Your Podcast Consultant
169 episodes - English - Latest episode: 13 days ago - ★★★★★ - 15 ratingsSmall Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson
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Episodes
Top Podcast Directories
June 12, 2019 16:00 - 6 minutes - 6.03 MBI'm often confused by this question, someone will come up to me and say, Hey, Dave, there are these different places where I should list my podcast. Should I list my show in (insert directory name)? My answer is, well, let's see, it's free and it will give you more exposure, and just a few minutes to submit to them. Why would you not list your show there? The answer is, yes, wherever you can list your show or doesn't hurt your brand. Why wouldn't you? I've got a list of the best dire...
How Do I Change My Podcast Name and Rebrand My Show?
May 28, 2019 16:00 - 7 minutes - 7.1 MBBack on episode 13 I talked about how to choose a name. Today we talk about what happens if you choose a name and it just falls flat, or even worse, confuses people. We talked about the mechanics of podcasting before in episode When Your Podcast Name is Bad The bad news is that name that you chose for your podcast is falling flat, or even worse, it's confusing people. Because if you confuse you lose. You've come to the conclusion, I want to change the name of my podcast. In fact, what if...
How To Grow Your Podcast - 10,000 Foot Overview
May 21, 2019 16:00 - 5 minutes - 5.45 MBIn a nutshell, it boils down to this. 1. Identify who your audience is 2. Determine what content they want to hear. 3. Create content that will inspire them to tell a friend (in other words, its good) 4. Go to where your target audience is 5. Make friends with them, and bring value to every conversation, listen for ideas for future episodes. 6. Then tell them about your show If you need help growing your audience I would love to help Schedule a Session today and let me help you ge...
What Pages Do You Need On Your Podcast Website?
May 14, 2019 16:00 - 7 minutes - 7.09 MBWhen it comes to your podcast website ou don't need to overthink your website. The pages you NEED are About Page Contact Page Subscribe Page Your Episodes Is your website a business with a podcast or is it a Podcast with a business? This is something that there is no "one size fits all" answer and I would love to work with you to sort it out. Each situation is different and based on your specific needs. If you need web hosting then check out www.coolerwebsites.com Check out www....
Do I Need a Website for My Podcast?
May 07, 2019 16:00 - 5 minutes - 4.63 MBDo you need a website for your podcast? If you want your audience to take any kind of action (subscribing, newsletters, products, etc) Apple and Spotify search is not great. See videos and more at www.podcastconsultant.com/16
Money First Leads to Finishing Last
February 27, 2019 17:00 - 6 minutes - 6.45 MBI work for Libsyn.com ( the oldest, largest podcast media hosting company - get a free month using the coupon code sopfree). I received this email today I am starting a podcast with a few friends and we are currently looking at different hosting sites for our show. We are new to podcasting so we're trying to find the most user-friendly hosting platform that also allows us to turn this into at least a part-time job. According to my research Libsyn is the best at monetizing a podcast. I was ...
What Makes a Good Podcast?
February 20, 2019 05:00 - 7 minutes - 7.34 MBI see this question in different places. My show is getting X amount of downloads is that good? What Makes a Good Podcast? When I did some research and looked at all the content I consume they all did one of the following: It made me laugh It made me cry It made me think It made me groan It educated me It entertained me If you can combine two or more of those in a way that stirs people's emotions, you are on to something. Never Compare Your Numbers To Others When you are ...
Naming Your Podcast Can Triple Your Numbers
February 13, 2019 17:00 - 6 minutes - 6.18 MBHaving the right name for your show can boost your downloads. People try to get cute and use inside jokes as the name of their show. That doesn't work. The more obvious the better. I had a client of mine came to me and said, Dave, I'm going to do a show. It's called After the Darkness. And I said, "Okay, let's run it through the test." The Podcast Name Test Go find your target audience. So that's step one. Find your target audience, somebody that you are pretty sure will listen to your...
9 Strategies to Help You Get on Other Podcasts
February 06, 2019 17:00 - 8 minutes - 8.13 MBAs a podcast, there are a few strategies to grow your audience. One is to be interviewed on another podcast. Why is this strategy so popular? Because you are in front of an audience that already knows how to listen to podcasts. With this in mind, here are some strategies. You will see where these all require a little bit of work. 1. Go to events. Some of my best guests started with a conversation at an event 2. Look for your "competition" and contact them to brainstorm and do a show tog...
Don't Start Podcasting - YET
January 30, 2019 05:00 - 4 minutes - 4.68 MBSome people think I make these up, but this is straight from a Facebook Group Hi everyone I’m not yet on the podcast system but I’m soooo eager to start. I’ve bought a $70 microphone. Everyone recommends and have a MacBook Pro with GarageBand ready to rumble but... Blank page I have no niche No passion to talk about I did not find my “why” or “AHA” moment Did you face something similar? I’m a bit lost, I mean I have everything to start, I’m in the IT world, I’m not an expert but I ...
Understanding Podcast Syndication
January 23, 2019 17:00 - 6 minutes - 6.31 MBOne thing that I see confuse more new podcasters is RSS and syndication. Let's say you are a radio station and your frequency is 100.7. You could have Panasonic, RCA, Sony, JVC all tuned to your station. When you play a song it comes out of all the radios as they are tuned to your station. With podcasting, instead of a frequency, you have an RSS feed. Instead of radios, you have apps (Apple and Google Podcasts, Stitcher, TuneIn). So when you put out a new episode it goes to those apps. Y...
How Do I Pick My Podcast Topic
January 16, 2019 17:00 - 5 minutes - 5.53 MBSome other things you might want to ask is: What is the maximum size of the audience (If everybody on the planet that was interested in this topic listened, how many people are we talking about?) Do those people really care about that topic? Are they "rabid fans?" How passionate are you about this topic See the full show notes at www.podcastconsultant.com/9
What Podcast Media Host Should I Use?
January 09, 2019 17:00 - 8 minutes - 8.13 MBWhen it comes to creating a podcast you need to use a podcast media host. Here is my criteria 1. Don't mess with my file. What I upload is what I want people to download. 2. Give me the ability to have an unlimited back catalog (unlimited storage) 3. Don't limit my audience size (unlimited bandwidth) 4. Don't control my feed, and make it easy to leave if I choose to do so. I need to be able to put in an iTunes redirect script. 5. Give me support. 6. Charge me for your service so you c...
I Hate the Sound Of My Voice!
January 02, 2019 17:00 - 5 minutes - 4.75 MBI have had had many people tell me I hate the sound of my own voice! This is natural as it has to do with science. It's called Bone Conduction. Bone conduction is the conduction of sound to the inner ear through the bones of the skull. In other words, there is bass added to your voice through your skull. Here is a test, talk while putting your fingertips on your forehead. You will feel the vibration. These vibrations add bass to your voice. When you listen only using your ears and not y...
Starter Podcast Microphones
December 26, 2018 17:00 - 6 minutes - 6.44 MBWhen it comes to starting a microphone you don't need to spend hundreds of dollars on a single microphone. Some of the best "starter microphones" for podcasting are The Audio Technica ATR2100 The Audio Technica AT2005 The Samson Q2U All of the above microphones with via USB or you can plugin them into a mixer. When Do I Need a Mixer For My Podcast? You need a mixer when: You have more than one person in the room with you You have more than one source of audio (i.e. you and an ...
The ONE Question EVERY Podcaster Needs To Answer
December 19, 2018 17:00 - 6 minutes - 5.61 MBThe one question you need to answer when starting a podcast is WHAT are you going to give up. EVERYONE who starts a podcast says one thing. This is taking more time than I originally thought. This is because it is new. You can tie your shows quickly now, but when you were five you really had to concentrate I say at my best, I use a 4 to 1 rule. Meaning for every one minute of the podcast it will take four minutes to produce. That 15-minute podcast will take you an hour. You might be think...
How Long Should My Podcast Be?
December 12, 2018 17:00 - 7 minutes - 6.7 MBPeople ask me, "How Long Should My Podcast Be?" What is the ideal podcast length? For a while, everyone wanted to make a 20-minute podcast as that was the average commute in the US. I prefer the answer from Valerie Geller in her book Beyond Powerful Radio A Communicator's Guide to the Internet Age: News, Talk, Information which is, "There is no such thing as too long, only too boring." You can get the audiobook for free. Longer Podcasts Are Doing Very Well In episode 93 of Libsyn.com's T...
Podcasting For People Who Are Afraid of Technology
December 05, 2018 17:00 - 8 minutes - 7.82 MBYou might be thinking, "Technology and I are not friends." I hear this all of the time from clients, "But Dave you don't understand my VCR blinked 12:00 for years." I know. I've heard this many times. To this, I ask: Have you ever uploaded an image to FaceBook, or a file as an email attachment? Then you can upload a media file to your media host Have you ever been listening to the radio in the car and your phone rings and you turn down the radio? Then you know how to mix audio Hav...
Why Should I Start a Podcast
November 28, 2018 17:00 - 7 minutes - 7.03 MBHave you ever wondered if you should start a podcast? I've asked my audience and clients this question, "Because of my podcast _______" and today you will hear how: Their networks have grown Reaching a global audience They are getting free stuff They are being offered opportunities They are building an audience They are getting paid They are getting hired They are earning awards They are being seen as the media They are speaking to celebrities in their field They have a...