Latest Digitalcontent Podcast Episodes
How to Build Influence - Ep 86
CutToTheChase.fm - March 07, 2019 12:13 - 2 minutes ★★★★★ - 4 ratingsBuilding influence, and earning the trust and respect of your audience is easier said, than done. There are so many different things you have to do, for an extended period of time, in order to earn those. I'll name a few things here... Listen to the show for the rest. And to listen to older e...
How to NOT Build Influence - Ep 85
CutToTheChase.fm - March 04, 2019 08:30 - 2 minutes ★★★★★ - 4 ratingsInfluence is not built simply by sharing cool or interesting or funny stuff online. We see this every single day on every single platform - people sharing really funny videos, heartwarming videos, heartbreaking videos, baby and cat and family videos, and crazy memes and breaking news. So what i...
Dime Sale - Ep #84
CutToTheChase.fm - February 28, 2019 12:08 - 3 minutes ★★★★★ - 4 ratingsDuring my recent launch of my online course, titled DOPE: Do Once, Publish Everywhere, I did something called a Dime Sale. A dime sale basically means the price goes up every so often. The original concept of the dime sale, was that it would go up by 10 cents every hour. And hence the name dime ...
This is so DOPE - Ep #83
CutToTheChase.fm - February 20, 2019 09:32 - 4 minutes ★★★★★ - 4 ratingsThe name of my new course is DOPE: Do Once, Publish Everywhere - https://SubscribeMe.fm/dope/ So why is it important to publish your content on multiple platforms? The biggest issue facing every digital marketer and content creator today, is getting their message out in front of the biggest poss...
Short Clips or Not - Part 2 - Ep #82
CutToTheChase.fm - February 06, 2019 10:34 - 5 minutes ★★★★★ - 4 ratingsBack when I was still living in India, my late father R.N. Jayagopal was the Vice-President of the (Asian) Indian version of ASCAP, called IPRS - Indian Performing Rights Society. I've seen up-close and personally, what a nasty hassle copyright issues can be, for both the creator and the user. ...
Short Clips or Not, Be Careful with Copyrighted Content - Ep #81
CutToTheChase.fm - January 28, 2019 11:10 - 3 minutes ★★★★★ - 4 ratingsSomeone recently asked on Facebook: What's the law around having short clips from songs on a podcast - like a music podcast where we are discussing the songs? I'm not a lawyer, and this is not legal advice. There is no black-and-white answer to this. Even with all of my thoughts I'm about to sha...
Everything is Marketing - Ep #80
CutToTheChase.fm - January 23, 2019 12:20 - 4 minutes ★★★★★ - 4 ratingsYou can sell a lousy product with great marketing. Heck, you can sell a product that hasn't even been created yet, with great marketing. Marketing is critical even to raise funds for a non-profit. Or run a successful crowd-funding campaign for a good cause. Creating more content, is not content...
How to Spin 1 Epic Piece of Content into 3 - Ep #79
CutToTheChase.fm - January 16, 2019 08:21 - 3 minutes ★★★★★ - 4 ratingsThere are 3 basic pieces of content that you need today, in order to sell something online. 1. Your Sales Page 2. Your Sales video. 3. Your Ad Video And here's how you can save a lot of time, effort and headache, by creating one epic piece of content first, and then repurposing that into the 3 ...
WIIFY is the New WIIFM - Ep #78
CutToTheChase.fm - January 07, 2019 09:09 - 2 minutes ★★★★★ - 4 ratingsYou have probably heard of WIIFM - What's in it for me. Now, normally empathy is a problem for most people, even me. Doesn't matter how much we talk about looking at something from someone's eyes, or walking in someone's shoes, or being in their shoes, all of that is great, it's not just the ide...
Sell First, Create Later - Ep #77
CutToTheChase.fm - December 31, 2018 12:00 - 3 minutes ★★★★★ - 4 ratingsHere's the problem with a lot of entrepreneurs and digital creators. They spend a lot of time creating an elaborate online course, or a video series, spend months working on the content, setting up the website, and the membership site, and they launch it to their list, and get... crickets. So i...
From Beliefs to Destiny - Ep #76
CutToTheChase.fm - December 27, 2018 12:13 - 1 minute ★★★★★ - 4 ratingsIt was Mahatma Gandhi who talked about going from Beliefs to your Destiny Your beliefs become your thoughts, Your thoughts become your words, Your words become your actions, Your actions become your habits, Your habits become your values, Your values become your destiny. Listen to the show for ...
Email Newsletters - Ep #75
CutToTheChase.fm - December 17, 2018 10:16 - 2 minutes ★★★★★ - 4 ratingsNewsletters are different from direct response emails in the following ways: The goal of a Newsletter is not to get the reader to click on one link. In fact, there could be multiple links in a newsletter. The word "news" in newsletter means you're offering something that is newsworthy. Listen ...
Direct Response Emails - Ep #74
CutToTheChase.fm - December 14, 2018 08:45 - 2 minutes ★★★★★ - 4 ratingsA direct response email is defined as something that is written to evoke an immediate response and compel the reader to take a very specific action - and usually, that is to click on a link in the email. There's just one goal for that email - just one call to action. To get them to click on a li...
SocialPosts.txt - Ep #73
CutToTheChase.fm - December 10, 2018 10:36 - 2 minutes ★★★★★ - 4 ratingsIt would be such a waste if you’re not keeping an archive of all this barrage of content you’re generating for your audience, fans, followers and customers. And that’s why, I recommend that you create a text file on your computer - I call it Social Posts.txt. And then, on a daily basis, every t...
Feeding The Insatiable Content Monster - Ep #72
CutToTheChase.fm - December 07, 2018 11:04 - 2 minutes ★★★★★ - 4 ratingsOne of the biggest skills you need as an Entrepreneur and Digital Creator, is ability to be the “Subject-Matter Expert” (SME). And if you wish to be the face of your company, or build a personal brand, then you have to be able to create a ton of content. There are so many ravenous, insatiable p...
How to Build an Audience From Scratch - Ep #71
CutToTheChase.fm - December 05, 2018 09:06 - 1 minute ★★★★★ - 4 ratingsProbably the single biggest burning question today on every single entrepreneur and creator's mind. Building an audience from scratch is one of the hardest things to do, whether you have an existing business that's trying to enter a new market, or you're a brand new entrepreneur who's building a...
How To Grow Anything - Ep #70
CutToTheChase.fm - December 04, 2018 05:59 - 2 minutes ★★★★★ - 4 ratingsThere are really 3 basic ways to grow your business (or get better at anything, for that matter). 1. Spend Time 2. Spend Money 3. Spend a Bit of Both Time And Money And that's what I talk about on today's episode. Listen to the show for the rest. https://CutToTheChase.fm
Brilliant 5, Blah 95 - Ep #69
CutToTheChase.fm - November 29, 2018 11:55 - 2 minutes ★★★★★ - 4 ratingsFor promoting my book, I bought "1001 Ways to Market Your Books". Long story short, there's a reason why it has 1001 ways to promote a book, because it lists every dang method there is, however basic. So if a list is showing you 1001 of ways of doing something, then that list is usually full of...
I Don't Care If I Make Money With This - Ep #68
CutToTheChase.fm - November 26, 2018 12:14 - 2 minutes ★★★★★ - 4 ratingsWhen you're first getting started, it's ok to say "I don't care if I make money with this", to not care about monetizing your craft. But as we age, things change. Our wants, needs, priorities. So while it may have been ok to not care about making money with your craft when you're younger, at som...
It Must've Sucked To Be Tarzan - Ep #67
CutToTheChase.fm - November 23, 2018 10:42 - 3 minutes ★★★★★ - 4 ratingsKnow that inspirational quote that goes, If a baby falls down a 100 times learning how to walk, then it doesn't care about failing. It is meant to motivate people, inspire them to not worry about failure. And to get right back up each time they fall. As a fun sidebar, I was thinking about the o...
New Customers vs. Existing Customers - Ep #66
CutToTheChase.fm - November 21, 2018 09:46 - 3 minutes ★★★★★ - 4 ratingsYes, some things are really painful if you have to keep doing them month after month, year after year. And that's what happens when you sell one-time products, rather than recurring products. Listen to the show for the rest. Keep listening to this podcast at https://CutToTheChase.fm and my oth...
The Greatest Quotes That People Never Said (But I Wish They Did) - Ep #65
CutToTheChase.fm - November 19, 2018 11:06 - 3 minutes ★★★★★ - 4 ratingsOn today's show, I wanted to mention some of the greatest quotes that people never said, but are so good, that I wish they would've said it. Here'probably THE most famous one: "The definition of insanity is doing the same thing over and over again and expecting different results." - attributed ...
3-Stars Are Actually Worse Than 1-Stars - Ep #64
CutToTheChase.fm - November 16, 2018 07:40 - 4 minutes ★★★★★ - 4 ratingsHere's one thing I've noticed across different platforms where there's a star rating system. Normally, you would think that a 1-star rating is like the absolute worst right? Of course, 1 is the worst, and 5 is the best. So if you get a 1-star review on Amazon, it must mean it's the end of your ...
Preneurvana - Hierarchy of Entrepreneurship - Ep #63
CutToTheChase.fm - November 14, 2018 08:30 - 5 minutes ★★★★★ - 4 ratingsYou know Maslow's hierarchy of needs? I have created a new pyramid similar to that. I call it "Ravi's Hierarchy of Entrepreneurship" (aka "Pyramid Scheme" LOL!). This pyramid I'm about to describe is easier to follow if you can see the actual image. Go to my Instagram account at https://CutToTh...
When To Say Yes - Ep #62
CutToTheChase.fm - November 12, 2018 09:27 - 2 minutes ★★★★★ - 4 ratingsSo say "YES" to more things when you're younger. And if you have a younger one in your life, be sure to make them listen to this episode. And some day, you have go to say "NO" to more things, so that you can excel at the few things that you've already said "YES" to. And if you're not sure what ...
Epic Value-Bombs - Ep #61
CutToTheChase.fm - November 08, 2018 09:39 - 3 minutes ★★★★★ - 4 ratingsWhat if you spent 3 days thinking ONLY about how to create a better lead magnet? And how about you give me an epic piece of knowledge, that I can use right away? Something that will just wow your subscribers? I call these "Epic Value Bombs". Listen to the show for the rest. And to listen to ...
The World's Worst Call To Action - Ep #60
CutToTheChase.fm - November 07, 2018 08:14 - 3 minutes ★★★★★ - 4 ratingsA lot of websites I come across, don't publish an email signup for on their home page. Even if they do, it's probably buried somewhere towards the bottom of their page. And the headline usually says something super dull and boring, like "Sign up for our newsletter". That has GOT to be the wor...
Likes and Loves Won't Show You The Money - Ep #59
CutToTheChase.fm - November 06, 2018 09:29 - 2 minutes ★★★★★ - 4 ratingsDo you know what are some things that will NEVER EVER show YOU the money? Likes and Loves and Wows and Sad Faces on your posts, Comments, asking me to respond to your post with a GIF showing you how I feel, asking your followers to guess which one of the 10 concerts that you've never been to, as...
How to Become an Overnight Success - Ep #58
CutToTheChase.fm - November 05, 2018 09:08 - 2 minutes ★★★★★ - 4 ratingsThere are literally thousands upon thousands of quotes from accomplished people all over the world, who have talked about how they became an overnight success, and here are a few. Notice a pattern here? Yeah. Every "overnight success" story actually took many many years to create :-) I started...
When Things Go Sideways - Ep #57
CutToTheChase.fm - November 02, 2018 08:23 - 3 minutes ★★★★★ - 4 ratingsWhen you give a lot of value, and have been doing it for a long time, you have a great offer, a great value prop, good positioning, and clearly articulate the benefits of what you're selling, and how you can help people, and on top-of all of that, if you can also GUARANTEE results, you can get a ...
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