Latest Brand platform Podcast Episodes

Episode 4: Rational Marketing vs Irrational Customers

Uppwards - The B2B Marketing Podcast - April 29, 2022 08:35 - 31 minutes
Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ Dan's Reading List: Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense Ian Leslie - Curious: The Desire to Know and Why Your Future Depends On It Richard Shotton - The Choice Factory M...

Episode 3: 7 Tips to Improve Your Digital Effectiveness

Uppwards - The B2B Marketing Podcast - September 22, 2019 19:49 - 37 minutes
Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ See the robot for yourself: https://www.fastcompany.com/90395110/how-googly-eyes-solved-one-of-todays-trickiest-ux-problems

Episode 2: What Makes a Great Idea in Digital?

Uppwards - The B2B Marketing Podcast - August 22, 2019 15:14 - 34 minutes
Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ Read the Gartner research about the new B2B buying process: https://www.gartner.com/en/sales-service/insights/b2b-buying-journey Watch The Great Hack on Netflix See the EY Robots campaign in action here: https://w...

Episode 1: Short-Term/Long-Term Thinking: What’s the Perfect Marketing Balance?

Uppwards - The B2B Marketing Podcast - July 03, 2019 13:14 - 30 minutes
Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ Find a summary of Les Binet & Peter Fields’ ‘The Long and Short of it’ here: https://bit.ly/2NvNUkl Read the 2019 Edelman Trust Barometer here: https://bit.ly/2Dk1ake