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Brand & New

138 episodes - English - Latest episode: 22 days ago - ★★★★★ - 63 ratings

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members. 

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Episodes

Women Leaders Series: Overcoming the Broken Pipeline

March 07, 2024 17:00 - 37 minutes - 25.7 MB

This is the second episode of the “Women Leaders Series,” a collaboration between Brand & New and The Women’s LeadershIP Initiative. The series celebrates the unique leadership qualities of women, including their collaborative and empathetic approach to success. It brings together women leaders in diverse roles and represents various organization types in the brands and IP ecosystem. These women are at the forefront of industry trends and the conversation around how the landscape for women l...

How To Build Trust in Artificial Intelligence

February 26, 2024 06:00 - 24 minutes - 17.1 MB

The World Wide Web launched in the public domain on April 30, 1993, a little over 30 years ago. It was a major technological leap forward for humanity. It was a game changer, full of possibility… and uncertainty.   Experts are reminding us a lot lately that artificial intelligence (AI) has also been around for many decades. Nevertheless, much like the Internet in the 1990s, ChatGPT becoming publicly available in November 2022 represents another paradigm shift for humanity and its relationsh...

Women Leaders Series: Advancing Athlete Rights

February 12, 2024 16:00 - 30 minutes - 20.9 MB

This episode of Brand & New is the first in the “Women Leaders Series,” hosted in collaboration with The Women’s LeadershIP Initiative. INTA launched The Women’s LeadershIP Initiative to champion and advance women’s leadership in intellectual property. The Initiative also provides the Association with a vehicle for sustained programs to help women in the IP community advance their careers and achieve professional success. The “Women Leaders Series” brings together women leaders in diverse r...

A New Voice, A Continued Journey: Exciting Changes to Brand&New, with Etienne Sanz de Acedo, INTA CEO (USA)

December 26, 2023 09:00 - 36 minutes - 25 MB

After five years, around 100 episodes and countless great moments as your host, Audrey Dauvet is stepping away from the microphone to embark on a new journey. Brand & New will continue to flourish, to explore the new and emerging topics around innovation, intellectual property (IP), and beyond. A new tremendously talented team led by INTA will be the new voice, curating experiences and stories that will resonate with listeners.  Their passion and dedication to fostering a connected listener ...

AI and the Legal World: A Revolution Happening in Real Time, with Richard Susskind, Author & Adviser (United Kingdom)

November 21, 2023 10:00 - 25 minutes - 17.5 MB

Artificial intelligence (AI) can streamline processes, improve efficiency, and provide valuable insights. Zooming in on its impact on the legal industry, AI has already proven to excel at tasks such as legal research, document analysis, and contract review. This is enabling lawyers to handle large volumes of data more quickly and accurately than ever before. However, some of the legal profession fear how AI will impact their jobs. And that fear isn’t unfounded. Goldman Sachs estimated in a 2...

From Legal and Regulatory Expert to Disruption and Innovation Leader, with Aoife McArdle, Innovation & Disruption Expert

October 24, 2023 08:00 - 34 minutes - 23.8 MB

Innovation is arguably the holy grail for business success. It fuels new and increased market share, profits, and brand value. And, ultimately, it is the pathway to industry leadership and legacy. “Disruptive innovation” is a term coined by Harvard Business School professor, Clayton Christenson, in the 90’s. It describes a process by which entrepreneurs break the low end or new market and create business models that are different from existing ones in those markets, thereby disrupting the st...

Tackling Counterfeiting: the Solution of Countercheck, Winner of 2023 INTA Open Innovation Challenge (Scale-Up Category), with Phil Hamilton, Co-founder & CEO

September 26, 2023 08:00 - 16 minutes - 11.4 MB

Counterfeiting remains a serious problem, to say the least. According to a recent report of the United States Patent and Trademark Office, global trade in counterfeit goods could pass US 2 trillion annually, making it one of the 10 largest “economies” and one of the biggest sources of job losses globally. All sectors are concerned, most brands experience harm from counterfeiting, not only inflicting massive negative economic harm, but also posing a danger to consumers’ health and safety and ...

Intelligent Search & Management of Trademarks in China: the Solution of Mozlen, Winner of 2023 INTA Open Innovation Challenge (Start-Up Category), with Terry Zhang, CEO & Founder

August 29, 2023 08:00 - 18 minutes - 12.5 MB

Artificial intelligence (AI) and digitalization have transformed trademark management. AI technologies automate tasks like trademark searches, monitoring, and enforcement. They help identify potential conflicts, track trademark portfolios, and provide data-driven insights that can inform brand strategy. They streamline processes, enhance protection and, ultimately, enable more accurate and more efficient trademark management.  In the global AI ecosystem, which is increasingly sophisticated,...

Everything You Need to Know about Intellectual Property Insurance (with Jack Flug, Managing Director, Marsh)

August 01, 2023 06:00 - 24 minutes - 16.8 MB

The costs of IP litigation have skyrocketed over recent years, with big cases such as Stac Electronic v. Microsoft and Fonar v. General Electric amounting to more than US $120 million in expenses. Mitigating the risks associated with being sued or having to sue a third party for intellectual property (IP) infringement has become a strategic matter for businesses. IP insurance coverage has become the cornerstone to effectively protect against those risks. What is IP insurance? From standard t...

Focus on the U.S. National Cybersecurity Strategy (with James Halpert, General Counsel of the Office of the National Cyber Director, White House, USA)

June 27, 2023 08:00 - 28 minutes - 19.5 MB

Established by Congress in 2021, the Office of the National Cyber Director (ONCD) advises the President of the United States on cybersecurity policy and strategy. More specifically, ONCD’s mission is to advance national security, economic prosperity, and technological innovation through cybersecurity policy leadership. In carrying out its directive, ONCD works closely with White House and interagency partners, as well as with all levels of government, the U.S.’s international allies and part...

Data Management in the Web 3.0 Era (with Greg Tulquois, Partner, DLA Piper)

May 30, 2023 08:00 - 29 minutes - 20.5 MB

From headlines on ChatGPT and the like to machine learning powered application offerings, Web 3.0 seems to be all the rage these days. What seemed like technological advances reserved to niche industries or R&D or crypto nerds—such as artificial intelligence (AI), machine learning, blockchain, and related decentralized ledger technologies—is now expanding dramatically into many aspects of the daily life of companies and individuals alike.  One of the key claims of the proponents of web 3.0 ...

IP Offices Series 3/3 - What Does it Take to Transform IP, with Kathi Vidal, Director of USPTO, USA

April 26, 2023 08:00 - 30 minutes - 21.2 MB

Most organizations around the globe have faced a significant number of challenges over the last couple of years. The same can be said for intellectual property (IP) offices. From the pandemic to financial market turmoil, through supply chain issues, increased cyberthreats, IP offices have navigated these hurdles and probably more, stretching their IT, budget, and organizational resources in unexpected ways. Yet, IP asset registrations have been soaring globally, and IP offices generally seem...

IP Offices Series 2/3 - What Does it Take to Transform IP, with Marco Aleman (Assistant Director General IP and Innovation Ecosystems Sector at WIPO) & Lisa Jorgenson (WIPO Deputy DG Patents & Tech), Switzerland

March 21, 2023 08:00 - 38 minutes - 26.6 MB

When we think about IP systems, we often think of national or regional IP Offices (IPOs) and policies. Yet, IPOs heavily defer to, rely on, and follow the tracks of the World IP Organization, which remain the highest authority when it comes to developing balanced and effective IP systems supporting innovation and creativity. Cooperating closely with IPOs, over the last couple of years the World Intellectual Property Office (WIPO) has participated in the discussions and policymaking to addres...

IP Offices Series 1/3 - What Does it Take to Transform IP, with Koichi Hamano, Commissioner of Japan Patent Office

February 21, 2023 09:00 - 31 minutes - 21.5 MB

Like most organizations, intellectual property offices (IPOs) have faced significant challenges in recent years. From the pandemic to financial market turmoil, through supply chain issues, to increased cyberthreats, IPOs have had to navigate these hurdles and more, stretching their budget, information technology, and organizational resources in unexpected ways. Yet, IP registrations have been soaring globally, and IPOs generally seem to have been riding those waves with success, often transf...

IP in Space: From Science Fiction To Science Fact Guests (with Sheja Ehtesham, ALG India Law Offices LLP, India and Clark Lackert, World Trade Centers Association’s Deputy General Counsel, USA)

January 17, 2023 06:00 - 29 minutes - 20.6 MB

If there is a concern that is almost never factored in by most intellectual property (IP) practitioners when managing their asset portfolios, it may well be what happens to those assets in outer space!  However, as the scientific community continues to explore and study outer space, it's likely that practitioners may soon experience a certain sense of urgency, the question not being if but when some research or manufacturing activities will be outsourced to outer space or when space resourc...

IP Reporting – The New Must-Have of a Sound IP Management Strategy (with Zeeger Vink, INTA 2022 President & IP Director at MF Brands Group)

December 06, 2022 07:00 - 27 minutes - 19.2 MB

In an economy where intangibles increasingly drive economic growth, reporting to shareholders, lenders, and the market more generally on substantial intellectual property (IP) assets, IP management, and IP strategies have become an expectation for any company – whether young or established. Consequently, IP reporting is increasingly impacting the practice of IP professionals across all industries and can constitute a competitive advantage for businesses and their IP departments.  However, ...

Iconic CEOs Series: Managing a Brand Portfolio at the Crossroads of Tradition and Modernity (with Alexandre Ricard, Chairman & CEO, Pernod Ricard, France)

November 08, 2022 06:00 - 24 minutes - 16.7 MB

A company? It is all about people and brands. The Brand & New Iconic CEO Series features leaders from global iconic companies rooted in Asia, Europe, and the United States, share their vision in full transparency about the impact of intellectual property, brands' social commitments, and much more. Over the last couple of years, we seem to have witnessed an acceleration of history, prompted by the COVID-19 pandemic as well as uncertain economic, social, geopolitical and environmental landsca...

Tackling One of the Most Critical Threats: Counterfeit Drugs (with Rory Corcoran, Assistant Director, Organized and Emerging Crime Directorate, INTERPOL, repost of November 2021)

October 18, 2022 07:00 - 35 minutes - 24.1 MB

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.  Over these last few months, public authorities have warned citizens about the alarming increase in the lethality and availability of counterfeit prescription pills. These counterfeit drugs are mass-produced by cri...

Iconic CEOs Series - How Brands Can Be The Change (with Mohit Malhotra, CEO, Dabur India Ltd, India)

October 04, 2022 08:00 - 28 minutes - 19.6 MB

A company? It is all about people and brands. The Brand & New Iconic CEO Series features leaders from global iconic companies rooted in Asia, Europe, and the United States, share their vision in full transparency about the impact of intellectual property, brands' social commitments, and much more. Over the last couple of years, we all seem to have been the witnesses of some kind of acceleration of history, with the COVID-19 pandemic and the various policies it triggered, the uncertain econo...

International Sanctions, Export Compliance, and IP: A New Landmine for Businesses to Navigate (with Ethan Heinz, Counsel, Dentons)

September 06, 2022 08:00 - 23 minutes - 16.4 MB

As businesses try to navigate the broader macro-economic problems caused by the Russian aggression – such as rising energy prices, disrupted supply routes, inflation, currency fluctuations, financial markets volatility, etc. – , they are also facing new regulations, as a result of the international sanctions taken against Russia following its declaration of war on Ukraine on February 24, 2022. Indeed, several governments and international organizations, mainly led by the U.S. and the E.U., m...

The Virtual Work Order: Generate Higher Performance and Stronger Relationships (with Keith Ferrazzi, Ferrazzi Greenlight, CEO, USA, repost of October 2020)

August 23, 2022 08:00 - 22 minutes - 15.3 MB

Our social lives have been turned upside down over the last six months, to say the least. While we have all appreciated first-hand the consequences of the COVID-19 pandemic on our personal life, it has also impacted our professional relationships and daily interactions. Remote work seems to be here to stay with an estimated close to 30% of the workforce working at home multiple days-week by the end of 2021.  How to overcome the challenges due to remote working when it comes to building, ent...

Tax Implications Across the Trademark Lifecycle in Europe

August 02, 2022 08:00 - 28 minutes - 19.6 MB

Taxes likely don’t spring to mind when discussing IP management and IP law practice generally. Yet, as assets to every organization, IP rights, including trademarks, have financial and tax implications that are critical from a financial and business perspective, and cannot be dismissed or overridden by IP professionals.  To address this topic, INTA released in May of this year a new report dedicated to tax implications across the trademark lifecycle in the European Union, Switzerland, and t...

Tax Implications Across the Trademark Lifecycle in Europe (with Jeff Marowits, President of Client Services, Keystone Strategy, and Scott Phillips, Managing Director, Epsilon Economics, U.S.A)

August 02, 2022 08:00 - 28 minutes - 19.6 MB

Taxes likely don’t spring to mind when discussing IP management and IP law practice generally. Yet, as assets to every organization, IP rights, including trademarks, have financial and tax implications that are critical from a financial and business perspective, and cannot be dismissed or overridden by IP professionals.  To address this topic, INTA released in May of this year a new report dedicated to tax implications across the trademark lifecycle in the European Union, Switzerland, and t...

Engineering Innovation (with Duncan Wardle, Innovation Consultant, Founder of ID8 & Innov8, initially posted in May 2021)

July 19, 2022 08:00 - 32 minutes - 22.5 MB

Companies need to be innovative to get their brands noticed – among customers, partners, employees – and ultimately to thrive from a business perspective. And this concern for innovation shows, at least on paper. In 2012, a report by The Wall Street Journal that remains relevant and cited today reported interesting infographics: over 250 books published in the last 90 days had the word “innovation” in the title, 43% of the companies surveyed had a Chief Innovation Officer, and the term “inno...

IP Compliance: Key Risks and Solutions in the Real and Virtual Worlds Nathalie Dreyfus, Founding Partner of Dreyfus & Partners, and Nathalie Sabek, Head of Compliance, Financial Security and Know Your Customer Policy, BNP Paribas, Paris, France

July 05, 2022 07:00 - 29 minutes - 20.5 MB

Codes of Business Conduct and Ethics Charters are powerful tools for companies to foster and re-affirm their culture of integrity and their values, based on compliance with laws and regulations. These inward and outward-facing documents provide a framework of expectations for each of their employees, as well as on the other stakeholders, from shareholders to customers and suppliers. All business partners are on the same boat, sharing fundamental principles as responsible citizens such as tru...

IP Compliance: Key Risks and Solutions in the Real and Virtual Worlds (with Nathalie Dreyfus, Founding Partner of Dreyfus & Partners, and Nathalie Sabek, Head of Compliance, Financial Security and Know Your Customer Policy, BNP Paribas, Paris, France)

July 05, 2022 07:00 - 29 minutes - 20.5 MB

Codes of Business Conduct and Ethics Charters are powerful tools for companies to foster and re-affirm their culture of integrity and their values, based on compliance with laws and regulations. These inward and outward-facing documents provide a framework of expectations for each of their employees, as well as on the other stakeholders, from shareholders to customers and suppliers. All business partners are on the same boat, sharing fundamental principles as responsible citizens such as tru...

IP Compliance: Key Risks and Solutions in the Real and Virtual Worlds (with Nathalie Dreyfus, Founder & Manager of Dreyfus & Partners, and Nathalie Sabek, Head of Compliance, Financial Security and Know Your Customer Policy, BNP Paribas, France)

July 05, 2022 07:00 - 29 minutes - 20.5 MB

Codes of Business Conduct and Ethics Charters are powerful tools for companies to foster and re-affirm their culture of integrity and their values, based on compliance with laws and regulations. These inwards and outwards facing documents provide a framework of expectations relying on each of their employees, as well as on the other stakeholders, from shareholders to customers and suppliers. All business partners are on the same boat, sharing fundamental principles such as trust and commitme...

India: the Artificial Intelligence Revolution and its Intellectual Property Implications (with Hemant Singh, Managing Partner Inttl Advocare, India, repost of May 2019)

June 21, 2022 08:00 - 19 minutes - 8.87 MB

India is one of the fastest-growing tech hubs in the world, that developed recently an ambitious national strategy to transform India, including actions related to Artificial Intelligence, to tackle challenges such as quality of education, demographic issues with smart cities and access to health care. In this context, the government is considering reforming the IP legal system to make it more innovation-friendly. Hemant Singh, managing partner of the IP law firm Inttl Advocare for more than...

Art & Financial Technology: A Match Made in the Metaverse Heaven (with Anne Bracegirdle, VP Business Development, Metaversal, Philadelphia, Pennsylvania, USA)

June 07, 2022 08:00 - 29 minutes - 20.3 MB

Just by reading the news, the metaverse seems like a storm of experiential, edgy, immersive technology poised at the juncture of art, entertainment, social media, and crypto currency. With that, we are told the metaverse has the potential to revolutionize the art world. Storage, location, display, transparency, authenticity and accessibility are the stumbling blocks to experiencing or owning fine art – Yet the metaverse theoretically provides a platform for creators, commentators, critics, g...

Cybersecurity & Privacy in the World of the Internet of Things (with Luke Dembosky & Jim Pastore, Partners, Debevoise & Plimpton, USA, initially posted on June 2019)

May 24, 2022 08:00 - 24 minutes - 11.4 MB

Internet of Things, wearables, smart houses, connected cars … We now hear about these technologies and their promising potential in our lives on a daily basis. However, most of us do not necessarily grasp the broad ecosystem they rely on, and the variety of issues they deal with from a legal perspective. Luke Dembosky and Jim Pastore, both partners at the multi-awarded law firm Debevoise & Plimpton in the U.S., explain in this episode how connected devices and more generally Internet of Thin...

The Impacts of Blockchain in the Intellectual Property World: the Gift that Keeps on Giving (with Prof. Pippa Loengard, Columbia Law School & Megan Noh, Partner, Pryor Cashman, USA)

May 10, 2022 08:00 - 34 minutes - 23.8 MB

While the art sector did not intuitively seem like a good match for blockchain, overnight, at some point in 2021, everyone started talking about record-setting sales of non-fungible tokens (NFTs) like they had always existed. Just like that, this new application of blockchain made all lawyers’ heads spin fast again. Despite the recent frenzy around them, NFTs actually gained popularity in the niche crypto community back in 2017 when a company, Dapper Labs, started selling NFTs linked to uniq...

The Gen Z "Brand Equation": Why ESG is so Critical to the Future of Brands (with Jeff Fromm, Youth Marketing and Trends Expert, FutureCast - Kansas City, Missouri, USA, repost of January 2021)

April 26, 2022 08:00 - 22 minutes - 15.6 MB

Born 1997 onward, Gen Z is  the world’s largest group of consumers, wielding hundreds of billions of U.S. dollars in spending power.  But whereas lots have been said about the previous generation, millennials, and their impact on marketing and branding strategies, especially online, Gen Z’ s preferences on brands are now under scrutiny, including in a major study launched by the INTA.  On track to be the most educated generation yet, Gen Z seem to have strong opinions and values and want to...

Striving for Diversity, Equity and Inclusion as an Outside IP Counsel (with Ty Lord, Partner, Kilpatrick Townsend, Atlanta, USA)

April 12, 2022 05:00 - 26 minutes - 18 MB

Over the last few years, an increasing number of organizations across all industries have been reviewing their corporate cultures, management processes, and hiring practices to promote diversity, equity, and inclusion (DEI). Like other industries, law firms have been under a microscope for their DEI practices. From the client’s point of view, a law firm with diverse teams bring a rich set of perspectives that result in better-reasoned strategies and recommendations.  Yet, despite converging...

Women’s Empowerment in Intellectual Property (with Ayala Deutsch, Executive VP and Deputy GC at NBA Properties Inc., repost of March 2020)

March 29, 2022 05:00 - 27 minutes - 18.9 MB

The 2020 Global Gender Gap Report, published by the World Economic Forum, shows that gender parity will not be attained for 99.5 years.  In the intellectual property (IP) industry, even though genders are similarly creative and innovative, it is not a secret to say that the field is predominantly male-oriented.  Women are, for instance, underrepresented in patenting; one study has even projected that women will not see parity in patenting until 2092!  This issue is addressed by the World Int...

Women’s Empowerment in Intellectual Property (with Ayala Deutsch, Executive VP and Deputy GC at NBA Properties Inc., repost of March 2020)

March 29, 2022 05:00 - 27 minutes - 18.9 MB

The 2020 Global Gender Gap Report, published by the World Economic Forum, shows that gender parity will not be attained for 99.5 years.  In the intellectual property (IP) industry, even though genders are similarly creative and innovative, it is not a secret to say that the field is predominantly male-oriented.  Women are, for instance, underrepresented in patenting; one study has even projected that women will not see parity in patenting until 2092!  This issue is addressed by the World Int...

Managing a Timeless Brand in Changing Times (with Adraea Brown, Vice President & Assistant General Counsel at Harley-Davidson U.S.A., LLC Milwaukee, Wisconsin, USA)

March 15, 2022 08:00 - 27 minutes - 18.9 MB

Strengthened by the civil unrest in the United States and across the globe that ignited almost two years ago, companies have been watching and reviewing their brand message but also their corporate cultures and hiring practices to promote diversity, equity, and inclusion (DEI). DEI has become actual priorities for executive teams, HR leaders, boards of directors, marketing teams, and legal departments seeking to ensure their ongoing success by aligning their daily practice with the DEI messa...

Focus on Kenya: At the Forefront of IP-related Legislative, Enforcement and Advocacy Efforts in Africa (with Hon. D. Ochieng and Hon. A. Muthoni Wahome, initially posted in August 2019)

March 02, 2022 03:00 - 25 minutes - 17.8 MB

With a steady GDP growth over 5% last year, Kenya is one of the leading economic forces not only in East Africa but on the entire continent. In this context, it’s no surprise that intellectual property issues are at the forefront of most national institutional projects. From legislative amendments to update the main laws in light of new challenges raised by new techs, to punchy enforcement initiatives to tackle counterfeiting, IP issues are regarded as critical to foster the economy. Our gu...

Perspective on Africa's IP Strengths and Challenges (with Brenda Kahari, BW Kahari, Zimbabwe)

February 15, 2022 09:00 - 26 minutes - 18.4 MB

Business-wise in a complex challenged global economy Africa is more on the move than ever. The World Economic Forum pointed out last year that six of the ten fastest-growing economies in the world are in Africa and the continent’s average annual GDP growth is projected to remain at a robust average of six percent until 2023.  How does this unstoppable growth translate from an intellectual property (IP) perspective? What are the continent’s strengths and challenges that can explain where Afr...

Supporting Businesses and Innovation in Times of Crises: IP Australia Case Study (with Michael Schwager, Director General, IP Australia, initially posted in June 2020)

February 01, 2022 09:00 - 25 minutes - 17.2 MB

With the spread of the COVID-19 pandemic, countries worldwide have been implementing more or less stringent social distancing and lockdown measures, and the operations of intellectual property (IP) offices have been impacted just as any other businesses or institutions. Many IP offices around the world have implemented emergency policies to limit their services, and some even have shut down for the foreseeable feature. For companies and individuals with worldwide trademark or patent portfoli...

Spotlight on Hot IP Issues and Trends in Asia (with Andy Leck, Partner, Baker McKenzie, Singapore)

January 18, 2022 09:00 - 27 minutes - 18.6 MB

With the implementation of the Phase One deal between the United States and China on import tariffs, as well as the ongoing global pandemic, the new Silk Roads, and even current supply chain issues, businesses in Asia have been navigating unprecedented circumstances when it comes to product development, marketing, distribution, and sales.  But Asia also continues to inspire global leaders to step outside of their comfort zone and use innovation in new ways to expand their business portfolio...

Being an Intellectual Property Lawyer in Disquieting Times (repost of April 2020, with Peter McAleese, Partner, Akran IP Firm)

January 04, 2022 09:00 - 24 minutes - 16.9 MB

A frightening new threat cascades around the world, upending familiar routines, disrupting the global economy, and endangering lives. While all multi-layered impacts of the Covid19 pandemic have yet to unfold, we already know that we are experiencing a major health crisis with significant global economic and social fallouts. Our guest today, Peter McAleese, is a partner with the intellectual property firm Akran, based in Rome, Italy, one of the nations worst hit by the pandemic. Peter deals...

Branding Luxury in the Digital World, repost of March 2021 with Prof. Irene Calboli (Texas A&M University School of Law, Dallas, Texas, USA) and Julie Zerbo (Founder and Editor-in-Chief, The Fashion Law)

December 21, 2021 09:00 - 29 minutes - 20.6 MB

Historically, the digital world emerged as a threat for the luxury retail industry – mostly by giving customers access to counterfeits. Also, the way business is often done online seemed to contradict the mere identity of luxury brands and the exclusive shopping experience they intend to offer. In other words, the digital world was perceived as a minefield for luxury, and many brands have been hesitant and sometimes late to move online and develop dedicated and sophisticated marketing strate...

Brands & Crisis Management: Drawing the Line between Good and Bad Practices (with Shep Hyken, Customer Service and Experience Expert, Shepard Presentations & Forbes.com - initially posted in August 2020)

December 07, 2021 10:00 - 23 minutes - 16.4 MB

RECORDED BEFORE THE CURRENT SANITARY CRISIS Major brands regularly experience crises and make the news for alleged fundamental rights violations or similar breaches with high social stakes. Think racial discrimination, privacy and data breaches, sexual harassment at the workplace, or even life-threatening health hazards such as food poisoning.  This episode sheds light on brand crisis management, the impact of such crises on brand value and intellectual property assets, as well as the solut...

Tackling One of the Most Critical Threats: Counterfeit Drugs (with Rory Corcoran, Assistant Director, Organized and Emerging Crime Directorate, INTERPOL)

November 23, 2021 08:00 - 35 minutes - 24.1 MB

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.  Over these last few months, public authorities have warned citizens about the alarming increase in the lethality and availability of counterfeit prescription pills. These counterfeit drugs are mass-produced by cri...

Cybersecurity: Through an Intellectual Property Lens (with Eran Kahana, IP & Cybersecurity Attorney, Maslon LLP, initially posted in January 2019)

November 09, 2021 06:00 - 22 minutes - 10.6 MB

Eran Kahana is an intellectual property (IP) and cybersecurity attorney at Maslon LLP, Minneapolis, Minnesota, a research fellow at Stanford Law School, Palo Alto, California, and a director at InfraGard (Minnesota chapter), a FBI and private partnership. He shares his experience and views about cybersecurity, the threats related to data, and potential solutions in a complex ecosystem where IP is basically everywhere and where cybercrime is increasingly alarming.  Every two weeks, on Tuesda...

The Changing Dynamics of Counterfeiting in China and Beyond (with Toe Su Aung, Co-Founder & Director of Elipe, UK)

October 26, 2021 05:00 - 28 minutes - 19.8 MB

While counterfeit goods are available almost everywhere online and offline, manufacturing and exportation is highly monopolized by a handful of countries. In the United States, the Department of Homeland Security reported seizures of counterfeit goods at U.S. borders have increased tenfold over the past two decades, with nearly 90 percent of seized products in 2018 arriving from mainland China or Hong Kong SAR, China.  The most recent trade deal between the United States and China, in 2020,...

Deep & Dark Web: When the Internet Becomes a Global Minefield (with Andrew Grotto, Director, Program on Geopolitics, Technology and Governance, Stanford Cyber Policy Center at Stanford University, initially posted in July 2020)

October 11, 2021 14:00 - 22 minutes - 15.8 MB

While the digital age has unleashed huge positive and beneficial opportunities, there are also more controversial, debatable, or even unlawful or harmful innovations. With hidden data breaches, dark web criminality, chatbots trolls, or deep fake impersonations, high technology provides anyone – literally anyone – with many easily accessible effective tools to serve any malicious agenda they may have. In this episode, you will learn more about deep fakes and the “dark web”- the unindexed and ...

How to Build an Agile and Cost-Effective Anti-Counterfeiting Strategy: Tips for SMEs, with Philippe Van Eeckhout (Founder & CEO of ContrAtak, Canada & France)

September 28, 2021 08:00 - 25 minutes - 17.3 MB

Global sales of counterfeits are growing at a furious 15 percent each year and have reached over US $1.82 trillion in 2020. This represents 3.3 percent of global trade (according to the OECD8), with e-commerce making up more than a quarter of that, according to the Global Brand Counterfeiting Report. The rise of digital channels facilitating the sale and purchase of consumer goods has indeed fueled a rapid increase in the trade of counterfeit products around the world. No retail products see...

Insight into the Mindset of the Generation Z Population: Leaving its Mark on the World (with A. Gerosa & C. Smuzynska, initially posted in May 2019)

September 14, 2021 10:00 - 21 minutes - 10.1 MB

Today’s episode is dedicated to a generation of people born in the late 90s to early 2000, post-millenials, called Generation Z.  This cohort of millions of kids, teens, and young adults, exposed to social media and new techs in their upbringing, shall redefine the relationships with brands in the future.  That’s why INTA researched this group, and released a multi-country study, Gen Z Insights: brands and counterfeit products, which explores Gen Z’s relationships with brands and attitudes ...

Insight into the Mindset of the Generation Z Population: Leaving its Mark on the World (with A. Gerosa & C. Smuzynska, initially posted in May 2019)

September 14, 2021 10:00 - 21 minutes - 10.1 MB

Today’s episode is dedicated to a generation of people born in the late 90s to early 2000, post-millenials, called Generation Z.  This cohort of millions of kids, teens, and young adults, exposed to social media and new techs in their upbringing, shall redefine the relationships with brands in the future.  That’s why INTA researched this group, and released a multi-country study, Gen Z Insights: brands and counterfeit products, which explores Gen Z’s relationships with brands and attitudes ...