Latest Brand messaging Podcast Episodes
S2 EP10 - Bluey
Branding Banter - November 08, 2021 03:30 - 1 hour ★★★★★ - 2 ratings🎙 It’s time for some more banter! In this episode, we’re shining our banterous spotlight on a different kind of brand, one that both Frank & Delphie have bought into considerably and so have both our sets of kids. It’s the Aussie animated TV show success story that is, Bluey. Bluey has become ...
S2 EP9 - Petbarn
Branding Banter - November 01, 2021 04:05 - 1 hour ★★★★★ - 2 ratings🎙 It’s time for some more banter! In this episode, we’re putting a leash on our banter and throwing it a chew toy to spotlight Aussie pet care brand, Petbarn. Petbarn in the last 2 decades has grown into a big leader and go-to brand in Australia for pet care. As they have an end-to-end service...
S2 EP8 - RØDE Microphones
Branding Banter - October 25, 2021 03:22 - 1 hour ★★★★★ - 2 ratings🎙 It’s time for some more banter! In this episode, we’re shining our banterous spotlight and microphones on the Aussie beacon of audio gear, RØDE. Founded originally in 1967, RØDE has become an industry leader in quality, Australian made audio equipment for the everyday creator, prosumer and p...
S2 EP7 - Australia Post
Branding Banter - October 18, 2021 03:00 - 1 hour ★★★★★ - 2 ratings🎙 It’s time for some more banter! In this episode, we’re getting deep into the pores to shine our banterous spotlight on our national postal service, Australia Post. It is a heritage service provider with over 200 years of history. However, our focus in on the brand that is Australia Post whic...
S2 EP6 - GO-TO Skincare
Branding Banter - October 11, 2021 04:00 - 1 hour ★★★★★ - 2 ratings🎙 It’s time for some more banter! In this episode, we’re getting deep into the pores to shine our banterous spotlight on Aussie skincare brand, GO-TO. Founded by Zoë Foster Blake, GO-TO has grown its orange of face and body products for women, into a brand that now caters to men (BRO-TO) and k...
S2 EP5 - Lifeline & Beyond Blue
Branding Banter - October 04, 2021 09:41 - 1 hour ★★★★★ - 2 ratingsThis week for episode 5 of season 2 we’re doing things a little differently, shining a spotlight on two Aussie brands to identify how they impact and support the Australian community through crisis support and mental health advocacy and awareness. To do this, Delphie will be covering Lifeline, ...
S2 EP4 - Koala
Branding Banter - September 27, 2021 11:07 - 1 hour ★★★★★ - 2 ratings🎙 It’s time for some more banter! This week for episode 4 of season 2 we’re shining our Branding Banter spotlight on the Aussie company that is synonymously known for its mattress-in-a-box products. With over 42,500 5 star reviews and 2 Canstar mattress products of the year, Koala is leadin...
S2 EP3 - Canva
Branding Banter - September 20, 2021 11:29 - 1 hour ★★★★★ - 2 ratings🎙 It’s time for some more banter! This week for episode 3 of season 2 we’re shining our Branding Banter spotlight on the Aussie tech success story that is Canva. With 60M+ active users, 2000 staff in Australia and Asia and a recent valuation of close to $55B, the online design platform Canv...
S2 EP2 - Bunnings
Branding Banter - September 13, 2021 10:54 - 1 hour ★★★★★ - 2 ratings🎙 It’s time for some more banter! This week for episode 2 of this second season we’re shining our Branding Banter spotlight on Aussie hardware retailer, Bunnings. Across Australia and New Zealand it has a dominant presence, not just with roughly 267 stores, but because of their physical siz...
S2 EP1 - Freedom Furniture
Branding Banter - September 06, 2021 12:15 - 1 hour ★★★★★ - 2 ratings🎙 We’ve brought the banter back! Yes, we’ve now matured and refined our own podcast brand and started a whole new season with a new intro, minimal cover art to hero our distinct B and a whole new format of our show. Speaking of which, we now describe Branding Banter as the podcast that shin...
Digital Transformation Means Productizing, not Digitizing
Agency on Record - June 01, 2021 13:10 - 50 minutes ★★★★★ - 13 ratingsJay Wightman, head of digital experience at Manulife Investment Management, joins us to talk the data and product challenges of the company's digital transformation and how Maestro was a critical part of the solution. Mike and Jason want you to go to http://maestro.maark.com/.
EP 20 - Legally Creative Branding w/Riz McDonald
Branding Banter - May 10, 2021 13:58 - 46 minutes ★★★★★ - 2 ratings🎙 Ready for your weekly dose of podcasty banter!? We’re back this week for Branding Banter with Episode 20 and a new chat with a new guest! In this episode, we’re having a banter with Riz McDonald, founder of Foundd Legal who is a legal professional for creative entrepreneurs from Brisba...
EP 19 - Positioning your small business brand
Branding Banter - May 03, 2021 15:25 - 58 minutes ★★★★★ - 2 ratings🎙 Ready for your weekly dose of podcasty banter!? We’re back this week for Branding Banter, Episode 19! In this episode, we’re having a banter about the branding/marketing concept of ‘positioning’. For what can only be described as a simple, yet complex part of developing a strategy for ...
EP 18 - Personal Brand Photography w/Renee Shea
Branding Banter - April 26, 2021 15:20 - 1 hour ★★★★★ - 2 ratings🎙 Ready for your weekly dose of podcasty banter!? We’re back this week for Branding Banter with Episode 18 and a new chat with a new guest! In this episode, we’re having a banter with Renee Shea, photographer and personal branding expert from Brisbane, Australia. What was going to be...
EP 17 - Nailing your brand purpose
Branding Banter - April 19, 2021 15:13 - 56 minutes ★★★★★ - 2 ratings🎙 Ready for your weekly dose of podcasty banter!? We’re back this week for Branding Banter with Episode 17 revolving around the concept of developing your brand purpose. We look at why any business of any size, including small businesses, can benefit from having a clear purpose in mind a...
EP 16 - Rebranding Deputy as a 12yo brand w/Lisi Schappi
Branding Banter - April 12, 2021 14:05 - 52 minutes ★★★★★ - 2 ratings🎙 Ready for your weekly dose of podcasty banter!? We’re back this week for Branding Banter with Episode 16 after a week off over Easter. In this episode, we’re having a banter with Lisi Schappi, design lead from Deputy.com - a staffing platform for shift work scheduling and team manageme...
The Sacrifice of Style
Agency on Record - April 02, 2021 12:39 - 47 minutes ★★★★★ - 13 ratingsIn the holy trinity of story, vision, and style, style is often the one sacrificed. That can be true whether it's art, marketing, or digital experiences. Mike and Jason just want style to be in style.
EP 15 - Copywriting that creates a brand voice w/Elle Connolly
Branding Banter - March 29, 2021 15:40 - 1 hour ★★★★★ - 2 ratings🎙 Ready for your weekly dose of podcasty banter!? We’re back this week with Episode 15 of the Branding Banter podcast 🤩 AND it’s with our first guest for 2021! In this episode, we’re having a banter with Elle Connolly from 23 Wise Words, about her speciality of copywriting. For personal ...
Minimum Viable Products Are Rarely Viable
Agency on Record - March 24, 2021 04:00 - 35 minutes ★★★★★ - 13 ratingsThere are many reasons to release a minimum viable product (MVP) in the software world--to hit a deadline, to test the concept on the market, to lower cost--and they're all probably wrong strategies. Mike and Jason just want you to knock off the M and V and focus on the P.
EP 14 - What makes a great logo?
Branding Banter - March 22, 2021 15:39 - 1 hour ★★★★★ - 2 ratings🎙 Ready for your weekly dose of podcasty banter!? We’re back this week with Episode 14 of the Branding Banter podcast 🤩 In this episode, we’re having a banter about what makes a great logo and how to design a good logo for your brand that represents your business. We look at consider...
EP 13 - Defining your Brand Personality
Branding Banter - March 15, 2021 16:38 - 53 minutes ★★★★★ - 2 ratingsReady for your weekly dose of podcasty banter!? We’re back this week with Episode 13 of the Branding Banter podcast. In this episode, we’re talking about defining your brand’s personality and the many facets that make up what your customers, clients, audience perceive of you as a busines...
Turns Out, We Don't Need Google Search Anymore
Agency on Record - March 15, 2021 12:34 - 39 minutes ★★★★★ - 13 ratingsIt sounds weird to say, but we've outlived Google Search's usefulness. It's full of ads, we never make it past page three of its results, it's hard to trust its objectivity, and the privacy concerns aren't going away. That means any other search engine is just as good, if not better. Mike and Jas...
Awesome at Vaccines, Awful at Software
Agency on Record - March 09, 2021 02:19 - 39 minutes ★★★★★ - 13 ratingsWe pushed the bounds of science and bureaucracy to create a COVID vaccine in record time. But the simple online form for getting it is broken in every way despite big agencies and major companies building it. Even worse, this software fail is the state of the industry. Mike and Jason just don't w...
EP 12 - Making sense of brand consultant titles
Branding Banter - March 08, 2021 15:35 - 1 hour ★★★★★ - 2 ratings🎙 Are you ready for some more podcasts banter!? We are back again, with our second episode in one day dropping - EPISODE 12 of the Branding Banter podcast 🤩 In this episode, we talk about the importance or possibly the unnecessary importance on titles in the branding industry. But most i...
Ep 11 - To follow branding trends or be unique?
Branding Banter - March 08, 2021 04:00 - 56 minutes ★★★★★ - 2 ratings🎙 Are you ready for some more podcasts banter!? We are finally back in 2021 with EPISODE 11 of the Branding Banter podcast 🤩 Our first episode back is about following the mould of what others are doing to brand their business or to set your own trends and roll with your own path as a busines...
The Real GameStop Story is the Hysteria Created by Consumer Platforms
Agency on Record - February 02, 2021 02:26 - 30 minutes ★★★★★ - 13 ratingsIt was fun to root for the Redditors, but the GameStop debacle shows yet again how software platforms are best at turning individuals into faceless, hysterical mobs. Mike and Jason are just sore they didn't get in when they were trading shares for old Nintendo cartridges.
In Defense of Apathy on the Socials
Agency on Record - January 21, 2021 16:43 - 31 minutes ★★★★★ - 13 ratingsSocial media forces us to be emotionally attached to everything due to the social pressure to make statements or the unending need to post content. But the rabid pursuit to be "in the conversation" is exhausting and fomentative. We need more emotional impartiality. Mike and Jason are working on t...
The Thin Line Between Product and Marketing, with Cassidy Shield
Agency on Record - January 11, 2021 04:06 - 47 minutes ★★★★★ - 13 ratingsWe welcome to the podcast Cassidy Shield, VP of Marketing at Narrative Science, a company dedicated to telling engaging stories through data. We go way back with Cassidy, maybe too far back, and we get to pick his brain about who in the company should own the product vision and what the heck that...
Did Maark Survive 2020?
Agency on Record - December 31, 2020 17:10 - 46 minutes ★★★★★ - 13 ratingsDo we want to look back at 2020? Of course we do. It was a strange year for everyone, a tragic year for some, and--from a digital industry perspective--an enlightening year. Mike and Jason just want to record this podcast in person again.
Can Artists Be as Prolific as the Digital World Demands and Still Be Great?
Agency on Record - November 22, 2020 21:19 - 39 minutes ★★★★★ - 13 ratingsThe digital world has increased both consumption and production of both art and content to crazy levels. But has that voracious cycle caused us to lose something important? Mike and Jason just want to rehash old college dorm arguments...in the digital world.
Related Brand messaging Topics