Latest Economies Podcast Episodes

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Marketing Automation vs. Marketing Operations

Elevated with Brandy Lawson - August 08, 2022 17:00 - 4 minutes ★★★★★ - 5 ratings
By now pretty much everyone has heard of marketing automation, but marketing operations isn’t quite as well known. In this episode of Leverage Your Spark we’ll decode how Marketing Operations is different from Marketing Automation. GET IN TOUCH 💡Learn how to hire and work with experts: https://...

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When to Hire a Marketing Ops Agency

Elevated with Brandy Lawson - August 01, 2022 17:00 - 3 minutes ★★★★★ - 5 ratings
Comedy isn’t the only place where timing really matters. Knowing when to add expertise or capacity is one of the trickiest parts of leading teams. Let’s decode the timing of hiring a marketing ops agency for you in this episode of Leverage Your Spark. GET IN TOUCH 💡Learn how to hire and work wi...

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How to Hire a Marketing Ops Agency

Elevated with Brandy Lawson - July 25, 2022 07:00 - 4 minutes ★★★★★ - 5 ratings
Hiring is one of those areas of business that seems straightforward… but then anyone who’s tried to do it will tell you it is anything but. Let’s get you the goods on how to hire a marketing ops agency so you can quickly & easily get the right one when the time comes. GET IN TOUCH 💡Learn how to...

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Questions you might have about Marketing Ops

Elevated with Brandy Lawson - July 11, 2022 17:00 - 6 minutes ★★★★★ - 5 ratings
Because Marketing Operations is a new and still evolving concept, we find organizations and marketing teams have questions about it. In this episode of Leverage Your Spark we’re doing a Marketing Ops FAQ. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See h...

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Scaling businesses using a Marketing Operations Team

Elevated with Brandy Lawson - July 04, 2022 17:00 - 4 minutes ★★★★★ - 5 ratings
Scale, what a very popular business buzzword! But what does it mean, and how does a marketing ops team factor into it? Well, that's what we're discussing in this episode of Leverage Your Spark.  GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can ...

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Ep017 - Remy Jacobson - RealT

Fintech Today - June 28, 2022 22:45 - 13 minutes ★★★★★ - 2 ratings
In this podcast Remy Jacobson, the CoCeo and CoFounder of real estate US based platform REAL T  in Boca Raton, Florida, explains tokenized real estate investing in a simple yet profound manner that listeners will find captivating as he explores the following: 1)The initial investment p...

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Expand The Benefits of Marketing Automation

Elevated with Brandy Lawson - June 27, 2022 17:00 - 4 minutes ★★★★★ - 5 ratings
Isn't it awesome when you get a new tool and it makes your life so much easier? Yay! Well, what if you could experience that feeling more often? In this episode of Leverage Your Spark, we're talking about how to use a marketing operations team to expand the marketing automation and technology to...

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Keep Marketing Automation Running

Elevated with Brandy Lawson - June 20, 2022 17:00 - 4 minutes ★★★★★ - 5 ratings
Most marketing teams are reaping the benefits of marketing automation. Sometimes, though, it breaks. Let's talk about how to use a marketing operations team to fix broken tech and keep your marketing automation running.  GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpb...

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When Not to Hire a Marketing Operations team

Elevated with Brandy Lawson - June 13, 2022 16:00 - 4 minutes ★★★★★ - 5 ratings
We've talked quite a bit this season about marketing operations, what it is, why you need it, when you need it, and what you might be doing instead. But now it's time to address the elephant in the room. Why wouldn't you use marketing operations? Find out in this episode of Leverage Your Spark. ...

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The Problems Marketing Operations Can Fix

Elevated with Brandy Lawson - June 06, 2022 17:00 - 4 minutes ★★★★★ - 5 ratings
Marketing operations is not a silver bullet, it can't fix every problem in an organization. But there are some things for which it is just what the doctor ordered. What are those? Well, let's talk about it in today's episode of Leverage Your Spark.  GET IN TOUCH 💡Learn how to hire and work with...

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Hiring More Team vs. Hiring Marketing Operations

Elevated with Brandy Lawson - May 30, 2022 17:00 - 5 minutes ★★★★★ - 5 ratings
Hiring more team can seem like a great way to solve a skill or capacity gap. And that can be true. But sometimes it's not. So let's talk more about this in today's episode of Leverage Your Spark.  GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we ca...

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Hiring a Marketing Agency vs. Hiring Marketing Operations

Elevated with Brandy Lawson - May 23, 2022 23:00 - 5 minutes ★★★★★ - 5 ratings
So you've hired a marketing agency and, well, don’t they take care of marketing operations too? Let's find out, in this episode of Leverage Your Spark.  GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: ...

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Alternatives to Marketing Ops team - IT Team

Elevated with Brandy Lawson - May 16, 2022 17:00 - 5 minutes ★★★★★ - 5 ratings
No business today can effectively run without technology. That’s why IT teams are a part of nearly every organization. But, does having an IT Team mean you don’t need a Marketing Operations team? 📊Grab the Quick & Dirty Guide to Google Analytics 4 Setup at https://fieryfx.com/ga4 📊 GET IN TOUC...

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Alternatives to Marketing Ops team - Web Dev

Elevated with Brandy Lawson - May 09, 2022 17:00 - 4 minutes ★★★★★ - 5 ratings
Marketing operations is a recently coined term, and because this grouping of functions is new, there's lots of alternatives to a formal marketing operations team. Today we're going to talk more about developers, specifically web developers and their role as an alternative to a marketing operatio...

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Alternatives to Marketing Ops team - Web Dev

Elevated with Brandy Lawson - May 09, 2022 17:00 - 4 minutes ★★★★★ - 5 ratings
Marketing operations is a recently coined term, and because this grouping of functions is new, there's lots of alternatives to a formal marketing operations team. Today we're going to talk more about developers, specifically web developers and their role as an alternative to a marketing operatio...

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Ep016 - Jakob Rost - Ayoconnect

Fintech Today - May 03, 2022 16:09 - 27 minutes ★★★★★ - 2 ratings
In this episode Founder-CEO of AYO Connect Jakob Rost, shares his B2B Financial API Platform, talks about his journey as an entrepreneur from Germany to Indonesia’s financial ecosystem, his roadmap, his significant money raises, his daily motivations lastly, his coaching activities to g...

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Ep016 - Jacob Rost - Ayo Connect

Fintech Today - May 03, 2022 16:09 - 27 minutes ★★★★★ - 2 ratings
In this episode Founder-CEO of AYO Connect Jakob Rost, shares his B2B Financial API Platform, talks about his journey as an entrepreneur from Germany to Indonesia’s financial ecosystem, his roadmap, his significant money raises, his daily motivations lastly, his coaching activities to g...

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Alternatives to Marketing Ops team - VA

Elevated with Brandy Lawson - May 02, 2022 17:00 - 4 minutes ★★★★★ - 5 ratings
Sorting roles out in a team can be difficult, and knowing which people go in the right roles is an additional challenge. In this episode we’re continuing the conversation about other alternatives to marketing operations teams and examining the alternative of using a virtual assistant.  GET IN T...

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Alternatives to Marketing Ops team - Status Quo

Elevated with Brandy Lawson - April 25, 2022 17:00 - 5 minutes ★★★★★ - 5 ratings
We've talked a lot about Marketing Operations this season, what it is, when you might use it and how you would know if you need it. In the next few episodes we're going to talk about alternatives to marketing operations. Let’s get into what you might be doing instead… GET IN TOUCH 💡Learn how to...

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Access Granted! If Only It Were That Easy…

Elevated with Brandy Lawson - April 18, 2022 17:00 - 6 minutes ★★★★★ - 5 ratings
It’s no secret that I love a good tip, trick & hack. Listen in for a tasty one that will help when delegating and working with external teams. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fi...

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Which Web Builder to Choose

Elevated with Brandy Lawson - April 11, 2022 17:00 - 6 minutes ★★★★★ - 5 ratings
The good news & bad news about building websites today is there are a lot of choices when it comes to web builders and platforms. Listen on to this episode for insights on how others have been challenged by this and how you can choose the website builder that best fits your organization.  GET I...

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The Gap Between the CMO & COO

Elevated with Brandy Lawson - April 04, 2022 17:00 - 3 minutes ★★★★★ - 5 ratings
Modern organizations typically find themselves with a leader of Operations, usually a Chief Operating Officer and a leader of Marketing either a Vice President of Marketing or Chief Marketing Officer. And that's great, except there seems to be a growing gap between the two roles as technology & ...

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Who Needs Marketing Operations?

Elevated with Brandy Lawson - March 29, 2022 19:00 - 4 minutes ★★★★★ - 5 ratings
It's easy to believe we don't need the “big fancy things” when we're just a scrappy little team or business trying to get off the ground. Listen on to find out who actually needs marketing operations.  GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how ...

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The Most Effective Shortcut We All Avoid

Elevated with Brandy Lawson - March 21, 2022 17:00 - 6 minutes ★★★★★ - 5 ratings
If you've listened to the podcast, you know I love shortcuts, hacks, tips and tricks. In this episode I'm sharing one that is extremely effective, but it’s probably the unsexiest shortcut on the planet. Embracing this will change almost everything for your team. Don't be afraid. I promise it'll ...

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The Marketing Organization that Didn’t Need Metrics, Until They Did

Elevated with Brandy Lawson - March 14, 2022 17:00 - 4 minutes ★★★★★ - 5 ratings
Metrics are a critical part of a marketing team's ability to be proactive, understand what's working and what's not working and adjust accordingly. Sadly, spending time, expertise and resources in pursuit of metrics sinks to the bottom of the priority list until someone else in the organization ...

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Ep015 - Stuart Davis - Scotiabank

Fintech Today - March 12, 2022 00:00 - 22 minutes ★★★★★ - 2 ratings
In this latest episode the global finance leader, Scotiabank’s Executive Vice-president and Global Head of Financial Crimes Risk Management Stuart Davis shares his views on: The latest anti human trafficking efforts and its current limitations. Successful projects he has led such proj...

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Common Symptoms That You’re Missing Marketing Operations

Elevated with Brandy Lawson - March 07, 2022 17:00 - 5 minutes ★★★★★ - 5 ratings
No marketing team is perfect and without challenges. In this episode, we’re talking specifically about common symptoms that are clear indicators that you are lacking marketing operations. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help yo...

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Why You Need Marketing Operations

Elevated with Brandy Lawson - February 28, 2022 17:00 - 5 minutes ★★★★★ - 5 ratings
Looking for leverage? Need to go faster, further with less? That is why organizations need Marketing Operations. Wonder if this might be you? Listen on to this episode to find out. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitc...

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La meta de Eduardo

Refugees at Work - February 22, 2022 14:19 - 17 minutes
En este episodio hablamos con Eduardo; un estudiante universitario en Venezuela cuando en el país estalló el descontento social. La grave crisis económica, la escasez de alimentos y medicamentos, el crimen desenfrenado y un gobierno opresor han llevado a más de cinco millones de venezolanos a hu...

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Eduardo’s Goal

Refugees at Work - February 22, 2022 14:07 - 15 minutes
In this episode, we speak to Eduardo, who was a university student in Venezuela when the country reached a boiling point. A severe economic crisis, dire shortages of food and medication, rampant crime, and an oppressive government led more than six million Venezuelans to flee the country. In 2...

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