S2 EP4 - Koala

🎙 It’s time for some more banter!

This week for episode 4 of season 2 we’re shining our Branding Banter spotlight on the Aussie company that is synonymously known for its mattress-in-a-box products.

With over 42,500 5 star reviews and 2 Canstar mattress products of the year, Koala is leading the pack when it comes to known brands in the mattress space. Competing against the likes of traditional mattress brands like Sealy and SleepMaker, or mattress-in-a-box competitors like Ecosa and Sleeping Duck - Koala is dominating the space when it comes to thinking about a new mattress in 2021.

We picked Koala as they’re positioned as a quintessentially Aussie brand, with key messaging and even their name fitting right at home amongst the gumtrees. However, our spotlight is shining on a recent brand refresh that aligns with a new product range (including other furniture than mattresses for the whole home) and the shift of moving manufacturing offshore for the majority of their product range.

So join us for a banter in this episode on Apple, Spotify or Google Podcasts.

And each week we’ll be recording our show’s LIVE on Clubhouse, so follow along in our Instagram stories for when we’ll be recording and join our Branding Banter club on Clubhouse to be notified.

Frank also mentioned a site of where he did his mattress research via a site called BedBuyer - check them out for their reviews on all the top mattress brands in Australia:

https://bedbuyer.com.au/

🎙 Where to find more about Delphie & Frank

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/