Latest Careershift Podcast Episodes
119: The Final Episode - Transitions + Turning Points
Pattern of Purpose - June 29, 2021 09:30 - 32 minutes ★★★★★ - 39 ratingsAfter hitting record for over two years, I’ve decided to end this show. In this episode I’m joined live for a conversation on why I decided this, how I came to the decision, and what it’s taught me about how others react when hearing about big life and business decisions. We talk about: How i...
118: How to Stop Being the Bottleneck in Your Business // Karen Sergeant
Pattern of Purpose - June 21, 2021 20:16 - 41 minutes ★★★★★ - 39 ratingsBusiness growth can, at times, feel like you’re on a roller coaster — anticipating the unknown is scary and invigorating. Before you know it you’ve become addicted to the act of climbing and bottoming out — so addicted, in fact, that you feel you have to steer the cart at all times. Aside from...
117: Personal Branding Lessons From A Cultural Curator // Earlecia Richelle
Pattern of Purpose - June 11, 2021 19:56 - 47 minutes ★★★★★ - 39 ratingsEarlecia Richelle never had a roadmap for her career. While fashion has always been her north star, it’s been integrated in her work in unexpected ways, taking her across the globe as a stylist, mixologist, and national brand ambassador. On today’s episode Earlecia shares what top brands are d...
116: Do You Need A Personal Brand?
Pattern of Purpose - June 04, 2021 12:15 - 33 minutes ★★★★★ - 39 ratingsAll business owners reach a point where they want to pursue opportunities outside of their current focus. Sometimes that’s writing a book. For others it’s sharing their personal story. So what happens when that desire looks different from the outside than what you’re doing right now? How do y...
115: Strategic Growth and the Commoditization Trap // Josh Greenbaum
Pattern of Purpose - May 18, 2021 13:03 - 38 minutes ★★★★★ - 39 ratingsThose numbers on your balance sheet - they have no meaning. We’ve been conditioned to believe that growing our revenue is the goal. But what today’s guest, Josh Greenbaum, wants you to think about is why you’re growing in the first place. Josh has been an Advisory CFO for over a decade and wha...
114: The Downside of High Expectations
Pattern of Purpose - May 04, 2021 09:30 - 26 minutes ★★★★★ - 39 ratingsI recently took a trip to Palm Springs for a photoshoot. This photoshoot was the big one—the one that would take down all photoshoots. So you can imagine my confusion, angst, and sadness when the results didn’t come back as imagined. This episode is all about what it looks like to be in th...
113: Creativity: The Rx For Burnout // Dr. Hisla Bates
Pattern of Purpose - April 27, 2021 09:30 - 38 minutes ★★★★★ - 39 ratingsWe cheer for our healthcare heros. But do we actually understand what they’re going through? Today’s guest, Dr. Hisla Bates, does. An Ivy-league trained, board certified psychiatrist, who also happened to have a career as a fashion designer, Dr. Bates coaches women physicians who are exper...
112: Good, Fast, or Cheap - Pick Two
Pattern of Purpose - April 21, 2021 14:28 - 14 minutes ★★★★★ - 39 ratingsIf you’re in business you’re in sales. And every salesperson has to expect negotiation. When you’re in charge of making decisions you also have the freedom to name your price, availability, and timeline. This is great because as you evolve you can shift your prices, start a waiting list, ...
111: On Envy
Pattern of Purpose - April 13, 2021 09:30 - 15 minutes ★★★★★ - 39 ratingsWe all know that social media isn’t everything—it’s a snapshot. Swap that out for newsletters, podcasts, or however you stay connected. We see flashes of success and think, “They’re killing it.” Some of us are saddled with home responsibilities we’ve never had before — kids being at home 2...
110: Be Honest With Yourself: Personal Storytelling in Your Brand // Shawnta Jackson
Pattern of Purpose - April 06, 2021 09:30 - 43 minutes ★★★★★ - 39 ratingsHow do you decide which pieces of your story to share and where to share them? How do you know when you’re even ready to do so? Today’s guest, Shawnta Jackson, is a master at using storytelling to leave a lasting impression. No matter the arena, this successful leader, social entrepreneur, aut...
109: Building Authority With Your Bio
Pattern of Purpose - March 30, 2021 09:30 - 18 minutes ★★★★★ - 39 ratingsWe all struggle writing about ourselves. It can feel self-important, pretentious, even put on. Then there are the questions of how to blend what you did before with what you’re doing now and how to sound professional without sounding boring. Yet bios are important. They capture atte...
What If I Don’t Have a Rags to Riches Story?
Pattern of Purpose - March 23, 2021 09:30 - 15 minutes ★★★★★ - 39 ratingsOh, the allure of rags-to-riches transformations! We see this genre of messaging everywhere. Perhaps we’ve even surrendered our own histories to the template, running modest career moves and hard work through the wringer until we’ve disappeared from the subsequent tale. Ouch. I’m here to tell ...
108: What If I Don’t Have a Rags to Riches Story?
Pattern of Purpose - March 23, 2021 09:30 - 15 minutes ★★★★★ - 39 ratingsOh, the allure of rags-to-riches transformations! We see this genre of messaging everywhere. Perhaps we’ve even surrendered our own histories to the template, running modest career moves and hard work through the wringer until we’ve disappeared from the subsequent tale. Ouch. I’m here to t...
107: An Alternative To The Lemonade Stand Story
Pattern of Purpose - March 16, 2021 09:30 - 16 minutes ★★★★★ - 39 ratingsThat entrepreneurial origin story of yours could use a refresh. While there’s nothing inherently wrong with the standard lemonade stand tale, much like the MBA story, it’s merely acceptable rather than meaningful. Whether you call it your origin or founder’s story, the true soul that keeps your ...
An Alternative To The Lemonade Stand Story
Pattern of Purpose - March 16, 2021 09:30 - 16 minutes ★★★★★ - 39 ratingsThat entrepreneurial origin story of yours could use a refresh. While there’s nothing inherently wrong with the standard lemonade stand tale, much like the MBA story, it’s merely acceptable rather than meaningful. Whether you call it your origin or founder’s story, the true soul that keeps your ...
106: Public Speaking As An Emerging Thought Leader // Alexia Vernon
Pattern of Purpose - March 09, 2021 10:30 - 49 minutes ★★★★★ - 39 ratingsYou’re ready to speak more but you aren't sure what to talk about. You aren't even convinced your story is compelling enough to share. Today's guest, Alexia Vernon, would challenge you on that point. She believes that we are equipped with the tools we need to make an impact from the stage ...
105: Why Your Brand Is Attracting Clients Who Can't Afford You
Pattern of Purpose - March 02, 2021 10:30 - 25 minutes ★★★★★ - 39 ratingsIt takes more than raising your prices to attract premium-paying clientele. Your brand approach has to instill confidence that you can serve them in the way they need and expect. This is where the small businesses and agencies of the world become differentiated. In this episode I’m s...
104: When The Goal Isn't To Scale
Pattern of Purpose - February 23, 2021 23:24 - 17 minutes ★★★★★ - 39 ratingsScaling and growing aren’t the same thing. All businesses should experience healthy growth. Not every business is destined to scale. The same goes for teaching. Not every business owner is a great instructor. Some of us thrive when solving problems in real time with others—let’s be honest:...
103: Relying On Talent Isn't Enough
Pattern of Purpose - February 16, 2021 10:30 - 17 minutes ★★★★★ - 39 ratingsEarly in our lives we learn to strive for good grades. We begin to understand the connection between being smart and succeeding. So it’s quite a jolt when we realize that in entrepreneurship simply being smart isn’t enough. There will always be people who aren’t as smart as you who own a m...
Empathy: 2021's Missing Ingredient // Allie Morris Nute
Pattern of Purpose - February 09, 2021 10:30 - 37 minutes ★★★★★ - 39 ratings“What should I post today?” is a good question but it’s the wrong question. It’s the question that makes marketing feel too self-serving and endlessly complicated. Today’s guest is client turned good friend, Allie Morris Nute of Verb House Creative. Listen as she talks about the role of empath...
101: 7 Words To Pull From Your Website Today
Pattern of Purpose - January 26, 2021 10:30 - 16 minutes ★★★★★ - 39 ratingsWords, just like fashion, can be trendy. Just audit five sites of the people you follow on Instagram. My guess is you’ll very quickly notice themes in the words they use to describe what they sell. If you want to stand out—because everybody wants to stand out (I’m aware of the irony in usi...
100: Staying Relevant During An Identity Crisis
Pattern of Purpose - January 17, 2021 12:41 - 32 minutes ★★★★★ - 39 ratingsWhen you’re in the midst of a professional shift it can feel impossible to make sense of your message, let alone consistently produce content to share with others. So how do you show up authentically and intentionally when your identity feels like a moving target? Contrary to what you may...
99: I Got 99 Problems But...Yeah Let's Talk About That
Pattern of Purpose - December 22, 2020 10:30 - 52 minutes ★★★★★ - 39 ratingsAfter being stigmatized for decades, mental health is frequently the subject of national headlines. Unfortunately, while the conversation about support is gaining momentum, access to providers has not kept pace. The practice of modern day therapy is still viewed as a luxury commodity where many ...
99: I Got 99 Problems But...Yeah Let's Talk About That // Amenah Arman
Pattern of Purpose - December 22, 2020 10:30 - 52 minutes ★★★★★ - 39 ratingsAfter being stigmatized for decades, mental health is frequently the subject of national headlines. Unfortunately, while the conversation about support is gaining momentum, access to providers has not kept pace. The practice of modern day therapy is still viewed as a luxury commodity where many ...
98: Are Multipassionates Destined To Pivot?
Pattern of Purpose - December 16, 2020 15:41 - 27 minutes ★★★★★ - 39 ratingsWhen you’re a person with multiple interests life can feel like you’re constantly going against the grain. Society tells you to “find your true calling” and “choose one thing” when you’re juggling the ten open tabs in your brain. If you’ve ever wondered if you have too many interests and a...
97: Small Shifts to Achieve Brand-Life Alignment // Xanthe + Frank Appleyard
Pattern of Purpose - December 08, 2020 10:30 - 48 minutes ★★★★★ - 39 ratingsTraditional branding advice would tell you to rebrand every 3-5 years. Invest big, campaign the hell out of it, and then rebrand when you need to reimagine your business. But how well does that model work for small businesses? On this episode I’m joined by Xanthe and Frank of Oh Sierra to ...
96: Stop Doing Shit You Hate
Pattern of Purpose - December 03, 2020 15:01 - 34 minutes ★★★★★ - 39 ratings2020 was a year that brought us up close and personal with what drains us and what brings us energy. Slowing down from the rapid pace of life we were used to has made us realize how much of our day is spent doing things that we don’t enjoy. It’s brought into question whether we’re fulfilling our...
95: The Inner Game of Leadership // Crosby Noricks
Pattern of Purpose - November 24, 2020 10:30 - 54 minutes ★★★★★ - 39 ratingsAs a rising fashion PR professional, Crosby Noricks spent years in environments where she was told her skills and time weren’t of value, often being passed over for the latest and greatest intern. Pouring her creative energies into a side business—one that blossomed into PR Couture—she now provi...
94: Why "Customized To You" Isn't A Unique Selling Point
Pattern of Purpose - November 17, 2020 10:30 - 19 minutes ★★★★★ - 39 ratingsWhen I ask my clients what makes their service unique, I always hear, “What I provide isn’t a template—it’s customized to you.” If my people are saying this, yours are probably too. This begs the question: is it really unique if everyone’s doing it? In this episode I’m talking about an une...
93: Humor Branding: It's Not Just For Funny People
Pattern of Purpose - November 03, 2020 10:30 - 53 minutes ★★★★★ - 39 ratingsOn this podcast we’ve talked about disagreement. We’ve talked about fear. And we’ve talked about overwhelm. But today’s Election Day and I think we all deserve something a bit more lighthearted, no? I’m joined by Allie LeFevere and Lyndsay Rush, co-founders of the humor branding agency, Ob...
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