Latest Chineseconsumers Podcast Episodes
#10 Withinlink CEO & Angel Investor Bessie Lee (former CEO WPP China) on Chinese Creativity & Tech
China, WTF?! - February 13, 2020 06:00 - 47 minutes ★★★★★ - 1 ratingIn this episode, Arnold Ma chats to Bessie Lee, formerly the CEO of WPP China and Group M, a China marketing guru in her own right, about her experience, tips and predictions of doing marketing in and to China. Arnold addresses 3 main topics: The difference between Chinese and Western marketing...
#9 China 2020: Trends for the new decade
China, WTF?! - January 03, 2020 06:00 - 39 minutes ★★★★★ - 1 ratingChina was an innovation and tech powerhouse in 2019, with many trends emerging ready for the new decade. This episode is all about what marketers looking to China should watch out for in 2020. Host Arnold Ma chats to Thomas Nixon (Qumin Co-Founder) and Louisa Loehrig (Qumin’s Marketing Manager)...
#8 Football and Sports Marketing in China
China, WTF?! - November 26, 2019 11:00 - 54 minutes ★★★★★ - 1 ratingFootball has climbed its way up to second place in China’s favourite sports. With over 300 million Chinese football fans and counting, China has become a hot market for international club managers. This episode is not just about Football and Sports Marketing in China but also has a special foc...
#7 China's super-rich and what you need to know with Sara Jane Ho
China, WTF?! - October 30, 2019 06:00 - 35 minutes ★★★★★ - 1 ratingThere are Chinese shoppers… and there are RICH Chinese shoppers. China now has more millionaires than the US and they are fast becoming an important target for Western brands. But how do these wealthy consumers tick? What do they care about, which marketing messages do they respond to and wher...
#7 China's super-rich and what you need to know
China, WTF?! - October 30, 2019 06:00 - 35 minutes ★★★★★ - 1 ratingThere are Chinese shoppers… and there are RICH Chinese shoppers. China now has more millionaires than the US and they are fast becoming an important target for Western brands. But how do these wealthy consumers tick? What do they care about, which marketing messages do they respond to and wher...
#6 Deepdive into Douyin, TikTok's hyperdeveloped Chinese twin
China, WTF?! - October 03, 2019 05:00 - 36 minutes ★★★★★ - 1 ratingWelcome back to the only podcast to ask: China, WTF?! What’s The Future? In this episode, we chat about Douyin, China’s hyper-developed TikTok twin. It is no secret that short-form video is taking over the world and that brands need to jump on the social train, so now is the right time to be lo...
#5 The Value of Targeting Overseas Chinese
China, WTF?! - September 04, 2019 14:00 - 34 minutes ★★★★★ - 1 ratingWelcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/, gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people an...
#5 The Value of Targeting Overseas Chinese with Vera Wang
China, WTF?! - September 04, 2019 14:00 - 34 minutes ★★★★★ - 1 ratingWelcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/, gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people an...
#4 A Day on Chinese Platforms
China, WTF?! - August 13, 2019 08:00 - 58 minutes ★★★★★ - 1 ratingWelcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/, gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people an...
#3 Insight into Chinese Consumers, the Boosters of Global Economy
China, WTF?! - July 15, 2019 18:00 - 44 minutes ★★★★★ - 1 ratingWelcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/ , gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people...
#2 Deepdive into WeChat with Tencent expert Matthew Brennan
China, WTF?! - July 03, 2019 09:00 - 52 minutes ★★★★★ - 1 ratingWelcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/ , gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people a...
#1 Chinese Influencer Marketing and Live Streaming with Lauren Hallanan
China, WTF?! - June 05, 2019 18:00 - 58 minutes ★★★★★ - 1 ratingWelcome to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin, gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people and cultures. In this first ...
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