383: 4 Steps to Launching a New Product

Are you wondering how to introduce a new product to your customers and team, but you aren’t exactly sure how to launch it? In this episode, I share the 4 steps to launching a new product, and I reveal the exact things that I would do if I were in a company that was having a new product launch. Even if you’re not in this situation, you’ll still get a tremendous amount of value out of today’s episode, because these concepts and strategies can really apply to any kind of announcement you’re making! 

If you’re listening on the day this episode is released, our two-day workshop, From Likes to Leads: Transforming Social Media Engagement Into Sales, is happening TOMORROW and the following day, September 27th and 28th!

I believe that this is one of the most important workshops we have ever done, for so many reasons, and you can register now at www.yourvirtualupline.com/likestoleads! 

Listen to Learn

2:50 - What’s missing when most people launch a new product and how this can contribute to more struggle and overwhelm

4:14 - How to approach the mindset piece of a new product launch and what happens when we view our business with a long-term perspective 

6:11 - The way to use your own personal product story in the launch, but the way I realized that you don’t necessarily have to have this to be successful

11:39 - What I would do differently than most people with my content during a product launch 

14:15 - A special ask I have of you on how you can support this podcast and its message

14:58 - Who I would reach out to first and what to keep in mind when messaging this group of people 

23:44 - The ways I look at approaching new, existing, or inactive team members 

Register for From Likes to Leads [LIVE 2-DAY WORKSHOP] now at www.yourvirtualupline.com/likestoleads

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