Latest Brandloyalty Podcast Episodes
Getting Started with TikTok for B2B Marketers
SmartBug on Tap - July 12, 2022 16:02 - 11 minutes ★★★★★ - 50 ratingsOn the season finale of SmartBug on Tap, Hannah Shain shares some useful tips on how to get started with TikTok as a B2B marketer. If you’re thinking TikTok is just for teens and gen z-ers, think again. Brands are growing, recruiting is flourishing, and more leads than ever are being generated f...
What’s Your Definition of an SQL?
SmartBug on Tap - July 06, 2022 15:35 - 11 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Hannah Shain talks about the different definitions of an SQL (sales qualified lead) and what it means for you and your business. For us, it's a black and white metric detailing the count of sales initial calls also known as discovery calls. What's your definit...
The Weekly Marketing Dashboard
SmartBug on Tap - June 28, 2022 16:33 - 13 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Hannah Shain shares what's on her marketing dashboard and what metrics and data we should be digging into on a weekly basis. Data is the lifeblood of your organization. And putting that data into actionable, goal-oriented reporting is critical for us as market...
Sales Enablement Quick Win
SmartBug on Tap - June 21, 2022 07:56 - 12 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Hannah Shain unpacks some advice on how to land a quick win to enable your sales team with real-time, highly qualified leads. Let's dive in!
Intent Data
SmartBug on Tap - June 14, 2022 14:04 - 11 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Hannah Shain discusses the topic of Intent Data. Intent data is a major factor in our marketing strategies, especially when it comes to ABM. Here are a few thoughts on how you can work with a data provider to pull in buying intent insights into your CRM and ru...
How ABM Campaigns can Fail When You're Not Using Intent Data
SmartBug on Tap - June 14, 2022 14:04 - 11 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Hannah Shain discusses the topic of Intent Data. Intent data is a major factor in our marketing strategies, especially when it comes to ABM. Here are a few thoughts on how you can work with a data provider to pull in buying intent insights into your CRM and ru...
Recruitment During The Great Resignation
SmartBug on Tap - June 07, 2022 14:43 - 10 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Hannah Shain shares how to use recruitment in this period of "The Great Resignation" to attract and retain talent.
Chatbots and Live Chat
SmartBug on Tap - May 31, 2022 14:34 - 12 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Hannah Shain talks all about how to fuel your inbound marketing engine with chatbots integrated with live chat to elevate the user experience on your website.
ABM vs. Content Marketing
SmartBug on Tap - May 24, 2022 14:08 - 15 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Hannah Shain debates about where and how to use ABM vs. Content Marketing as part of your inbound marketing strategy. Let's dive in!
QR Codes in B2B Marketing
SmartBug on Tap - May 17, 2022 14:25 - 12 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Hannah Shain talks trending campaigns, specifically QR codes, and how you can bring QR codes into your B2B marketing. Stay tuned as we go beyond the infamous Super Bowl ad to explore actionable insights.
Marketing Attribution
SmartBug on Tap - May 10, 2022 15:19 - 13 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Hannah Shain discusses the topic of marketing attribution. If you've ever been asked: "What’s the ROI on that campaign? Where did those leads come from? How do you know if your marketing spend is generating value?" then stay tuned for this episode.
Buyer Personas: The 5 to 9 Persona
SmartBug on Tap - May 03, 2022 01:19 - 10 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Hannah Shain shares how to dig deeper into understanding buyer personas outside of their traditional 9 to 5 job, and appeal to their entire persona in the 5 to 9 realm.
How to Run an ABM Event Model That Drives Real Revenue Results
SmartBug on Tap - August 31, 2021 21:07 - 11 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Hannah Shain shares how to run a targeted ABM event model that drives real revenue results.
How to Use Incentives Throughout Your Buyer's Journey
SmartBug on Tap - August 24, 2021 21:51 - 9 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Hannah Shain shares how to use gift incentives throughout your Buyer's Journey to effectively attract, engage and delight.
Why You Should Rethink Your Lead Nurture Strategy
SmartBug on Tap - August 17, 2021 18:52 - 9 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Hannah Shain shares how you should rethink your lead nurture strategy for top of funnel leads that are downloading your content.
How to Make Video Marketing Work for Your SEO Strategy Part 2
SmartBug on Tap - August 10, 2021 20:16 - 6 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Hannah Shain shares how to use video marketing to improve your search presence.
How to Make Video Marketing Work for Your SEO Strategy Part 1
SmartBug on Tap - August 03, 2021 17:47 - 7 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Hannah Shain shares how to use video marketing to improve your search presence.
How to Prioritize Content Reoptimization
SmartBug on Tap - July 20, 2021 16:57 - 6 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Jen Spencer shares how to prioritize content reoptimization and generate more revenue from your old blogs and website pages.
How to Make Sure Your Sales Team Hit Their Goals
SmartBug on Tap - July 13, 2021 16:59 - 9 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Jen Spencer shares ways to ensure your team members hit their sales goals.
Gated vs. Ungated Content: How to Choose the Right Content Type
SmartBug on Tap - July 06, 2021 16:10 - 8 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Hannah Shain shares a few things to keep in mind when considering gated versus ungated content. Links Mentioned Building Your Website on HubSpot CMS vs. WordPress Live Debate
How to Turn Your Email Newsletter into a Lead-Generation Machine
SmartBug on Tap - June 29, 2021 15:56 - 7 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Jen Spencer shares six tips to turn your email newsletter into an effective component of your business’s lead-generation efforts.
Top SEO Trends That Marketers Should Focus on This Year
SmartBug on Tap - June 22, 2021 14:59 - 9 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Jen Spencer shares the top SEO trends that marketers should focus on this year and in the future .
Marketo Customer Success Story with Longview
SmartBug on Tap - June 15, 2021 07:00 - 5 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Jen Spencer shares how SmartBug® worked with Longview to optimize its Marketo investment, boosting lead generation and qualification, and maximizing its marketing ROI.
Customer Success Story with 1st United Credit Union
SmartBug on Tap - June 08, 2021 07:00 - 5 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with 1st United Credit Union to overcome a reporting challenge with the institution’s third-party software.
Customer Success Story with Clevens Face and Body Specialists
SmartBug on Tap - June 01, 2021 19:51 - 6 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with a cosmetic surgery practice to build a new website, improve its premium content, and serve its patients better, and ultimately thrive during a pandemic.
Customer Success Story with Southern Nazarene University
SmartBug on Tap - May 25, 2021 20:21 - 11 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with Southern Nazarene University to maximize HubSpot and increase the number of applications to the College of Professional and Graduate Studies programs.
What We Learned from Our 2021 Study on RevOps & Inbound Marketing
SmartBug on Tap - May 18, 2021 15:12 - 6 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Jen Spencer shares results from the first industry report that brings together RevOps, Inbound Marketing & Technology. Links Mentioned Where RevOps & Inbound Collide in 2021 Benchmarks Report
3 Key Differences Between Sales Operations and Revenue Operations
SmartBug on Tap - May 11, 2021 07:00 - 7 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Jen Spencer shares how sales operations and revenue operations are redefining how businesses think about revenue. Jen discusses: 1. Purpose and Goals 2. Organizational Structure 3. Key Areas of Focus
5 Things to Know Before Migrating from HubSpot into Marketo
SmartBug on Tap - May 04, 2021 17:34 - 8 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Jen Spencer shares some key differences between Marketo and HubSpot. Jen discusses: 1. Pricing 2. Usability 3. Integration 4. And More!
10 Steps to a Successful CRM Migration
SmartBug on Tap - April 27, 2021 22:52 - 8 minutes ★★★★★ - 50 ratingsOn this episode of SmartBug on Tap, Jen Spencer shares 10 steps to executing a successful CRM migration and all the angles to consider throughout your project.
Related Brandloyalty Topics