Latest Aec marketing tips Podcast Episodes
The Road Ahead for AEC Marketing Strategies
AEC Marketing Strategies by Marketers Take Flight - December 27, 2023 10:00 - 3 minutesIn this special episode of AEC Marketing Strategies, I share an important and heartfelt announcement with you. After an incredible journey of three years and over 150 episodes delving into the AEC marketing world, I’m taking a brief pause from releasing new episodes. This isn’t a goodbye but th...
149: The Most Popular Episode of 2023
AEC Marketing Strategies by Marketers Take Flight - December 20, 2023 11:00 - 20 minutesGet ready to dive back into the most buzzworthy episode of the year! As we wrap up a fantastic 2023, I’m bringing back the show that set your marketing minds ablaze – our deep dive into ChatGPT’s transformative impact on content creation for AEC marketers. Inside this episode, you’ll discover: ...
148: The Vital Role of Mentorship for AEC Marketers
AEC Marketing Strategies by Marketers Take Flight - December 13, 2023 11:00 - 32 minutesDo you remember the first time someone took you under their wing in the AEC world? Or maybe you're dreaming of being that guiding light for someone else? Well, you're in for a treat! Today, we're diving deep into the heart of mentorship in the AEC industry with the fabulous GinaRenee Autrey. She...
147: How this CEO is Modernizing AEC Marketing
AEC Marketing Strategies by Marketers Take Flight - December 06, 2023 11:00 - 44 minutesEver been curious about the magic that marketing can bring to an AEC firm? Well, you're in for a treat. Today, we're diving into an incredible story with BJ Kraemer, the go-getter President and CEO of MCFA. BJ's not your everyday leader; his transition from military life to running a standout AE...
146: Performance Goal Examples for AEC Marketing Departments
AEC Marketing Strategies by Marketers Take Flight - November 29, 2023 11:00 - 26 minutes🎯 Setting SMART performance goals in AEC marketing? Dive into this episode where I unpack the art of creating Measurable Performance Goals. 📈 Discover why hit rates & proposals don't always reflect true success and explore alternative metrics that can. 💡 From organizing information to tracking...
A Thanksgiving Pause: Gratitude & Greetings
AEC Marketing Strategies by Marketers Take Flight - November 22, 2023 11:00 - 1 minuteHey there, my friend! This week, I’m switching things up a bit. In the spirit of Thanksgiving, there's no new episode. Instead, I've recorded a heartfelt thank you to all of you who make this podcast what it is. Your support means the world to me, and I couldn't let this holiday pass without exp...
145: How to Build Your Marketing Budget
AEC Marketing Strategies by Marketers Take Flight - November 15, 2023 11:00 - 24 minutesHey there, savvy marketers! It’s time to roll up our sleeves and get real about marketing budgets in the AEC industry. In this latest episode of "AEC Marketing Strategies," I’m taking you through a deep dive into crafting a business development and marketing plan that’s not just a document, but ...
144: The Elements of a Great Marketing Plan
AEC Marketing Strategies by Marketers Take Flight - November 08, 2023 11:00 - 25 minutesIt's episode 144, and we're diving into the heart of our "AEC Annual Planning Empowerment" series with a focus on creating an impactful marketing plan for your AEC firm. 🏗️📈 In this episode, I unpack the essentials of a marketing plan, linking it with your BD (Business Development) strategy to...
143: The Elements of a Great Business Development Plan
AEC Marketing Strategies by Marketers Take Flight - November 01, 2023 10:00 - 25 minutes🌟 Ready to dive deep into the world of AEC Business Development (BD) planning? In this episode of "AEC Marketing Strategies", we unravel the layers of BD Planning for the architecture/engineering/construction industry. ✨ What you'll discover: Why generic BD templates don’t always cut it for AE...
142: Crafting an Effective AEC Marketing Plan: Aligning Strategy with Growth Goals
AEC Marketing Strategies by Marketers Take Flight - October 25, 2023 10:00 - 11 minutesIn this episode, we're diving deep into the world of AEC Marketing Plans. Ever wondered how the best in the AEC biz align their content marketing with their big-picture growth goals? Or maybe you've been tempted by the latest marketing fad and need a little guidance to stay on track? I've got yo...
141: Stand Out in an AI World with Client-Focused Case Studies
AEC Marketing Strategies by Marketers Take Flight - October 18, 2023 10:00 - 36 minutesIn this episode, I had the pleasure of chatting with the brilliant Leslie Blaize about the transformative power of case studies, especially for our AEC pals. Leslie dropped some serious wisdom: while many AEC firms are pros at highlighting their technical know-how, they often overlook the heartf...
140: Mastering Social Media: How to Plan a Three-Month Content Calendar
AEC Marketing Strategies by Marketers Take Flight - October 11, 2023 10:00 - 28 minutesDo you often find yourself scrambling to find engaging content for your social media platforms? Are you tired of the constant stress and headaches it brings? Don't worry, I've got you covered. In this episode, I'll be sharing my foolproof method of planning a three-month content calendar in just...
139: How To Get Your Content Published in National Publications: A Step-By-Step Process for AEC Marketers
AEC Marketing Strategies by Marketers Take Flight - October 04, 2023 10:00 - 36 minutesEver dreamt of seeing your marketing content featured in a top-tier magazine? Well, today's your lucky day. I’ve got Amanda Murphy with us, who's turned that dream into reality. Taking marketing content from your desk to the national spotlight? Yep, it’s possible! 🌟 Amanda will break down the e...
138: AEC Marketing Metrics Tips
AEC Marketing Strategies by Marketers Take Flight - September 27, 2023 10:00 - 26 minutesIf you've ever felt lost in numbers or struggled to showcase the value of your marketing strategies, this episode is your lifeline. Inside this episode, you'll discover: The Visual Power of Data: Join the top 25% of marketers who can confidently say they measure their impact. I'll show you how...
137: How to Develop Your AEC Content Creation Process
AEC Marketing Strategies by Marketers Take Flight - September 20, 2023 10:00 - 30 minutesAre you juggling the demands of AEC marketing and feeling overwhelmed with content creation? If your answer is a resounding "yes," then today’s episode is tailor-made for you. I'm absolutely thrilled to bring you a conversation that’s chock-full of actionable insights, straight from a Content Ma...
136: Five Tips to Drive Content Marketing Success
AEC Marketing Strategies by Marketers Take Flight - September 13, 2023 10:00 - 17 minutesIn this latest episode of 'AEC Marketing Strategies,' 🎙️ I'm unpacking five 🖐️ game-changing tips you won't want to miss if you're serious about content marketing in the architecture, engineering, and construction (AEC) industry. 🏗️ Whether you're a seasoned pro 👷♂️ or just getting started 🌱, ...
135: Is Your AEC Firm Ready for Content Marketing?
AEC Marketing Strategies by Marketers Take Flight - September 06, 2023 10:00 - 20 minutesHere's the deal: I know you're a marketing rockstar, but diving into content marketing without a game plan can lead to what I fondly call 'random acts of marketing.' Yikes, right? Don't worry, because I’ve got your back. In this episode, I’ll give you a set of checkpoints that will help you figu...
134: Distinguishing Between Promotional and Value-Added Content in AEC Marketing
AEC Marketing Strategies by Marketers Take Flight - August 30, 2023 10:00 - 15 minutesIn this episode, I unravel the nuances between promotional content and value-added content. While both have their merits, finding the right balance can transform the way you engage with your audience. If you've ever wondered how to strike the perfect chord with your content or are seeking t...
133: A Fresh Look at Different AEC Marketing Strategies
AEC Marketing Strategies by Marketers Take Flight - August 23, 2023 10:00 - 20 minutesEver feel like you're lost in a sea of marketing jargon? LinkedIn here, SEO there, content marketing...everywhere? Let’s demystify this, together. Quick Celebratory Moment 🎉 Thanks to YOU, this podcast just hit the 50,000 downloads mark! Your unwavering support fuels this passion project week ...
132: Exploring 2023 Adobe AI Advancements with Julie Shaffer, FSMPS, CPSM
AEC Marketing Strategies by Marketers Take Flight - August 16, 2023 10:00 - 24 minutesIn this episode, I'm thrilled to bring you a 3x guest—none other than the Adobe guru herself, Julie Shaffer, FSMPS, CPSM! 🌟 If you haven't caught her previous appearances on episodes 12 and 27, you're in for an absolute treat. 🎙️ Julie's Adobe expertise is beyond compare, and she’s here to unvei...
131: Remove the Waste in Your Proposal Process Using Lean Principles - Replay
AEC Marketing Strategies by Marketers Take Flight - August 09, 2023 10:00 - 30 minutes🖊️ Streamline Your Proposal Process with Lean Principles! 🏆 Join us as we dive into the world of efficient proposal management with the incredible Kathryn Bennett, Director of RFP Excellence. 🎙️ Learn how Lean Principles can revolutionize your workflow and eliminate unnecessary clutter, helping...
130: Unlocking the Secrets of Efficient AEC Marketing with OpenAsset
AEC Marketing Strategies by Marketers Take Flight - August 02, 2023 10:00 - 50 minutesHave you been drowning in digital assets and always looking for a file at the last minute for a proposal? Well, today I'm super excited to have CJ Teeter from OpenAsset join me. We are diving into the world of digital asset management (DAM) for AEC marketing firms. CJ shares some ideas and insi...
129: [Branded] Managing Marketing Content with Ease
AEC Marketing Strategies by Marketers Take Flight - July 31, 2023 10:00 - 17 minutesWhat if you could master your marketing content management? Throughout this [Branded] mini-series, I have had the pleasure of guiding you through creating selective online marketing collateral and maintaining a consistent brand experience. Now, we plunge into the core of this episode: how to ma...
128: Demystifying Annual AEC Business Planning
AEC Marketing Strategies by Marketers Take Flight - July 26, 2023 10:00 - 47 minutesIf you're in the AEC industry, you know how overwhelming annual business planning can be, right? I've got Sarah Kinnard, the fabulous head of Flamingo at the Flamingo Project, here to demystify the entire process just for you. Sarah is about to take us on a journey through different types of pla...
127: [Branded] 5 Ways to Maintain a Consistent Brand Experience for Your AEC Firm
AEC Marketing Strategies by Marketers Take Flight - July 24, 2023 10:00 - 16 minutesEver wondered how brand consistency can shape your firm’s perception? Buckle up as I, Lindsay Divan, take you through a roller coaster ride of marketing nuances in the AEC industry. This episode is all about establishing a strong, recognizable brand and ensuring its uniformity across all platform...
126: Savvy Social Media Strategies for AEC Firms
AEC Marketing Strategies by Marketers Take Flight - July 19, 2023 10:00 - 43 minutesAre you ready to skyrocket your AEC firm's social media following and attract potential clients on LinkedIn and Instagram? 🚀 Then you don't want to miss this episode! Tune in ASAP for a captivating conversation with the incredible Katie Meehan, who substantially grew her firm’s social media pres...
125: [Branded] How to Create Effective Online Marketing Assets for Your AEC Firm
AEC Marketing Strategies by Marketers Take Flight - July 17, 2023 10:00 - 18 minutesThis is the second episode of my newest series: "Branded: How to Build & Manage Your AEC Firm’s Online Brand", presented by OpenAsset. In today's show, we're diving deep into the world of marketing collateral for AEC firms. Get ready to discover the power of eBooks, blog posts, pillar pages, an...
124: Actionable SEO Strategies for AEC Marketing Pros
AEC Marketing Strategies by Marketers Take Flight - July 12, 2023 10:00 - 39 minutes🚀 Dominate search rankings and attract dream clients in the AEC industry! 💼💥 🎙️ I welcome Amy Hollon, the SEO wizard behind Pixels and Ink Studio, for a game-changing discussion on harnessing the power of search engine optimization (SEO) for your AEC firm's success. 🎉 💡 Learn the essentials of...
123: [Branded] What is an Online Brand and Why Does it Matter for AEC Firms?
AEC Marketing Strategies by Marketers Take Flight - July 10, 2023 10:00 - 16 minutesIntroducing my new podcast series: [Branded] How to Build & Manage Your AEC Firm’s Online Brand. This is the first of four episodes that walk you through the steps to create and manage online marketing assets to contain a consistent brand experience online. This series is presented by OpenAsset....
122: Unleashing the Power of Streamlining and Automation for AEC Proposals
AEC Marketing Strategies by Marketers Take Flight - July 05, 2023 10:00 - 33 minutesIn this 🔥 special replay episode of Surge Forward Podcast with Elisha Miller, I reveal game-changing tips to streamline your proposal process and leverage the power of AI. Learn how to work smarter, not harder, by creating templates and using automation to update your content. We also discuss th...
Related Aec marketing tips Topics