Pattern of Purpose
126 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 39 ratingsPattern of Purpose is a storytelling podcast spotlighting the humans behind the brands. Dedicated to the multi-passionates, the serial entrepreneurs, and the ideas people, if you’ve done it all and are ready to tie it all together, this is the show for you.
Host and messaging consultant, Kim Wensel, speaks with founders to uncover the through lines in their career, make sense of their story, and investigate how they’ve built a platform bigger than their business.
If you know you could make a bigger impact if you were better at selling yourself, settle in. Each episode is crafted to help you recognize the connection points in your own journey, develop your voice, and weave your experience into your message. This is Pattern of Purpose.
For show notes and guest profiles, visit www.patternofpurpose.com/podcast.
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Episodes
119: The Final Episode - Transitions + Turning Points
June 29, 2021 09:30 - 32 minutes - 29.7 MBAfter hitting record for over two years, I’ve decided to end this show. In this episode I’m joined live for a conversation on why I decided this, how I came to the decision, and what it’s taught me about how others react when hearing about big life and business decisions. We talk about: How important it is to get quiet, Getting over the fear of losing connection when you’re not pumping out content, The push and pull between relevancy and authenticity, Separating what you want from w...
118: How to Stop Being the Bottleneck in Your Business // Karen Sergeant
June 21, 2021 20:16 - 41 minutes - 37.8 MBBusiness growth can, at times, feel like you’re on a roller coaster — anticipating the unknown is scary and invigorating. Before you know it you’ve become addicted to the act of climbing and bottoming out — so addicted, in fact, that you feel you have to steer the cart at all times. Aside from not being a very effective way to run a business, this makes stepping away and trusting a team quite difficult. As my final interviewee, Karen Sergeant, helps us to understand how to prevent bottle...
117: Personal Branding Lessons From A Cultural Curator // Earlecia Richelle
June 11, 2021 19:56 - 47 minutes - 43.3 MBEarlecia Richelle never had a roadmap for her career. While fashion has always been her north star, it’s been integrated in her work in unexpected ways, taking her across the globe as a stylist, mixologist, and national brand ambassador. On today’s episode Earlecia shares what top brands are doing well that corporate and personal brands skip over—connecting your brand to your consumer’s lifestyle, narrowing in, and creating an aspirational aesthetic. With a personality as bold as her war...
116: Do You Need A Personal Brand?
June 04, 2021 12:15 - 33 minutes - 30.9 MBAll business owners reach a point where they want to pursue opportunities outside of their current focus. Sometimes that’s writing a book. For others it’s sharing their personal story. So what happens when that desire looks different from the outside than what you’re doing right now? How do you convey all sides of who you are and what you do when these parts aren’t necessarily tied to your marketing goals? My answer: personal branding. In this episode I talk about, The top reasons ...
115: Strategic Growth and the Commoditization Trap // Josh Greenbaum
May 18, 2021 13:03 - 38 minutes - 35.7 MBThose numbers on your balance sheet - they have no meaning. We’ve been conditioned to believe that growing our revenue is the goal. But what today’s guest, Josh Greenbaum, wants you to think about is why you’re growing in the first place. Josh has been an Advisory CFO for over a decade and what he’ll willingly tell you is that his work isn’t always easy to grasp. Like many of us who use our training and experience in multi-dimensional roles, Josh has had to explain why his services are dif...
114: The Downside of High Expectations
May 04, 2021 09:30 - 26 minutes - 24.5 MBI recently took a trip to Palm Springs for a photoshoot. This photoshoot was the big one—the one that would take down all photoshoots. So you can imagine my confusion, angst, and sadness when the results didn’t come back as imagined. This episode is all about what it looks like to be in the middle of change. While everyone loves to say that change is messy, we rarely accept it as such. The desire to push through it and have it figured out is real. But what would happen if we can roll t...
113: Creativity: The Rx For Burnout // Dr. Hisla Bates
April 27, 2021 09:30 - 38 minutes - 35 MBWe cheer for our healthcare heros. But do we actually understand what they’re going through? Today’s guest, Dr. Hisla Bates, does. An Ivy-league trained, board certified psychiatrist, who also happened to have a career as a fashion designer, Dr. Bates coaches women physicians who are experiencing burnout. Even if you’re not a healthcare professional, you probably understand the toll it can take when you wear busyness as a badge of honor. Dr. Bates brings a firsthand account of th...
112: Good, Fast, or Cheap - Pick Two
April 21, 2021 14:28 - 14 minutes - 12.8 MBIf you’re in business you’re in sales. And every salesperson has to expect negotiation. When you’re in charge of making decisions you also have the freedom to name your price, availability, and timeline. This is great because as you evolve you can shift your prices, start a waiting list, and let a prospect know when you’re not a good fit. And still there will always be someone who wants it all and wants it THEIR WAY. Knowing what you can promise -- good, fast, or cheap --...
111: On Envy
April 13, 2021 09:30 - 15 minutes - 14.1 MBWe all know that social media isn’t everything—it’s a snapshot. Swap that out for newsletters, podcasts, or however you stay connected. We see flashes of success and think, “They’re killing it.” Some of us are saddled with home responsibilities we’ve never had before — kids being at home 24/7, dishes and cleaning, schooling during the day and working until midnight. Others have had tremendous space to create as the world loosened up on its hurried expectations. But we’ve all experience...
110: Be Honest With Yourself: Personal Storytelling in Your Brand // Shawnta Jackson
April 06, 2021 09:30 - 43 minutes - 40.1 MBHow do you decide which pieces of your story to share and where to share them? How do you know when you’re even ready to do so? Today’s guest, Shawnta Jackson, is a master at using storytelling to leave a lasting impression. No matter the arena, this successful leader, social entrepreneur, author, podcaster, and single mother commits to showing up as the highest expression of her authentic self. That kind of exposure isn’t easy; even a calculated risk comes with a high degree of anxiety. F...
109: Building Authority With Your Bio
March 30, 2021 09:30 - 18 minutes - 17.1 MBWe all struggle writing about ourselves. It can feel self-important, pretentious, even put on. Then there are the questions of how to blend what you did before with what you’re doing now and how to sound professional without sounding boring. Yet bios are important. They capture attention. They build connection. And they help you become more visible. In this episode I’m giving a rundown of what you need to know to update your bio, including: How your about page, LinkedIn p...
108: What If I Don’t Have a Rags to Riches Story?
March 23, 2021 09:30 - 15 minutes - 14.4 MBOh, the allure of rags-to-riches transformations! We see this genre of messaging everywhere. Perhaps we’ve even surrendered our own histories to the template, running modest career moves and hard work through the wringer until we’ve disappeared from the subsequent tale. Ouch. I’m here to tell you that the point of your story isn’t just to shock someone. It’s to connect, and to humanize, and to build trust. You don’t have to contort your narrative into a wildly provocative origin story ...
What If I Don’t Have a Rags to Riches Story?
March 23, 2021 09:30 - 15 minutes - 14.4 MBOh, the allure of rags-to-riches transformations! We see this genre of messaging everywhere. Perhaps we’ve even surrendered our own histories to the template, running modest career moves and hard work through the wringer until we’ve disappeared from the subsequent tale. Ouch. I’m here to tell you that the point of your story isn’t just to shock someone. It’s to connect, and to humanize, and to build trust. You don’t have to contort your narrative into a wildly provocative origin story to i...
107: An Alternative To The Lemonade Stand Story
March 16, 2021 09:30 - 16 minutes - 15.3 MBThat entrepreneurial origin story of yours could use a refresh. While there’s nothing inherently wrong with the standard lemonade stand tale, much like the MBA story, it’s merely acceptable rather than meaningful. Whether you call it your origin or founder’s story, the true soul that keeps your audience listening lies in the turning points. But how do you reintroduce yourself after relying on the standard opener for so long? Hint: Don’t start at the beginning. In this solo episode, I e...
An Alternative To The Lemonade Stand Story
March 16, 2021 09:30 - 16 minutes - 15.3 MBThat entrepreneurial origin story of yours could use a refresh. While there’s nothing inherently wrong with the standard lemonade stand tale, much like the MBA story, it’s merely acceptable rather than meaningful. Whether you call it your origin or founder’s story, the true soul that keeps your audience listening lies in the turning points. But how do you reintroduce yourself after relying on the standard opener for so long? Hint: Don’t start at the beginning. In this solo episode, I explo...
106: Public Speaking As An Emerging Thought Leader // Alexia Vernon
March 09, 2021 10:30 - 49 minutes - 45.6 MBYou’re ready to speak more but you aren't sure what to talk about. You aren't even convinced your story is compelling enough to share. Today's guest, Alexia Vernon, would challenge you on that point. She believes that we are equipped with the tools we need to make an impact from the stage right now. As a sought-after executive coach, trainer, keynote speaker, and author, Alexia’s ease in front of an audience came with patience and practice. We talk about what it looks like to in...
105: Why Your Brand Is Attracting Clients Who Can't Afford You
March 02, 2021 10:30 - 25 minutes - 22.9 MBIt takes more than raising your prices to attract premium-paying clientele. Your brand approach has to instill confidence that you can serve them in the way they need and expect. This is where the small businesses and agencies of the world become differentiated. In this episode I’m sharing 7 things that premium clientele are looking for and the 5 tactics we’ve been taught that are creating question marks in their minds. I share: How to adjust your brand approach to instill c...
104: When The Goal Isn't To Scale
February 23, 2021 23:24 - 17 minutes - 15.8 MBScaling and growing aren’t the same thing. All businesses should experience healthy growth. Not every business is destined to scale. The same goes for teaching. Not every business owner is a great instructor. Some of us thrive when solving problems in real time with others—let’s be honest: we’re the ones who step in when someone doesn’t get it quickly enough. In this solo episode I explore an important question: Is it enough to want to make a really good living doing 1:1 work? ...
103: Relying On Talent Isn't Enough
February 16, 2021 10:30 - 17 minutes - 8.09 MBEarly in our lives we learn to strive for good grades. We begin to understand the connection between being smart and succeeding. So it’s quite a jolt when we realize that in entrepreneurship simply being smart isn’t enough. There will always be people who aren’t as smart as you who own a much more profitable business. This episode focuses on the tools we need aside from book smarts to create long-term success. These are the tools we don’t even realize we’re developing until we lo...
Empathy: 2021's Missing Ingredient // Allie Morris Nute
February 09, 2021 10:30 - 37 minutes - 17 MB“What should I post today?” is a good question but it’s the wrong question. It’s the question that makes marketing feel too self-serving and endlessly complicated. Today’s guest is client turned good friend, Allie Morris Nute of Verb House Creative. Listen as she talks about the role of empathy in marketing. The fire in her veins she speaks of is something we should all feel when we’re talking about our businesses. This conversation is one we’ve had many times on our own—why hustling you...
101: 7 Words To Pull From Your Website Today
January 26, 2021 10:30 - 16 minutes - 15.5 MBWords, just like fashion, can be trendy. Just audit five sites of the people you follow on Instagram. My guess is you’ll very quickly notice themes in the words they use to describe what they sell. If you want to stand out—because everybody wants to stand out (I’m aware of the irony in using this trendy phrase)—you have to use language that captures that difference. General, lofty words and phrases won’t do the trick. In this episode I’m covering: The seven most common offenders...
100: Staying Relevant During An Identity Crisis
January 17, 2021 12:41 - 32 minutes - 15 MBWhen you’re in the midst of a professional shift it can feel impossible to make sense of your message, let alone consistently produce content to share with others. So how do you show up authentically and intentionally when your identity feels like a moving target? Contrary to what you may have heard, you don’t have to share every piece of this transition. And what a relief that is. In this milestone episode (1-0-0!) I’m talking about: The differences between you view your brand...
99: I Got 99 Problems But...Yeah Let's Talk About That // Amenah Arman
December 22, 2020 10:30 - 52 minutes - 24.1 MBAfter being stigmatized for decades, mental health is frequently the subject of national headlines. Unfortunately, while the conversation about support is gaining momentum, access to providers has not kept pace. The practice of modern day therapy is still viewed as a luxury commodity where many people, communities of color especially, are not adequately represented or served. In the last episode of 2020—a year where mental wellness has been threatened for all—I am honored to be joined ...
99: I Got 99 Problems But...Yeah Let's Talk About That
December 22, 2020 10:30 - 52 minutes - 24.1 MBAfter being stigmatized for decades, mental health is frequently the subject of national headlines. Unfortunately, while the conversation about support is gaining momentum, access to providers has not kept pace. The practice of modern day therapy is still viewed as a luxury commodity where many people, communities of color especially, are not adequately represented or served. In the last episode of 2020—a year where mental wellness has been threatened for all—I am honored to be joined ...
98: Are Multipassionates Destined To Pivot?
December 16, 2020 15:41 - 27 minutes - 12.7 MBWhen you’re a person with multiple interests life can feel like you’re constantly going against the grain. Society tells you to “find your true calling” and “choose one thing” when you’re juggling the ten open tabs in your brain. If you’ve ever wondered if you have too many interests and are struggling to make sense of all the pieces of you, this episode is worth a listen. On the last solo episode of 2020 I share: What it’s like to pursue very callings in very different fields,...
97: Small Shifts to Achieve Brand-Life Alignment // Xanthe + Frank Appleyard
December 08, 2020 10:30 - 48 minutes - 22.3 MBTraditional branding advice would tell you to rebrand every 3-5 years. Invest big, campaign the hell out of it, and then rebrand when you need to reimagine your business. But how well does that model work for small businesses? On this episode I’m joined by Xanthe and Frank of Oh Sierra to talk about a more sustainable (and life-giving) way to view branding. We spend our time chatting about: The difference between what you want and what you’re aligned with, Letting go of things...
96: Stop Doing Shit You Hate
December 03, 2020 15:01 - 34 minutes - 15.6 MB2020 was a year that brought us up close and personal with what drains us and what brings us energy. Slowing down from the rapid pace of life we were used to has made us realize how much of our day is spent doing things that we don’t enjoy. It’s brought into question whether we’re fulfilling our true potential or not. Even when we fill our days with the things that we’re good at we miss out on doing the things that we’re great at. On this episode I urge you to consider what it could lo...
95: The Inner Game of Leadership // Crosby Noricks
November 24, 2020 10:30 - 54 minutes - 25 MBAs a rising fashion PR professional, Crosby Noricks spent years in environments where she was told her skills and time weren’t of value, often being passed over for the latest and greatest intern. Pouring her creative energies into a side business—one that blossomed into PR Couture—she now provides thousands of women hard won industry and leadership lessons. We spend our time talking about why we’re tricked into thinking being a leader means having it all figured out—how we’ve both lea...
94: Why "Customized To You" Isn't A Unique Selling Point
November 17, 2020 10:30 - 19 minutes - 9.07 MBWhen I ask my clients what makes their service unique, I always hear, “What I provide isn’t a template—it’s customized to you.” If my people are saying this, yours are probably too. This begs the question: is it really unique if everyone’s doing it? In this episode I’m talking about an unexpected outcome of the over-customization allure—one that leads us straight down the path to burnout. I’m also talking about: How we’ve tricked ourselves into believing templates aren’t valuabl...
93: Humor Branding: It's Not Just For Funny People
November 03, 2020 10:30 - 53 minutes - 24.4 MBOn this podcast we’ve talked about disagreement. We’ve talked about fear. And we’ve talked about overwhelm. But today’s Election Day and I think we all deserve something a bit more lighthearted, no? I’m joined by Allie LeFevere and Lyndsay Rush, co-founders of the humor branding agency, Obedient. We spend our time chatting about: How two best friends run an agency without killing each other, Why many leaders fear humor tactics, What humor looks like — beyond snarkiness and d...
92: Turning Up The Volume On Your Unpopular Opinion
October 27, 2020 09:30 - 30 minutes - 13.8 MBWhen we hear someone say something out loud that most people only think it makes us uncomfortable. But it also draws in those who think: YES, FINALLY someone is saying it! So if this works — if it grabs attention and differentiates — why aren’t we spreading our opinions more frequently? On this episode I answer that question and others, including: How to uncover your own unpopular opinion, Moving past what you’re against to voice what you’re for, The important connection be...
91: Storytelling x Sales // Nikki Rausch
October 13, 2020 09:30 - 45 minutes - 20.6 MBAn unfortunate result of highly aggressive, bro-tastic marketing gurus shouting at us to learn their “latest and greatest tips” is that we tune their message out completely. We associate sleaze with sales and do the opposite of what they say, nearly to the point of avoiding sales conversations altogether. If you’re a skeptic, I ask that you give this topic another chance. As you’ll learn in this episode, selling isn’t just about bringing new people in; it’s about giving our current cus...
90: Disagreeing Better // Tammy Lenski
October 06, 2020 09:30 - 44 minutes - 20.3 MBAs humans, we have a hard time setting aside our own opinions and beliefs to consider someone else’s. This is especially true when it’s something we care about. So we cluster ourselves in communities with those who think like us, avoiding confrontation at all costs. This begs the question: is it possible to have strong conflicting opinions and still maintain strong relationships? Today’s guest, Dr. Tammy Lenski believes we can and we must. The goal is not to avoid conflict. It’s...
89: If You’re Overwhelmed, Your Clients Are Probably Underwhelmed // Megan Pollard + Michelle Lindsay
September 22, 2020 09:30 - 34 minutes - 15.8 MBWhy say more when less will do? Well, because it’s easier. Sending all of your information to your clients up front may help you feel more accomplished, but it won’t necessarily create a better client experience. When we’re adapting to new schedules, experiencing business and life changes, and evolving our brands it can feel like the only way to stay above water is to track every task ourselves. But even when we’re checking items off our list, our clients aren’t automatically protected...
88: Owning Your Identity Through An Evolution // Erica Courdae
September 15, 2020 09:30 - 41 minutes - 18.9 MBEntrepreneurs know that one year can feel like seven. We learn lessons fast and hard, which means our businesses are constantly evolving. But evolving is uncomfortable — like our ideas are laid out on the table without any rhyme or reason. Erica Courdae knows this feeling intimately. She’s back on the show to reflect on being propelled into the spotlight earlier this year and how important it was to have consistency in her message, positioning, and owning her multifaceted identity dur...
87: Social Worker to Storyteller: The Nonlinear Career Advantage
September 01, 2020 17:41 - 17 minutes - 7.85 MBSources tell me there are some magical unicorns out there who chose a career at 17, studied that field, and seamlessly grew a multi-six-figure empire by 27. That was not me. And I’m guessing it wasn’t you either. As a multi-passionate my career has twists and turns that I used to be ashamed of. It wasn’t until I owned my story and stopped trying to adopt someone else’s that I became clear on my unique value. On this episode I share: Why it’s hard to build a reputation for yourse...
Social Worker to Storyteller: The Nonlinear Career Advantage
September 01, 2020 17:41 - 17 minutes - 7.85 MBSources tell me there are some magical unicorns out there who chose a career at 17, studied that field, and seamlessly grew a multi-six-figure empire by 27. That was not me. And I’m guessing it wasn’t you either. As a multi-passionate my career has twists and turns that I used to be ashamed of. It wasn’t until I owned my story and stopped trying to adopt someone else’s that I became clear on my unique value. On this episode I share: Why it’s hard to build a reputation for yourse...
86: What To Do With An Idea: A New Service Or A New Brand?
August 25, 2020 14:14 - 46 minutes - 21.1 MBOne of the most challenging tasks we have as entrepreneurs is sorting promising ideas from distractions. With no one giving us creative direction, we’re left making executive decisions that shape the trajectory of our reputation and profitability. Former client, Marcy Wacker, joins me to talk about the decision to seek out an advisor as she evolved her work. After 20 years of freelancing and teaching, she created a mentorship program for designers to provide the type of guidance and su...
85: You've Launched. Now What?
August 12, 2020 18:47 - 17 minutes - 8.16 MBAfter a launch there’s a collective sigh of relief: we did it! But, as we all know, the launch is only the beginning. Consistent messaging is required to get in front of your audience and drive them back to your digital home. On last week’s show I covered several important considerations you need to make before hiring a copywriter. This week I’m sharing what you need to take the beautiful words your copywriter delivers and use them as a guide for ongoing content. On this episode ...
84: 5 Things You Need To Know Before Hiring A Copywriter
August 07, 2020 09:30 - 31 minutes - 14.3 MBNot everyone is a writer. Even fewer of us enjoy writing for ourselves (count me out here). Yet when we’re hiring someone to write on our behalf the biggest worry we have is whether they’ll be able to capture our voice. I don’t want you to pay for words you never use. That’s why I’m dishing from a writer’s perspective on all of things you don’t know to ask until you’re deep in the copywriting process. On this episode I’m talking about: How to distinguish between someone’s syste...
83: The Stories That Shape Who We Are
July 28, 2020 12:17 - 34 minutes - 15.7 MBAs pandemic fatigue has set in, we are faced with the possibility that life may continue as-is for the foreseeable future. Shifting from “new normal” rhetoric to conversations about connection, support, and vulnerability has become necessary for us to thrive through uncertainty. On this deeply personal episode of Pattern of Purpose, I share reflections on the first Range supper club event, where 8 women gathered to talk about how 2020 has changed their outlook on work, life, and identi...
82: Rediscovering Who You Are By Taking A Pause Moment
July 14, 2020 09:30 - 39 minutes - 18.2 MBConstantly churning out work doesn’t allow for breathing room. Just like you can’t sit down at the computer and force an idea out, you can’t innovate under pressure. So if you want to grow, you’ve got to give yourself space to think. Recording this episode on the heels of a much needed vacation, I’m back with some thoughts on how our work should support our lives, not the other way around. Jumping back into a routine after seven days of sun and sand was difficult and pushed me to consi...
81: Finding Your PR Rally Cry // Cher Hale
July 07, 2020 09:30 - 44 minutes - 20.5 MBThere’s this pervasive belief that PR exists to make people famous. But even if you have a great idea, you must be able to prove others care about what you have to say and sell in order to get featured. Cher Hale, founder and director of Ginkgo PR, joins me to talk about crafting your message and nailing your story before undertaking PR efforts. With a focus on amplifying underrepresented and marginalized voices, Cher is passionate about diversifying our feeds. Because it’s easie...
80: Please Don't Call Yourself A Thought Leader
June 30, 2020 09:30 - 26 minutes - 12.2 MBThere’s an interesting trend in bios recently - executives dubbing themselves as thought leaders. This feels a bit like appointing yourself as the GOAT. Do you really get to make that call? And if you’re making it, is it true? What defines a thought leader? Is it someone speaking on stage? Is it maintaining the highest earnings in your category? On this episode I’m taking the focus off of the title to uncover the actions you need to take to become seen as a thought leader. I’m ta...
79: What's In It For Me?
June 23, 2020 09:30 - 35 minutes - 16.1 MBEffective communication is about relevance. It’s about centering what you want to say with what others think, know, and feel. I’ve been at this work for a while; long enough to know why some messages stick and others go unheard. On this episode I’m leading you through how to shift your communication from the “me” show to something that deeply resonates with your audience and holds their attention. Even if you consider yourself a good writer or a good communicator, you might be surprised at...
78: Leading With My Values—You Coming With Me?
June 16, 2020 09:30 - 38 minutes - 17.8 MBFor a long time I believed defining your values meant simply choosing a select few nouns to showcase on your website. Working for nonprofits for over ten years meant I adopted my organizations’ values as my own; their mission was mine—no question. As a business owner, I’ve realized this passive act of adoption isn’t enough. If we’re not explicit with our values, we’re part of the problem. Frustration and belief alone won’t change anything. And values simply aren’t values if you only promot...
77: Seeing The Opportunities Right In Front Of You // Yully Ludena
June 09, 2020 09:30 - 41 minutes - 19 MBThe upside to goal setting is thinking big. The downside? Focusing too much on the future. When we’re so intent on getting where we want to go we can’t clearly see the opportunities that are ripe for the taking. On this episode, my client, Yully Ludena, joins me to talk about her journey from starting a business with nothing but $500 and a traveling massage table to building a successful therapeutic massage business right outside of the nation’s capital. Just one month before Covid-19 ...
76: Leave Fear-Based Messaging Behind
June 02, 2020 09:30 - 40 minutes - 18.5 MBAs we’ve been living through COVID-19, it’s been fascinating to examine the messaging behind mask wearing, quarantine orders, and re-opening the country. While, on the surface it may seem like public health messaging is drastically different from the approach small businesses take, there is a connection. That’s the use of fear tactics. On this episode I’m sharing why I believe using fear in your messaging and marketing is ineffective and how it may backfire on you. More specifically, ...
75: The Female Advantage In Business // Tracy Brosnan
May 26, 2020 09:30 - 52 minutes - 24.1 MBWhile we’ve made huge strides, the reality is that many women still have to fight for a place at the table. The irony is that those who are making executive decisions about how to solve women’s biggest problems are not, in fact, women themselves. Tracy Brosnan joins me to talk about the influence of strong female mentors in her career and her best advice for shining light on your strengths even when no one else is. On this episode, Tracy and I discuss: Her experience working her...
74: What’s Behind A Name?
May 19, 2020 09:30 - 18 minutes - 8.5 MBWhether it’s a business, product, or podcast, naming is a highly personal process. The message your brand name sends is more powerful than any long-form content will ever be. It builds your reputation, sets the tone, and suggests what you do. The brilliant part about having a strong name is that there tends to be a story behind it. That story is one you’ll share time again to bring meaning to your brand and connect with those you’re seeking. On this special birthday episode I’m s...