AEC Marketing Strategies by Marketers Take Flight
276 episodes - English - Latest episode: 4 months ago -This show delivers marketing tips designed and adapted specifically to the architecture, engineering, and construction (AEC) industry. If you are looking for marketing strategy tips from an AEC marketing veteran, Lindsay Diven, CPSM, then you are in the right place. This show will provide answers to questions like:
*What is AEC marketing?
*How do I write an AEC marketing plan?
*How do I market my AEC firm using online and digital strategies?
*What are the latest AEC marketing trends?
*What are the AEC marketing best practices?
*How can AEC firms use content marketing?
*How can AEC firms be visible online and attract new leads?
*How do AEC thought leaders become more visible online?
*How do I measure the results of my AEC marketing?
*Where do I find AEC marketing jobs?
*How do I train new AEC marketing coordinators and managers?
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Episodes
The Road Ahead for AEC Marketing Strategies
December 27, 2023 10:00 - 4 minutes - 3.41 MBIn this special episode of AEC Marketing Strategies, I share an important and heartfelt announcement with you. After an incredible journey of three years and over 150 episodes delving into the AEC marketing world, I’m taking a brief pause from releasing new episodes. This isn’t a goodbye but the start of an exciting chapter, as I shift my focus to new projects planned for 2024. These initiatives are all about bringing more innovation and deeper insights to you, my valued listeners. While I ...
149: The Most Popular Episode of 2023
December 20, 2023 11:00 - 21 minutes - 15 MBGet ready to dive back into the most buzzworthy episode of the year! As we wrap up a fantastic 2023, I’m bringing back the show that set your marketing minds ablaze – our deep dive into ChatGPT’s transformative impact on content creation for AEC marketers. Inside this episode, you’ll discover: Why ChatGPT has become an indispensable asset in your marketing toolkit. My hands-on experiences and 10 actionable ways to integrate AI into your marketing, from boosting social media presence to cr...
148: The Vital Role of Mentorship for AEC Marketers
December 13, 2023 11:00 - 34 minutes - 24 MBDo you remember the first time someone took you under their wing in the AEC world? Or maybe you're dreaming of being that guiding light for someone else? Well, you're in for a treat! Today, we're diving deep into the heart of mentorship in the AEC industry with the fabulous GinaRenee Autrey. She’s joining us again to spill the tea on all things mentorship – the ups, the downs, and everything in between. In this episode, GinaRenee opens up about the incredible power of mentorship. We chat ab...
147: How this CEO is Modernizing AEC Marketing
December 06, 2023 11:00 - 46 minutes - 32 MBEver been curious about the magic that marketing can bring to an AEC firm? Well, you're in for a treat. Today, we're diving into an incredible story with BJ Kraemer, the go-getter President and CEO of MCFA. BJ's not your everyday leader; his transition from military life to running a standout AEC firm is nothing short of inspiring. And guess what? He's here to spill the beans on why marketing is so darn important in business planning. In our chat, BJ brings to light the undeniable power of ...
146: Performance Goal Examples for AEC Marketing Departments
November 29, 2023 11:00 - 28 minutes - 19.9 MB🎯 Setting SMART performance goals in AEC marketing? Dive into this episode where I unpack the art of creating Measurable Performance Goals. 📈 Discover why hit rates & proposals don't always reflect true success and explore alternative metrics that can. 💡 From organizing information to tracking website traffic, get ready for actionable examples of goals related to pursuits, marketing communication, graphic design, and more. 🖌️ Tune in for some bonus SMART goal examples to elevate your tea...
A Thanksgiving Pause: Gratitude & Greetings
November 22, 2023 11:00 - 2 minutes - 2.02 MBHey there, my friend! This week, I’m switching things up a bit. In the spirit of Thanksgiving, there's no new episode. Instead, I've recorded a heartfelt thank you to all of you who make this podcast what it is. Your support means the world to me, and I couldn't let this holiday pass without expressing my gratitude. So, let's take a breather, enjoy our Thanksgiving treats, and remember what this season is all about—gratitude and togetherness. Can't wait to connect with you again next week fo...
145: How to Build Your Marketing Budget
November 15, 2023 11:00 - 26 minutes - 18.3 MBHey there, savvy marketers! It’s time to roll up our sleeves and get real about marketing budgets in the AEC industry. In this latest episode of "AEC Marketing Strategies," I’m taking you through a deep dive into crafting a business development and marketing plan that’s not just a document, but a dynamic tool for your firm’s success in 2024. This episode is a gem from our AEC Annual Planning Empowerment series, where I peel back the curtain on how to tailor a marketing budget that actually ...
144: The Elements of a Great Marketing Plan
November 08, 2023 11:00 - 27 minutes - 19 MBIt's episode 144, and we're diving into the heart of our "AEC Annual Planning Empowerment" series with a focus on creating an impactful marketing plan for your AEC firm. 🏗️📈 In this episode, I unpack the essentials of a marketing plan, linking it with your BD (Business Development) strategy to fuel revenue growth. Remember, a marketing plan isn't just a set of tactics; it's your roadmap to market dominance. 🗺️🚀 🔍 We'll explore: The definition and purpose of a marketing plan. Aligning ma...
143: The Elements of a Great Business Development Plan
November 01, 2023 10:00 - 27 minutes - 18.9 MB🌟 Ready to dive deep into the world of AEC Business Development (BD) planning? In this episode of "AEC Marketing Strategies", we unravel the layers of BD Planning for the architecture/engineering/construction industry. ✨ What you'll discover: Why generic BD templates don’t always cut it for AEC. The link between Strategic Plans, BD Plans, and Marketing Plans. Essential elements every rock-solid BD Plan must have (from SWOT Analysis to Sales Projections). 💡 Golden Nugget: A strategic pla...
142: Crafting an Effective AEC Marketing Plan: Aligning Strategy with Growth Goals
October 25, 2023 10:00 - 13 minutes - 9.03 MBIn this episode, we're diving deep into the world of AEC Marketing Plans. Ever wondered how the best in the AEC biz align their content marketing with their big-picture growth goals? Or maybe you've been tempted by the latest marketing fad and need a little guidance to stay on track? I've got you covered! Join me as I unpack the secrets to creating a marketing plan that truly resonates with your AEC firm's vision. Whether you're a seasoned pro or just getting your feet wet, this episode...
141: Stand Out in an AI World with Client-Focused Case Studies
October 18, 2023 10:00 - 38 minutes - 26.5 MBIn this episode, I had the pleasure of chatting with the brilliant Leslie Blaize about the transformative power of case studies, especially for our AEC pals. Leslie dropped some serious wisdom: while many AEC firms are pros at highlighting their technical know-how, they often overlook the heartfelt stories of their clients. Together, we unpacked the art and science of creating case studies that resonate on a deeper level than your typical testimonial. And here's a fun twist: we also dove in...
140: Mastering Social Media: How to Plan a Three-Month Content Calendar
October 11, 2023 10:00 - 30 minutes - 21.2 MBDo you often find yourself scrambling to find engaging content for your social media platforms? Are you tired of the constant stress and headaches it brings? Don't worry, I've got you covered. In this episode, I'll be sharing my foolproof method of planning a three-month content calendar in just a few hours. What's more? You'll also have access to my personal quarterly content calendar that I use for my companies to get you started on your planning journey. This strategy has been my secret...
139: How To Get Your Content Published in National Publications: A Step-By-Step Process for AEC Marketers
October 04, 2023 10:00 - 38 minutes - 26.8 MBEver dreamt of seeing your marketing content featured in a top-tier magazine? Well, today's your lucky day. I’ve got Amanda Murphy with us, who's turned that dream into reality. Taking marketing content from your desk to the national spotlight? Yep, it’s possible! 🌟 Amanda will break down the essentials: from crafting that standout pitch to navigating the publishing maze. She’s got the insights and the steps, trust me. What’s more? It's not just the how-to; it's the why and the wow of the ...
138: AEC Marketing Metrics Tips
September 27, 2023 10:00 - 28 minutes - 19.6 MBIf you've ever felt lost in numbers or struggled to showcase the value of your marketing strategies, this episode is your lifeline. Inside this episode, you'll discover: The Visual Power of Data: Join the top 25% of marketers who can confidently say they measure their impact. I'll show you how to harness the magic of clear, compelling data visualization. Metrics That Matter: Diving deep into the AEC-specific metrics that should be on your radar. From brand awareness signals to content res...
137: How to Develop Your AEC Content Creation Process
September 20, 2023 10:00 - 32 minutes - 22.6 MBAre you juggling the demands of AEC marketing and feeling overwhelmed with content creation? If your answer is a resounding "yes," then today’s episode is tailor-made for you. I'm absolutely thrilled to bring you a conversation that’s chock-full of actionable insights, straight from a Content Marketing Clarity Course alum, Christyn Binder. Christyn serves as the Content Manager at Aurora Engineers, and let me tell you, her transformation story is nothing short of inspiring. Imagine this: pr...
136: Five Tips to Drive Content Marketing Success
September 13, 2023 10:00 - 18 minutes - 13 MBIn this latest episode of 'AEC Marketing Strategies,' 🎙️ I'm unpacking five 🖐️ game-changing tips you won't want to miss if you're serious about content marketing in the architecture, engineering, and construction (AEC) industry. 🏗️ Whether you're a seasoned pro 👷♂️ or just getting started 🌱, I'll walk you through the keys 🗝️ to success. I'll share why patience 🕰️ is more than a virtue—it's a necessity for building a devoted audience. ❤️ You'll also hear why consistency 🔄 isn't just a buzz...
135: Is Your AEC Firm Ready for Content Marketing?
September 06, 2023 10:00 - 22 minutes - 15.2 MBHere's the deal: I know you're a marketing rockstar, but diving into content marketing without a game plan can lead to what I fondly call 'random acts of marketing.' Yikes, right? Don't worry, because I’ve got your back. In this episode, I’ll give you a set of checkpoints that will help you figure out if your AEC firm is really ready to begin a content marketing campaign. We kick things off with a chat about what content marketing is and why it's basically a magic wand for AEC firms to esta...
134: Distinguishing Between Promotional and Value-Added Content in AEC Marketing
August 30, 2023 10:00 - 16 minutes - 11.6 MBIn this episode, I unravel the nuances between promotional content and value-added content. While both have their merits, finding the right balance can transform the way you engage with your audience. If you've ever wondered how to strike the perfect chord with your content or are seeking to refine your approach, this episode offers invaluable insights. Plus, I've got a special resource to supercharge your AEC content strategy. Dive in with me and discover the power of truly resonant co...
133: A Fresh Look at Different AEC Marketing Strategies
August 23, 2023 10:00 - 21 minutes - 15.1 MBEver feel like you're lost in a sea of marketing jargon? LinkedIn here, SEO there, content marketing...everywhere? Let’s demystify this, together. Quick Celebratory Moment 🎉 Thanks to YOU, this podcast just hit the 50,000 downloads mark! Your unwavering support fuels this passion project week after week. Truly, from the bottom of my heart, thank you. First, why bother with a marketing strategy? Think of it without a blueprint...risky, right? Even if business is booming, there’s a strat...
132: Exploring 2023 Adobe AI Advancements with Julie Shaffer, FSMPS, CPSM
August 16, 2023 10:00 - 27 minutes - 18.8 MBIn this episode, I'm thrilled to bring you a 3x guest—none other than the Adobe guru herself, Julie Shaffer, FSMPS, CPSM! 🌟 If you haven't caught her previous appearances on episodes 12 and 27, you're in for an absolute treat. 🎙️ Julie's Adobe expertise is beyond compare, and she’s here to unveil a handful of exciting new Adobe AI advancements unveiled so far in 2023. She peels back the curtain on Adobe’s latest additions, including Adobe Firefly and Photoshop’s generative fill feature – it...
131: Remove the Waste in Your Proposal Process Using Lean Principles - Replay
August 09, 2023 10:00 - 32 minutes - 22.4 MB🖊️ Streamline Your Proposal Process with Lean Principles! 🏆 Join us as we dive into the world of efficient proposal management with the incredible Kathryn Bennett, Director of RFP Excellence. 🎙️ Learn how Lean Principles can revolutionize your workflow and eliminate unnecessary clutter, helping you win more deals. 💪✍️ Discover actionable insights to fine-tune your proposal process, provide accurate information to subject matter experts, and overcome review challenges. 🚀 Let Kathryn's exper...
130: Unlocking the Secrets of Efficient AEC Marketing with OpenAsset
August 02, 2023 10:00 - 52 minutes - 36.3 MBHave you been drowning in digital assets and always looking for a file at the last minute for a proposal? Well, today I'm super excited to have CJ Teeter from OpenAsset join me. We are diving into the world of digital asset management (DAM) for AEC marketing firms. CJ shares some ideas and insights on tackling challenges and streamlining workflows with your digital assets. If you are finding yourself wondering if you are using the correct image or the most current photo, CJ has a few tip...
129: [Branded] Managing Marketing Content with Ease
July 31, 2023 10:00 - 18 minutes - 13.1 MBWhat if you could master your marketing content management? Throughout this [Branded] mini-series, I have had the pleasure of guiding you through creating selective online marketing collateral and maintaining a consistent brand experience. Now, we plunge into the core of this episode: how to manage your marketing content seamlessly. The episode is packed with insights about the benefits of content lifecycle management and its potential to save you time, money, and stress. You'll get to ex...
128: Demystifying Annual AEC Business Planning
July 26, 2023 10:00 - 50 minutes - 34.4 MBIf you're in the AEC industry, you know how overwhelming annual business planning can be, right? I've got Sarah Kinnard, the fabulous head of Flamingo at the Flamingo Project, here to demystify the entire process just for you. Sarah is about to take us on a journey through different types of plans, from strategic to marketing, and she's breaking it all down so you can navigate your way to success with confidence. 💼🗺️ But wait, there's more! We're diving deep, my friend. Deep into the art...
127: [Branded] 5 Ways to Maintain a Consistent Brand Experience for Your AEC Firm
July 24, 2023 10:00 - 17 minutes - 12.2 MBEver wondered how brand consistency can shape your firm’s perception? Buckle up as I, Lindsay Divan, take you through a roller coaster ride of marketing nuances in the AEC industry. This episode is all about establishing a strong, recognizable brand and ensuring its uniformity across all platforms. From developing brand guidelines to creating evergreen content, I’ve got you covered with five actionable steps to ensure your brand shines bright and consistent. The journey to brand consistency ...
126: Savvy Social Media Strategies for AEC Firms
July 19, 2023 10:00 - 46 minutes - 31.8 MBAre you ready to skyrocket your AEC firm's social media following and attract potential clients on LinkedIn and Instagram? 🚀 Then you don't want to miss this episode! Tune in ASAP for a captivating conversation with the incredible Katie Meehan, who substantially grew her firm’s social media presence in a very short time. 😍📈 Katie's strategic approach led to a mind-blowing 71% growth in LinkedIn followers and an amazing tenfold increase in Instagram followers. 🎉 We dive deep into Katie's jo...
125: [Branded] How to Create Effective Online Marketing Assets for Your AEC Firm
July 17, 2023 10:00 - 20 minutes - 13.8 MBThis is the second episode of my newest series: "Branded: How to Build & Manage Your AEC Firm’s Online Brand", presented by OpenAsset. In today's show, we're diving deep into the world of marketing collateral for AEC firms. Get ready to discover the power of eBooks, blog posts, pillar pages, and more to establish your authority and boost your online brand presence. I walk you through seven actionable steps to create effective marketing collateral that resonates with your audience. From ask...
124: Actionable SEO Strategies for AEC Marketing Pros
July 12, 2023 10:00 - 42 minutes - 29.1 MB🚀 Dominate search rankings and attract dream clients in the AEC industry! 💼💥 🎙️ I welcome Amy Hollon, the SEO wizard behind Pixels and Ink Studio, for a game-changing discussion on harnessing the power of search engine optimization (SEO) for your AEC firm's success. 🎉 💡 Learn the essentials of SEO and why it's crucial for AEC firms to optimize their websites and content for search engines. Amy shares her expertise on regionally-focused SEO efforts and targeting niche services while highlig...
123: [Branded] What is an Online Brand and Why Does it Matter for AEC Firms?
July 10, 2023 10:00 - 18 minutes - 12.6 MBIntroducing my new podcast series: [Branded] How to Build & Manage Your AEC Firm’s Online Brand. This is the first of four episodes that walk you through the steps to create and manage online marketing assets to contain a consistent brand experience online. This series is presented by OpenAsset. [Branded] Episode 1 - What is an Online Brand and Why Does it Matter for AEC Firms? Ever wonder what sets your AEC firm apart in the crowded digital space? Struggle to articulate your unique brand ...
122: Unleashing the Power of Streamlining and Automation for AEC Proposals
July 05, 2023 10:00 - 35 minutes - 24.7 MBIn this 🔥 special replay episode of Surge Forward Podcast with Elisha Miller, I reveal game-changing tips to streamline your proposal process and leverage the power of AI. Learn how to work smarter, not harder, by creating templates and using automation to update your content. We also discuss the value of marketing careers in the AEC industry and how automation can enhance work quality. Tune in now and surge ahead! 🎙️💡🚀 Join me and Elisha as we dive into the fascinating world of AI, expl...
121: Designing for All: Ensuring Accessibility Compliance in AEC Marketing and Proposals
June 28, 2023 10:00 - 40 minutes - 27.6 MBLooking for an advantage in your next proposal effort? Have you thought of accessibility in your documents? It could just be the tipping point with your next win. This important step is often overlooked and is becoming increasingly important in today’s world. It’s not something to ignore. Today on the show, I’m talking to Dax Castro, a partner at Chax Training & Consulting and we are unraveling accessibility. If you aren’t sure about the hierarchy in headings or alt text on your photo...
120: The Future of AEC Marketing: AI Innovation and Strategy
June 21, 2023 09:00 - 49 minutes - 34.2 MBIs your AEC firm dipping its toes into the cutting edge of AI? Maybe there has been some push back or maybe they are firmly grasping it and trying to find the best way to use it. Well, in this episode, I have Kristin Kautz, CPSM from JAM Idea Agency and she’s going to tell us a little more about this powerful emerging trend. This isn’t just affecting the AEC industry; this is going to affect everything in the very near future. So, what should we know about it? Kristin’s passion for techn...
[Bonus] Step-by-Step Mid-Year Review of Your Performance Goals - Replay
June 19, 2023 08:00 - 28 minutes - 19.4 MBCan you believe we're already halfway through the year? It's time to reassess your performance goals and ensure you're on the right track! Join me in this bonus episode replay as I walk you through four simple steps that will help you achieve your goals in the remaining months of the year. By the end of our time together, you'll have a renewed sense of motivation and a clear roadmap to make the rest of this year a success. Access the show notes page here: https://www.marketerstakeflight.com...
119: Embrace Visual Storytelling to Stand Out in the AEC Industry
June 14, 2023 07:00 - 40 minutes - 27.6 MB📸🎥 Join me as I chat with Ely Hemness from the Unfound Door Creative Agency about the 🔥 powerful role visual storytelling can play in the architecture, engineering, and construction (AEC) industry! Together, we'll explore how captivating photography and videography can elevate your firm's brand and attract your dream clients. ✨💼 Imagine capturing the essence of your projects and conveying the emotions, collaboration, and technical aspects through stunning visuals. Ely and I discuss how to a...
118: 7 LinkedIn Company Page Updates You Can’t Ignore in 2023
June 07, 2023 08:00 - 25 minutes - 17.7 MBExplore the latest updates and features of LinkedIn Company Pages that can benefit AEC firms. Learn the importance of LinkedIn as a business networking platform and the compelling reasons to invest time in optimizing your company page. I highlight seven key updates for LinkedIn Company Pages in 2023 and provide practical insights on how to leverage these features effectively. From scheduled posts and page notifications to clickable links and showcase pages, I share actionable strategies to...
117: How to Structure Your AEC Marketing Department: Insights from Industry Leaders, Part 2
May 31, 2023 10:00 - 48 minutes - 33 MBWelcome back for part 2 as we chat again about how to structure your AEC marketing department with Anna Skeete, Russ Sanford, and Kinnari Desai. They bring their unique experiences and perspectives within the AEC marketing department structure and organization. Today, we are focusing on their firm’s growth and employee development. In the previous episode, we talked about why and how they structured their marketing departments. However, in this episode, we are diving into their departme...
116: Maximizing AEC Marketing Department Resources: 3 Key Areas to Focus On
May 23, 2023 19:00 - 33 minutes - 23.3 MBAs we all know, AEC marketing departments are under pressure to do more with less. Budgets are tight, resources are limited, and yet, the expectations remain high. So, how can you maximize your marketing department resources and achieve more with less? In this episode, I'll be sharing with you the three key areas to focus on purpose, people, and process. By focusing on these three areas, you can ensure that your marketing department is more productive, less stressed, and able to scale faste...
[Bonus] Gain Clarity and Build Confidence by Taking Action
May 23, 2023 12:00 - 11 minutes - 8.18 MB🎙️ In this bonus episode, I challenge you to gain clarity and build confidence by taking action for that next initiative or project you're working on. Get ready to: 🔹 Stop overthinking and start doing 🔹 Understand that research and planning alone won't provide the insight you need 🔹 Learn from my personal experience in real estate investing 🔹 Discover the power of taking that first active step 🔹 Embrace the discomfort and gain valuable insights and feedback 🔹 Hear how my husband and I found...
115: How to Structure Your AEC Marketing Department: Insights from Industry Leaders, Part 1
May 17, 2023 10:00 - 56 minutes - 39 MBIn this episode, I’m joined by three marketing leaders from different AEC firms who share their experiences and expertise on how to structure your AEC marketing department for success. Anna Skeete, Marketing Director at Protean Design Group, Russ Sanford, FSMPS, CPSM Chief Growth Officer at Kleinschmidt, and Kinnari Desai, Marketing Manager at Geosyntec Consultants, discuss their unique department structures and the benefits they've realized from them. They also share how understanding the...
114: Calls-to-Action 101: What They Are and Why They Matter for AEC Marketing
May 10, 2023 10:00 - 28 minutes - 19.4 MB🎙️ Are you ready to turn your website visitors into contacts and eventually clients? It's time to talk about calls-to-action (CTAs) in AEC marketing! In this episode, I’m dishing out all the tips and tricks on creating effective CTAs that drive conversions 🤑. 👉 I’ll start with the basics: what are CTAs and why do they matter for AEC marketing? Then, I’ll dive into the nitty-gritty of creating CTAs that are as attention-grabbing as a disco ball 🕺. I'll cover everything from design to copy an...
113: How to Optimize AEC Online Marketing
May 03, 2023 10:00 - 28 minutes - 19.8 MBIn this episode, I dive into how AEC firms can optimize their online marketing efforts. I cover key areas such as website optimization, conversion optimization, content promotion, and email marketing. With tips and tricks to increase your online performance, I help you stay ahead of the competition and reach your target audience effectively. So, if you're an in-house marketing professional at an architecture, engineering, or construction firm, tune in to learn how you can optimize your onlin...
112: [Spring Cleaning] How to Maintain Clean Marketing Contacts
April 26, 2023 07:00 - 18 minutes - 12.5 MBIn this special Spring-Cleaning episode, I share 7 tips to maintain clean marketing contacts. Having a clean marketing contact list is essential for effective marketing campaigns throughout the year, not just during the holiday season. Here are some highlights from the episode: The five pieces of contact information you should track for each contact, and which additional pieces of information are "nice to have" How to standardize data entry and ensure that everyone who enters contact inf...
111: Spring Cleaning Your Marketing Drive: 5 Tips for Staying Organized
April 19, 2023 07:00 - 24 minutes - 16.8 MBHow do you organize your marketing files so you can find the information you need quickly? Well, in this special Spring-Cleaning episode, Lindsay Diven, CPSM shares 5 tips for cleaning up and organizing your marketing directory, including your folders and files. Lindsay shares her personal experience of inheriting a disordered marketing drive and how she implemented a logical, organized marketing directory that made it easy for team members to access marketing collateral, resumes, etc. She...
110: [Spring Cleaning] Steal My 2-Step Proposal Close-Out Process
April 12, 2023 07:00 - 16 minutes - 11.1 MBAs an AEC marketing professional, have you ever submitted a proposal and immediately moved on to the next deadline without looking back? In this episode, host, Lindsay Diven, shares a game-changing proposal close-out process that can make your next proposal a bit easier and smoother. By implementing this process, you can organize all your final documents in one place, capture new information, and provide pursuit updates to your internal team and subconsultant team members. This not only pos...
109: [Spring Cleaning] Set Up Your AEC Project Description System
April 05, 2023 09:00 - 16 minutes - 11.1 MB🌟✨ Set Up Your AEC Project Description System - Episode Highlights ✨🌟 Welcome to my Spring Cleaning special, where I discuss the ins and outs of maintaining and updating project information in the AEC industry! 🏗️📊🌷 🕒 Timestamps: 00:00 - Introduction 02:15 - Project Update Methods 📝 07:50 - Start with the End in Mind 🎯 10:35 - Case Study: Construction Firm in Florida 🏢🌴 17:05 - Automating Your Project Update Process 🤖 20:30 - Using a CRM System 💻 24:20 - Without a CRM System 📚 27:5...
108: [Spring Cleaning] Set Up Your AEC Resume Update System
March 29, 2023 07:00 - 16 minutes - 11.7 MBThis is the second episode of the Spring Cleaning Series and I’m sharing some juicy tips on resume management! 📝💼 I will walk you through how to set up a system for keeping resumes updated. From determining the frequency of updates to deciding whose resumes to update, physically handing out current resumes, giving a deadline, and updating the master file. 📅📊 But wait, there's more! I also share some super cool strategies for automating the resume update process. 🤖 Using a consistent naming...
107: [Spring Cleaning] Clean Up Your Approach to Gather Resume Details for New AEC Employees
March 22, 2023 07:00 - 12 minutes - 8.57 MBI don't know about you but my car has been covered in yellow pollen. My back deck is covered in pollen. That can only mean one thing - it's time for a little spring cleaning! Just like our cars or our back decks, we also needed to take this time to clean our processes and our information within our AEC marketing departments. This episode kicks off a brand new Spring Cleaning Podcast Series where I'm going to walk you through some different areas to "clean up" your marketing department. Th...
106: Using Past Experiences to Drive Your Future Personal Growth
March 15, 2023 10:00 - 41 minutes - 28.5 MBHolly Bolton, owner of 3chord Marketing and the current SMPS Society President for the 2022-2023 year is joining me on the podcast today. During her interview, she discussed "connecting your plot points," or being mindful and intentional in recognizing intersections between different aspects of our lives. This exercise can help us appreciate how different areas of our lives impact not just our current situations, but also our future goals and growth. This concept will also be the basis of ...
105: How to Lead and Influence in the AEC Industry
March 08, 2023 11:00 - 29 minutes - 20.4 MBRaising a 13-year-old daughter can teach you a lot about influence and leadership. On this episode of the Marketer's Take Flight podcast, I have on guest, Skot Waldron. He’s an internal communication strategist with GiANT. We are discussing the concept of personal brand, and reputation, and how to interact and communicate internally at home and within firms. Skot emphasizes the importance of being intentional in our communication and interactions with internal and external clients and our...
104: Maximizing Your Marketing Team's Time with Freelance Writers
March 01, 2023 11:00 - 33 minutes - 23 MBWe all know that many of today’s marketers are overworked and just don’t have time for additional writing projects. If you are finding your firm overtaxed in this department, it might be time to look into hiring a freelance writer. Today, I have on guest Ashley Cisneros Mejia, the founder of Talk Freelance to Me, and she explains the various ways to find suitable freelance writers, such as through referrals, industry associations, LinkedIn, Facebook groups, and Twitter. She also elaborates...