Yours in Marketing

Dave Polykoff: Creating Content the Right Way

On this week's episode, I speak with Dave Polykoff, the CEO and Co-Founder of Presto Media, Zenpost, and ProWriter. Many companies are looking for ways to build out their content presence and just don't have the know-how. We discuss how companies should find and hire their writers, how you can write for humans and search engines at the same time, and the key concepts and tools to start blogging right now.

Kelly Glover: How to Get Booked on Podcasts

On this week's episode, I speak with Kelly Glover, the Founder of The Talent Squad.  We focus the show on podcasting, specifically addressing if you are a company or individual that is trying to get booked onto podcasts.  We talk about how to get booked on podcasts, the perfect elements for a "perfect" pitch, and how great podcasts grow their audience. Episode Highlights: Kelly's background in media and "talk show host" influence.Key differences between Australian and American schools.Interns...

Tamara Yarovoy: How to Align Sales and Marketing

On this week's episode, I speak with Tamara Yarovoy, the Senior Digital Marketing Manager at Meltwater. She has an interesting story, being that she was originally from Serbia, and now living in the US. We talk about how college athletics prepared her for a career in marketing and how sales and marketing can align to achieve success. Episode Highlights: Tamara's background: from Serbia to the University of Wyoming for marketing.  Why marketing and not professional volleyball?Tamara's "first s...

Ross Simmonds: Content Strategy Doesn't Stop When You Hit Publish

On this week's episode, I speak with Ross Simonds, the CEO and Digital Marketing Strategist at Foundation Marketing. Ross is an extremely active entrepreneur and has numerous side projects including Hustle and Grind. We discuss why content strategy doesn't stop when you hit "publish", how distribution is a "game-changer" for any type of content, and the future of social media. Episode Highlights: Ross's current projects and ventures.Ross's background and journey into the marketing sphere.How ...

April Dunford: How to Perfectly Position Your Product

On this week's episode, I speak with April Dunford, the Founder and Chief Strategist for Ambient Strategy. She's been with a number of large companies and now doing her own consulting. We primarily discuss the idea of "positioning." We talk about what positioning is, how to find your product's position in the marketplace, and how positioning fits in with branding and go-to-market strategies. Episode Highlights: April's current primary focus and role in consulting.What is "positioning" and how...

Joel Harrison: ABM in B2B Marketing and Growing through Thought Leadership

On this week's episode, I speak with Joel Harrison, the Co-Founder and Editor-in-Chief of B2B.net. He's been in the B2B space for decades and really has much to share. We discuss the current state of B2B and what's important, the common thread between ABM, MarTech, and CX, and how to use thought leadership to build a trustworthy brand. Episode Highlights:Joel's background in urban planning and journey into marketing.  Joel's early years in journalism.How marketing got "onto the radar."The ide...

Geoff Atkinson: How to Become a Structured Data Master

On this week's episode, I speak with Geoff Atkinson, the Founder and CEO of Huckabuy, an SEO software company. We dive into a number of technical aspects around SEO. We talk about optimizing for humans and search engines, and how to use structured data and schema to succeed in SEO. Episode Highlights:Geoff's background journey into digital marketing.  How a "ski bum" got started in marketing.Advice on getting to the SVP level of your company.What made Geoff "fall in love" with SEO.Internal Na...

Seth Avergon: How to Be a Top 1% Marketer

On this week's episode, I speak with Seth Avergon, the President at Avergon Marketing Group.  His focus is on strategic marketing. We discuss how to have a top 1% marketing strategy, how psychology plays into marketing, and his time as a "fractional" CMO. Episode Highlights: Seth's background in psychology and shift to marketing.  How psychology plays into marketing.Discussion on growth ideology vs. marketing.The cohesion of Sales and Marketing.Consulting vs. company work.Creating a marketin...

Cyrus Shepard [Replay]: SEO Golden Nuggets and Building a Great Career

Mike Carroll: Combining Sales and Marketing, Creative Alchemy, and Growth Hacking

On this week's episode, I speak with Mike Carroll, who's the head of Growth at Nutshell CRM. He has some amazing things to share with us about growth marketing and sales. We discuss how a career in politics can prepare you for a career in marketing, creative alchemy, and why sales and marketing should be combined for maximum results. Episode Highlights:Mike's background in journalism and politics, to marketing.The benefits of working in an agency.The difficulty of working politics and running...

Rachael Pilcher: B2B Copywriting, Branding, and SNACKS

On this week's episode, I speak with Rachael Pilcher, the Founder, B2B, and SaaS Conversion Copywriter and Growth Strategist at Mighty Fine Copy in New Zealand. Rachael shares how to bring to light your company’s personality, how insurance companies and insurance commercials became interesting, and also her framework called SNACKS for creating great converting copy. Episode Highlights:Rachael articulates what Mighty Fine Copy is and does. How did Rachael make the transition from a legal PA to...

Brandon Dove and Jeff Zinn: Future of Web Design and Dev Meets SEO

Episode Highlights:Brandon and Jeff share the history of Pixel Jar and their roles.Jeff's background in Front-end development.Brandon's background in gaming, programming, and Back-end development.The "sweaty backroom" that led to Brandon and Jeff working together.Why Wordpress was the right platform for development at Pixel Jar.WordCamps: the "life-blood" of PIxel Jar.The impact of WordCamp on the business.What skills led to their particular focuses on Front-end vs. Back-end development.Findi...

Steve Toth: SEO, In-House Marketing, and MOFU

On this week's episode, I speak with Steve Toth, who is the Manager of SEO Strategy at Freshbooks. Steve brings a great mix of creative and analytical knowledge to the show. We discuss why the top of "the funnel" gets ignored but really shouldn't, what content really belongs in the middle of the funnel, and his journey from agency life to in-house work at Freshbooks. If you are in SEO, or even starting out, this episode is for you! Episode Highlights:Steve's passions beyond SEO.Spheres of SEO...

Benjamin Shapiro: Martech, Brand Dev, and Lessons for Young Marketers

On this week's episode, I speak with Ben Shapiro, who is a marketing consultant and host of the MarTech Podcast. He talks about how to build systems for automation while remaining authentic, the keys to successful brand development, and shares some great advice for young marketers. Episode Highlights:Defining MarTech: What is it?How MarTech enables smaller staff counts in the industry.The trends in digital media and some reasons to use more traditional media.Ben's journey from a "shady compan...

Hal Werner: Content Strategy, Data-Centered Content, and T-Shaped Marketing

On this week's episode, I speak with Hal Werner. Hal is the Global Manager of Digital Marketing and Strategy at Mitel.  He' a content strategist extraordinaire and copywriter. We talk about the power of content strategy in marketing, how you can put data at the forefront of your content, and how to become a T-shaped marketer. Episode Highlights:Hal Werner's Superpower: "The Analytical Creative"The journey from traditional advertising to digital content creation.Aha Moment: The importance of ...

Yam Regev: Content Marketing, Growing Your Career, and the #1 Skill Marketers Should Build

On this week's episode, I speak with Yam Regev. Yam is the Co-Founder and CEO of Zest. He has over 10 years of marketing success and shares with us how to grow your career in marketing, the best B2B marketing strategy, and the #1 skill every marketer should have. Episode Highlights:Building a marketing career from no background in marketing: learning by doing.The development and building out of Zest.The importance of content marketing in B2B.Yam's advice to all CEO's to realize the value of c...

Louis Grenier: Making Marketing Less Slimy, Creating Engaging Content, and the Golden Rule

On this week's episode, I speak with Louis Grenier. Louis is the Content Lead at HotJar and the host of the "Everyone Hates Marketers" Podcast. On the show, Louis gives us insight into how to make your marketing less deceitful and less "slimy", how to create engaging content that drives value, and how the "golden rule" applies to marketing. Episode Highlights:Turning your fascinations into a successful career.The 2 steps to take that will help you discover what energizes you.The importance of...

Kevan Lee: Growing a Social Following from Scratch, Working Remote, and Becoming a VP of Marketing

On this week's episode, I speak with Kevan Lee. Kevan is the VP of Marketing at Buffer. Buffer is a remote company with team members scattered across the globe. Kevin comes on the show to discuss remote work, how to grow a following on social media from scratch, and his unconventional journey to becoming a VP.  Episode Highlights:The challenges of running a marketing team remotely.Strategies for communicating with teams in different time zones across the world.How sports reporting, passion fo...

Julie Hogan: Family-Work Balance, Working for Huge Companies, and People Persons

On this week's episode, I speak with Julie Hogan. Julie is the VP of the Customer Team at Drift. She shares about balancing family and work, how to find your way into positions with big companies, and how to make your career about people and not positions.  Episode Highlights:Defining a "Customer Team."Julie shares her journey, love for working with people, and how it informs her role at Drift.When is the best time to jump onto a new company?Key principles that can inform the work you do.The ...

Kevin Indig: SEO in 10 Years, Creating New Career Opportunities, and G2 Crowd

In this episode of Yours in Marketing, we interview Kevin Indig, VP of SEO and Content at G2 Crowd. The discussion with Kevin Indig delves into what SEO will look like in 10 years, the growth goals at G2 Crowd, and finally learn how to create and act on new career opportunities. Episode Highlights: Kevin Indig shares his personal and career origin story. Kevin talks about going back to Germany in Hamburg for SEO and online marketing. What key lessons or principles did Kevin learn in Switzerla...

Morgan Ingram: Video Game Marketing, Becoming a LinkedIn Top Voice, and Being a Great SDR

On this week's episode, I speak with Morgan Ingram. Morgan is a video creator, mentor, entrepreneur, and speaker. He's the Director of Sales Execution and Evolution at JBarrows.We discuss how to become a top voice on LinkedIn, what separates a "meh" SDR from a great one, and why videos games could actually be the future of marketing. Episode Highlights:Morgan shares about his journey from cold-calling his boss, landing in an SDR, running a YouTube channel, and into his current role.The Import...

Sujan Patel: Running 9 companies, data-driven marketing, and Batman

Summary:On this week's episode, I speak with Sujan Patel.  He's the co-founder of Webprofits, Mailshake, and numerous other companies.  He's the cousin of Neil Patel, and has 13 years of internet marketing experience and led digital marketing strategies for companies such as Salesforce, Mint, Intuit, and other Fortune 500's.  He shares with us about how to run 9 different companies at once, the simple formula that makes a great cold email, and why He tried to change his name to Batman. Episod...

Sangram Vajre: Account Based Marketing, Building a Community, and Solving Problems

This week on Yours in Marketing:I speak with Sangram Vajre, one of the masterminds behind the Account Based Marketing movement that is quickly sweeping the marketing sphere.Sangram is the Co-Founder and Chief Evangelist of Terminus. He’s a passionate Marketing geek at heart and loves to solve problems, whether analytical or creative.Here’s what you’ll learn in this episode:–What is Account Based Marketing (ABM) and why is it beneficial?–What is it like for an immigrant to build a successful b...

Max Altschuler: From Sales to Marketing, Starting SalesHacker, and Writing Books in Bali

On this week's episode, I am joined by a special co-host: Sarah Drake. Together, we tackled an interview with sales and marketing legend Max Altschuler. You probably know Max as the founder of SalesHacker and the current VP of Marketing for newly-made unicorn Outreach. Max is a great follow on LinkedIn and Twitter, so check out @HackitMax.

AJ Wilcox: LinkedIn Ads, Recovering from Getting Fired, and Finding Pockets of Success

On this week's episode, I speak with AJ Wilcox. You may have heard of him from his LinkedIn ads agency, B2Linked. This was the first agency to be endorsed and certified by LinkedIn itself as an ad agency. AJ is a thought leader on LinkedIn, and hosts the LinkedIn Learning course called "Advertising on LinkedIn".Aside from all that, AJ is a great guy and provides a lot of honest and humble insights on getting fired from his last job, and rising up from the ashes to start his own business.AJ Wi...

Adam Posner: Working for Gary Vaynerchuk, Connecting People with Companies, and Following Your Talent

On this episode, I speak with Adam Posner, the founder of NHP Talent Group. While his main focus now is on recruiting, he has TONS of insights on marketing.Adam had the chance of working with Gary Vaynerchuk at VaynerMedia several years back. That experience taught him some tough lessons, but they ultimately helped him get to where he is today.Adam is a great follow on LinkedIn!If you want to know more about what he is building at NHP, take a look right here.And, as always, please rate, revie...

Tim Soulo: Becoming the CMO of Ahrefs, the Future of SEO, and Chilling in Singapore

On this very special episode of the Yours in Marketing podcast, I speak with Tim Soulo.Tim is the CMO of the powerhouse SEO tool Ahrefs. We discussed his background in SEO, his blog that led to him getting the job at Ahrefs, and his move from Ukraine to Singapore.You can find more about Tim right here.We also highly recommend checking out Ahrefs, which can be found here.Please rate, review, and subscribe to Yours in Marketing! → http://bit.ly/yours-in-marketing.

Ethan Beute: Customer Experience, Video for Business, and Transitioning from the TV News Industry

What's the best way to stand out in today's noisy social media world?Ethan Beute, the VP of Marketing at BombBomb, is here to explain why video is the solution.In this episode, we talk about the importance of prioritizing customer experience, building a formidable video strategy, and making the shift from news and television to marketing for BombBomb.You can find more about Ethan and BombBomb right here.He's also a great follow on LinkedIn, which can be found here.Please rate, review, and sub...

Tim Schmoyer: YouTube, Video Strategy for B2B, and Raising 7 Kids

Have you ever tried to start a personal or brand YouTube channel? Then you've heard of Tim Schmoyer. He is the best YouTube video strategist on the planet, and has helped companies like Budweiser, Warner Bros., HBO, and Disney.In this episode, we talk about owning your own company, the right way to strategize video in B2B, and raising 7 kids!You can find more about Tim and what he's working on at Video Creators.He also runs one of the best YouTube channels out there, and can help you grow you...

Cyrus Shepard: SEO, Career Building, and Fine Cinema

If you're involved in the SEO community at all, then you have probably heard about our guest for this episode: Cyrus Shepard.Cyrus ranks way up there among the world's top SEOs, and has a lot of impactful insight about SEO, building the career you want, consulting, and so much more.You can find more about Cyrus and what he's working on at https://zyppy.com/.He's also a FANTASTIC Twitter follow, and we highly recommend checking him out there.Take a listen to this show and subscribe at http://b...

Joel Klettke: Crazy Creative Conversion Copywriting

On this episode, we chat with Joel Klettke, the founder of Business Casual Copywriting and Case Study Buddy.We discuss copywriting, especially for B2B companies, and how to create high-converting content on your site.Please subscribe to YIM at http://bit.ly/yours-in-marketing.

Yours in Marketing, a B2B Podcast

Welcome to Yours in Marketing! This is a podcast where leaders and marketers are invited to see B2B from a unique viewpoint. We talk marketing, sales, and leadership with some of B2Bs brightest minds in a fresh, new way. When we aren’t interviewing fascinating marketers and B2B leaders, we dive deep into the inner workings of our own workplace, Directive, and our experiences with business-to-business marketing.In this episode, I speak with Garrett Mehrguth, the CEO and founder of Directive. W...