Latest Brandandnew Podcast Episodes

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IP and the SDGs: Building Our Common Future with Innovation and Creativity

Brand & New - April 26, 2024 05:00 - 31 minutes ★★★★★ - 63 ratings
Today is World Intellectual Property (IP) Day. Established by the World Intellectual Property Organization— or WIPO—in 2000, World IP Day serves to raise awareness of the positive role of IP—including copyright, designs, patents, and trademarks—in society and in the daily lives of consumers, and...

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IP and the SDGs: Building Our Common Future with Innovation and Creativity

Brand & New - April 26, 2024 05:00 - 31 minutes ★★★★★ - 4 ratings
Today is World Intellectual Property (IP) Day. Established by the World Intellectual Property Organization— or WIPO—in 2000, World IP Day serves to raise awareness of the positive role of IP—including copyright, designs, patents, and trademarks—in society and in the daily lives of consumers, and...

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Women Leaders Series: Overcoming the Broken Pipeline

Brand & New - March 07, 2024 17:00 - 37 minutes ★★★★★ - 4 ratings
This is the second episode of the “Women Leaders Series,” a collaboration between Brand & New and The Women’s LeadershIP Initiative. The series celebrates the unique leadership qualities of women, including their collaborative and empathetic approach to success. It brings together women leaders ...

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Women Leaders Series: Overcoming the Broken Pipeline

Brand & New - March 07, 2024 17:00 - 37 minutes ★★★★★ - 63 ratings
This is the second episode of the “Women Leaders Series,” a collaboration between Brand & New and The Women’s LeadershIP Initiative. The series celebrates the unique leadership qualities of women, including their collaborative and empathetic approach to success. It brings together women leaders ...

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How To Build Trust in Artificial Intelligence

Brand & New - February 26, 2024 06:00 - 24 minutes ★★★★★ - 63 ratings
The World Wide Web launched in the public domain on April 30, 1993, a little over 30 years ago. It was a major technological leap forward for humanity. It was a game changer, full of possibility… and uncertainty.   Experts are reminding us a lot lately that artificial intelligence (AI) has also...

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How To Build Trust in Artificial Intelligence

Brand & New - February 26, 2024 06:00 - 24 minutes ★★★★★ - 4 ratings
The World Wide Web launched in the public domain on April 30, 1993, a little over 30 years ago. It was a major technological leap forward for humanity. It was a game changer, full of possibility… and uncertainty.   Experts are reminding us a lot lately that artificial intelligence (AI) has also...

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Women Leaders Series: Advancing Athlete Rights

Brand & New - February 12, 2024 16:00 - 30 minutes ★★★★★ - 63 ratings
This episode of Brand & New is the first in the “Women Leaders Series,” hosted in collaboration with The Women’s LeadershIP Initiative. INTA launched The Women’s LeadershIP Initiative to champion and advance women’s leadership in intellectual property. The Initiative also provides the Associatio...

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Women Leaders Series: Advancing Athlete Rights

Brand & New - February 12, 2024 16:00 - 30 minutes ★★★★★ - 4 ratings
This episode of Brand & New is the first in the “Women Leaders Series,” hosted in collaboration with The Women’s LeadershIP Initiative. INTA launched The Women’s LeadershIP Initiative to champion and advance women’s leadership in intellectual property. The Initiative also provides the Associatio...

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A New Voice, A Continued Journey: Exciting Changes to Brand&New, with Etienne Sanz de Acedo, INTA CEO (USA)

Brand & New - December 26, 2023 09:00 - 36 minutes ★★★★★ - 4 ratings
After five years, around 100 episodes and countless great moments as your host, Audrey Dauvet is stepping away from the microphone to embark on a new journey. Brand & New will continue to flourish, to explore the new and emerging topics around innovation, intellectual property (IP), and beyond. ...

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A New Voice, A Continued Journey: Exciting Changes to Brand&New, with Etienne Sanz de Acedo, INTA CEO (USA)

Brand & New - December 26, 2023 09:00 - 36 minutes ★★★★★ - 63 ratings
After five years, around 100 episodes and countless great moments as your host, Audrey Dauvet is stepping away from the microphone to embark on a new journey. Brand & New will continue to flourish, to explore the new and emerging topics around innovation, intellectual property (IP), and beyond. ...

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AI and the Legal World: A Revolution Happening in Real Time, with Richard Susskind, Author & Adviser (United Kingdom)

Brand & New - November 21, 2023 10:00 - 25 minutes ★★★★★ - 63 ratings
Artificial intelligence (AI) can streamline processes, improve efficiency, and provide valuable insights. Zooming in on its impact on the legal industry, AI has already proven to excel at tasks such as legal research, document analysis, and contract review. This is enabling lawyers to handle lar...

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AI and the Legal World: A Revolution Happening in Real Time, with Richard Susskind, Author & Adviser (United Kingdom)

Brand & New - November 21, 2023 10:00 - 25 minutes ★★★★★ - 4 ratings
Artificial intelligence (AI) can streamline processes, improve efficiency, and provide valuable insights. Zooming in on its impact on the legal industry, AI has already proven to excel at tasks such as legal research, document analysis, and contract review. This is enabling lawyers to handle lar...

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From Legal and Regulatory Expert to Disruption and Innovation Leader, with Aoife McArdle, Innovation & Disruption Expert

Brand & New - October 24, 2023 08:00 - 34 minutes ★★★★★ - 63 ratings
Innovation is arguably the holy grail for business success. It fuels new and increased market share, profits, and brand value. And, ultimately, it is the pathway to industry leadership and legacy. “Disruptive innovation” is a term coined by Harvard Business School professor, Clayton Christenson,...

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From Legal and Regulatory Expert to Disruption and Innovation Leader, with Aoife McArdle, Innovation & Disruption Expert

Brand & New - October 24, 2023 08:00 - 34 minutes ★★★★★ - 4 ratings
Innovation is arguably the holy grail for business success. It fuels new and increased market share, profits, and brand value. And, ultimately, it is the pathway to industry leadership and legacy. “Disruptive innovation” is a term coined by Harvard Business School professor, Clayton Christenson,...

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Tackling Counterfeiting: the Solution of Countercheck, Winner of 2023 INTA Open Innovation Challenge (Scale-Up Category), with Phil Hamilton, Co-founder & CEO

Brand & New - September 26, 2023 08:00 - 16 minutes ★★★★★ - 4 ratings
Counterfeiting remains a serious problem, to say the least. According to a recent report of the United States Patent and Trademark Office, global trade in counterfeit goods could pass US 2 trillion annually, making it one of the 10 largest “economies” and one of the biggest sources of job losses...

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Tackling Counterfeiting: the Solution of Countercheck, Winner of 2023 INTA Open Innovation Challenge (Scale-Up Category), with Phil Hamilton, Co-founder & CEO

Brand & New - September 26, 2023 08:00 - 16 minutes ★★★★★ - 63 ratings
Counterfeiting remains a serious problem, to say the least. According to a recent report of the United States Patent and Trademark Office, global trade in counterfeit goods could pass US 2 trillion annually, making it one of the 10 largest “economies” and one of the biggest sources of job losses...

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Intelligent Search & Management of Trademarks in China: the Solution of Mozlen, Winner of 2023 INTA Open Innovation Challenge (Start-Up Category), with Terry Zhang, CEO & Founder

Brand & New - August 29, 2023 08:00 - 18 minutes ★★★★★ - 4 ratings
Artificial intelligence (AI) and digitalization have transformed trademark management. AI technologies automate tasks like trademark searches, monitoring, and enforcement. They help identify potential conflicts, track trademark portfolios, and provide data-driven insights that can inform brand s...

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Intelligent Search & Management of Trademarks in China: the Solution of Mozlen, Winner of 2023 INTA Open Innovation Challenge (Start-Up Category), with Terry Zhang, CEO & Founder

Brand & New - August 29, 2023 08:00 - 18 minutes ★★★★★ - 63 ratings
Artificial intelligence (AI) and digitalization have transformed trademark management. AI technologies automate tasks like trademark searches, monitoring, and enforcement. They help identify potential conflicts, track trademark portfolios, and provide data-driven insights that can inform brand s...

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Everything You Need to Know about Intellectual Property Insurance (with Jack Flug, Managing Director, Marsh)

Brand & New - August 01, 2023 06:00 - 24 minutes ★★★★★ - 63 ratings
The costs of IP litigation have skyrocketed over recent years, with big cases such as Stac Electronic v. Microsoft and Fonar v. General Electric amounting to more than US $120 million in expenses. Mitigating the risks associated with being sued or having to sue a third party for intellectual pro...

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Everything You Need to Know about Intellectual Property Insurance (with Jack Flug, Managing Director, Marsh)

Brand & New - August 01, 2023 06:00 - 24 minutes ★★★★★ - 4 ratings
The costs of IP litigation have skyrocketed over recent years, with big cases such as Stac Electronic v. Microsoft and Fonar v. General Electric amounting to more than US $120 million in expenses. Mitigating the risks associated with being sued or having to sue a third party for intellectual pro...

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Focus on the U.S. National Cybersecurity Strategy (with James Halpert, General Counsel of the Office of the National Cyber Director, White House, USA)

Brand & New - June 27, 2023 08:00 - 28 minutes ★★★★★ - 4 ratings
Established by Congress in 2021, the Office of the National Cyber Director (ONCD) advises the President of the United States on cybersecurity policy and strategy. More specifically, ONCD’s mission is to advance national security, economic prosperity, and technological innovation through cybersec...

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Focus on the U.S. National Cybersecurity Strategy (with James Halpert, General Counsel of the Office of the National Cyber Director, White House, USA)

Brand & New - June 27, 2023 08:00 - 28 minutes ★★★★★ - 63 ratings
Established by Congress in 2021, the Office of the National Cyber Director (ONCD) advises the President of the United States on cybersecurity policy and strategy. More specifically, ONCD’s mission is to advance national security, economic prosperity, and technological innovation through cybersec...

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Data Management in the Web 3.0 Era (with Greg Tulquois, Partner, DLA Piper)

Brand & New - May 30, 2023 08:00 - 29 minutes ★★★★★ - 4 ratings
From headlines on ChatGPT and the like to machine learning powered application offerings, Web 3.0 seems to be all the rage these days. What seemed like technological advances reserved to niche industries or R&D or crypto nerds—such as artificial intelligence (AI), machine learning, blockchain, a...

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Data Management in the Web 3.0 Era (with Greg Tulquois, Partner, DLA Piper)

Brand & New - May 30, 2023 08:00 - 29 minutes ★★★★★ - 63 ratings
From headlines on ChatGPT and the like to machine learning powered application offerings, Web 3.0 seems to be all the rage these days. What seemed like technological advances reserved to niche industries or R&D or crypto nerds—such as artificial intelligence (AI), machine learning, blockchain, a...

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IP Offices Series 3/3 - What Does it Take to Transform IP, with Kathi Vidal, Director of USPTO, USA

Brand & New - April 26, 2023 08:00 - 30 minutes ★★★★★ - 63 ratings
Most organizations around the globe have faced a significant number of challenges over the last couple of years. The same can be said for intellectual property (IP) offices. From the pandemic to financial market turmoil, through supply chain issues, increased cyberthreats, IP offices have naviga...

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IP Offices Series 3/3 - What Does it Take to Transform IP, with Kathi Vidal, Director of USPTO, USA

Brand & New - April 26, 2023 08:00 - 30 minutes ★★★★★ - 4 ratings
Most organizations around the globe have faced a significant number of challenges over the last couple of years. The same can be said for intellectual property (IP) offices. From the pandemic to financial market turmoil, through supply chain issues, increased cyberthreats, IP offices have naviga...

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IP Offices Series 2/3 - What Does it Take to Transform IP, with Marco Aleman (Assistant Director General IP and Innovation Ecosystems Sector at WIPO) & Lisa Jorgenson (WIPO Deputy DG Patents & Tech), Switzerland

Brand & New - March 21, 2023 08:00 - 38 minutes ★★★★★ - 4 ratings
When we think about IP systems, we often think of national or regional IP Offices (IPOs) and policies. Yet, IPOs heavily defer to, rely on, and follow the tracks of the World IP Organization, which remain the highest authority when it comes to developing balanced and effective IP systems support...

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IP Offices Series 2/3 - What Does it Take to Transform IP, with Marco Aleman (Assistant Director General IP and Innovation Ecosystems Sector at WIPO) & Lisa Jorgenson (WIPO Deputy DG Patents & Tech), Switzerland

Brand & New - March 21, 2023 08:00 - 38 minutes ★★★★★ - 63 ratings
When we think about IP systems, we often think of national or regional IP Offices (IPOs) and policies. Yet, IPOs heavily defer to, rely on, and follow the tracks of the World IP Organization, which remain the highest authority when it comes to developing balanced and effective IP systems support...

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IP Offices Series 1/3 - What Does it Take to Transform IP, with Koichi Hamano, Commissioner of Japan Patent Office

Brand & New - February 21, 2023 09:00 - 31 minutes ★★★★★ - 63 ratings
Like most organizations, intellectual property offices (IPOs) have faced significant challenges in recent years. From the pandemic to financial market turmoil, through supply chain issues, to increased cyberthreats, IPOs have had to navigate these hurdles and more, stretching their budget, infor...

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IP Offices Series 1/3 - What Does it Take to Transform IP, with Koichi Hamano, Commissioner of Japan Patent Office

Brand & New - February 21, 2023 09:00 - 31 minutes ★★★★★ - 4 ratings
Like most organizations, intellectual property offices (IPOs) have faced significant challenges in recent years. From the pandemic to financial market turmoil, through supply chain issues, to increased cyberthreats, IPOs have had to navigate these hurdles and more, stretching their budget, infor...