Seth Avergon: How to Be a Top 1% Marketer
Yours in Marketing
English - October 08, 2019 17:21 - 54 minutes - 50.2 MBMarketing Business b2b marketing marketing podcasts b2b marketing podcast digital marketing podcast digital marketing seo ppc Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
On this week's episode, I speak with Seth Avergon, the President at Avergon Marketing Group. His focus is on strategic marketing. We discuss how to have a top 1% marketing strategy, how psychology plays into marketing, and his time as a "fractional" CMO. Episode Highlights: Seth's background in psychology and shift to marketing. How psychology plays into marketing.Discussion on growth ideology vs. marketing.The cohesion of Sales and Marketing.Consulting vs. company work.Creating a marketing group focused on both strategy development and implementation.Seth's personal marketing strategy.Honing the skills to be a complete marketing strategist.The need for flexibility in marketing strategies.Understanding those that have a vested interest and approach to strategy.The importance of marketing intelligence.The role of "fractional" CMO and its place in the market.The goals of a "fractional" CMO.The foundational elements that go into a marketing strategy.What the top 1% of marketing strategies have that others don't.The need for "delighting" your customer.The game plan to learn how to become a strategic marketer.The top marketing minds on the planet.What Seth is working on right now.
On this week's episode, I speak with Seth Avergon, the President at Avergon Marketing Group. His focus is on strategic marketing. We discuss how to have a top 1% marketing strategy, how psychology plays into marketing, and his time as a "fractional" CMO.
Episode Highlights:
Seth's background in psychology and shift to marketing.
How psychology plays into marketing.
Discussion on growth ideology vs. marketing.
The cohesion of Sales and Marketing.
Consulting vs. company work.
Creating a marketing group focused on both strategy development and implementation.
Seth's personal marketing strategy.
Honing the skills to be a complete marketing strategist.
The need for flexibility in marketing strategies.
Understanding those that have a vested interest and approach to strategy.
The importance of marketing intelligence.
The role of "fractional" CMO and its place in the market.
The goals of a "fractional" CMO.
The foundational elements that go into a marketing strategy.
What the top 1% of marketing strategies have that others don't.
The need for "delighting" your customer.
The game plan to learn how to become a strategic marketer.
The top marketing minds on the planet.
What Seth is working on right now.