Latest Back stories Podcast Episodes
CFO/CMO Series Ep#2 La-Z-Boy
On Strategy Showcase - April 28, 2024 16:00 - 42 minutesWe're joined by CFO Bob Lucian and CMO Christy Hoskins. This episode is a great example of what's possible when both speak each others language and genuinely believe in both the value of marketing and the necessity of responsible financial management. Thanks to Analytic Partners (The leader in c...
Brand Leadership Ep#1: Molson Coors, TikTok and Orangetheory Fitness
On Strategy Showcase - April 23, 2024 22:00 - 44 minutesWe hear from CMO, Sofia Colluci about the impact of Molson Coors’ recently completed review of its marketing effectiveness principles, from Sofia Hernandez, Global Head of Business Marketing about TikTok’s distinct creative needs as an entertainment platform, and from David Chriswick, SVP Brand ...
Uber Eats and the evolution of the brand
On Strategy Showcase - April 20, 2024 16:00 - 47 minutesWe're joined by Danielle Hawley, Head of Global Brand for Uber and Celia Garforth, Head of Strategy at the Special Group. We talk about the new work and the unlock that drove its original creation. Thanks to the Master of Advertising Effectiveness program (MAE) for sponsoring this episode. More ...
CFO/CMO Series Ep#1 Heineken
On Strategy Showcase - April 14, 2024 16:00 - 1 hourJonnie Cahill, CMO and Timothy Bodart CFO, of Heineken USA join me to talk about why their relationship works, how they got there, and advice they have for others. This series is sponsored by Analytic Partners (the leader in commercial analytics.) Learn more at www.analyticpartners.com/onstrategy
Ep#3 Start-Ups, Scale-Ups and Grown-Ups
On Strategy Showcase - April 07, 2024 20:00 - 50 minutesIn this last episode in the series, we focus on mature brands (grown-ups) and how they manage for growth and shifts in their competitive landscape. We're joined by Smirnoff Vodka's Global SVP, Stephanie Jacoby, Domino's Pizza's SVP, Chief Brand Officer, Kate Trumbull, and Land O'Lakes SVP and CM...
"He Get Us" is one of the most provocative campaigns in decades
On Strategy Showcase - March 31, 2024 14:00 - 40 minutes"How did the world's greatest love story become known as a hate group?" That was the question the client posed. We've seen the Super Bowl spots. It's a strikingly honest $100m campaign designed to bring skeptics back to Jesus. It's had over 3 billion video views with 73% aided awareness in the U...
"He Gets Us" is one of the most provocative campaigns in decades
On Strategy Showcase - March 31, 2024 14:00 - 40 minutes"How did the world's greatest love story become known as a hate group?" That was the question the client posed. We've seen the Super Bowl spots. It's a strikingly honest $100m campaign designed to bring skeptics back to Jesus. It's had over 3 billion video views with 73% aided awareness in the U...
YETI's "Gear Built for the Wild" with CMO, Paulie Dery
On Strategy Showcase - March 24, 2024 18:00 - 47 minutesWith $1.65 billion in revenue in 2023, YETI has built its business by allowing people to get out into the wild. But YETI’s wild is not the wild of extreme sports and caffeine-fueled energy. It’s a more quiet, reflective wild. An almost spiritual wild. And it's all done in-house. Thanks to the Ma...
Dave's Killer Bread is a billion dollar business and expanding beyond the bread aisle
On Strategy Showcase - March 17, 2024 14:00 - 26 minutesWith a brand platform of "Breaking the Rules for Good," Dave's could have gone purpose-first with its founder's backstory of incarceration. But now that Dave is no longer part of the business, a shift is occurring. Thanks to Tracksuit (affordable brand tracking for modern-day brands) for sponso...
From knowledge to understanding with Prof. Gina Fong of Northwestern
On Strategy Showcase - March 10, 2024 17:00 - 32 minutesGina teaches ethnography to MBA students at Northwestern's Kellogg School of Management. We talk about the importance of adding understanding to knowledge in business and life. Thanks to the Master of Advertising Effectiveness (MAE) program for supporting our show.
Ep#2 Start-Ups, Scale-Ups and Grown-Ups
On Strategy Showcase - March 03, 2024 19:00 - 46 minutesScale-Ups Liquid Death and Canva join us. One has been brand-first from the beginning, the other later using brand to expand into new audiences. While they come from different categories, they’ve a shared belief: an emphasis on earned and shared versus paid. And both create their campaigns inter...
The Streaming Landscape in 2024 and beyond
On Strategy Showcase - February 26, 2024 13:00 - 42 minutesA fantastic conversation this week. So much is changing in terms of streaming consolidation, content, branding and pricing. I'm joined by Michael Beach, CEO of Cross Screen Media in Washington DC. to discuss what exists today and what lies ahead. Thank to the Master of Advertising Effectiveness ...
Ep#1 Start-Ups, Scale-Ups and Grown-Ups
On Strategy Showcase - February 20, 2024 13:00 - 41 minutesStart-Ups are the focus of this first episode. We discuss the degree to which marketing and brand are factors in creating growth at this early stage. And about the importance of partnerships and product/market fit. Guests are Kathryn Winokur of Hally Hair, Imme Ermgassen of Botivo drinks and Jes...
How MINI's strength created a challenge
On Strategy Showcase - February 03, 2024 20:00 - 39 minutesBeing synonymous with small resulted in newer, larger models being overlooked. We talk with Jonny Ewles of Media.Monks, London about the UK's APG award winning campaign for the MINI Clubman.
The Consequences of Change with Ed Cotton and Steve Walls
On Strategy Showcase - January 28, 2024 17:00 - 43 minutesSteve and Ed are each unique and prolific voices in our industry. We talk about how our new realities are a stage not just for change, but for opportunity. Thanks to the Master of Advertising Effectiveness Program for sponsoring.
Ep#3 Connections Role in Effectiveness
On Strategy Showcase - January 22, 2024 13:00 - 46 minutesIn this final episode, we talk about Connections Planning from the media agency perspective. We're joined by Jon Gittings, International Head of Strategy at Wavemaker, LA, Eliza Kaplan , Exec. Dir. Global Strategy at OMD, NY and David Broad, Fmr. Marketing Strategy Director at Spotify. Thanks to...
The story behind Tubi and Mischief’s "Find Your Rabbit Hole"
On Strategy Showcase - January 15, 2024 14:00 - 37 minutesThe streaming platform's CMO, Nicole Parlapiano and Mischief's EVP, Strategy, Ed Gunn share the story behind their famous "Find Your Rabbit Hole" campaign and where it's headed. Thanks to the Master of Advertising Effectiveness Program for sponsoring.
Ep#2 Connections Role in Effectiveness
On Strategy Showcase - January 08, 2024 13:00 - 40 minutesIn Ep#2, we talk about how connections planning is earning its seat at the table. We're joined by department heads Stephanie Ehui of TBWA Chiat/Day, Los Angeles, Jonathan Daly of Johannes Leonardo, NY, Annex88's Brandon Solis. Thanks to WARC for sponsoring this three episode series.
Mark Ritson's Top 10 Marketing Moments of 2023
On Strategy Showcase - December 22, 2023 21:00 - 48 minutesFor the third year, columnist and marketing professor, Mark Ritson shares his Top 10 Marketing Moments of the year. These are marketing moments, not simply advertising moments. We talk about each and why they mattered.
Ep#1 Connections Role in Effectiveness
On Strategy Showcase - December 17, 2023 19:00 - 54 minutesBrian Brydon, SVP, Head of Comms Strategy for Publicis, Enda Conway, Head of Connections Strategy for BBDO, NY and Ben Nilsen, Head of Media Strategy for Droga5 NY, join me for Ep#1 to talk about the importance of Connections Planning in the ever increasing canvas of marketing strategy. Thanks ...
How delivery-on-demand can be about more than convenience
On Strategy Showcase - December 10, 2023 14:00 - 42 minutesUber Eats are the 800 lb gorilla, but may be vulnerable. Rob Campbell of ColensoBBDO and Jean Mexted of Delivereasy talk about how they've defended against the intruder and just delivered their seven millionth order.
A look back on Snickers' strategy from the team that shaped it
On Strategy Showcase - December 02, 2023 19:00 - 46 minutesThe real story behind "You're not you when you're hungry." MARS Wrigley's Chief Brand Officer, Rankin Carroll and BBDO's Global CSO on MARS and PepsiCo, James Miller share the backstory and its evolution across 15 years.
A look back on Snickers' strategy with the team that shaped it
On Strategy Showcase - December 02, 2023 19:00 - 46 minutesThe real story behind "You're not you when you're hungry." MARS Wrigley's Chief Brand Officer, Rankin Carroll and BBDO's Global CSO on MARS and PepsiCo, James Miller share the backstory and its evolution across 15 years.
Mark Ritson talks about his controversial column in Marketing Week
On Strategy Showcase - November 18, 2023 21:00 - 47 minutesIs America truly lagging behind the rest of the world in its understanding and application of marketing effectiveness principles? We talk about what Mark wrote in his Marketing Week column that caused quite a stir. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring ou...
The story behind the evolution of a clinical brand
On Strategy Showcase - November 11, 2023 23:00 - 29 minutesA 2023 APG Gold award winner, the Replens brand shines a spotlight on the strategic importance of understanding human psychology in consumer research. We're joined by Kit Altin, Chief Strategy Officer at The Gate, London. Thanks to The Masters of Advertising Effectiveness Program for sponsoring ...
Ep#3 Future-Proofing Your Strategy Department
On Strategy Showcase - November 04, 2023 18:00 - 48 minutesOur guests are from ADWEEK top agencies, Jeff McCrory, CSO, MischiefUSA, Lee Maicon, CSO, The Community and John Doyle, EVP Brand Strategy at Colle McVoy. We talk about whether strategy is adding value when so much is so unimpressive and about the need for the U.S. to establish universal effect...
The story behind Discover's "Especially for Everyone"
On Strategy Showcase - October 28, 2023 16:00 - 36 minutesFrom “It Pays to Discover” to “Especially for Everyone,” Discover is banking on the democratization of specialness to attract a new set of customers. CSO, Jen Costello and Group Brand Strategy Director, Steph Berenson join me from TBWA/Chiat/Day Los Angeles.
Ep#2 Future-Proofing Your Strategy Department
On Strategy Showcase - October 22, 2023 14:00 - 49 minutesOur guests are Dan Hill, Global CSO, Wieden+Kennedy, Melle Hock, U.S. CSO, Edelman and Kim Einan, Global CSO for Starcom. We talk about the importance of truth and the dangers of strategy becoming too “distinct” a department. Thanks to WARC and Tracksuit for sponsoring this three episode series.
The stories behind Bailey's, Ciroc and Tanqueray from the man who created them
On Strategy Showcase - October 13, 2023 17:00 - 51 minutesDavid Gluckman has written a book about his years developing products and ideas for Diageo/IDV. Dozens of origin stories are in his book "That Shit Will Never Sell." He's a terrific story teller. He shares a few of them in this week's episode.
Future-Proofing Your Strategy Department, Ep#1
On Strategy Showcase - October 08, 2023 14:00 - 1 hourOur guests are Tom Morton, Global CSO, R/GA, Bonnie Wan, Partner, Head of Brand Strategy at Goodby, and John Gibson, Managing Director and Head of Strategy at The Martin Agency. We talk fast v.s deep planning, the shape of new strategy, living with constant change and shape shifting for the nex...
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