Emmylou MacCarthy from 'Emmylou Loves' on the Art of Communication

Influencer Marketing in the Frame

English - November 16, 2021 22:00 - 11 minutes - 7.98 MB
Marketing Business Management influencer marketing social media best practice aimco Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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Emmylou MacCarthy is one of Australia’s best loved TV hosts, content creators and entrepreneurs who has extended her brand into her own fashion brand Zoe Moss. Emmylou’s vivacious and candid content has garnered her a loyal tribe of over 120,000 followers to her Instagram page emmylou_loves. In this podcast she chats with Patrick Whitnall, AiMCO’s Deputy Chair, about the impact of COVID-19 on her brand and business, the learnings along the way, how she aims to always deliver the ‘cherry on top’, working with brands and the importance of ad disclosure.