117: How to Structure Your AEC Marketing Department: Insights from Industry Leaders, Part 2
AEC Marketing Strategies by Marketers Take Flight
English - May 31, 2023 10:00 - 48 minutes - 33 MBMarketing Business Careers aec marketing aec marketing tips aec content marketing aec digital marketing aec online marketing aec marketing trends aec marketing strategy aec industry aec marketing plan aec firm marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Welcome back for part 2 as we chat again about how to structure your AEC marketing department with Anna Skeete, Russ Sanford, and Kinnari Desai. They bring their unique experiences and perspectives within the AEC marketing department structure and organization. Today, we are focusing on their firm’s growth and employee development.
In the previous episode, we talked about why and how they structured their marketing departments. However, in this episode, we are diving into their departments' inner workings and how they are perceived by their coworkers, teaming partners, and clients. We chat about the efficient use of time, effective communication, and streamlined workflows to get the job done effectively and efficiently. Listen in to hear the different perspectives on how different-sized firms create effective marketing departments.
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