Latest Aimco Podcast Episodes

Meltwater Klear on how its innovation pinpoints the truly influential voices

Influencer Marketing in the Frame - November 30, 2021 23:00 - 20 minutes
Join our chats with the boldest, brightest and best both from the industry side and the creator side, to get insider knowledge on what’s happening now in influencer marketing in Australia and beyond.

Emmylou MacCarthy from 'Emmylou Loves' on the Art of Communication

Influencer Marketing in the Frame - November 16, 2021 22:00 - 11 minutes
Emmylou MacCarthy is one of Australia’s best loved TV hosts, content creators and entrepreneurs who has extended her brand into her own fashion brand  Zoe Moss. Emmylou’s vivacious and candid content has garnered her a loyal tribe of over 120,000 followers to her Instagram page emmylou_loves. In...

Emmylou MacCarthy from 'Emmylou Loves' on the Art of Communication

Influencer Marketing in the Frame - November 16, 2021 22:00 - 11 minutes
Emmylou MacCarthy is one of Australia’s best loved TV hosts, content creators and entrepreneurs who has extended her brand into her own fashion brand  Zoe Moss. Emmylou’s vivacious and candid content has garnered her a loyal tribe of over 120,000 followers to her Instagram page emmylou_loves. In...

L'Oréal Australia on being Global Champions for Best Practice

Influencer Marketing in the Frame - July 20, 2021 05:00 - 17 minutes
In  this episode of AiMCO's In The Frame podcast, our host, Patrick Whitnall, AiMCO Deputy Chair chatted with the team from  L’Oréal ANZ,  Emma Williamson, Director of Customer Experience  and Jenna Adamson  who is Legal Counsel on why they are on board with AiMCO why influencers are integral to...

Scott Guthrie the UK Influencer Marketing Guru

Influencer Marketing in the Frame - May 25, 2021 04:00 - 19 minutes
In this episode Patrick Whitnall, AiMCO Deputy Chair and one of the industry’s leading social media marketers, chatted with Scott Guthrie, UK influencer marketing advisor and host of The Influencer Marketing Lab podcast. This chat covers a lot of territory -  growth of the influencer marketing i...

Dom Smales on Life after Gleam Futures

Influencer Marketing in the Frame - March 29, 2021 22:00 - 17 minutes
Patrick Whitnall, AiMCO Deputy Chair, chats with the UK based influencer marketing pioneer and talent manager Dominic Smales, Founder and former CEO of the global digital talent management firm Gleam Futures. Smales pioneered digital-first talent and was a key architect of the careers and brand ...

Unravelling Digital Platforms Inquiry and Data Privacy

Influencer Marketing in the Frame - March 18, 2021 03:00 - 15 minutes
There have been many benefits to society from the global online search behemoth Google and the Facebook social media platforms, but there's also dark side – everything from consumer data privacy issues, fake news and political interference, to advertising market dominance issues.  The Australia...