#1 Chinese Influencer Marketing and Live Streaming with Lauren Hallanan
China, WTF?!
English - June 05, 2019 18:00 - 58 minutes - 53.9 MB - ★★★★★ - 1 ratingSociety & Culture Business china chineseconsumers marketing chinamarketing chinese chineseculture consumers chinainsight Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Welcome to the only podcast to ask: China, WTF?! What’s The Future?
Arnold Ma, founder of Chinese creative agency Qumin, gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people and cultures.
In this first episode, we chat with Lauren Hallanan about Influencer Marketing and Live Streaming in China.
Lauren is the VP of Live Streaming at The Meet Group and a Chinese social media marketing expert focusing on influencer marketing, live streaming, and social commerce. She’s the co-author of the Amazon bestselling book Digital China: Working with Bloggers, Influencers, and KOLs, a contributing writer at Forbes, Jing Daily, and PARKLU, and host of the China Influencer Marketing and Stream Wars podcasts.
Part one - Influencer Marketing in China - covers:
Part two - Live Streaming in China - looks into:
Finally, Lauren answered the all-important question: WTF? And shared what she thinks China might look like in 2020.