Latest How to sell your book Podcast Episodes
The End of an Era: Costco Stops Selling Books and Why You Should Care
Book Marketing Tips and Author Success Podcast - June 28, 2024 21:00 - 19 minutesSend us a Text Message. In this episode we break down the recent announcement that Costco will no longer be carrying books in their warehouses—a decision with significant implications for authors. You may have heard this and thought it doesn't matter to you, but it does, and we'll unpack why. ...
Smart Strategies to Recoup Your Book Investment
Book Marketing Tips and Author Success Podcast - June 21, 2024 07:00 - 26 minutesSend us a Text Message. In this episode we tackle the challenging yet essential topic of recouping your book creation and marketing investment. Many authors face the harsh reality of under-planning and overspending during production, only to find themselves without the funds needed for aggressi...
Beyond the Bookstore: Creative Marketing Strategies for Consistent Sales
Book Marketing Tips and Author Success Podcast - June 14, 2024 07:00 - 33 minutesSend us a Text Message. In this exciting episode we're breaking away from traditional book marketing methods and exploring innovative, fun, and often easy-to-implement strategies to boost your book sales. If you're looking to make a splash in the literary world, don't miss this! We’ll delve in...
Amazon Update: Critical Changes to Book Descriptions
Book Marketing Tips and Author Success Podcast - June 07, 2024 07:00 - 10 minutesSend us a Text Message. In this eye-opening episode we dive into Amazon’s latest updates that are shaking up the way book descriptions are managed on the platform. For authors who use Author Central, these changes are crucial to understand if you want to keep your book pages in top form. Joi...
Choosing an Author Name Format: Critical Mistakes to Avoid
Book Marketing Tips and Author Success Podcast - May 31, 2024 07:00 - 9 minutesSend us a Text Message. Welcome to a pivotal episode of our show where we shine a spotlight on a crucial aspect of the publishing process: how your name appears on Amazon. Join us as we dissect the intricacies that can make or break an author's visibility and success on the world's largest onli...
Buyers v. Readers And Why They May Be Different People
Book Marketing Tips and Author Success Podcast - May 24, 2024 07:00 - 15 minutesSend us a Text Message. Are you marketing to the wrong audience? As authors, we often find ourselves inadvertently targeting the wrong demographic, because while the reader may be obvious, they're not always the individuals buying or recommending (or gifting) your book. Join us as we unravel...
Getting Book Endorsements: Everything You Need to Know
Book Marketing Tips and Author Success Podcast - May 17, 2024 07:00 - 23 minutesSend us a Text Message. In this episode we're talking about book endorsements, getting them, timing them, and what to do with them once they start coming in. Whether you're a seasoned author or a newbie, you're going to want our tips and advice! We'll explore the strategies and tactics for ide...
Mastering Nonfiction Book Descriptions: A Guide to Turning Browsers into Buyers
Book Marketing Tips and Author Success Podcast - May 10, 2024 07:00 - 23 minutesSend us a Text Message. In this week's episode, we're unpacking the crucial role of Nonfiction Amazon retail pages. Join us for an in-depth exploration of the pitfalls and common mistakes that can hinder your success in the competitive world of online retail. From lackluster descriptions to uni...
Behind the Curtain: Unveiling the Secrets of Success in Publishing
Book Marketing Tips and Author Success Podcast - May 03, 2024 19:00 - 37 minutesSend us a Text Message. In this episode Penny and Amy, the dynamic duo behind a successful book marketing and PR firm, invite listeners to join them for an intimate peek behind the curtain of their collaborative journey. While their chemistry is often praised, it's their ability to navigate dif...
Cracking the Code: Reaching the Unreachable Reader
Book Marketing Tips and Author Success Podcast - April 26, 2024 07:00 - 17 minutesSend us a Text Message. In this week's episode, we chat about connecting with the elusive reader who seems to dwell beyond the realms of mainstream social media platforms. Even though the digital age is dominating how a lot of us consume content, not every reader can be found scrolling throug...
Book Sales: Why and How Self-Published Authors Are Taking the Lead
Book Marketing Tips and Author Success Podcast - April 19, 2024 07:00 - 28 minutesSend us a Text Message. Not everyone talks about it, but all authors want to sell books. And we know a lot of you secretly (or not so secretly) would love to make enough to be a full-time author. But is achieving significant sales still a possibility? The surprising answer lies in the realm o...
Listener Request: Navigating Amazon's Book Review Minefield
Book Marketing Tips and Author Success Podcast - April 12, 2024 07:00 - 15 minutesSend us a Text Message. This is another listener request and we're talking about trigger words that could potentially result in your hard-earned reviews being pulled from your retail page. We chat about the fine line between what reviewers should say to maintain authenticity and what words th...
The #1 Strategy to Get More Amazon Reviews
Book Marketing Tips and Author Success Podcast - April 05, 2024 07:00 - 13 minutesSend us a Text Message. Have you ever wondered why some books seem to effortlessly rack up Amazon reviews while others struggle to even get noticed? This week we're unveiling a secret strategy that savvy authors have been using to bolster their review numbers. We chat about the art of promptin...
Navigating the Literary Agent Landscape
Book Marketing Tips and Author Success Podcast - March 29, 2024 07:00 - 28 minutesSend us a Text Message. This week we're talking about literary agents. Who they are, what they do, and whether you really need one. We'll explore the ins and outs of literary representation, breaking down the roles and responsibilities of literary agents, and shedding light on the services th...
Amazon's Virtual Voice: Redefining Audiobooks with AI
Book Marketing Tips and Author Success Podcast - March 22, 2024 07:00 - 18 minutesSend us a Text Message. Join us in this week's episode as we chat about the latest innovation from Amazon: the Virtual Voice. Imagine a world where authors can transform their written words into audiobooks using artificial intelligence. FOR FREE. It's a game-changer for indie authors, but wha...
Navigating the Climb: Pitfalls for Authors Eyeing the Summit
Book Marketing Tips and Author Success Podcast - March 15, 2024 07:00 - 37 minutesSend us a Text Message. In this episode, we take a peek behind the curtain and dive into the sometimes harsh realities of the publishing world, shedding light on the obstacles that can slow an author's rise to the top – and sharing insights on how to avoid them. While we love authors who drea...
Navigating the Media Landscape and How to Get Your Book the Attention it Deserves
Book Marketing Tips and Author Success Podcast - March 08, 2024 08:00 - 34 minutesSend us a Text Message. In this episode, Penny and Amy decode the intricate world of big media outlets and help you understand what they're looking for and whether or not you’re right for a big media outlet. We kick off by addressing a common misconception – that success in media equals insta...
Memoir vs. Self-Help: Choosing the Right Genre for Your Book
Book Marketing Tips and Author Success Podcast - March 01, 2024 08:00 - 20 minutesSend us a Text Message. Join us for a thought-provoking discussion on a common dilemma many memoir authors face: determining whether their book can be classified as self-help. While storytelling and imparting wisdom often go hand in hand, understanding the nuances between these genres is esse...
Navigating the Unexpected: What Authors Need to Prepare For
Book Marketing Tips and Author Success Podcast - February 23, 2024 08:00 - 39 minutesSend us a Text Message. Join us for a candid discussion as we shine a light on the often-overlooked aspects of the author journey. In this episode, we tackle the things that many authors aren't adequately prepared for but are crucial to their success. From the seemingly mundane task of reading...
The Power of Author Education: Why it can Save you Money and Help You Succeed
Book Marketing Tips and Author Success Podcast - February 16, 2024 08:00 - 26 minutesSend us a Text Message. In this episode, we delve into a crucial but often overlooked aspect of being an author: education in publishing. And we get it, it’s another thing to learn. But it’s crucial to your success and we’ll unpack why. But don't worry, you don't need a PhD in publishing to thr...
Screenplay Scams Exposed: Important Warning for Authors
Book Marketing Tips and Author Success Podcast - February 09, 2024 08:00 - 23 minutesSend us a Text Message. Whether you're a seasoned author navigating the industry or an aspiring writer with dreams of seeing your work on the screen, this episode is a must-listen. Join us in uncovering the hidden dangers, understanding the deceptive tactics, and learning how to safeguard your ...
Amazon Update: International Readers Getting Cut Out of the Equation
Book Marketing Tips and Author Success Podcast - February 02, 2024 08:00 - 24 minutesSend us a Text Message. We're delving into the recent changes that Amazon has implemented for international book buyers. The notable shift is the disallowance of gifting copies of books internationally, a move that carries significant implications for authors. Why the continued tightening of ...
Decoding the Jargon: Publicity, Marketing, Advertising, and Branding
Book Marketing Tips and Author Success Podcast - January 26, 2024 08:00 - 17 minutesSend us a Text Message. We're chatting about the often misunderstood differences between publicity, marketing, advertising, and branding. Why? Because knowing the differences can save you a lot of time and money in terms of what kind of support you need to achieve your goals. If you're lookin...
Cracking the Code: Here's Why Your Amazon Ads Stopped Working
Book Marketing Tips and Author Success Podcast - January 19, 2024 08:00 - 19 minutesSend us a Text Message. Have your Amazon Ads suddenly stopped working? Join us as we unravel the mysteries behind why your carefully crafted ads may have taken a nose dive. We break down the complexities of Amazon advertising, and how oftentimes the elements that need some TLC aren't on the ...
Crafting the Perfect Book Title and Subtitle Combo
Book Marketing Tips and Author Success Podcast - January 12, 2024 08:00 - 27 minutesSend us a Text Message. Beyond the cover, your book's title is its first impression. Dive into the discussion on why the right title, paired with a captivating subtitle, can be the key to converting more shoppers to buyers. - Discover what that make a book title memorable, intriguing, and ref...
How and Why Readers Buy Books: Understanding the Reader Journey
Book Marketing Tips and Author Success Podcast - January 05, 2024 08:00 - 23 minutesSend us a Text Message. Your book is priced well and the cover is great – so why isn’t it flying off the shelves? In this eye-opening episode, we demystify the confusion surrounding book sales. We’ll dig into the reader journey and explore why books, despite their relatively modest price tag, ...
It's a Big Announcement!
Book Marketing Tips and Author Success Podcast - December 30, 2023 08:00 - 7 minutesSend us a Text Message. Drumroll, please! Tune in for a big announcement about Penny's latest book that just hit Amazon! This book is bigger and better than any previous Amazon title and you definitely want to tune in to find out why. We're also going to be running a lot of special promos so...
Most Downloaded Episode: Why "Good Enough" and "Everyone Loves It" are Dangerous
Book Marketing Tips and Author Success Podcast - December 29, 2023 15:00 - 6 minutesSend us a Text Message. This is our second most downloaded episode of all time! Why do we think it's popular? Well, as an author you want people to love your work, we get it. You also put a lot of blood, sweat and tears into getting your book made and it's normal to have moments of, "it's good...
Most Downloaded Episode: How We Really Feel About Advertising
Book Marketing Tips and Author Success Podcast - December 22, 2023 14:00 - 12 minutesSend us a Text Message. This is our most downloaded episode of all time! Why? Well, because display advertising has been a part of marketing and promotion forever. It's also tempting to be able to run display ads to take some of the pressure off of coordinating other kinds of marketing that re...
The Secrets to Pricing Your Book for Success
Book Marketing Tips and Author Success Podcast - December 15, 2023 08:00 - 30 minutesSend us a Text Message. Welcome to another insightful episode of our podcast where we will deep dive into all things book pricing, a vital yet often overlooked facet of your book marketing journey. Pricing is your silent powerhouse. Is a discounted price a boon or a bane? How do you know if...
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