Why HHM is More Than Translating Ad Copy Into Spanish
Yeah, That's Probably an Ad
English - October 10, 2022 18:01 - 20 minutes - 47.8 MB - ★★★★★ - 138 ratingsBusiness News advertising marketing media technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Yeah, That’s Probably A New Halftime Show
On this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona is joined by creative strategy consultant Michael Leon-Rivera and Legendary Entertainment head of social media and digital marketing Sandy Archila to break down the campaign strategies seen in the past year when it comes to targeting Hispanic and Latinx consumers and what works (and what doesn’t).
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