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Episode 0: Welcome to Eavesdropping Ecommerce

Eavesdropping Ecommerce - September 30, 2020 18:15 - 1 minute
Digitally Native Direct-to-Consumer (DTC) Brands have been popping up online everywhere since the early 2000’s. But still less than 20 years old, this industry still struggles to find the answers, as there seem to be new questions every day in ecommerce and in retail as a whole. Listen to Greg...

Office Hours by DTC School artwork

Alex Song: Venture Investing, Building a DTC Platform, and Optionality| Office Hours Ep. 14

Office Hours by DTC School - July 14, 2020 06:21 - 52 minutes
On this episode of "Office Hours", host Richie Mashiko talks with Alex Song, the founder & CEO of Innovation Department, a tech-enabled platform building an incredible portfolio of consumer brands. Prior to Innovation Department, Alex spent some time in the finance and banking world at firms lik...

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Patrick Johnson: How Brands can Build World Class Experiences by Leveraging the Right Technical Talent | Office Hours Ep. 13

Office Hours by DTC School - June 18, 2020 06:31 - 47 minutes
On this episode of “Office Hours” host Richie Mashiko talks with Patrick Johnson, who is the founder of Progress Labs, a studio that builds digital products for DTC brands and other companies. In addition to Progress Labs, Patrick has spent time at other agencies including Red Antler, and throug...

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George Passantino and Ofek Arush: Building the World’s First Jitterless Coffee Brand | Office HoursEp. 12

Office Hours by DTC School - May 27, 2020 06:38 - 38 minutes
On this episode of “Office Hours,” host Richie Mashiko talks with George Passantino and Ofek Arush, who are the founders of Quokka Brew, the world’s first jitterless coffee. George and Ofek are both recent UC Berkeley alumni. George and Ofek built Quokka Brew while at Cal and have achieved a lot...

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Kyle Cox and Rob Purvy: Product Development Lifecycle and Supply Chain | Office HoursEp. 11

Office Hours by DTC School - May 27, 2020 06:30 - 33 minutes
On this episode of “Office Hours,” host Richie Mashiko talks with Kyle Cox & Rob Purvy, who are the co-founders of Thoroughly Crafted Goods, or TCG, a cashletic lifestyle brand that sells stylish shoes, clothes and accessories for men. Kyle has been an executive and entrepreneur for over 15 year...

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Mark Johnson: Engineering, Operating, and DTC | Office Hours Ep. 10

Office Hours by DTC School - May 20, 2020 02:22 - 38 minutes
On this episode of “Office Hours,” host Richie Mashiko, your host of Office Hours, and on this episode I’m talking with Mark Johnson, co-founder of Knotty Tie, and currently an ecommerce manager at Hydrant. Mark is a true DTC brand operator and shares some of his insights on his “Quick Wins” Sub...

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Arri Bagah: SMS Marketing and Optimism About the Future of DTC | Office Hours Ep. 9

Office Hours by DTC School - May 12, 2020 03:00 - 55 minutes
On this episode of “Office Hours,” host Richie Mashiko talks with Arri Bagah, who is the Founder and Managing Partner at Conversmart, an agency that helps DTC brands generate 7 figures in monthly revenue using SMS marketing. Arri is also the Founder & CEO of DTC Day, which is the largest DTC con...

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Jason Fishman: Crowdfunding and What Brands Can Learn from Other Verticals | Office Hours Ep. 8

Office Hours by DTC School - May 05, 2020 03:42 - 1 hour
On this episode of "Office Hours", host Richie Mashiko talks with Jason Fishman, the Co-Founder of Digital Niche Agency, or DNA, a growth marketing agency based in beautiful Los Angeles, California. Jason is a digital and growth marketing veteran and has worked across a wide variety of vertica...

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Jake Newbould: Building a Brand for the Long Run | Office Hours Ep. 7

Office Hours by DTC School - April 13, 2020 13:06 - 1 hour
On this episode of "Office Hours," host Richie Mashiko talks with Jake Newbould, the Head of Digital Marketing at Piglet, an eCommerce brand that sells high quality linen homewares and bed time apparel. Jake is our very first British guest on Office Hours. On this episode, we talk about Piglet a...

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Kristen LaFrance: A Retention Crash Course for DTC Brands| Office Hours Ep. 6

Office Hours by DTC School - April 06, 2020 05:02 - 59 minutes
On this episode of Office Hours, host Richie Mashiko chats with Kristen LaFrance (aka the unofficial/official mayor of DTC Twitter), the Growth and Community Lead at Churn Buster, DTC Retention Specialist, and the host of the Playing for Keeps podcast. Kristen and I talk about retention 101, som...

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Sergio Villaseñor: Building a Global Commerce Platform and Bringing Culture to Commerce | Office Hours Ep. 5

Office Hours by DTC School - April 01, 2020 00:53 - 27 minutes
On this episode of Office Hours, host Richie Mashiko chats with Sergio Villaseñor, eCommerce veteran and the Founder and CEO at Elliot, a global eCommerce platform. We talk about Elliot, global commerce and DTC brands, culture and Sergio's newest project, DTC Live.

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Andrew Faris: Building A Modern Holding Company of Digitally Native Brands | Office Hours Ep. 4

Office Hours by DTC School - March 23, 2020 05:15 - 56 minutes
On this episode of Office Hours, host Richie Mashiko chats with Andrew Faris, the CEO of 4x400, a modern holding company building a collection of digitally native brands. 4x400 is a part of the larger Common Thread Collective ecosystem. CTC is one of the most prolific digital sales agencies in t...

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Peter Oey: DTC Metrics, Funding, and Business Fundamentals | Office Hours Ep. 3

Office Hours by DTC School - February 16, 2020 03:18 - 35 minutes
On this episode of Office Hours, host Richie Mashiko chats with Peter Oey, who is currently the CFO at LegalZoom, a direct-to-consumer legal business. Prior to joining LegalZoom, Peter served as the CFO of MyLife.com and he also was at Activision, where he was as a VP and the corporate controlle...

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Troy Osinoff: A Frame Work to Scale DTC Brands | Office Hours Ep. 2

Office Hours by DTC School - February 04, 2020 20:04 - 36 minutes
On this episode of Office Hours, host Richie Mashiko chats with Troy Osinoff, the founder of Juice, an agency in New York that is built to help companies grow. Before Juice, Troy’s website MakeAGif.com was acquired when he was around 20, he funded a recording studio that went on to win a few Gra...

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Rame Adi: DTC State of the Union | Office Hours Ep. 1

Office Hours by DTC School - February 04, 2020 19:52 - 35 minutes
On the very first episode of Office Hours, host Richie Mashiko chats with Rame Adi, co-founder of DTC School and Office Hours.  In this episode, Richie and Rame talk about the what they’re hoping to build with Office Hours and DTC School, the three eras of direct to consumer industry, and the fu...

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