Episode 4: Rational Marketing vs Irrational Customers
Uppwards - The B2B Marketing Podcast
English - April 29, 2022 08:35 - 31 minutes - 29.3 MBBusiness b2b brand platform digital agency marketing agency life b2b agency b2b brand b2b marketing brand agency brand strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 3: 7 Tips to Improve Your Digital Effectiveness
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Learn more about Upp: https://www.uppb2b.co.uk/
Dan's Reading List:
Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make SenseIan Leslie - Curious: The Desire to Know and Why Your Future Depends On ItRichard Shotton - The Choice FactoryMalcolm Gladwell - Talking to StrangersSteve Harrison - Changing the World is the Only Work Fit for a Grown Man (On the life of Howard Gossage)