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Sangram Vajre: Account Based Marketing, Building a Community, and Solving Problems
Yours in Marketing
English - May 30, 2019 21:37 - 47 minutes - 43.1 MBMarketing Business b2b marketing marketing podcasts b2b marketing podcast digital marketing podcast digital marketing seo ppc Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
This week on Yours in Marketing:I speak with Sangram Vajre, one of the masterminds behind the Account Based Marketing movement that is quickly sweeping the marketing sphere.Sangram is the Co-Founder and Chief Evangelist of Terminus. He’s a passionate Marketing geek at heart and loves to solve problems, whether analytical or creative.Here’s what you’ll learn in this episode:–What is Account Based Marketing (ABM) and why is it beneficial?–What is it like for an immigrant to build a successful brand in another country?–How to build a community around your business?Sangram is a natural at talking about marketing, so you’ll want to stick around for the whole episode to absorb his wisdom and follow him on LinkedIn!