"He Get Us" is one of the most provocative campaigns in decades
On Strategy Showcase
English - March 31, 2024 14:00 - 40 minutes - 27.7 MBMarketing Business Management back stories strategy creative strategy planning marketing brand case study campaigns advertising Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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"How did the world's greatest love story become known as a hate group?" That was the question the client posed. We've seen the Super Bowl spots. It's a strikingly honest $100m campaign designed to bring skeptics back to Jesus. It's had over 3 billion video views with 73% aided awareness in the U.S. I talk with the organization's CEO, Ken Calwell.