Kyle Cox and Rob Purvy: Product Development Lifecycle and Supply Chain | Office HoursEp. 11

On this episode of “Office Hours,” host Richie Mashiko talks with Kyle Cox & Rob Purvy, who are the co-founders of Thoroughly Crafted Goods, or TCG, a cashletic lifestyle brand that sells stylish shoes, clothes and accessories for men. Kyle has been an executive and entrepreneur for over 15 years, working in a wide range of spaces from nightclubs to media to brands. He’s worked with various professional athletes, the LA Clippers and Universal Music, among others. Rob has over 30 years of executive experience, working at brands like Adidas, And1, Vans and Reebok. He’s worked with high profile athletes like Shaw, Kobe Bryant, and Allen Iverson. On this episode, we talk about the product development lifecycle, key areas in the supply chain, and the differences between working at large brands vs. startups, form a product development and manufacturing perspective.