Latest Brand psychology Podcast Episodes
Ep #65: Should You Have A Signature Offer?
Business Her Way - February 19, 2024 13:00 - 11 minutes ★★★★★ - 5 ratingsFeeling overwhelmed by too many services? Struggling to attract your ideal clients? You're not alone! Today's episode of Business Her Way dives into the burning question: Should you have a signature offer? Get ready for a hot take (a quick, bite-sized episode) as I explore both sides of the co...
#64: Sadie Fienberg on Providing Value & Making Money
Business Her Way - February 08, 2024 22:00 - 46 minutes ★★★★★ - 5 ratingsWelcome to Business Her Way, a show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world. On today's episode, Stephanie speaks with Sadie Fienberg of Butterfly Creative Projects. Listen in as Stephanie and Sadie talk business strategy...
Ep. #63: Ceels Lockley on Niching, Pivoting, and Burning It Down
Business Her Way - November 20, 2023 21:00 - 59 minutes ★★★★★ - 5 ratingsCeels Lockley is a Business Coach + Strategist based in the UK, working with service providers, freelancers, consultants, and agency owners. Ceels specializes in niche marketing. offer suite design and messaging. With over 20 years of experience in digital marketing, Ceels’ background includes...
Ep #62: How to plan for the year ahead
Business Her Way - November 06, 2023 02:00 - 28 minutes ★★★★★ - 5 ratingsIn this episode, I unveil the compelling reasons why planning your year ahead in November trumps waiting until January. Discover the advantages of getting a head start on your annual goals, and gain insights into a practical planning process. I'll share my personal approach to year-ahead planni...
Ep #61: Marketing vs Branding - What's the difference?
Business Her Way - October 23, 2023 10:00 - 5 minutes ★★★★★ - 5 ratingsDo you know the difference between marketing and branding? Like so many, most people spend considerable time marketing their business and not building their brand first. In this episode, Stephanie shares the very simple distinction between marketing and branding, and shares why every entrepreneu...
Ep #60: Permission to Do Business Your Way
Business Her Way - October 16, 2023 15:00 - 13 minutes ★★★★★ - 5 ratingsHad enough of the "Make $1M While You Sleep" empty promises and "do it this way" coaching models? Join me in this episode as I share my transformative rebranding journey and why it's a game-changer for my brand and this podcast. This season, I'm debunking the misleading narratives and inspiring ...
Ep #59 Integrating Mind, Body, and Business: The Importance of Strategy and Energetics in Your Success
Business Her Way - May 10, 2023 17:00 - 8 minutes ★★★★★ - 5 ratingsIn my fifteen years of working with and supporting business owners, I have seen firsthand the impact a holistic approach can have on their overall success. When entrepreneurs integrate their mind, body and business strategies, it catapults their revenue, impact and industry growth. Now, whether ...
Ep. #58: Overcome Negative Money Stories with Sam Kopelman (Money Mindset Coach)
Business Her Way - May 08, 2023 13:00 - 47 minutes ★★★★★ - 5 ratingsGet ready to shift those outdated and limiting money stories! Today on the podcast I have the honor of speaking to Sam Kopelman, money mindset coach for millennial women. She's bringing the heat (and lots of aha moments for me!) on saving, spending, and shifting the stories that keep us from fin...
Ep. #57 Engage, Clarify, Influence: Create Compelling Stories with The Story Trifecta™️
Business Her Way - April 28, 2023 22:00 - 12 minutes ★★★★★ - 5 ratingsAs humans, we are naturally drawn to stories. From the earliest times, we have used stories to share knowledge, entertain each other, and connect with one another. Stories are an essential part of our lives, and they can also be a powerful tool for leadership and branding. That's why we have dev...
Ep. #56: How to StoryProof Your Business
Business Her Way - April 14, 2023 04:00 - 7 minutes ★★★★★ - 5 ratingsHere’s the thing: recessions, fluctuating markets, pandemics, cool new tech…they happen! In order to survive the next big event, you need to "story-proof" your business. That’s why today, I’m sharing my StoryProof Plan™ to support you in securing your business or personal brand for economic hard...
Ep. #55: Stop Pretending, Unleash Your Potential and Craft An Authentic Story
Business Her Way - April 03, 2023 22:00 - 10 minutes ★★★★★ - 5 ratingsFor high-achieving and high-performing women, we are often conditioned to project a certain image to the world. For many that might be a mask of perfection, constantly striving to meet the expectations of those around us. For others, it might be the “fake it till you make it” experience of hustl...
Ep. #54: Building Company Loyalty in a Remote World
Business Her Way - March 28, 2023 18:00 - 8 minutes ★★★★★ - 5 ratingsIn today's remote work environment, engaging with your remote workforce can be a challenge. But with the power of brand storytelling, you can create a culture of engagement and loyalty that inspires your team and drives success. In this episode, I explore the key elements of a compelling brand s...
Ep #53: How Hiring a Business Coach Can Improve Your Life, Career and Company
Business Her Way - March 22, 2023 21:00 - 16 minutes ★★★★★ - 5 ratingsIn this episode, I share the seven powerful areas of the coaching process that supports a client in success and growth. I'll discuss how a coach can provide valuable insights, help you overcome obstacles, and develop strategies to achieve your goals. I'll also explore the role of partnership in ...
Ep. #52: How to Rewrite a Mission Statement to Reignite Your Team's Ambition
Business Her Way - March 14, 2023 22:00 - 9 minutes ★★★★★ - 5 ratingsIn this episode of our podcast, I delve into the importance of having a strong mission statement for your team or organization. But not just any mission statement - we're talking about upgrading your "why" to reignite your team's ambition. You will learn the key elements of an effective mission...
Ep. #51: The Best 3 Personality Tests for Entrepreneurs (Kolbe A Index, Enneagram, Human Design)
Business Her Way - March 08, 2023 00:00 - 20 minutes ★★★★★ - 5 ratingsTo achieve success and professional fulfillment, entrepreneurs and business leaders need to understand themselves and their teams better. One way to do this is by taking personality tests that can give them insights into their strengths, weaknesses, and tendencies. This week I look at three popu...
Ep. #50: Narrative Intelligence is the Superpower Skill Every Leader Needs to Succeed
Business Her Way - February 27, 2023 18:00 - 12 minutes ★★★★★ - 5 ratingsAn excellent leader possesses many qualities, including strategic thinking, excellent communication skills, and the ability to motivate and inspire others. However, one often overlooked superpower that can set a leader apart from the rest is narrative intelligence. What is narrative intelligence...
Ep. #49: How to Write a New Professional Story in the Midst of Mass Lay-Offs
Business Her Way - February 21, 2023 17:00 - 8 minutes ★★★★★ - 5 ratingsIn this episode, I'll be discussing how to use your professional story to navigate the uncertainty and challenges of mass layoffs. With the economic impacts of the pandemic continuing to affect industries and organizations worldwide, many professionals are finding themselves facing unexpected la...
Ep #48: The Anti-Hustle Strategy You Need Right Now
Business Her Way - January 27, 2023 21:00 - 12 minutes ★★★★★ - 5 ratingsHave you ever felt overwhelmed when reaching toward a goal? Or you berate yourself for not 'getting there' sooner? High achievers always struggle with the pace of success, often leading to burnout. In today's episode, I'm teaching the anti-hustle strategy that blew open my mind - and changed the...
Ep. #47: 5 Success-Boosting Benefits of Journaling for Leaders
Business Her Way - January 19, 2023 16:00 - 10 minutes ★★★★★ - 5 ratingsWelcome to this episode of Lead With Story, where I explore the benefits of journaling for leaders. Join me as I share journaling as a tool to improve your leadership skills and achieve your goals. You'll learn how journaling can help you gain clarity on your leadership vision, track your progr...
Ep #46: My Morning Routine for Working Moms (No 5AM Wake Up Required)
Business Her Way - January 05, 2023 16:00 - 24 minutes ★★★★★ - 5 ratingsIn today's episode, Stephanie discusses how her morning routine has changed over the years and how she utilizes her morning time for maximum efficiency with two small children. With morning routines becoming more popular, with books being written regularly on the subject, most morning routines d...
Ep. #45: Stop Duct Taping Problems and Solve Them With This 3 Step Process Instead
Business Her Way - December 22, 2022 16:00 - 9 minutes ★★★★★ - 5 ratingsEver struggle with a problem, either within the company or even within your team, and instead of solving it you throw some duct tape around it? That's the short-term solution that while easy, often leads to bigger long-term problems. If you're a leader, CEO or entrepreneur using duct tape to fix...
Ep. #44: The One List You Need to Live a More Fulfilling & Happy Life
Business Her Way - December 15, 2022 16:00 - 18 minutes ★★★★★ - 5 ratingsIf there's anything I do to live a fulfilling and joyful life, it's this one list that has changed the way I show up to my work, with my family, and as a friend. This practice, when done and reviewed regularly, will provide you a life full of your wildest dreams. Learn what I do and how I do it ...
Ep. #43: Sarah Gobbs-Hill on Leadership and Listening Forward
Business Her Way - December 08, 2022 16:00 - 41 minutes ★★★★★ - 5 ratingsThis week on Lead With Story, Stephanie speaks with Sarah Gobbs-Hill, CEO of Listening Forward Consulting. Stephanie and Sarah dive into the top leadership traits coveted by so many and discuss the rollercoaster that is entrepreneurship. Whether it's commanding a boardroom or pitching new client...
Ep. #42: The 4 Elements of a Great Leader
Business Her Way - December 01, 2022 23:00 - 10 minutes ★★★★★ - 5 ratingsIn the launch of Season 3 of Lead With Story Podcast, Stephanie shares the four key elements that make up a successful leader. After spending the last ten years working with entrepreneurs and business owners around the world, she's narrowed down these four traits as the most telling of a success...
#41: Cameron Bannister on Building an All-In-One Digital Platform for Creatives
Business Her Way - August 02, 2021 13:00 - 53 minutes ★★★★★ - 5 ratingsCameron Bannister, CEO and co-founder of FreeByrd, is on a mission to empower creatives to do what they love while making money online. After spending 13-years as a traveling hairstylist to NYC, LA, and Dallas, Cameron was inspired to help her creative peers, many of whom are extremely talented ...
#40: The 3 Key Metrics You Need to Monitor on Your New Website
Business Her Way - July 19, 2021 17:00 - 11 minutes ★★★★★ - 5 ratingsYou know you need an MVP website (see episode #39) but what exactly are you testing or measuring when it goes live? For most early-stage startups, you’re testing your minimum viable product, spending time in R&D, and engaging in conversation to raise capital. That doesn’t leave much time for m...
#39: Why Your Early-Stage Startup Needs an MVP Website (like, yesterday!)
Business Her Way - July 12, 2021 17:00 - 11 minutes ★★★★★ - 5 ratingsAt the very least, an MVP website is a quick and dirty website. It includes features like a logo, social buttons, as well as a description, basic product information, and the contact details of the company’s founders. Coined from the term ‘Minimum Viable Products,’ MVPs are products that have ju...
#38: Julie Arsenault of Pantry Drop: The Journey to Founding a Size-Inclusive Fashion Subscription Box Startup"
Business Her Way - April 19, 2021 16:00 - 38 minutes ★★★★★ - 5 ratingsJulie Arsenault is the founder and CEO of Panty Drop, a technology company that delivers a personalized intimates shopping experience for women of all sizes. They are tackling a multi-billion dollar market and growing rapidly. In this episode of Empower Your Marketing, Julie talks all about her...
#37: Ashley Connell from Prowess Project: How One Female Founder is Focusing on Women in the Workplace
Business Her Way - April 06, 2021 20:00 - 46 minutes ★★★★★ - 5 ratingsAshley Connell, founder & CEO of Prowess Project (based in Austin, TX) doesn't have time to take it easy. As 5.4 million women return to work after the global pandemic's "she-cession," Ashley's job is to get them back into the workforce. In this episode of Empower Your Marketing, Ashley talks a...
#36: Secrets to Crowdfunding a Product-Based Startup in a Global Pandemic with Lauren Ashcroft
Business Her Way - March 24, 2021 16:00 - 46 minutes ★★★★★ - 5 ratingsLauren Ashcroft is the founder of UltimateYou, a company on a mission to empower entrepreneurs, students, and professionals to reach their biggest goals. This week, I talk with Lauren about her quick rise from concept to shipped product (in less than a year!), her use of crowdfunding platform K...
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