Latest #marketing Podcast Episodes

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AIM High: Creating content for social engagement

Two in Twenty - June 24, 2021 12:00 - 40 minutes
Digital technology implementation continues to evolve and the way we interact with social media is transforming too. With all this evolution, it is clear firms not investing time and resources into their social media creation and distribution strategy risk being left behind.  Best practices for...

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AIM High: Creating content for social engagement

Two in Twenty - June 24, 2021 12:00 - 40 minutes
Digital technology implementation continues to evolve and the way we interact with social media is transforming too. With all this evolution, it is clear firms not investing time and resources into their social media creation and distribution strategy risk being left behind.  Best practices for...

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Voice Tech Investment - Nick MacShane & Paul Kigawa

Ads Talk - June 14, 2021 13:50 - 54 minutes
The episode is brought to you by Instreamatic - the creators of Voice Advertising  At Instreamatic we’re building a future where brands and consumers speak naturally with each other. Where advertising on audio and video platforms is a two-way real-time experience that is intelligent, dynamic, r...

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Marketing Science and Behavioural Economics - Giles Martin, Oxford Road

Ads Talk - June 01, 2021 13:41 - 42 minutes
The episode is brought to you by Instreamatic - the creators of Voice Advertising  At Instreamatic we’re building a future where brands and consumers speak naturally with each other. Where advertising on audio and video platforms is a two-way real-time experience that is intelligent, dynamic, r...

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AIM High: Assessment of Value year two: The good, the bad and the ugly

Two in Twenty - May 25, 2021 09:00 - 35 minutes
The FCA Assessment of Value reports came into effect in September 2019 due to a lack of transparency in the financial industry. The reports were introduced to prompt asset managers to assess the value of each fund and take corrective action if it does not offer good value. However, the ambiguity...

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Voice Technology Trends in Marketing - David Roth, BAV Group

Ads Talk - May 20, 2021 09:25 - 46 minutes
The episode is brought to you by Instreamatic - the creators of Voice Advertising  At Instreamatic we’re building a future where brands and consumers speak naturally with each other. Where advertising on audio and video platforms is a two-way real-time experience that is intelligent, dynamic, r...

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AIM High: Techniques to deliver cut-through presentations

Two in Twenty - May 11, 2021 12:00 - 41 minutes
Giving presentations is a required skill in modern society and while it can seem easy enough on the surface, delivering cut through presentations that truly engage audiences is a very much sought-after skill.   In today’s episode Twink explores how to make presentations impactful and deliver cu...

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AIM High: Techniques to deliver cut-through presentations

Two in Twenty - May 11, 2021 12:00 - 41 minutes
Giving presentations is a required skill in modern society and while it can seem easy enough on the surface, delivering cut through presentations that truly engage audiences is a very much sought-after skill.   In today’s episode Twink explores how to make presentations impactful and deliver cu...

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AIM High: The importance of a learning mindset

Two in Twenty - April 13, 2021 09:00 - 39 minutes
  A learning mindset is crucial for a digital focused world. In the past 18 months all industries have undergone a digital evolution with work processes and culture being transformed. In this moment, having the drive and ambition to be consistently learning can be a business’ differentiator, wh...

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AIM High: Marketing in the Middle East

Two in Twenty - March 30, 2021 12:00 - 36 minutes
The Middle East is considered by many as an opaque market, it can be difficult to know who the end investors are and the industry is extremely relationship driven, making patience a key contributing factor to the success of asset managers in this region.   In today’s episode Twink looks to unra...

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Content to build audiences

Two in Twenty - March 22, 2021 13:00 - 35 minutes
Growing an audience, as we’ve all experienced, is a difficult task. In our increasingly digital world it can feel hard to compete with all the other companies now pushing seemingly endless quantities of content out online. If the pandemic has reaffirmed anything over the last 12 months it is tha...

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AIM High: Content to build audiences

Two in Twenty - March 22, 2021 13:00 - 35 minutes
Growing an audience, as we’ve all experienced, is a difficult task. In our increasingly digital world it can feel hard to compete with all the other companies now pushing seemingly endless quantities of content out online. If the pandemic has reaffirmed anything over the last 12 months it is tha...

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AIM High: Women in Leadership Roles

Two in Twenty - March 04, 2021 15:00 - 33 minutes
Ahead of International Women’s day on Monday 8 March, we thought it would be a great opportunity to share with you this enlightening podcast on women in leadership roles.  In this episode, Twink is joined in the virtual studio by Jayne Fieldhouse, Non-Executive Director at BlueBay Asset Managem...

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AIM High: Tactical trends in 2020 & strategic plans for 2021

Two in Twenty - January 07, 2021 13:00 - 47 minutes
2020 is the year that will stay in our minds forever. The year that impacted us all in completely different ways and that transformed all areas of industry, including marketing. Although predicting the future is difficult, 2021 holds more promise thanks to the roll out of vaccines, but for those...

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AIM High: The art of storytelling

Two in Twenty - December 16, 2020 11:00 - 33 minutes
In a world where clients are faced with an array of content and choice, the businesses that survive in 2021 will be the ones that find new ways to engage and connect with audiences. In this week’s episode Twink is joined by Lori Stahl, Strategic Brand Storyteller and Heidi Bryant, Author and Ma...

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AIM High: Engaging clients & motivating teams

Two in Twenty - December 14, 2020 09:00 - 29 minutes
The COVID-19 pandemic has affected companies all across the globe and created a peculiar workforce environment where employees can no longer have in person conversations with their colleagues or clients. This has forced business leaders to develop new workplace operations to stay close to client...

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AIM High: Building an ESG Business & Brand (Part 2)

Two in Twenty - December 08, 2020 13:00 - 36 minutes
Welcome to part two of our podcast series: Building an ESG Business & Brand.  In part two, Twink is re-joined by Benjie Elston, Product Director at White Marble Marketing and Carlo Fassinotti, Head of Advisory Marketing at Nordea Asset Management to take a deeper dive into the fundamentals of E...

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AIM High: Building an ESG Business & Brand (Part 1)

Two in Twenty - November 30, 2020 09:00 - 31 minutes
Although ESG investing isn’t new, the COVID-19 pandemic has highlighted the importance of maintaining investment exposure to companies that pursue sustainable goals. Now more than ever, ESG is something investors can no longer afford to ignore.  In light of the ever-growing prominence of ESG, w...

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Niele Ivey

Tracks To Success - November 23, 2020 05:00 - 56 minutes
An amazing collegiate basketball star who’s jumped through hoops to reach a dream destination is the guest on this edition of Tracks To Success.  Host Kraig Kann goes one-on-one with Niele Ivey, the boss of Notre Dame Women’s Basketball, and learns about a journey that took her to the final fou...

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Noah Croom

Tracks To Success - November 16, 2020 05:00 - 53 minutes
He understands law and also order.  And he’s been a leader of both organizations and a league itself.   Noah Croom  is Kraig Kann’s guest in a Tracks To Success episode that centers on what it took to land in the NBA’s league office and what it takes to lead not one but two teams as well.   Cr...

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Brandel Chamblee

Tracks To Success - November 09, 2020 05:00 - 1 hour
Polished, popular and, without question, polarizing.  And among golf’s top analysts, his personal drive to be the best is unrivaled.   On this edition of Tracks To Success, you’ll meet Brandel Chamblee - a PGA TOUR winner, commentator and author who’s truly found his voice in the game after yea...

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AIM High: Unpicking sales enablement, ABM & ROI

Two in Twenty - November 06, 2020 12:00 - 34 minutes
In essence, sales and marketing are both working towards the same goal, however, how they have traditionally done this has differed greatly. Marketers have focused on analysis and process, whereas sellers have focused on relationships and results. Fast forward to recent years to find sales and m...

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AIM High: Unpicking sales enablement, ABM & ROI

Two in Twenty - November 06, 2020 12:00 - 34 minutes
In essence, sales and marketing are both working towards the same goal, however, how they have traditionally done this has differed greatly. Marketers have focused on analysis and process, whereas sellers have focused on relationships and results. Fast forward to recent years to find sales and m...

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Chris Harrison

Tracks To Success - November 02, 2020 05:00 - 1 hour
It might just be the most dramatic episode of Tracks To Success we’ve ever seen! Chris Harrison, host of the hit ABC reality series “The Bachelor”  and  “The Bachelorette” joins Kraig Kann for a fun chat about a career journey that’s taken him on a ride he never envisioned.  From childhood in D...

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Gregg Burkhalter

Tracks To Success - October 26, 2020 04:00 - 58 minutes
It's a brand new edition of Tracks To Success with a man who's found a second career and become an industry expert on the topic of BRAND. Personal and professional brand expert Gregg Burkhalter joins host Kraig Kann to discuss the career path that's led him to be a sought after speaker and coac...

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Cole Swindell

Tracks To Success - October 19, 2020 04:00 - 58 minutes
He's a Grammy nominated, multi-platinum hit entertainer who sold merchandise for other stars on the way to becoming a big hit himself. Country music star Cole Swindell's most recent tour  is called “down to earth” which describes him as well.   He goes in depth with host Kraig Kann on topics li...

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Mil Cannon

Tracks To Success - October 12, 2020 04:00 - 57 minutes
As a little boy he took a picture that would frame his own success story.  That photo helped turn this guest into a sought after star who shapes the images of celebrities and major corporations. In a Tracks To Success unlike any other, you’ll meet Mil Cannon, a director, producer, photographer ...

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Donna Orender

Tracks To Success - October 05, 2020 04:00 - 52 minutes
She’s won games, built leagues, written books and formed her own company.  Now, one of most influential people in sports has a new platform to help aspiring women of all ages. Donna Orender was born to lead and also inspire.  You’ll hear it in her voice and learn it in the stories and experienc...

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Jim Wetherbee

Tracks To Success - September 28, 2020 04:00 - 1 hour
On this edition, we’ve found space for one of our country’s most decorated space heroes.   Jim Wetherbee is a former naval officer, aviator, test pilot, aerospace engineer and NASA astronaut.  Perhaps most impressive is his distinction as a veteran of six space shuttle missions and the only Ame...

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AIM High: Marketing in Asia

Two in Twenty - September 23, 2020 15:00 - 28 minutes
Although the Asian asset management industry accounts for a mere 5 per cent of global investment fund assets, compared to Europe at 33 per cent, in recent years the Asian asset management industry has gained rapid momentum, outpacing growth anywhere else in the world.  The Asian asset managemen...

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