or Self-Help Title
Book Marketing Tips and Author Success Podcast - February 02, 2023 08:00 - 26 minutesSend us a Text Message. It's not easy trying to compete as a how-to or self-help author, and Penny knows this first hand. Not just from the 18 books she's written and released, but also because she and her team have worked with hundreds of books in this genre! Our goal for this episode is to...
Minisode: Getting Permission to Use Reviews, Blurbs and Likenesses
Book Marketing Tips and Author Success Podcast - January 27, 2023 08:00 - 8 minutesPermissions aren't fun or sexy - but they're necessary. Any time you're using someone else's words, praise, input or inspiration there are right and wrong ways to go about it. Our goal for this episode is to share some pitfalls other authors have experienced so you can better avoid them! Reme...
Getting Permission to Use Reviews, Blurbs and Likenesses
Book Marketing Tips and Author Success Podcast - January 27, 2023 08:00 - 8 minutesSend us a Text Message. Permissions aren't fun or sexy - but they're necessary. Any time you're using someone else's words, praise, input or inspiration there are right and wrong ways to go about it. Our goal for this episode is to share some pitfalls other authors have experienced so you can...
How to Make the Most Out of Every Marketing Dollar
Book Marketing Tips and Author Success Podcast - January 19, 2023 08:00 - 17 minutesSend us a Text Message. We know it's tempting to want to do all the right things to get your book out there. But in reality, it's more important to do the right things, at the right time! Our goal for this episode is to help you avoid getting caught up in the whirlwind of marketing and publi...
Minisode: How Your Author Bio Can Help You Sell Books
Book Marketing Tips and Author Success Podcast - January 13, 2023 16:00 - 9 minutesThis is a revival from the archives because it's really THAT important! How's your bio on Amazon? When was the last time you checked it and gave it an update? Penny and Amy break down the often ignored author bio, with tips for how to use it to improve your sales conversions! Remember to leav...
How Your Author Bio Can Help You Sell Books
Book Marketing Tips and Author Success Podcast - January 13, 2023 16:00 - 9 minutesSend us a Text Message. This is a revival from the archives because it's really THAT important! How's your bio on Amazon? When was the last time you checked it and gave it an update? Penny and Amy break down the often ignored author bio, with tips for how to use it to improve your sales conve...
How to Make the Most Out of Every Single Win
Book Marketing Tips and Author Success Podcast - January 05, 2023 08:00 - 24 minutesSend us a Text Message. You got a great endorsement or review, or maybe you won an award, or finally set up your newsletter - so what do you do now? A lot of authors have a checklist of things they know they should do, but most forget that each achievement can (and should) be turned into a ha...
A Different Perspective on Success and Failure
Book Marketing Tips and Author Success Podcast - December 30, 2022 08:00 - 11 minutesSend us a Text Message. In our final episode of 2022 we want to address why it's important to reevaluate what success means to you, and how to let failure boost your will to succeed. Let's face it, most of us don't share our failures online. We share success, little snippets of our lives that...
Minisode: A Different Perspective on Success - We All Fail - Here's How to Not Give Up
Book Marketing Tips and Author Success Podcast - December 30, 2022 08:00 - 11 minutesIn our final episode of 2022 we want to address why it's important to reevaluate what success means to you, and how to let failure boost your will to succeed. Let's face it, most of us don't share our failures online. We share success, little snippets of our lives that only show the good stuff...
Minisode: A Different Perspective on Success and Failure
Book Marketing Tips and Author Success Podcast - December 30, 2022 08:00 - 11 minutesIn our final episode of 2022 we want to address why it's important to reevaluate what success means to you, and how to let failure boost your will to succeed. Let's face it, most of us don't share our failures online. We share success, little snippets of our lives that only show the good stuff...
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