Latest Ashleyboston Podcast Episodes
52: How UGC and CGC are building trust with consumers in the digital age with Maddie Ragno
Master Your Marketing - August 27, 2023 20:30 - 36 minutesAre you tired of paying influences for content, and then it completely flops, they don't deliver on what they committed to or forget to share on your launch date? I am joined by owner/Director of MADE Creative Co, Maddie is a fiercely passionate thought-leader that is aiming to disrupt the dig...
51: Turning A Passion Into A Global Brand with Alice from Personail
Master Your Marketing - August 06, 2023 20:00 - 32 minutesInside this episode, I interview Alice, the owner and founder of Personail. Personail is an online nail wrap company based in Sydney, Australia. Persoanil was started by Alice, a lover of cool designs, great nails and all things nail art. Alice became tired of waiting for the polish to dry an...
50: What exactly does a Facebook Ad & Digital Marketing Strategist do?
Master Your Marketing - July 26, 2023 22:59 - 26 minutesWelcome to the latest podcast episode where I dive into the exciting world of being a Facebook ad & Digital Marketing strategist. I share with you the key role of a digital marketer and if you've ever wondered exactly what it is I do, this episode is for you. I uncover what goes on prior to l...
49: How your money mindset has a huge impact on your marketing & business
Master Your Marketing - July 09, 2023 20:00 - 47 minutesMeaghan Jean Smith is a Money Mindset & Life Coach for women and creator & host of the Money Mindful podcast. She helps you change your relationship with money and yourself, so you can create your unique money & life goals and live a glorious, magnificent, delicious, awesome life. And... Lo...
48: Insights Into Live Launching
Master Your Marketing - June 25, 2023 22:52 - 21 minutesIn this episode of Master Your Marketing, I share with you my insights to live launching and how I feel like after 4 years I've finally found what aligns with me and my energy. Some people love live launching but for me I find that by the end of it I'm completley exhausted and feel like I nee...
47: Marketing Strategies For Maximising End Of Financial Sales
Master Your Marketing - June 05, 2023 20:00 - 27 minutesAre you planning on running an End of Financial Year sale? I've been seeing Facebook™ and Instagram™ ads popping up in my feed and what I am seeing are a lot of mistakes been made, I wanted to share with you some key strategies to implement into your marketing to maximise your sales and retur...
46: Changes Coming to Conversion Campaigns
Master Your Marketing - May 28, 2023 22:03 - 13 minutesMeta has announced new changes to Website Conversion Events. What does this mean? You won’t need to prioritise 8 Conversion events There is no need to turn on value sets to optimise for value The Aggregated Event Measurment tab will be removed, and I’ve already seen this within some ad acco...
45: Master Your Marketing Intro
Master Your Marketing - May 14, 2023 19:55 - 6 minutesWelcome to Master Your Marketing Podcast. I am so excited to be relaunching the Podcast with a brand-new name. I'm excited to be sharing more about online marketing strategies with you rather than just focusing on paid Facebook™ ads. I've been lucky to of worked with a range of different busin...
Ep 44: 3 things I wish I'd new when I started Ad Management
Master Your Marketing - January 31, 2023 19:00 - 22 minutesWhen I first started as an Ad Manager I really felt like I was trying to figure it out all on my own. It felt challenging and lonely at times. Today there is a lot more support and communties that you can be apart of to help you along in your journey. I share in this episode my 3 things I wis...
Ep 43: Setting Intentions & My Word For 2023
Master Your Marketing - January 26, 2023 19:00 - 24 minutesWelcome to the first episode for 2023. We have just got back from 12 days spent in New Zealand travelling and enjoying switching off. I feel refreshed and excited to be back! I share with you how I like to start my year and why I'm committing to starting it this way in the future. I share how ...
EP 42: Lessons learnt from managing a $100k Ad Spend launch with Tash Gohari.
Master Your Marketing - December 06, 2022 04:00 - 43 minutesTash first fell into digital marketing by way of being told that her journalism degree was a complete waste of time. So, she decided that marketing would her 'back up option'. After scoring her first role as a digital assistant straight out of uni, a spark was ignited and she instantly fell in l...
Ep 41 How to navigate creative industries for your business needs with Amy Lee Carlon
Master Your Marketing - November 14, 2022 02:00 - 23 minutesThis is founder Amy, 27 years young. Having relocated to Geelong from Wagga Wagga, NSW mid-2019 she has been working in the creative industry full time since. With both Amy Lee Carlon Photography and Harvest Creative Hub we are now able to offer a range of services with photography being our f...
Special Holiday Ad-dition! Planning your ad campaigns for the holiday season
Master Your Marketing - November 10, 2022 19:00 - 19 minutesIn this special holiday episode, I share with you ideas on to start creating your offers if you are participating in Black Friday, Cyber Monday or any promotions you plan on doing this year. I walk through the different types of offers you can do for your business and you do not have to have ...
Ep 40 Content Queen designing her business around her passion for travel with Mariah MacInnes
Master Your Marketing - November 06, 2022 19:00 - 36 minutesMariah MacInnes, the Founder of Content Queen is a passionate traveller, digital nomad, serial rambler and big dreamer with a purpose to inform and educate. Mariah has been in the marketing industry for over 5 years and has a background in Journalism and Public Relations. A go-getter with hug...
Ep 39 Selling her online e-commerce store to starting her own agency with Anna Shipley
Master Your Marketing - October 30, 2022 19:00 - 25 minutesAnna is the owner of Flourish Digital and a passionate e-commerce marketer and coach. Previously owned an e-commerce store for 5 years before transitioning to digital marketing. Now in her 3rd year of business, Anna has helped dozens of brands grow and scale their business. Anna shares her jou...
Ep 38 Creating a soul aligned business, career & life without burning out.
Master Your Marketing - October 16, 2022 19:00 - 28 minutesLaetitia Andrac is an energetics & strategy business mentor (aka a ‘business doula’ as she carved this name for her work). She is the founder and CEO of Essential Shift Consulting Pty Ltd. She helps women leaders & entrepreneurs in creating a soul aligned business, career & life without burning ...
Ep 37 Ready to start your Facebook Ad Agency?
Master Your Marketing - October 02, 2022 20:00 - 17 minutesI'm excited to share with you the brand new project I've been working on behind the scenes. If you are a Virtual Assistant, Social Media Manager or Digital Marketer ready to up-level your marketing skills and learn one of the most in-demand paid advertising platforms then this is for you! L...
Ep 36 Augmented Reality Facebook™ Ad Creatives
Master Your Marketing - September 18, 2022 22:30 - 30 minutesRich Watson is a strong force in Augmented Reality Marketing. He has spoken all over the world about the future of eCommerce and how it will be brought into Web 3.0. Rich has over 8 years of Facebook ad media buying experience, and he is an avid believer in the potential of Non-Fungible Tokens...
Creative That Drives The Click Through
Master Your Marketing - September 04, 2022 20:00 - 28 minutesJoining me on this episode is Lauren from The Loft 325. Lauren is a thought leader in creating profitable strategies for e-commerce brands and a design professional with over 15 years of experience within the digital space. She was a speaker at the AdWorld Conference in 2020, 2021 and 2022. ...
Ep 35 Creative That Drives The Click Through
Master Your Marketing - September 04, 2022 20:00 - 28 minutesJoining me on this episode is Lauren from The Loft 325. Lauren is a thought leader in creating profitable strategies for e-commerce brands and a design professional with over 15 years of experience within the digital space. She was a speaker at the AdWorld Conference in 2020, 2021 and 2022. ...
Ep 34 New Beginnings
Master Your Marketing - August 14, 2022 22:00 - 23 minutesHave you ever wanted to change direction in your business but it's felt hard to make that final decision? I'm sharing with you the change in direction I am taking in my business, it feels scary and unknown but I've had that little voice in the back of my head for a few years and so now it fee...
Ep 33 Case Study Averaging a 0.57 to a 2.78
Master Your Marketing - July 03, 2022 20:00 - 27 minutesIn this episode, I share with you insights into working with a new client in a 1:1 Consulting role. Prior to working together, they were averaging a 0.57 return on ad spend, their cost per purchase was double if not triple in some cases, and there was no real strategy involved. I want to s...
The simplest, easiest way to grow your product-based business with TikTok
Master Your Marketing - May 26, 2022 00:29 - 24 minutesPriya is an ex-lawyer, a 4x founder and multiple 6 figure entrepreneur. She has built multiple 6 figure ecommerce businesses and has never relied on dancing or making a fool of herself. If you want to learn what the big brands are doing from someone who's skyrocketed her sales with short-form ...
Ep 32 The simplest, easiest way to grow your product-based business with TikTok
Master Your Marketing - May 26, 2022 00:29 - 24 minutesPriya is an ex-lawyer, a 4x founder and multiple 6 figure entrepreneur. She has built multiple 6 figure ecommerce businesses and has never relied on dancing or making a fool of herself. If you want to learn what the big brands are doing from someone who's skyrocketed her sales with short-form ...
Ep 31 Streamline & Scale Your Agency
Master Your Marketing - May 12, 2022 00:15 - 34 minutesA Business Strategist and Coach for 6-figure agency owners who want flexibility and freedom to live their life doing what they love. My goal is to help you scale a business that fuels your life. As a business coach, I’m the sounding board and reality check, the trusted partner to keep you focused...
Ep 30 6 Marketing Tips for Mother's Day
Master Your Marketing - April 05, 2022 20:00 - 15 minutesHave you got your Mother's Day offers created? Mother's Day is in 5 weeks; if you haven't already started to plan your offers now, it is the time to start! I've put together 6 marketing strategies you can use: 🔥Offer free shipping 🚚 for a limited time OR a FREE product when they purchase f...
Ep 29 6 Marketing Tips for Mother's Day
Master Your Marketing - April 05, 2022 20:00 - 15 minutesHave you got your Mother's Day offers created? Mother's Day is in 5 weeks; if you haven't already started to plan your offers now, it is the time to start! I've put together 6 marketing strategies you can use: 🔥Offer free shipping 🚚 for a limited time OR a FREE product when they purchase f...
Ep 29 The Power of Pinterest
Master Your Marketing - March 16, 2022 19:00 - 19 minutesHave you ever thought about if you should start a Pinterest account for your business? In this weeks Podcast episode I have Simone Pavils who helps women in business get found accidentally online through the power of Pinterest and website optimisation )that's where we do things to help the searc...
Ep 28 Email Marketing Nurture Sequences
Master Your Marketing - March 10, 2022 04:58 - 23 minutesI want to first of all wish you a Happy International Women's Day for Tuesday. I was very lucky to of spent it surrounded by strong, supportive, and beautiful business women. Tracy from Mums With Hustle put on such a lovely event for us all to connect and celebrate being a woman in business. I a...
Ep 27 Top of Funnel Ad Campaigns
Master Your Marketing - March 03, 2022 02:27 - 14 minutesThis weeks episode is a continue on from the previous episode where I shared with you the changes of Detailed Interests and Facebook removing ones that they see as sensitive. I've been testing out some new ad campaigns, and new audiences as some clients accounts have been effected by these chang...
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